According to CBInsights, based upon research conducted by analyzing earnings calls, business relationships, and investment activities to assess the AI initiatives of some of the world’s largest companies across various sectors. Generative AI for Insurance and Financial Services is growing rapidly. The latest research report from the CBInsights team highlights the undeniable significance of AI
The Agentic Era of UX The future of digital experience has arrived, but it’s fragmenting into countless micro-applications. The missing piece in AI user experience? The experience itself. It’s been almost a year and a half since generative AI burst onto the scene, heralded as transformative. But what have we actually seen in terms of
MuleSoft Certifications Now Unified with Salesforce Certifications As of May 6, 2024, MuleSoft certifications have been officially integrated into the Salesforce Certification program, with management now handled through Webassessor. This move simplifies the certification process, enabling professionals to manage both their Salesforce and MuleSoft credentials within a single platform, streamlining maintenance and tracking. This article
Marketing to Generation Alpha: A Blueprint for Marketers As Generation Alpha emerges onto the consumer landscape, marketers face the challenge of engaging with this digitally native and globally conscious cohort. With the oldest members just 14 years old, they’re already shaping purchasing decisions and are poised to wield significant buying power in the coming years.
Salesforce has cemented its position as the #1 CRM, becoming an essential tool for businesses improving their marketing, sales, and support processes. But there’s another powerful feature you should explore: managing events directly within Salesforce. Salesforce’s versatility allows you to organize a successful event of any size, whether it’s online, offline, or a hybrid meeting.
The Account Engagement Engagement History Dashboard, powered by CRM Analytics, empowers sales and marketing users to explore and visualize critical data. Embed this dashboard component on campaign, account, lead, contact, person account, or opportunity records, with custom page layouts showcasing tailored widgets for each record type. This out-of-the-box dashboard displays campaign performance metrics over time,
Changes are afoot for Salesforce Sales Cloud. Salesforce Summer 24 Sales Release Notes. Salesforce Summer 24 Sales Release Notes Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words
Industries solutions shape Salesforce to the needs of your business, reducing the need for you to customize things yourself. Salesforce Industries summer 24 release notes. Consumer Goods Cloud streamlines delivery and distribution processes with Direct Store Delivery and Van Sales. Optimize service operations in the field with Field Service for Industries. Health Cloud integrates with
Einstein Prediction Builder, a sophisticated yet user-friendly tool from Salesforce Einstein, empowers users to generate predictions effortlessly, without requiring machine learning expertise or coding skills. This capability enables businesses to augment their operations with foresight-driven insights. As of the Spring ’20 release, all Enterprise Edition and above orgs can build one free prediction with Einstein Prediction Builder.
Harnessing Sales Data for Better Insights and Rapid Deal Closure Sales data is a critical asset for gaining insights and closing deals swiftly. With the ever-expanding data footprint, including customer response rates, leads in the pipeline, and quota attainment, tracking these metrics is essential. Ignoring them can be detrimental, as nearly all sales professionals recognize
Salesforce Data Cloud and Snowflake are excited to announce that bidirectional data sharing between Snowflake, the Data Cloud company, and Salesforce Data Cloud is now generally available. In September, we introduced the ability for organizations to leverage Salesforce data directly in Snowflake via zero-ETL data sharing, enabling unified customer and business data, accelerating decision-making, and
Marketing Attribution has been a contentious topic among marketers. Account Engagement Marketing Attribution is just one platform where it is discussed. The two distinct viewpoints: One perspective suggests caution in interpreting current attribution data, emphasizing its limitation to the information available at the point of conversion. Conversely, another viewpoint advocates for utilizing available data rather
Salesforce Einstein is an AI-powered platform that can be used in various ways to enhance customer experiences and streamline business operations: SalesSalesforce Einstein can help sales teams better understand customers, improve conversion rates, and close deals more quickly. For instance, it can generate sales call summaries, draft emails using customer data, and provide real-time predictions.
Healthcare leaders see significant potential in data analytics and AI technology to transform the industry over the next five years, according to a new market research report from Arcadia and The Harris Poll. AI and the Role of Healthcare CIOs The report, titled “The Healthcare CIO’s Role in the Age of AI,” examines AI’s impact
Have You Recently Attended an Information-Packed Webinar? Think back to your experience: from how you first learned about the event to its promotion and eventual execution. It might seem like organizing a webinar is straightforward, but… Virtual event management requires meticulous planning, from the initial concept and promotion to post-event tasks. Read on to discover
