Salesforce Hotel Sales Enablement

02Jul

Salesforce Hotel Sales Enablement

Elevate Customer Experiences in Travel, Tourism & Hospitality Outstanding customer service is crucial for a positive travel experience. Customers expect personalized recognition and VIP treatment, necessitating enhanced personalization in communications and experiences across marketing, sales, and customer service. Salesforce Hotel Sales Enablement Salesforce provides a dynamic CRM platform tailored to the travel industry, featuring sales and marketing automation, data-driven analytics, and extensive customization options. It improves operational efficiency, customer engagement, and fosters innovation, offering travel agencies a competitive edge. Destination Success: Salesforce Hotel Sales Enablement for Travel Agents Travel agents often face challenges like dispersed customer data, real-time information gaps, and fragmented communication channels. Salesforce CRM offers a solution with an all-in-one platform for customer management, marketing automation, and data analysis. Leading travel companies like Hotel Tonight, Cleartrip, Caesars Entertainment, Anantara Vacation Club, and Intrepid Group use Salesforce products to enhance various aspects of their business. Why Travel & Hospitality Professionals Need Salesforce CRM Sales Cloud centralizes data storage, tracks customer requirements and preferences, manages bookings, provides real-time client information, enables personalized marketing, and facilitates data analysis for business performance. It also ensures secure collaboration and information access, boosting productivity. Explore key challenges below and how Salesforce Sales Cloud helps travel and hospitality agents overcome them: Key Challenges Salesforce Solutions Guest Experience Personalization Stores detailed customer profiles for tailored services and communication. Customer Data Management Consolidates customer information into a centralized database. Operational Automation Streamlines booking processes, guest communications, and other tasks. Enhanced Guest Communication Provides integrated communication tools for timely, personalized interactions. Revenue Optimization Offers insights into booking trends, guest spending habits, and market dynamics for dynamic pricing. Multiple Systems Integration Synchronizes data across various booking channels and integrates with financial, accounting, and other software. Adapting to Market Changes Provides flexible, scalable solutions for quick adaptation to market conditions and technological advancements. How Service Cloud Can Streamline Customer Support Salesforce Service Cloud enhances customer support by providing automated request management and deeper understanding of customer interactions. For instance, Anantara Vacation Club improved response times and customer satisfaction by transitioning to Service Cloud, achieving significant growth and high satisfaction scores. How Salesforce Can Facilitate Partnership Management Salesforce’s Partner Relationship Management (PRM) system and partner portals powered by Experience Cloud enhance collaboration with partners and affiliates. For example, Pernod Ricard used Experience Cloud to improve interactions with distributors and create customer communities. How Experience Cloud Helps Create Smooth Booking Management Salesforce Experience Cloud allows travel and hospitality businesses to create custom web portals for managing reservations, checking real-time availability, and processing booking modifications. How Marketing Cloud Helps Deliver Marketing Excellence Salesforce Marketing Cloud and Marketing Cloud Account Engagement provide sophisticated marketing automation tools for executing targeted campaigns and personalized guest engagement, as demonstrated by Intrepid Travel’s improved customer engagement and personalized journeys. How CRM Analytics Provides Strategic Insights CRM Analytics offers advanced analytics capabilities for data-driven decision-making, identifying trends, forecasting demand, and optimizing pricing strategies. This helps improve investment returns and predict future trends. How Salesforce-Powered Web Portals Can Enhance Travel & Hospitality Operations Salesforce Experience Cloud enables the creation of connected digital experiences for travel and hospitality businesses. Custom web portals built on Salesforce provide personalized digital experiences for customers, streamline booking processes for travel agents and partners, and improve internal collaboration for hospitality staff. Solutions Built on Salesforce Experience Cloud For Whom What Can Be Built Solution Benefits Customers Personalized Travel Portals, Self-Service Support Centers Easier travel planning, management, and access to support and travel advisories. Travel Agents and Partners Agent and Partner Portals Streamlined booking processes and better visibility into revenue and reservations. Employees Internal Collaboration Platforms, Training Platform Improved task management and access to real-time business insights. Examples of Custom Solutions Expert Salesforce Consulting with Tectonic Tectonic helps travel and hospitality businesses maximize Salesforce’s potential by creating customized self-service portals, booking portals, and integrated web platforms. With over 650 successful projects, Tectonic ensures proper configuration, data migration, ongoing support, and training for Salesforce products. Sales Enablement Strategy Sales enablement is crucial for evolving sales teams to sell with the latest technologies. Equip your sales teams with the right blend of assets and information using an elegant platform to help them increase sales and convert leads faster. Sell Faster with Sales Programs Sales Programs built into CRM guide sellers to success with AI-powered coaching and relevant resources, improving productivity and connecting programs to sales results. Best practice templates and intelligent, automated program delivery make it easy. Challenges Reps Face Reps often struggle with identifying stakeholders, strategy, and deal details. Sales enablement provides the necessary education and guidance to advance prospects through the sales pipeline effectively. Benefits of Sales Enablement Investing in a strong sales enablement process lifts the entire sales team and the company, connecting sellers to key players, ensuring consistent messaging, and increasing productivity. Content updated August 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

14Apr

AI in Sales Enablement

When it comes to integrating artificial intelligence (AI) into the workplace, the question isn’t whether but when. The rapid expansion of AI technology, particularly generative AI, has ushered in a new era filled with both opportunities and uncertainties. Many organizations are grappling with how to harness these technological advancements and whether AI will replace human workers. First, it’s important to clear up a common misconception around the term artificial intelligence. It does not include all technological features of a certain software program, system, or platform. For example, basic content search functionalities are not considered to be AI. (Put in a more specific context, Google’s search engine uses AI but is not considered to be AI itself.) So when we talk about AI, what are we really referring to? According to AI specialist and Product Manager Miquel Segarra: “When someone believes they are interacting with ‘artificial intelligence,’ in reality, what they are doing is interacting with a set of machine learning algorithms trained to be precise at a single task. These algorithms, correctly combined, offer the feeling of interaction with a seemingly self-intelligible system.” Put another way, artificial intelligence is a technology that can be “trained” to perform certain intricate tasks that would otherwise require human intelligence to handle. AI in Sales Enablement Salesforce and Tectonic are dedicated to shaping the role of AI in sales enablement and helping our customers leverage AI now and in the future. To gain insights into the current AI environment for this insight, we reviewed a survey of 1,400 full-time sales, enablement, and customer success professionals in managerial and leadership roles across the U.S, U.K., France, and Germany. Survey findings indicate that many go-to-market (GTM) professionals are optimistic about the future of AI, particularly in enablement technology. AI tools allow salespeople to easily write emails that resonate better with prospects’ pain points. For example, sales reps can feed detailed information about a prospect’s role, company, budget constraints etc., into tools like Claude.ai to generate emails tailored to their context. The AI looks beyond just LinkedIn and Google to incorporate insights from public documents. Once you give the AI clear guidelines on tone, length, etc. to get the best output. Breaking prompts down into a series of detailed questions yields better results than long blocks of text. This results in emails that demonstrate a deep understanding of a prospect’s goals and challenges. One State of AI in Enablement 2023 Report reveals that respondents are embracing the integration of AI into their existing enablement tools and programs. These organizations are at various stages of AI adoption, with some exploring AI’s potential and many already incorporating AI into their enablement processes with positive results. Opportunities Presented by AI for Enablement Leaders According to Forrester, the global demand for AI software is projected to reach $37 billion by 2025. Just as sales enablement technology transformed how sellers interact with buyers, AI represents another powerful tool for streamlining and optimizing their work. Enablement users believe AI will enhance existing tools: Ninety-three percent of respondents plan to invest in enablement tech because they see AI as a means to strengthen their enablement efforts. Key areas for AI application include learning and coaching, content distribution, content analytics, and content management. AI can help sales teams easily tailor content to prospects based on what stage they are at in the buyer’s journey. Simple prompts allow the AI to generate content that aligns with the specific concerns of prospects at each stage. For example, financial stakeholders likely only care about ROI data in the later stages when purchase decisions are being made. AI makes it easy to serve prospects the right content at the right time. Organizations using sales enablement AI are reaping benefits: Half of the respondents report that their organizations already leverage AI-powered tools in their enablement efforts, leading to a significant increase in customer satisfaction. These AI-integrated organizations are experiencing benefits such as personalized recommendations, expert product knowledge, customized coaching and training, and valuable customer insights. Satisfied customers are expanding their investments in sales enablement AI: Eighty-two percent of respondents currently using AI are impressed with the results and plan to implement more AI-powered solutions in the next 12 months. These organizations have achieved outcomes such as operational optimization, enhanced buyer experiences, improved agility, speed to market, better decision-making, scalability, and revenue growth. AI could be very impactful for account-based marketing efforts. Instead of generic, wide-reaching campaigns, the technology allows teams to deliver personalized messaging to key target accounts. Reps can serve targeted accounts with highly relevant content and offers by building rich personas and mapping content to buyer journey stages. This requires a shift from prioritizing quantity and automation toward more tailored outreach. Frequently Asked Questions About Sales Enablement AI Organizations have encountered challenges with AI adoption, including concerns about data privacy and the need for continuous training to keep pace with evolving AI technologies. Ethical concerns regarding AI use in sales enablement are also being addressed through transparent communication, ethical guidelines, and best practices. While there are many places where sales and marketing overlap, the most critical is the lead cycle – how to understand, qualify, and track leads. It has been an almost intractable problem thanks to the lack of integration between systems and also in the complexity of lead qualification. AI can provide insight to help speed and improve the accuracy of analytics that provide organizations the ability to improve sales. Marketing can always generate leads. The challenge is not compiling names, it is in qualifying leads. If someone interested in your product doesn’t have budget, a purchase is not going to happen. Well, at least not always. What if you’re in a “land and expand” account, on department doesn’t have budget, but the sales team knows people in the CFO organization and can prove ROI? An enterprise sale might still happen. What can be seen from that example is that qualifying leads is a bit more complex than many believe. There are levels and strategies to consider. And AI is the perfect assistant. AI

April 14, 2020in Einstein 1 Platform, Einstein Insights, Salesforce Einstein

Salesforce Hotel Sales Enablement