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Salesforce Heroku

Salesforce Modernizes Heroku

Salesforce Modernizes Heroku PaaS with Kubernetes, .NET, and More Salesforce is rolling out a significant upgrade to Heroku, its popular Platform-as-a-Service (PaaS), to better align with modern developer needs. Key enhancements include support for Amazon Elastic Container Registry (ECR), AWS Global Accelerator, Elastic Kubernetes Service (EKS), AWS Graviton processors, and AWS Bedrock. The revamped platform, dubbed the Heroku Next Generation Platform, was unveiled at the AWS Re:Invent 2024 conference. While some features are in public beta, Salesforce plans to fully release additional capabilities by 2025. Catering to the Modern DeveloperHeroku’s overhaul reflects the growing dominance of Kubernetes and the increasing demand for AI-enabled applications, including autonomous ones built in Salesforce’s Agentforce. Rebecca Wettemann, founder of Valoir, notes that these trends required Salesforce to evolve Heroku to remain competitive in the PaaS market. Kubernetes, for instance, is widely used for app containerization across clouds, while AI applications are becoming a focal point for many developers. “The update broadens Heroku’s appeal to developers who rely on Kubernetes or are building AI applications,” Wettemann said. Another notable addition is support for open telemetry, a standardized approach to monitoring app performance. Developers can now stream real-time metrics such as app health and container logs into their preferred visualization tools. “This integration offers unparalleled flexibility for our customers to work with a wide ecosystem of telemetry collectors,” said Gail Frederick, Heroku’s CTO at Salesforce. Introducing .NET SupportOne of the standout updates is the inclusion of .NET, a widely used open-source framework. Developers can now use .NET languages such as C#, F#, and Visual Basic alongside Heroku’s existing support for languages like Python, Ruby, Java, Node.js, and Scala. This strategic move aligns Heroku with a broader audience, especially developers familiar with Microsoft’s ecosystem. “Heroku is all about developer choice,” said Frederick. “Adding .NET ensures we continue to serve diverse needs.” Streamlining Development and DeploymentHeroku aims to simplify app development by automating infrastructure management and lifecycle tasks. “Heroku is the platform developers turn to when they need things to work without thinking about infrastructure,” said Adam Zimman, Senior Director of Product Marketing at Heroku. The platform abstracts complex deployment steps, such as configuration, provisioning, and autoscaling, enabling developers to focus on coding and innovation. Apps are deployed as pre-packaged “slugs” that run on Heroku’s dynos, isolated Unix-based containers. Developers can scale their apps dynamically by adding or removing dynos via the platform’s management interface. Efficiency Gains for BusinessesZimman highlighted the efficiency benefits of Heroku’s approach, projecting up to a 40% boost in developer productivity and a 30% reduction in developer expenses. “By taking care of the heavy lifting, we enable businesses to deliver applications faster and more cost-effectively,” he explained. Heroku also offers over 500 pre-built add-ons and build packs, covering functions like messaging, database management, and email services. These integrations provide additional flexibility and speed up the development lifecycle. Scaling Beyond StartupsWhile Heroku is often associated with startups, Salesforce has scaled the platform to accommodate enterprise-grade applications. “Heroku now evolves with your business,” said Chris Peterson, Senior Director of Product Management at Heroku. The platform has powered over 13 million applications and 38 million managed data stores since its launch in 2007. Many Salesforce applications also run on Heroku, leveraging deep integrations to extend the Salesforce ecosystem seamlessly. Heroku’s pricing starts at $7 per month for a basic plan and scales up to $40,000 per month for enterprise-grade solutions, ensuring it meets the needs of organizations of all sizes. With these updates, Heroku continues to position itself as a go-to platform for developers, enabling faster time-to-market, reduced operational complexity, and a better overall development experience. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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rise of digital workers

Rise of Digital Workers

The Rise of Digital Workers: Unlocking a New Era of Opportunity Over the past two years, advancements in artificial intelligence have sparked a revolution in how humans work, live, and connect. While impressive generative AI models have garnered significant attention, a new paradigm of autonomous AI agents is emerging, promising transformative changes to industries and societies alike. Unlike traditional “predictive AI,” which analyzes data for recommendations, and “generative AI,” which creates content based on learned patterns, autonomous AI agents go a step further. These agents operate independently, executing tasks, making decisions, and even negotiating with other agents. This evolution introduces an intelligent digital workforce capable of scaling operations, reducing costs, and enhancing productivity. Consider a large retailer during the holiday season. Instead of relying on human workers or pre-programmed software to address customer inquiries or update inventory, autonomous agents can seamlessly manage customer interactions, monitor stock levels, reorder items, and coordinate shipping—all without human intervention. This level of automation represents a groundbreaking shift, enabling businesses to operate on an unprecedented scale. Expanding the Reach of Digital Labor Autonomous AI agents are breaking traditional barriers of human availability and physical constraints, enabling businesses to scale globally and more efficiently. These digital workers are not limited by geography, opening opportunities previously restricted to specific locations. However, this shift comes with challenges. Ensuring trust, accountability, and transparency in AI systems is critical. Equally important is investing in human-centric skills such as creativity, critical thinking, and adaptability, which remain uniquely human. Sustainability is another concern, as AI-driven technologies place increasing demands on energy and resources. By addressing these issues, societies can unlock the full potential of digital labor while safeguarding the planet and human values. Transforming Everyday Lives Beyond businesses, autonomous agents are poised to transform personal lives. Personalized agents can act as tutors for students, guiding them through their learning journeys. For individuals, these agents can manage everyday tasks, from scheduling appointments to coordinating complex logistics. In healthcare, AI agents are already alleviating administrative burdens on providers. For example, intelligent agents can handle patient communications, monitor progress, and schedule follow-ups, freeing doctors and nurses to focus on complex cases. Such innovations hold the potential to revolutionize patient care and improve outcomes across the board. Navigating Disruption and Change Like any transformative technology, the rise of autonomous agents will bring disruptions. Some industries will struggle to adapt, and jobs will inevitably evolve—or, in some cases, disappear. History shows, however, that technological revolutions often create far more opportunities than they displace. For example, the U.S. workforce grew by over 100 million jobs between 1950 and 2020, many in industries that didn’t exist before. The key lies in preparing workers for new roles through education and training. Autonomous agents are essential in addressing global challenges such as labor shortages and stagnant productivity growth. They amplify human capabilities, driving innovation and boosting economic output. For example, in the third quarter of 2024, U.S. productivity rose by 2.2%, fueled in part by AI advancements. Driving Innovation and Collaboration AI agents are also fostering innovation, sparking the creation of new companies and industries. More than 5,000 AI-focused startups have emerged in the past decade in the U.S. alone. This trend mirrors the technological revolutions driven by past innovations like microchips, the internet, and smartphones. However, effectively harnessing agentic AI requires collaboration among governments, businesses, nonprofits, and academia. Initiatives like the G7’s framework for AI accountability and the Bletchley Declaration emphasize transparency, safety, and data privacy, offering critical guardrails as AI adoption accelerates. A Vision for the Future Autonomous agents represent a powerful force for change, offering unprecedented opportunities for businesses and individuals alike. By leveraging these technologies responsibly and investing in human potential, societies can ensure a future of abundance and progress. As Marc Benioff, CEO of Salesforce, emphasizes, “AI has the potential to elevate every company, fuel economic growth, uplift communities, and lead to a future of abundance. If trust is our north star, agents will empower us to make a meaningful impact at an unprecedented scale.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Agent Rivalry

AI Agent Rivalry

Microsoft and Salesforce’s AI Agent Rivalry Heats Up The battle for dominance in the AI agent space has escalated, with Salesforce CEO Marc Benioff intensifying his criticism of Microsoft’s AI solutions. Following remarks at Dreamforce 2024, Benioff took to X (formerly Twitter) to call out Microsoft for what he called “rebranding Copilot as ‘agents’ in panic mode.” The AI Agent rivalry winner may be determined not by flashy features but by delivering tangible, transformative outcomes for businesses navigating the complexities of AI adoption. AI Agent Rivalry. Benioff didn’t hold back, labeling Microsoft’s Copilot as “a flop”, citing issues like data leaks, inaccuracies, and requiring customers to build their own large language models (LLMs). In contrast, he touted Salesforce’s Agentforce as a solution that autonomously drives sales, service, marketing, analytics, and commerce without the complications he attributes to Microsoft’s offerings. Microsoft’s Copilot: A New UI for AI Microsoft recently unveiled new autonomous agent capabilities for Copilot Studio and Dynamics 365, positioning these agents as tools to enhance productivity across teams and functions. CEO Satya Nadella described Copilot as “the UI for AI” and emphasized its flexibility, allowing businesses to create, manage, and integrate agents seamlessly. Despite the fanfare, Benioff dismissed Copilot’s updates, likening it to “Clippy 2.0” and claiming it fails to deliver accuracy or transformational impact. Salesforce Expands Agentforce with Strategic Partnerships At Dreamforce 2024, Salesforce unveiled its Agentforce Partner Network, a global ecosystem featuring collaborators like AWS, Google Cloud, IBM, and Workday. The move aims to bolster the capabilities of Agentforce, Salesforce’s AI-driven platform that delivers tailored, autonomous business solutions. Agentforce allows businesses to deploy customizable agents without complex coding. With features like the Agent Builder, users can craft workflows and instructions in natural language, making the platform accessible to both technical and non-technical teams. Flexibility and Customization: Salesforce vs. Microsoft Both Salesforce and Microsoft emphasize AI’s transformative potential, but their approaches differ: Generative AI vs. Predictive AI Salesforce has doubled down on generative AI, with Einstein GPT producing personalized content using CRM data while also providing predictive analytics to forecast customer behavior and sales outcomes. Microsoft, on the other hand, combines generative and predictive AI across its ecosystem. Copilot not only generates content but also performs autonomous decision-making in Dynamics 365 and Azure, positioning itself as a comprehensive enterprise solution. The Rise of Multi-Agent AI Systems The competition between Microsoft and Salesforce reflects a broader trend in AI-driven automation. Companies like OpenAI are experimenting with frameworks like Swarm, which simplifies the creation of interconnected AI agents for tasks such as lead generation and marketing campaign development. Similarly, startups like DevRev are introducing conversational AI builders to design custom agents, offering enterprises up to 95% task accuracy without the need for coding. What Lies Ahead in the AI Agent Landscape? As Salesforce and Microsoft push the boundaries of AI integration, businesses are evaluating these tools for their flexibility, customization, and impact on operations. While Salesforce leads in CRM-focused AI, Microsoft’s integrated approach appeals to enterprises seeking cross-functional AI solutions. In the end, the winner may be determined not by flashy features but by delivering tangible, transformative outcomes for businesses navigating the complexities of AI adoption. AI Agent Rivalry. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Where LLMs Fall Short

LLM Economies

Throughout history, disruptive technologies have been the catalyst for major social and economic revolutions. The invention of the plow and irrigation systems 12,000 years ago sparked the Agricultural Revolution, while Johannes Gutenberg’s 15th-century printing press fueled the Protestant Reformation and helped propel Europe out of the Middle Ages into the Renaissance. In the 18th century, James Watt’s steam engine ushered in the Industrial Revolution. More recently, the internet has revolutionized communication, commerce, and information access, shrinking the world into a global village. Similarly, smartphones have transformed how people interact with their surroundings. Now, we stand at the dawn of the AI revolution. Large Language Models (LLMs) represent a monumental leap forward, with significant economic implications at both macro and micro levels. These models are reshaping global markets, driving new forms of currency, and creating a novel economic landscape. The reason LLMs are transforming industries and redefining economies is simple: they automate both routine and complex tasks that traditionally require human intelligence. They enhance decision-making processes, boost productivity, and facilitate cost reductions across various sectors. This enables organizations to allocate human resources toward more creative and strategic endeavors, resulting in the development of new products and services. From healthcare to finance to customer service, LLMs are creating new markets and driving AI-driven services like content generation and conversational assistants into the mainstream. To truly grasp the engine driving this new global economy, it’s essential to understand the inner workings of this disruptive technology. These posts will provide both a macro-level overview of the economic forces at play and a deep dive into the technical mechanics of LLMs, equipping you with a comprehensive understanding of the revolution happening now. Why Now? The Connection Between Language and Human Intelligence AI did not begin with ChatGPT’s arrival in November 2022. Many people were developing machine learning classification models in 1999, and the roots of AI go back even further. Artificial Intelligence was formally born in 1950, when Alan Turing—considered the father of theoretical computer science and famed for cracking the Nazi Enigma code during World War II—created the first formal definition of intelligence. This definition, known as the Turing Test, demonstrated the potential for machines to exhibit human-like intelligence through natural language conversations. The test involves a human evaluator who engages in conversations with both a human and a machine. If the evaluator cannot reliably distinguish between the two, the machine is considered to have passed the test. Remarkably, after 72 years of gradual AI development, ChatGPT simulated this very interaction, passing the Turing Test and igniting the current AI explosion. But why is language so closely tied to human intelligence, rather than, for example, vision? While 70% of our brain’s neurons are devoted to vision, OpenAI’s pioneering image generation model, DALL-E, did not trigger the same level of excitement as ChatGPT. The answer lies in the profound role language has played in human evolution. The Evolution of Language The development of language was the turning point in humanity’s rise to dominance on Earth. As Yuval Noah Harari points out in his book Sapiens: A Brief History of Humankind, it was the ability to gossip and discuss abstract concepts that set humans apart from other species. Complex communication, such as gossip, requires a shared, sophisticated language. Human language evolved from primitive cave signs to structured alphabets, which, along with grammar rules, created languages capable of expressing thousands of words. In today’s digital age, language has further evolved with the inclusion of emojis, and now with the advent of GenAI, tokens have become the latest cornerstone in this progression. These shifts highlight the extraordinary journey of human language, from simple symbols to intricate digital representations. In the next post, we will explore the intricacies of LLMs, focusing specifically on tokens. But before that, let’s delve into the economic forces shaping the LLM-driven world. The Forces Shaping the LLM Economy AI Giants in Competition Karl Marx and Friedrich Engels argued that those who control the means of production hold power. The tech giants of today understand that AI is the future means of production, and the race to dominate the LLM market is well underway. This competition is fierce, with industry leaders like OpenAI, Google, Microsoft, and Facebook battling for supremacy. New challengers such as Mistral (France), AI21 (Israel), and Elon Musk’s xAI and Anthropic are also entering the fray. The LLM industry is expanding exponentially, with billions of dollars of investment pouring in. For example, Anthropic has raised $4.5 billion from 43 investors, including major players like Amazon, Google, and Microsoft. The Scarcity of GPUs Just as Bitcoin mining requires vast computational resources, training LLMs demands immense computing power, driving a search for new energy sources. Microsoft’s recent investment in nuclear energy underscores this urgency. At the heart of LLM technology are Graphics Processing Units (GPUs), essential for powering deep neural networks. These GPUs have become scarce and expensive, adding to the competitive tension. Tokens: The New Currency of the LLM Economy Tokens are the currency driving the emerging AI economy. Just as money facilitates transactions in traditional markets, tokens are the foundation of LLM economics. But what exactly are tokens? Tokens are the basic units of text that LLMs process. They can be single characters, parts of words, or entire words. For example, the word “Oscar” might be split into two tokens, “os” and “car.” The performance of LLMs—quality, speed, and cost—hinges on how efficiently they generate these tokens. LLM providers price their services based on token usage, with different rates for input (prompt) and output (completion) tokens. As companies rely more on LLMs, especially for complex tasks like agentic applications, token usage will significantly impact operational costs. With fierce competition and the rise of open-source models like Llama-3.1, the cost of tokens is rapidly decreasing. For instance, OpenAI reduced its GPT-4 pricing by about 80% over the past year and a half. This trend enables companies to expand their portfolio of AI-powered products, further fueling the LLM economy. Context Windows: Expanding Capabilities

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AI Won't Hurt Salesforce

AI Won’t Hurt Salesforce

Marc Benioff Dismisses AI Threats, Sets Sights on a Billion AI Agents in One Year Salesforce CEO Marc Benioff has no doubts about the transformative potential of AI for enterprise software, particularly Salesforce itself. At the core of his vision are AI agents—autonomous software bots designed to handle routine tasks, freeing up human workers to focus on more strategic priorities. “What if your workforce had no limits? That’s a question we couldn’t even ask over the past 25 years of Salesforce—or the 45 years I’ve been in software,” Benioff said during an appearance on TechCrunch’s Equity podcast. The Billion-Agent Goal Benioff revealed that Salesforce’s recently launched Agentforce platform is already being adopted by “hundreds of customers” and aims to deploy a billion AI agents within a year. These agents are designed to handle tasks across industries—from enhancing customer experiences at retail brands like Gucci to assisting patients with follow-ups in healthcare. To illustrate, Benioff shared his experience with Disney’s virtual Private Tour Guides. “The AI agent analyzed park flow, ride history, and preferences, then guided me to attractions I hadn’t visited before,” he explained. Competition with Microsoft and the AI Landscape While Benioff is bullish on AI, he hasn’t hesitated to criticize competitors—particularly Microsoft. When Microsoft unveiled its new autonomous agents for Dynamics 365 in October, Benioff dismissed them as uninspired. “Copilot is the new Clippy,” he quipped, referencing Microsoft’s infamous virtual assistant from the 1990s. Benioff also cited Gartner research highlighting data security issues and administrative flaws in Microsoft’s AI tools, adding, “Copilot has disappointed so many customers. It’s not transforming companies.” However, industry skeptics argue that the real challenge to Salesforce isn’t Microsoft but the wave of AI-powered startups disrupting traditional enterprise software. With tools like OpenAI’s ChatGPT and Klarna’s in-house AI assistant “Kiki,” companies are starting to explore GenAI solutions that can replace legacy platforms like Salesforce altogether. For example, Klarna recently announced it was moving away from Salesforce and Workday, favoring GenAI tools that enable seamless, conversational interfaces and faster data access. Why Salesforce Is Positioned to Win Despite the noise, Benioff remains confident that Salesforce’s extensive data infrastructure gives it a significant edge. “We manage 230 petabytes of customer data with robust security and sharing models. That’s what allows AI to thrive in our ecosystem,” he said. While companies may question how other platforms like OpenAI handle data, Salesforce offers an integrated approach, reducing the need for complex data migrations to other clouds, such as Microsoft Azure. Salesforce’s Own Use of AI Benioff also highlighted Salesforce’s internal adoption of Agentforce, using AI agents in its customer service operations, sales processes, and help centers. “If you’re authenticated on help.salesforce.com, you’re already interacting with our agent,” he noted. AI Startups: Threat or Opportunity? As for concerns about AI startups overtaking Salesforce, Benioff sees them as acquisition opportunities rather than existential threats. “We’ve made over 60 acquisitions, many of them startups,” he said. He pointed to Agentforce itself, which was built using technology from Airkit.ai, a startup founded by a former Salesforce employee. Salesforce Ventures initially invested in Airkit.ai before acquiring and integrating it into its platform. The Path Forward Benioff is resolute in his belief that AI won’t hurt Salesforce—instead, it will revolutionize how businesses operate. While skeptics warn of a seismic shift in enterprise software, Benioff’s strategy is clear: lean into AI, leverage data, and stay agile through innovation and acquisitions. “We’re just getting started,” he concluded, reiterating his vision for a future where AI agents expand the possibilities of work and customer experience like never before. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Cool and New AI

Cool and New AI Cool and New AI

AI is revolutionizing the way we work, offering a wide range of tools beyond ChatGPT that can enhance efficiency, creativity, and productivity. Whether you’re working with data, code, marketing, videos, images, AI bots, or research, here are the top AI tools that can transform your workflow. Cool and New AI. Don’t get spooked. There will be a cornucopia more in November. 🌟 Code 1️⃣ GlideTurn spreadsheets into powerful mobile apps without writing a single line of code. Glide makes it easy for non-developers to create professional apps with minimal effort. 2️⃣ BubbleA visual programming platform that allows users to build web applications without any coding knowledge. Ideal for entrepreneurs and startups looking to launch digital products quickly. 3️⃣ AskCodiThis AI coding assistant speeds up coding tasks, offers helpful suggestions, and simplifies debugging for developers, making it a must-have tool for coding professionals. 🌟 Data 1️⃣ BasedLabsA robust data analytics platform designed for scientists and engineers. BasedLabs offers complex data processing and model building with exceptional precision. 2️⃣ Coral AIPerfect for data-driven professionals, Coral AI provides efficient edge AI tools for processing large datasets and delivering insights with on-device intelligence, speeding up tasks. 3️⃣ JuliusAn AI-powered tool for market researchers and data analysts, Julius streamlines data processes and offers powerful insights into market trends. 🌟 Marketing 1️⃣ Sprout SocialThis all-in-one social media management platform leverages AI to help marketers optimize their social presence, engage with audiences, and track detailed analytics. 2️⃣ AdCreative AIEnhance your marketing campaigns with AI-generated ads that convert. AdCreative AI allows marketers to design high-impact, creative ads effortlessly. 3️⃣ Jasper AIA top tool for content creators, Jasper AI assists in crafting high-conversion marketing copy, blogs, and ad texts at scale, making it indispensable for digital marketing. 🌟 Video 1️⃣ SynthesiaCreate professional videos without the need for cameras or actors. Synthesia’s AI avatars enable you to produce multilingual videos, making it ideal for corporate and educational content. 2️⃣ HeygenThis AI tool simplifies video production by allowing users to create AI-generated videos, perfect for marketing campaigns or training materials. 3️⃣ Opus ClipOpus Clip transforms long-form video content into short, engaging clips optimized for social media, helping creators repurpose content easily. 🌟 Image 1️⃣ Getimg.AIAutomate image creation with Getimg.AI, which enhances your visual content by generating high-quality images in minutes, speeding up the design process. 2️⃣ PicsartA versatile image editing and design platform with AI tools that make creating stunning visuals effortless, making it ideal for social media, advertising, and creative projects. 3️⃣ Leonardo AIA powerful AI-driven tool for creators, Leonardo AI helps generate high-quality images, illustrations, and graphics, making it an essential tool for designers and artists. 🌟 AI Bot 1️⃣ LiveChatAn AI-powered live chat solution that integrates seamlessly into websites to provide real-time customer support, enhancing business communication. 2️⃣ LandbotThis tool helps create conversational experiences with AI-powered chatbots for customer support, sales, and lead generation, automating client interactions. 3️⃣ CustomGPTA customizable GPT-powered AI chatbot tailored for specific industries and businesses, perfect for providing personalized customer support. 🌟 Research 1️⃣ ChatPDFTurn PDFs into interactive documents with ChatPDF, allowing users to easily navigate and extract information using an AI-based assistant. 2️⃣ VidIQVidIQ provides AI-powered tools to optimize YouTube content for better engagement and visibility, making it invaluable for content creators. 3️⃣ SemrushAn advanced SEO platform powered by AI, Semrush gives marketers and researchers deep insights into online visibility, helping boost content performance. AI extends far beyond ChatGPT. This diverse range of tools is designed to make your work more efficient and productive, whether you’re coding, marketing, creating content, or conducting research. Embrace these AI tools to unlock new levels of creativity and efficiency. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Agents and Digital Transformation

Ready for AI Agents

Brands that can effectively integrate agentic AI into their operations stand to gain a significant competitive edge. But as with any innovation, success will depend on balancing the promise of automation with the complexities of trust, privacy, and user experience.

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salesforce ai pitchfield

Salesforce AI Pitchfield

AI Pitchfield is more than a showcase of entrepreneurial talent—it’s a launchpad for the next generation of AI pioneers. By fostering connections and providing critical investment opportunities, Salesforce and its partners are driving the evolution of AI across India and Southeast Asia. This initiative reflects Salesforce’s commitment to advancing technology, empowering startups, and shaping a future where AI continues to transform industries and unlock untapped potential.

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NYT Issues Cease-and-Desist Letter to Perplexity AI

NYT Issues Cease-and-Desist Letter to Perplexity AI

NYT Issues Cease-and-Desist Letter to Perplexity AI Over Alleged Unauthorized Content Use The New York Times (NYT) has issued a cease-and-desist letter to Perplexity AI, accusing the AI-powered search startup of using its content without permission. This move marks the second time the NYT has confronted a company for allegedly misappropriating its material. According to reports, the Times claims Perplexity is accessing and utilizing its content to generate summaries and other outputs, actions it argues infringe on copyright laws. The startup now has two weeks to respond to the accusations. A Growing Pattern of Tensions Perplexity AI is not the only publisher-facing scrutiny. In June, Forbes threatened legal action against the company, alleging “willful infringement” by using its text and images. In response, Perplexity launched the Perplexity Publishers’ Program, a revenue-sharing initiative that collaborates with publishers like Time, Fortune, and The Texas Tribune. Meanwhile, the NYT remains entangled in a separate lawsuit with OpenAI and its partner Microsoft over alleged misuse of its content. A Strategic Legal Approach The NYT’s decision to issue a cease-and-desist letter instead of pursuing an immediate lawsuit signals a calculated move. “Cease-and-desist approaches are less confrontational, less expensive, and faster,” said Sarah Kreps, a professor at Cornell University. This method also opens the door for negotiation, a pragmatic step given the uncharted legal terrain surrounding generative AI and copyright law. Michael Bennett, a responsible AI expert from Northeastern University, echoed this view, suggesting that the cease-and-desist approach positions the Times to protect its intellectual property while maintaining leverage in ongoing legal battles. If the NYT wins its case against OpenAI, Bennett added, it could compel companies like Perplexity to enter financial agreements for content use. However, if the case doesn’t favor the NYT, the publisher risks losing leverage. The letter also serves as a warning to other AI vendors, signaling the NYT’s determination to safeguard its intellectual property. Perplexity’s Defense: Facts vs. Expression Perplexity AI has countered the NYT’s claims by asserting that its methods adhere to copyright laws. “We aren’t scraping data for building foundation models but rather indexing web pages and surfacing factual content as citations,” the company stated. It emphasized that facts themselves cannot be copyrighted, drawing parallels to how search engines like Google operate. Kreps noted that Perplexity’s approach aligns closely with other AI platforms, which typically index pages to provide factual answers while citing sources. “If Perplexity is culpable, then the entire AI industry could be held accountable,” she said, contrasting Perplexity’s citation-based model with platforms like ChatGPT, which often lack transparency about data sources. The Crux of the Copyright Argument The NYT’s cease-and-desist letter centers on the distinction between facts and the creative expression of facts. While raw facts are not protected under copyright, the NYT claims that its specific interpretation and presentation of those facts are. Vincent Allen, an intellectual property attorney, explained that if Perplexity is scraping data and summarizing articles, it may involve making unauthorized copies of copyrighted content, strengthening the NYT’s claims. “This is a big deal for content providers,” Allen said, “as they want to ensure they’re compensated for their work.” Implications for the AI Industry The outcome of this dispute could set a precedent for how AI platforms handle content generated by publishers. If Perplexity’s practices are deemed infringing, it could reshape the operational models of similar AI vendors. At the heart of the debate is the balance between fostering innovation in AI and protecting intellectual property, a challenge that will likely shape the future of generative AI and its relationship with content creators. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Zendesk Launches AI Agent Builder

The State of AI

The State of AI: How We Got Here (and What’s Next) Artificial intelligence (AI) has evolved from the realm of science fiction into a transformative force reshaping industries and lives around the world. But how did AI develop into the technology we know today, and where is it headed next? At Dreamforce, two of Salesforce’s leading minds in AI—Chief Scientist Silvio Savarese and Chief Futurist Peter Schwartz—offered insights into AI’s past, present, and future. How We Got Here: The Evolution of AI AI’s roots trace back decades, and its journey has been defined by cycles of innovation and setbacks. Peter Schwartz, Salesforce’s Chief Futurist, shared a firsthand perspective on these developments. Having been involved in AI since the 1970s, Schwartz witnessed the first “AI winter,” a period of reduced funding and interest due to the immense challenges of understanding and replicating the human brain. In the 1990s and early 2000s, AI shifted from attempting to mimic human cognition to adopting data-driven models. This new direction opened up possibilities beyond the constraints of brain-inspired approaches. By the 2010s, neural networks re-emerged, revolutionizing AI by enabling systems to process raw data without extensive pre-processing. Savarese, who began his AI research during one of these challenging periods, emphasized the breakthroughs in neural networks and their successor, transformers. These advancements culminated in large language models (LLMs), which can now process massive datasets, generate natural language, and perform tasks ranging from creating content to developing action plans. Today, AI has progressed to a new frontier: large action models. These systems go beyond generating text, enabling AI to take actions, adapt through feedback, and refine performance autonomously. Where We Are Now: The Present State of AI The pace of AI innovation is staggering. Just a year ago, discussions centered on copilots—AI systems designed to assist humans. Now, the conversation has shifted to autonomous AI agents capable of performing complex tasks with minimal human oversight. Peter Schwartz highlighted the current uncertainties surrounding AI, particularly in regulated industries like banking and healthcare. Leaders are grappling with questions about deployment speed, regulatory hurdles, and the broader societal implications of AI. While many startups in the AI space will fail, some will emerge as the giants of the next generation. Salesforce’s own advancements, such as the Atlas Reasoning Engine, underscore the rapid progress. These technologies are shaping products like Agentforce, an AI-powered suite designed to revolutionize customer interactions and operational efficiency. What’s Next: The Future of AI According to Savarese, the future lies in autonomous AI systems, which include two categories: The Road Ahead As AI continues to evolve, it’s clear that its potential is boundless. However, the path forward will require careful navigation of ethical, regulatory, and practical challenges. The key to success lies in innovation, collaboration, and a commitment to creating systems that enhance human capabilities. For Salesforce, the journey has only just begun. With groundbreaking technologies and visionary leadership, the company is not just predicting the future of AI—it’s creating it. The State of AI. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Agents, Tech's Next Big Bet

AI Agents, Tech’s Next Big Bet

What Marketers Need to Know About AI Agents, Tech’s Next Big Bet Companies like Salesforce and OpenAI are making significant investments in AI agents, which are digital assistants poised to represent the next evolution of artificial intelligence. These agents promise to autonomously handle a variety of tasks, from making reservations to negotiating business deals. During OpenAI’s DevDay event in San Francisco last week, the company showcased a voice bot that successfully ordered 400 chocolate-covered strawberries from a local delivery service, specifying delivery and payment terms with minimal issues. OpenAI CEO Sam Altman stated, “2025 is when agents will work,” highlighting the potential for these technologies to revolutionize workflows. While this may seem futuristic, companies like Salesforce, HubSpot, and Pactum AI are already implementing their own AI agents, though examples from brands like Qantas Airways remain relatively scarce—a point of discussion at Advertising Week New York. What Are AI Agents? AI agents extend beyond mere chatbots. According to Parasvil Patel, a partner at Radical Ventures, they lack a single unifying definition and encompass a wide range of functionalities, from automating workflows to scheduling meetings. The overarching goal, however, is clear: “The ultimate aim is to execute work autonomously,” Patel explained. Currently, AI agents are in the “co-pilot” phase, handling specific tasks such as summarizing meetings. The true breakthrough will occur when they transition to “autopilot,” managing more complex tasks without human intervention. According to Patel, this shift could take up to 24 months. When Did They Emerge? AI agents first gained attention on social media in early 2023, with various startups, including AutoGPT—an open-source application built on OpenAI’s models—promising autonomous capabilities. However, Patel notes that many of these early experiments were not robust enough to be deployed effectively in production environments. How Are Companies Using AI Agents? The appeal of AI agents lies in their ability to save time, enhance efficiency, and free employees from repetitive tasks. For instance, a large distribution company struggling to manage 100,000 suppliers utilized Pactum’s AI, which deploys autonomous agents for negotiations. Instead of seeing negotiations as a dead end, these AI agents continuously customized payment deals based on the speed of suppliers’ goods. This approach led to price discounts, rebates, and allowances. Salesforce has also seen positive results with its AI agents. Its pilot program, AgentForce, launched with five clients—including OpenTable and global publisher Wiley—and achieved a 40% increase in case resolution compared to its previous chatbot for Wiley. At the firm’s Dreamforce event, Salesforce demonstrated AgentForce with Ask Astro, assisting attendees in planning their schedules by suggesting sessions and making reservations. Salesforce’s chief marketing officer, Ariel Kelman, stated that the company has heavily invested in developing its AI agent platform in response to client demand. “What companies are figuring out with generative AI is how to deliver productivity improvements for employees and provide meaningful interactions with customers,” he noted. What About Roadblocks? The journey to fully functional AI agents is not without challenges. Managing different data formats—text, images, and videos—can be complex, as highlighted by William Chen, director of product management for AI & emerging tech at Agora. “Your system is only as good as your data source,” he said. For Salesforce, the challenge lies in the nascent customer adoption of AI agents, with companies just beginning to explore how to leverage them for productivity, according to Kelman. The key challenge is determining what solutions work best for employees and customers across various use cases. Are Jobs at Risk? Not necessarily. AI agents are unlikely to replace jobs in the immediate future. Instead, they allow employees to focus on more strategic and meaningful tasks. Rand explained, “The role of people will shift to configuring the autopilot, rather than flying the plane, which is a positive change.” For example, a major logistics client of Pactum, which previously relied on human negotiators for managing deals with freight providers, can now use AI agents to negotiate more efficiently. This adaptability allows companies to dynamically shift their business strategies based on market conditions. What’s Next? While early adopters of AI agents are seeing initial successes, there’s much more to discover. Salesforce plans to launch its next AI agent later this month: a Sales Development Representative (SDR) designed to manage early-stage sales interactions. Typically, human SDRs follow up on marketing leads through emails and calls, but this AI agent will qualify leads, providing human salespeople with a targeted list of 50 to 100 prospects eager to engage. “Instead of receiving a list of 500 leads, they’ll get a refined list of those who actually want to talk,” Kelman concluded. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI is revolutionizing BI by transforming it from a retrospective tool into a proactive, real-time decision-making engine.

AI Startup Sierra

Bret Taylor, the board chairman of OpenAI, appeared on CNBC’s “Squawk on the Street” to discuss his AI startup, Sierra, which he co-founded in March 2023. Sierra focuses on helping businesses build AI agents that can directly interact with customers, offering capabilities such as answering questions, automating processes, and performing tasks traditionally handled on websites. “This is how companies will offer a branded customer experience capable of having conversations and handling everything you can do on the website,” Taylor explained. Sierra is already valued at approximately $4 billion, and Taylor expressed enthusiasm for building a long-lasting enterprise. Commenting on the current “AI wave,” Taylor predicted the rise of at least 10 “meaningful” enterprise software companies and at least one trillion-dollar consumer company. He also touched on the ongoing discussion around tech regulation, emphasizing that Silicon Valley should focus more on empowering smaller tech companies rather than breaking up larger ones. He noted that the U.S. remains a top destination for entrepreneurs due to its access to capital and relatively light regulation, warning that overly complex regulations could inadvertently strengthen incumbents by increasing challenges for startups. Taylor’s role at OpenAI became more prominent after CEO Sam Altman was temporarily ousted in November. Since then, he has been guiding the company through a period of transition, including leadership changes and its shift toward becoming a for-profit entity. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Zendesk Launches AI Agent Builder

Zendesk Launches AI Agent Builder

Zendesk Launches AI Agent Builder and Enhances Agent Copilot Zendesk has unveiled its AI Agent Builder, a key feature in a series of significant updates across its platform. This new tool enables customer service teams to create bots—now referred to as “AI Agents”—using natural language descriptions. For example, a user might input: “A customer wants to return a product.” The AI Agent Builder will recognize the scenario and automatically create a framework for the AI Agent, which can then be reviewed, tested, and deployed. This framework might include essential steps like checking the order number, verifying the items for return, and cross-referencing the return policy. Matthias Goehler, CTO for EMEA at Zendesk, explains, “You can define any number of workflows in the same straightforward manner. The best part is that business users can do this without needing to design complex flowcharts or decision trees.” However, developers may still need to consult an API when creating AI Agents that interact with multiple third-party applications. Other Enhancements to Zendesk’s AI Agents The AI Agent Builder simplifies the automation of customer interactions that involve multiple steps. For more straightforward queries, Zendesk can connect a single AI Agent to trusted knowledge sources, allowing it to autonomously provide answers. Recently, the vendor has expanded this capability to email and strengthened its partnership with Poly.AI to integrate conversational AI capabilities into the voice channel. Goehler remarked, “When I first heard a Poly bot, I thought it was a human; it even had subtle dialects and varied pacing.” This natural-sounding voice, combined with real-time data processing, enables the bot to understand customer intent and guide them through various processes. Zendesk aims to help customers automate up to 80 percent of their service inquiries. However, Goehler acknowledges that some situations will always require human intervention, whether due to case complexity or customer preferences. Therefore, the company continues to enhance its Agent Copilot, which now includes several new features. The “Enhanced” Zendesk Agent Copilot One of the most exciting new features in Agent Copilot is its “Procedure” capability. This allows contact centers to define specific procedures for the Copilot to execute on behalf of live agents. Users can specify these procedures in natural language, such as: “Do this first, then this, and finally this.” During live interactions, agents can request the Copilot to carry out tasks like scheduling appointments or sending shipping labels. The Copilot can also proactively suggest procedures, share recommended responses, and offer guidance through its new “auto-assist” mode. While the live agent remains in control, they can approve the Copilot’s suggestions, allowing it to handle much of the workload. Goehler noted, “If the agent wants to adjust something, they can do that, too. The AI continues to suggest steps and solutions.” This feature is particularly beneficial for companies facing high staff turnover, as it allows new agents to quickly adapt with consistent, high-quality guidance. Zendesk has also introduced Agent Copilot for Voice, making many of its capabilities accessible during customer calls. Agents will receive live call insights and relevant knowledge base content to enhance their interactions. Elsewhere at Zendesk 2024 has been a transformative year for Zendesk. The company has entered the workforce engagement management (WEM) market with acquisitions of Klaus and Tymeshift. This follows the integration of Ultimate, which laid the groundwork for the new Zendesk AI Agents and significantly enhanced the vendor’s conversational AI expertise. Additionally, Zendesk has developed a customer messaging app in collaboration with Meta, established a venture arm for AI startups, and announced new partnerships with AWS and Anthropic. Notably, Zendesk has gained attention for introducing an “industry-first” outcome-based pricing model. This move is significant as many CCaaS and CRM vendors, facing pressure from AI solutions that reduce headcounts, have traditionally relied on seat-based pricing models. By adopting outcome-based pricing, Zendesk ensures that customers only pay more when they achieve desired outcomes, addressing a key challenge in the industry. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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