12Sep
Case Study: Modernizing Public Health Using Salesforce
Modernizing public health solutions with Salesforce and Tectonic
07Sep
Reporting With Own
In any Salesforce organization, vast amounts of data are generated constantly from sales activities, customer interactions, marketing campaigns, and more. Summarizing and digesting this information quickly is crucial, especially when presenting the big picture to leadership. This is where Salesforce reports come into play. The Salesforce Reports feature enables organizations to analyze, visualize, and summarize
29Aug
B2B Commerce with B2C Experiences
Strategies to Elevate Your B2B commerce to B2C Experiences. While B2B e-commerce can be more complex due to diverse buyer needs, the expectation for top-tier service remains high. Personalization, typically associated with B2C, holds equal importance in B2B. Establishing personal connections, especially throughout the purchasing process, is vital, with 72% of business buyers expecting tailored
22Aug
Salesforce Certified Healthcare Technology
As a Salesforce Certified healthcare technology consultant, Tectonic brings extensive experience across both large and small healthcare settings, witnessing firsthand the transformative impact of Salesforce Health Cloud. Having contributed to the development of an EHR and RCM application on Salesforce, Tectonic understands the substantial benefits this platform offers when integrated with existing technologies such as
12Aug
Google Search Secrets
Google is a veritable plethora of information. It likely doubles weekly. But getting the best search results occasionally requires knowing some Google search secrets. There are times when a story needs to be prefaced by a story. This is one of those times. I’m old. I’m so old that I remember card catalogs and going
28Jul
Power BI and Salesforce
Does Salesforce work with Power BI? Connecting Power BI can be accomplished in several ways. The easiest way is through Power BI connectors. Depending on the data you want to connect, you can either use the Salesforce Objects or Salesforce Reports connector. Can Power BI extract data from Salesforce? Yes. Power BI is a popular
12Jun
Subscription Models
In today’s business world, numerous companies are either adopting or considering the implementation of paid subscription models. A subscription model involves providing products or services to customers on a recurring basis, usually monthly or annually, in exchange for a regular and likely reduced fee. This approach helps companies establish predictable revenue streams, foster customer loyalty,
10Jun
AI Fundamentals
The concept of Artificial Intelligence (AI) has long been a fascination for storytellers and sci-fi enthusiasts. However, for a considerable period, most individuals didn’t give AI much serious consideration, perceiving it as a distant futuristic sci-fi possibility. Nevertheless, researchers and computer scientists have been actively working to transform the dream of AI into a tangible
07Jun
ABM for Healthcare and Life Sciences
Navigating the Complex Landscape of Healthcare Marketing and ABM By Tectonic Salesforce Marketing Consultant, Shannan Hearne Marketing healthcare products and services, particularly within the health information technology domain, poses intricate challenges that demand sophisticated solutions. Tectonic and I address these challenges by aiding healthcare marketers in personalizing their strategies, simultaneously reaching diverse key stakeholders, and
03Jun
Migrating from Zoho to Salesforce
Migrating from Zoho to Salesforce is a major undertaking that can significantly enhance a business’s CRM processes as it scales. To ensure a smooth transition, careful planning, data preparation, and execution are essential for accurate and efficient data transfer. In this guide, we’ll outline a step-by-step approach to migrating from Zoho to Salesforce, covering everything
02Jun
Case Study: Salesforce Unification for Sales Service and Marketing
Client makes pioneering water and housing products that make better homes a reality for everyone, everywhere. Born in 2011 through a merger of five of Japan’s most successful building materials and housing companies, they draw on their heritage to create world-leading technology and innovate to make high quality products that transform homes. Tectonic brought Salesforce Unification for Sales Service and Marketing.
18May
Enhance UX With Keyboard Accessibility
Enhancing User Experience (UX) with Keyboard Accessibility Keyboard accessibility plays a crucial role in creating more inclusive and scalable products. While many individuals can navigate a computer using a mouse, there are those with mobility- or dexterity-related accessibility needs who rely on alternative devices like head wands or switch controls. The foundation of these alternative
10May
Keys to Writing Meaningful Email Content
By Tectonic’s Salesforce Marketing Consultant, Shannan Hearne Email marketing remains a powerful tool for businesses to engage with their prospects and customers. Writing meaningful email content takes time and practice. It’s essential to recognize that your recipients and subscribers face a constant barrage of emails. The challenge becomes making your email stand out in the
26Mar
Writing Attention Grabbing Emails
Attention Grabbing Emails By Tectonic’s Salesforce Marketing Consultant, Shannan Hearne The ability to compose compelling emails is a valuable skill honed over time by most professionals. Email serves as one of the primary modes of professional communication, and poorly crafted emails can significantly lessen the impact your message has. To help you enhance your email
22Mar
Salesforce Customization Steps
Comprehensive Salesforce Customization Steps Executing a successful SFDC customization requires a structured approach. This detailed plan outlines the 12 essential steps to ensure project success. Following this structured customization plan ensures efficient project execution and maximizes the benefits of Salesforce customization for your organization. Each step contributes to the successful implementation and adoption of tailored
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