June, 2020 - gettectonic.com
Salesforce Mobilepush

Salesforce Mobilepush

Salesforce MobilePush is included in Corporate and Enterprise editions. Salesforce Marketing Cloud’s MobilePush feature powers the creation and delivery of notifications to encourage app usage. To effectively target your notifications, leverage user data from various channels. Push notifications, resembling SMS text messages and mobile alerts, are exclusive to users who have installed your app. Each mobile platform – iOS, Android, Fire OS, Windows, and BlackBerry – has its own services supporting push functionality. To send a push notification in Salesforce Marketing Cloud (SFMC), utilize the Outbound Message template in MobilePush. You can send push messages to mobile devices based on demographic attributes, including rich media content like images or videos. Push notifications operate as brief messages sent directly from app publishers to users’ mobile devices. Users don’t need to actively use the app or their phones to receive these notifications. They serve as a prompt and efficient means for brands to convey important information. In Salesforce, you can employ push notifications to notify sales managers of changes in opportunities or alert service agents to cases requiring immediate attention. These notifications can be configured for any object based on criteria set up in Salesforce Flow automation. The key distinction between a push notification and an app notification lies in their impact on users. A push notification brings users to the application, initiating engagement, while an in-app notification guides users within the app. The working principle is that push notifications can be received at any time, while in-app notifications are effective only when the application is open. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Sales Cloud

Salesforce Sales Cloud Advantages

What are Salesforce Sales Cloud advantages? Salesforce Sales Cloud is a customer relationship management (CRM) platform designed to support sales, marketing and customer support in both business-to-business (B2B) and business-to-customer (B2C) contexts. Advantages of Salesforce Sales Cloud: Salesforce Sales Cloud Advantages: Salesforce Sales Cloud is a prominent tool from the world of CRM that helps companies of all sizes and from different industry verticals sell smarter and quicker. A business that is looking for the best implementation of the sales cloud can employ a Salesforce consulting company and leverage myriad advantages, such as centralized customer data, improved collaboration, logging interactions, and business process automation. Whether you are from the manufacturing industry or the financial services sector, having a sales cloud is imperative for your business growth. Why? Let’s discuss and help you understand the importance of having an experienced consulting partner when you launch Salesforce Sales Cloud. What is So Special About Salesforce Sales Cloud? Businesses need a solution that can help in handling leads, contacts, accounts, and opportunities in a seamless manner. It is here that the Sales Cloud comes into play with its advanced capabilities and the power of AI. Not only does this cloud tool centralized customer data, but also aids collaboration among different teams. According to a report by Ventino teams, Sales Cloud has claimed 38.2 percent of the market share and leads as the best cloud solution. There are multiple reasons for its huge popularity among businesses; some of them are as follows – If you are considering leveraging Salesforce Sales Cloud in your organization, contact Tectonic today. Tectonic is please to announce our Sales Cloud Implementation Solutions. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce

Exploring Setup Pages in Salesforce: Hidden Gems for Admins

Navigating through the multitude of options within a Salesforce org’s Setup can be overwhelming and a continual learning process, and admins might overlook valuable features amidst the vast array of possibilities. While Salesforce setup pages admins are often well-acquainted with their daily tools like report types, Setup might not be the immediate go-to for discovering what’s new or enhancing efficiency. In this insight, Tectonic digs into a selection of Setup pages, showcasing both newer and older functionalities that can significantly benefit your organization. 1. Process Automation Settings 2. User Management Settings 3. Deployment Status 4. Email Deliverability 5. Organization-Wide Email Addresses These Setup pages offer valuable tools for Salesforce Admins to optimize workflows, save time, and deliver robust solutions. As enhancements continue, staying informed about future releases ensures admins can leverage the latest features for organizational success. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce

Campaign Monitor and Salesforce

What is the Purpose of Campaign Monitor for Salesforce? With this integration, you’ll no longer need your tech team to manually pull a list or gather data for you before you can create the hyper-targeted emails your subscribers expect. Campaign Monitor makes it radically easy to run professional email marketing campaigns to reach your goals without ever having to leave the Salesforce platform. You’ll have all the tools you need to test and optimize your emails for the best results and 24/7 support to ensure your success. Campaign Monitor empowers users to effectively manage customer data, They can execute and evaluate the success of email campaigns, all seamlessly within their Salesforce organization. Once the integration is installed and configured, users gain visibility into email campaign activity. All directly from contact, lead, or campaign pages. They can effortlessly create new subscribers from Salesforce leads. A pivotal feature includes the synchronization of accounts, ensuring users consistently work with the latest and most accurate data across both platforms. How Can I Establish the Connection between Campaign Monitor and Salesforce? Combine the power of Campaign Monitor to gain your email marketing independence. Get your days back. To initiate the connection between Campaign Monitor – SFDC, you must have paid accounts for both applications. Begin by installing the app from the AppExchange into Salesforce. Then proceed with the installation and setup guide. The key requirement is a valid Campaign Monitor account. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Order Management

Salesforce Order Management Explained

An Entire Solution for Commerce In addition to both B2B and B2C Commerce Cloud, Salesforce has introduced Order Management, an application constructed on the core Salesforce platform. This application facilitates order fulfillment through automated workflows. What is Salesforce Order Management? It’s a platform for managing orders, customer records, fulfillment, inventory visibility, payments and invoicing, and customer care. Since Order Management is integrated with Salesforce CRM, it enables seamless integration with Service Cloud, assisting in handling customer requests and returns. Moreover, the Salesforce Platform can be leveraged to address any specific custom requirements you may have. Use Order Management with Service Cloud to give service agents a single view of order and service history to ensure timely processing of requests. Order Management is your central hub for handling all aspects of the order lifecycle, including order capture, fulfillment, shipping, payment processing, and service. The entire batch of data involved is all in one place, one single system of truth. With the Order Management app: Salesforce Mobile App The Salesforce mobile app is designed for easy data access on the go. You can view Salesforce Order Management record pages on the mobile app, but you can’t access its console features, like screen flows. Use Order Management to automate and manage the order lifecycle from order capture through fulfillment and post-fulfillment service. You can also store data for orders that are managed outside of Order Management. Order Management objects, together with existing objects, represent the elements of an order as the order progresses through the order lifecycle. The process for creating records in Order Management depends on your storefront. For example, if you use Salesforce B2C Commerce, the B2C Commerce Integration imports order data into Order Management. The terms “item” and “product” are used interchangeably throughout Order Management. Usually, technical areas like APIs and flow actions use “item,” while the user interface uses “product.” Order Management works with Salesforce Flow, which makes it easy for you to create manual and automated functions. We provide out-of-the-box flow templates for processes such as order summary creation, placing orders on behalf of shoppers, order fulfillment, and order servicing. Salesforce Order Management QA Is Salesforce Commerce cloud an Order Management System? The Salesforce Order Management System is the heart of Commerce Cloud, handling everything from processing orders, accepting payments online, communicating with suppliers, tracking orders, coordinating shipment schedules, and processing returns. Is Salesforce an OMS? Salesforce’s Order Management System enables businesses to make their selling process more efficient and improve the overall customer experience. What is the difference between CRM and order management? A customer relationship management (CRM) is a tool that handles customer data like contact information and past purchases. On the other hand, an order management system (OMS) tracks orders and automates order management tasks. What are the benefits of Salesforce OMS? One of the key benefits of integrating Salesforce OMS with e-commerce is that it enables companies to cut costs. The integration allows companies to manage their logistics processes more efficiently and better align their inventory levels with customer demand. Contact Tectonic today to explore an OMS solution for your business. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Cloud First

A Salesforce Architect’s Thoughts on User Experience

The intersection of Salesforce User Experience (UX) Design and Architecture in the Salesforce ecosystem is making traction. As User Experience Designer and Strategy Designer certifications were launched by Salesforce, architects are increasingly venturing into UX to create comprehensive and well thought out solutions. This collaboration, emphasizing the importance of user experience, has the potential to increase project success through efficient, scalable, and sustainable designs, particularly for Certified Technical Architects (CTAs). User Interaction and Adoption are important considerations for architects, requiring a focus on understanding user interactions to guide effective decisions. The method of creating a user story, showing what the user needs to accomplish, assists the designers in creating solutions that are user friendly By mapping the user journey and data flow through process and journey mapping, architects gain insights into necessary objects, relationships, and high-touchpoint objects influencing Large Data Volumes (LDV). Understanding user expectations informs architects about necessary record ownership changes, conversions, security, and data visibility requirements. Salesforce UX Certifications The recent emphasis on UX design in Salesforce, marked by certifications like Strategy Designer and User Experience Designer, has prompted useful discussions within the Salesforce architect community. Personal experience completing these certifications underscores the importance of architects embracing UX design, especially on the path to becoming a Certified Technical Architect. The incorporation of journey mapping into solution design, as discovered through creating process and journey maps from CTA scenarios, has proven invaluable. The synergy between architects and UX designers manifests as they collaborate to seamlessly integrate visual and technical elements. Thus resulting in cohesive, user-friendly solutions. Despite distinct areas of expertise, both roles converge on considering user needs, business requirements, and personas, fostering pivotal collaboration that ensures functional and aesthetically pleasing systems. A user-centric approach is crucial for architects in solving problems and ensuring holistic solutions. Process mapping facilitates identifying record ownership changes, conversions, security, and data visibility requirements. Higher Probability of Success is achieved by considering the users’ interactions. Building solutions that prioritize simplicity, reducing project complexity and enhancing user understanding. Performance, Scalability, and Usage must be factored into architectural considerations. Architects need to understand system usage, scalability needs, and performance to create efficient systems capable of handling increased usage. Additionally, architects should prioritize efficiency by identifying large data volume objects and designing for scalability. Return on Investment (ROI) through Sustainability is a key factor for project success. Architects should consider both adoption and sustainable design, ensuring long-term value. ROI-driven decisions should permeate the design process. Minimizing potential rework and supporting evolving technology and business requirements. Salesforce UX in Design Process Incorporating user experience design early in the design process enhances project success by avoiding costly redesigns and ensuring the final product meets user needs. Architects must prioritize sustainability. Then they can create designs that maximize ROI and provide long-term value to the organization. User experience design is integral for architects. While providing a framework for understanding user interactions and optimizing the Salesforce solutions the arcitects design and build. Embracing UX design and collaborating effectively, architects can create systems that are not only functional and efficient but also intuitive and enjoyable to use. When designing custom Salesforce solutions, the architect should always consider the end user. At Tectonic, our entire team of Salesforce consultants focus on delivering an application that meets everyone’s expectations. Contact us today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Snowflake and Salesforce with Embed

Snowflake and Salesforce with Embed

Snowflake has deepened its partnership with investor Salesforce by introducing two tools that seamlessly connect their cloud-native systems. Snowflake and Salesforce with Embed. These integrations empower customers to export Salesforce data to Snowflake and analyze it using Salesforce’s Einstein Analytics and Tableau applications. The overarching goal is to provide enterprises with a unified repository for all their data. Snowflake and Salesforce with Embed The first tool, Einstein Analytics Output Connector for Snowflake, allows customers to transfer their Salesforce data into the Snowflake data warehouse, integrating it with data from other sources. This enables joint customers to consolidate all their Salesforce data within Snowflake. Automated data import ensures that the Snowflake copy remains up-to-date. The second tool, Einstein Analytics Direct Data for Snowflake, enables users to execute queries within their Snowflake Salesforce repository. These queries can also include data from other sources such as business applications, mobile apps, web activity, IoT devices, and datasets obtained through the Snowflake Data Marketplace and Private Data Exchange. The Einstein Analytics Output Connector for Snowflake is set to become available to customers later this year, while Einstein Analytics Direct Data for Snowflake is currently in open beta and is expected to be generally available later this year. Salesforce’s substantial investment in Snowflake, as a co-lead investor in its recent $479 million funding round, underscores its vested interest in Snowflake’s success. This deepened partnership between Snowflake and Salesforce highlights their commitment to providing innovative solutions that empower enterprises to harness the full potential of their data. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce AppExchange

Implementing Tools From AppExchange Salesforce

How to install Salesforce AppExchange tools.  Salesforce AppExchange tools are great applications to extend your Salesforce instance. The AppExchange is full of solutions that allow you to easily add extended capabilities to your Salesforce org. Note that you’ll need the permission “Download AppExchange Packages” to do this.  Many organizations will have their Salesforce Administrator or a third party Salesforce Partner like Tectonic assist.   To get started, follow these steps: 1. Navigate to the Salesforce AppExchange. Do this in a new browser tab. And if you’re not logged in, log in and make sure that your org is connected to your trailblazer.me account.2. Look for a solution to install.3. After reading through the app listing, you can select Get It Now.4. Decide which environment to install the app in. It’s best practice to install and test in a sandbox first, Tectonic can assist.5. Verify that you agree with the terms and conditions and any other prompts for information.6. You’ll be redirected to sign in to your org.7. Now select who the app should be installed for – everyone, admins only, or custom.8. After a moment, the app installation will be complete and your app will be visible on your list of managed packages. Salesforce AppExchange tools Downloading and installing apps from the AppExchange can be tricky.  Tectonic is here to help.  Contact us today if you need assistance selecting, downloading, or implementing tools from the Salesforce AppExchange. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Marketing Cloud Cloudpages

Salesforce Marketing Cloud Cloudpages

Utilize the CloudPages builder in Marketing Cloud Engagement to effortlessly publish targeted marketing content across multiple channels. CloudPages, a feature within Salesforce Marketing Cloud, offers drag-and-drop tools and pre-built templates for creating and publishing landing pages, preference center pages, and more. Salesforce Marketing Cloud empowers efficient marketing processes and streamlined customer relationship management. It enables the creation of customer profiles and tracking of interactions across various channels, including email, social media, and web interactions. CloudPages facilitates the automatic saving of Smart Capture block data, addition of default content versions to multiple destinations, and the design and preview of content in the audience’s format. For customer experience, CloudPages ensures a seamless process where prospects view and convert on pages using capture forms, with their data instantly updated in relevant Data Extensions. They are efficiently added to Journey Builder flows and receive tailored marketing communications promptly. Organize information for specific destinations, such as landing pages or microsites, with a Cloud Pages collection. Landing pages, created with Cloud Pages, can include custom forms with Ampscript and can be embedded in emails and websites. CloudPages smart capture forms can be used as a Journey Builder Entry Event. The difference between landing pages and CloudPages lies in CloudPages being an application within Marketing Cloud that can publish to various destinations, including Landing Pages. Marketing Cloud Engagement, with the inclusion of Cloud Pages, aids in conversions by providing a drag-and-drop interface for easy creation of landing pages, eliminating the need for complex coding. To create a landing page in Marketing Cloud, navigate to Web Studio > Cloud Pages, create a new collection, and within it, click ‘Create’ and select ‘Landing Page.’ Building CloudPages is user-friendly, featuring a drag-and-drop interface with templated layouts, content blocks, and dynamic content options. It allows easy insertion of text, images, buttons, forms, and more. Salesforce Marketing Cloud differs from Pardot, with Pardot being closely integrated with sales on the Salesforce core platform, while Marketing Cloud operates as a separate application. Landing pages are still crucial, as research indicates that businesses with more landing pages tend to experience higher conversion rates. The term “landing page” refers to a campaign-specific page with a single call to action and no website navigation. Insider tips for using Cloud Pages include making content relevant with Dynamic Content blocks, avoiding information overload, ensuring mobile-friendliness, and experimenting with different page versions for optimal performance. Content updated September 2023. Like2 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

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