B2B Marketing Analytics (B2BMA) datasets comprise source data that has been formatted and optimized by the B2B Marketing Analytics app to enable interactive exploration. While B2BMA offers pre-built datasets and dashboards as a solid starting point, there may arise a need to enrich the narrative by incorporating additional data from Salesforce, Account Engagement, or third-party
Salesforce’s Acquisition of Vlocity: A Game-Changer for the CRM Ecosystem The news of Salesforce acquiring Vlocity, though somewhat overshadowed by the end of Keith Block’s tenure as co-CEO, marks a significant milestone for the CRM giant and carries substantial implications for its ecosystem partners. Vlocity, one of the largest and fastest-growing Salesforce-native ISVs, did not
While Journey Builder guides your customers’ journey, Salesforce Marketing Cloud Email Studio empowers you with the tools needed to craft the email content for your campaigns and journeys. Featuring robust functionalities, Email Studio facilitates the creation of polished emails, offering customizable elements, scripting languages, and personalized real-time content. With Salesforce Marketing Cloud Email Studio, you
A JSON wrapper class is a custom class in Salesforce that wraps or encapsulates standard or custom objects, along with other data types like strings, integers, or even other custom classes.
Setting Up Einstein Relationship Insights: Configure ERI Insights to empower your sales team in managing relationships among individuals, companies, and their interactions. Follow these steps for enabling and configuring: Enabling Einstein Relationship Insights: To enable ERI, follow these steps: Understanding Einstein Relationship Insights (ERI): ERI, serves as an AI-powered research assistant, enhancing sales processes. ERI
What is a Salesforce Quickstart? Salesforce Quickstarts are great for individual departments or small sales & customer service teams who want to get the most out of their Salesforce investment from day one. Tectonic refers to these as Salesforce Implementation Solutions. Small to medium-sized businesses who are looking for quick deployment and want to get
To ensure the proper sequencing of Tags, modify the Tag sequencing in the Google Analytics preview Tag settings. The custom HTML Tag should fire before the Google Analytics Tag. Testing involves deleting stored data from the cookie, enabling the Google Tag Assistant Chrome extension, and refreshing the website page.
There are some important characteristics of a Salesforce partner to look for Salesforce consulting and integration partners as well as digital services agencies drive significant results fast by managing the development, coding, configuration, user training, and integration of Salesforce products within your operating systems. Some of the important characteristics of a Salesforce partner to look
Transforming Player Development & Marketing Automation: Hospitality and Gaming-Salesforce Service/Marketing Clouds Create a 360 Degree view of their players to build loyalty and drive sales increase across Tribal Nations three Casinos using data and segmentation. Marketing Cloud Service Cloud Hospitality and Gaming-Salesforce Service/Marketing Clouds Tribal Nation with 3 Casinos, 2 Hotels and 1 Golf Course.
Salesforce Health Cloud is a specialized platform tailored for health industry organizations, offering an automated approach to streamline practices and deliver personalized care to patients and providers. By harnessing the security of cloud technology, coupled with mobile and social capabilities, Health Cloud strives to reduce costs and enhance productivity, providing a comprehensive 360-degree view of
Utilize our Setup Assistant’s step-by-step guide for Salesforce Scheduler to configure locations, hours, and resources. Set your teams up for successful appointments by assigning skills, making it effortless for any resource or customer to schedule, edit, and cancel appointments. What is Salesforce Scheduler? Salesforce Scheduler offers tools for managing data related to scheduling appointments. Embed
How do you make Salesforce even better? Integrate it with all the third party apps you already use. From productivity to marketing to collaboration and beyond, now you can connect your Salesforce to the other tools you need to run your business. MuleSoft is Salesforce’s integration and automation technology and offers connectivity solutions for all
Heroku functions as a cloud-based platform-as-a-service (PaaS) tool, streamlining the deployment, management, and scalability of contemporary applications. While the Salesforce Platform excels in developing apps for internal users, this tool specializes in crafting customer-facing applications. Leveraging its container-based cloud platform, Heroku enables developers to create apps seamlessly integrating with Salesforce data through readily available connectors.
What is Lightning Dialer Salesforce? Lightning Dialer Salesforce offers an outbound calling product with the option to add inbound calling functionality. You can pay for just the total number of minutes your entire org uses (in blocks of 1,000 minutes). Salesforce recommends first choosing the right Sales Dialer edition for your business needs. Is Salesforce
What is Box and Salesforce integration? Together, Box and Salesforce integration bring you seamless solutions that make it easy for teams to securely collaborate on the most critical content in Box, without leaving Salesforce. It easily connects with other Apps to share and store the data. Box allows users to create, edit, update, and share
