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Deep Dive Summer 24 Release

Deep Dive Summer 24 Release

Deep Dive Summer 24 Release Get ready, Salesforce fans! The Summer ’24 release is here, and it’s like Christmas morning for tech geeks. We’re talking about new features, enhancements, and improvements that will make you wonder how you ever lived without them. This Tectonic insight is your ultimate guide to all the exciting updates, changes, and key considerations for this release. So hang on tight to your keyboards and let’s dive into the Christmas treat bag of goodies coming your way! Key Highlights – Deep Dive Summer 24 Release What’s New in Einstein AI? 1. Einstein for Flow Meet your new best friend for building Salesforce workflows, Salesforce Flow. Just describe what you need in plain English, and Einstein will whip up the workflow for you. For example, say “Notify sales reps when a lead converts,” and boom, it’s done. Automation just got a whole lot easier and way cooler. How to: Einstein for Flow makes complex processes feel like a walk in the park, letting you deliver solutions faster than you can say “workflow.” Considerations: 2. Einstein for Formulas No more tearing your hair out over formula syntax errors. Einstein for Formulas will not only tell you what’s wrong but also suggest fixes, saving you from endless hours of debugging. How to: Einstein for Formulas cuts down errors and speeds up formula creation, making your life exponentially easier. Like easier squared. Easier to the nth degree. Considerations: UI/UX Enhancements 1. Add New Custom Fields to Dynamic Forms-Enabled Pages Say goodbye to limitations! You can now add new custom fields directly to Dynamic Forms-enabled pages, aligning fields with your ever-changing business needs. Considerations: 2. Use Blank Spaces to Align Fields on Dynamic Forms-Enabled Pages Finally, a way to make your Dynamic Forms pages look neat and tidy with blank spaces for perfect alignment. Considerations: 3. Set Conditional Visibility for Individual Tabs in Lightning App Builder Now you can make specific tabs visible based on user profiles, record types, or other criteria. Customization just got a whole lot more precise. Considerations: 4. Create Rich Text Headings in Lightning App Builder Make your headings pop with bold, italic, and varied font sizes. Your Lightning pages are about to get a visual upgrade. Considerations: Flow Updates 1. Automation Lightning App A one-stop shop for managing and executing all your automation tools and processes. Considerations: 2. Lock and Unlock Records with Action Gain more control over your processes by locking records during critical stages and unlocking them when done. Considerations: 3. Check for Matching Records (Upsert) When Creating Records Avoid duplicates by checking for existing records before creating new ones. One can never have too many de-dupe tools. Considerations: 4. Transform Your Data in Flows (Generally Available) Now generally available, perform calculations, data transformations, and more with the Transform element in Flow Builder. Considerations: Admin Enhancements 1. Field History Tracking Manage tracked objects and fields more efficiently with a centralized page in “Setup.” Considerations: 2. See What’s Enabled in Permission Sets and Permission Set Groups (Generally Available) Enhanced permission set viewing improves visibility and control over security configurations. Considerations: 3. Get a Summary of User’s Permissions and Access Quickly view user permissions, public groups, and queues from the user’s detail page. Help and Training Community: Salesforce is simplifying Permission Set management by phasing out Profiles. Data Cloud Vector Database Vector search capabilities allow the creation of searchable “vector embeddings” from unstructured data, enhancing AI applications’ understanding of semantic similarities and context. Considerations: Deep Dive Summer 24 Release The Salesforce Summer ’24 release is packed with features designed to enhance your Salesforce experience. From a sleek new interface to powerful automation tools, enhanced analytics, and expanded integration options, this release aims to elevate workflow efficiency and data protection. Jump into the exciting updates, and let’s make automation simpler and more user-friendly together! Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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iDataMasker for Salesforce FinTech

iDataMasker for Salesforce FinTech

Safeguarding Data Privacy and Security in the Digital Age with iDataMasker In today’s digital transformation era, data privacy and security are paramount for organizations worldwide. As cloud-based platforms like Salesforce become integral to business operations, robust solutions to protect sensitive information are essential. iDataMasker for Salesforce FinTech powers security in Salesforce banking solutions. Introducing iDataMasker on Salesforce AppExchange IntellectAI has launched iDataMasker, an advanced data obfuscation application, now available on the Salesforce AppExchange marketplace. This innovative tool is set to revolutionize data security within Salesforce environments. Addressing the Threat of Data Breaches Data breaches and unauthorized access can lead to significant financial losses, reputational damage, and legal issues for organizations. With stringent data protection regulations such as GDPR and CCPA, companies must take proactive steps to ensure compliance. iDataMasker provides a comprehensive solution with advanced anonymization techniques to uphold the highest standards of data privacy and security. Key Features of iDataMasker Compliance and Data Security Compliance with industry regulations and standards is crucial for businesses. iDataMasker helps organizations achieve compliance effortlessly with its robust data masking capabilities. Whether handling personally identifiable information (PII), financial data, or healthcare records, iDataMasker ensures sensitive data remains protected and compliant. Enhancing Organizational Data Security By safeguarding sensitive information from unauthorized access and data breaches, iDataMasker enhances an organization’s overall data security posture. This instills confidence in both the company and its customers, knowing that their data is secure within the Salesforce environment. Usability and Operational Efficiency iDataMasker maintains data privacy while ensuring information remains usable for business processes. This allows companies to harness data-driven insights without compromising confidentiality. Rigorous data masking policies help maintain data integrity and foster a culture of responsible data management, strengthening data governance practices. Using obfuscated data that mirrors real-world scenarios, iDataMasker streamlines processes such as testing, training, and development. Organizations can work with realistic data without compromising confidentiality, leading to improved operational efficiency and faster time-to-market. Building Customer Trust Demonstrating a strong commitment to data privacy and security is vital for building customer trust and loyalty. By implementing iDataMasker, organizations can show their dedication to protecting customer data, fostering long-lasting relationships based on trust and transparency. Conclusion In today’s digital landscape, data privacy and security are non-negotiable. iDataMasker, developed by IntellectAI and available on the Salesforce AppExchange marketplace, offers a powerful solution to address these critical concerns. Leveraging advanced data masking techniques, flexible configuration options, seamless integration, and compliance readiness, iDataMasker empowers organizations to safeguard their sensitive data while fully embracing the potential of Salesforce. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Summer 24 Marketing Cloud Engagement Rescheduled

Summer 24 Marketing Cloud Engagement Rescheduled

We have an update about the Summer ’24 Marketing Cloud release originally scheduled for June 22, 2024. Summer 24 Marketing Cloud Engagement Rescheduled. To ensure optimal performance, Salesforce has rescheduled the Summer ’24 release to June 29, 2024. How Can I Get More Information? For more information about the features in the Summer ’24 Marketing Cloud release, reference the release notes. Updates are provided on Trust. If you have questions, contact Customer Support by opening a case via Salesforce Help. Original Timeline-Summer 24 Marketing Cloud Engagement Rescheduled The Summer ’24 Marketing Cloud Engagement release occurs June 7, 2024 through June 28, 2024. Some features are made available to your instance within a week of the release. Get an exclusive, in-depth look at our new features by tuning into the Summer ’24 Marketing Cloud Engagement Release New Feature Overview. Join this webinar on June 27, 2024 at 2 PM EDT. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Kaspersky Banned by US Government

Kaspersky Banned by US Government

This week, the U.S. Department of Commerce announced a prohibition on Kaspersky Lab Inc., the American arm of Russian antivirus software developer Kaspersky, and its affiliated companies from selling their products in the United States. Kaspersky Banned by US Government. The Biden administration’s new initiative to remove Kaspersky Lab’s antivirus software from U.S. tech infrastructure has been nearly a decade in the making. Why it Matters: Taking a measured approach to the ban — the most severe action yet against a foreign cybersecurity company — may help the U.S. government avoid the implementation challenges it has encountered in similar cases, according to experts. The Big Picture: The U.S. government is still struggling to eliminate Chinese telecommunications company Huawei’s equipment from American networks, nearly five years after initiating those actions. Additionally, lawmakers only recently passed legislation this year to force China-based ByteDance to divest its ownership in TikTok or face a ban, following about four years of regulatory deliberations. This law is currently being contested in court. Threat Level: Each of these companies is subject to laws in their home countries that could compel them to share U.S. customer data transmitted through their products. However, the U.S. government has not declassified specific instances of Russia or China forcing these companies to share information about Western customers. Context: Kaspersky’s antivirus product has been under scrutiny longer than both Huawei and TikTok, yet it took three administrations to implement a sales ban. Statements: “Kaspersky has done good research, they have a good product, but there was a concern that they had a sweet spot for the Russian government,” Lewis told Axios. Historical Context: Kaspersky first drew attention in Washington back in 2015 when the National Security Agency received a tip that the company may have collected information about U.S. hacking tools and shared it with the Kremlin. In 2017, Israeli government hackers found evidence that Kaspersky might have obtained the NSA hacking tools via an agency employee using the antivirus software on his home computer. In response, Kaspersky asserted it “does not have inappropriate ties to any government” and that it has been “caught in the middle of a geopolitical fight.” Effective July 20, the Bureau of Industry and Security of the Department of Commerce will enforce this ban, which also prevents the company from issuing new security updates to its existing customers starting September 29. Kaspersky users are really left no choice but to find an alternative antivirus solution. Kaspersky Banned by US Government doesn’t just mean the government can no longer use the software. Kaspersky Banned by US Government The decision stems from national security concerns. Following an extensive investigation, the Commerce Department determined that Kaspersky’s operations in the U.S. pose a risk to national security due to the Russian government’s offensive cyber capabilities and its potential influence over Kaspersky’s activities. The Department concluded that mitigation measures would not adequately address these risks. These accusations ultimately led to the U.S. government banning Kaspersky’s software on its networks, although it stopped short of halting new sales until last week. The Intrigue: The Department of Commerce recently acquired new authorities that facilitated the ban on Kaspersky’s antivirus sales, officials disclosed during a briefing. Between the Lines: Despite these concerns, U.S. critical infrastructure organizations continued to use Kaspersky’s antivirus and other cybersecurity products. State of Play: Experts note that unless Kaspersky completely restructured its organizational setup, changed leadership, or left Russia entirely, it had limited options to counter the impending ban. What’s Next: Homeland Security Secretary Alejandro Mayorkas told Axios that his department is equipped to help critical infrastructure organizations comply with Commerce’s implementation deadlines. The Commerce Department advises current users of Kaspersky software to transition to alternative vendors to mitigate potential cybersecurity vulnerabilities. While users who continue to utilize Kaspersky products will not face legal repercussions, they are advised to assume full responsibility for any associated cybersecurity risks. Secretary of Commerce Gina Raimondo emphasized the Department’s commitment to safeguarding U.S. national security and its citizens, stating, “Russia has repeatedly demonstrated its ability and intention to exploit Russian entities such as Kaspersky Lab to gather and weaponize sensitive U.S. information.” She underscored that this action, utilizing the Department’s ICTS authorities for the first time, underscores Commerce’s role in supporting national defense and sends a clear message to adversaries. Efforts to restrict or prohibit Kaspersky’s operations in the U.S. date back to 2017, when the Trump administration initially barred its software from use by most U.S. government agencies. Subsequently, in the same year, the Department of Homeland Security instructed federal agencies to discontinue the use of Kaspersky software. Despite legal challenges by Kaspersky, including appeals in court, these measures culminated in a permanent ban on the company’s products for government use in 2019. The comprehensive ban on Kaspersky from operating in the U.S. in 2024 coincides with heightened geopolitical tensions, particularly amidst Russia’s ongoing conflict in Ukraine. Responding to the ban, a Kaspersky spokesperson expressed disappointment, stating that the Department of Commerce’s decision seemed influenced by current geopolitical dynamics rather than an objective assessment of the company’s products and services. The company intends to explore all available legal avenues to protect its current operations and partnerships. Kaspersky Banned by US Government Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Carbon Removal Technology

Salesforce Carbon Removal Technology

Salesforce Bets Big on Carbon Removal Technology Salesforce has revealed three major climate efforts, including a $25 million investment to advance carbon removal, to hasten the transition to a fair and sustainable energy system, including Salesforce has revealed three major climate efforts, including Salesforce carbon removal technology. Salesforce, the cloud software giant based in San Francisco, has committed $25 million to carbon dioxide removal technology through Frontier. This funding aims to support carbon removal startups, demonstrating demand for their products and accelerating industry growth. This initial investment is part of a larger pledge Salesforce made in 2022 to purchase $100 million worth of carbon dioxide removal credits by 2030. “This industry needs to scale. It needs investment early on so that today’s technologies can become commercially available to all buyers by 2030 and beyond,” says Jamila Yamani, Salesforce’s lead for carbon removal. The Need for Carbon Removal While many climate strategies focus on reducing emissions, carbon removal seeks to pull carbon dioxide from the atmosphere through various methods. This emerging technology has garnered both interest and criticism due to its current high costs and developmental stage. For instance, direct air capture—a form of carbon removal—costs about $600 to $1,000 per ton of CO2 removed, according to a 2023 estimate by a Boston Consulting Group executive. To be widely adopted, costs need to fall below $200 per ton. Frontier’s Role Frontier, a subsidiary of fintech company Stripe, aims to accelerate carbon removal technology development by creating a market for it. “Carbon removal has no intrinsic value, so there isn’t a natural customer like with energy,” explains Nan Ransohoff, head of climate at Stripe and Frontier. This lack of natural customers means fewer startups in the space, and those that exist offer high rates due to the lack of scale. Frontier’s funds become revenue for startups, not equity investments. To date, Frontier has over $1 billion committed, with around $230 million in contracted offtake agreements with specific companies. Expanding the Market “The idea with Frontier was to send a loud demand signal to entrepreneurs, investors, and researchers that there is a market for carbon removal technologies, especially those in early stages,” says Ransohoff. “This is now over a billion dollars of revenue for carbon removal companies.” Salesforce joins other major companies in Frontier, including Google parent company Alphabet, Meta, Stripe, Shopify, and McKinsey Sustainability. Frontier’s portfolio includes technologies like Lithos, which uses basalt to capture CO2, and Heirloom, which employs limestone as a carbon sink. The Advantage of Frontier Though companies like Salesforce could establish their own offtake agreements, Ransohoff notes that pooling resources through Frontier sends a “louder signal” to the market and allows for better vetting of startups. “We have six PhDs full-time on staff dedicated to finding and vetting the best companies,” she says. Salesforce’s Comprehensive Climate Strategy Carbon removal is just one part of Salesforce’s broader climate change mitigation strategy. Yamani highlights that Salesforce also focuses on grid decarbonization, nature restoration, sustainable aviation, decentralized renewable energy, and more. The company aims to cut its absolute emissions by 50% by 2030 and reach “near zero by 2040.” “It’s an all-of-the-above approach where we’re leveraging all tools to build a portfolio that can help decarbonize the planet. It’s not a one-size-fits-all solution,” says Yamani. At the core, lies Salesforce Net Zero Cloud. In addition to the carbon removal commitment, Salesforce recently signed a 15-year virtual power purchase agreement with Qualitas Energy in Italy to expand its solar energy portfolio. “Corporate procurements can catalyze new renewable energy markets, providing clean electricity worldwide,” Yamani adds. With this move, Salesforce is demonstrating its commitment to achieving 100% renewable energy dependency and is making its first step into virtual power purchase agreements (VPPAs) in Europe. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Slack Integrating AI Into Platform

Slack Integrating AI Into Platform

Slack’s CEO Denise Dresser announced that AI will soon be integrated into every aspect of the platform, enabling users to manage tasks and launch new projects without leaving the application. This announcement highlights a significant shift towards enhancing productivity and collaboration within Slack using advanced AI capabilities. Slack Integrating AI Into Platform. During a media session following her keynote at Salesforce’s World Tour event in Boston, Dresser outlined her vision for AI in Slack. Having taken on her role six months ago after years with Salesforce, she emphasized the integration of Slack with Salesforce’s Einstein Copilot. Acquired by Salesforce in late 2020, Slack aims to provide a unified experience for users by leveraging AI to manage both structured and unstructured data. The goal is to help users quickly find key conversations and turn them into actionable tasks and projects. Dresser noted the challenges in navigating chat histories and identifying important moments, which AI integration aims to address. Slack Integrating AI Into Platform “AI can significantly drive productivity,” Dresser said. “With Slack AI Search, Slack becomes your organization’s long-term memory. It allows users to easily find what they need through generative summaries, which was a major breakthrough for us.” Dresser highlighted the rapid adoption of AI and its integration into Slack’s functionality, leading to an evolution in skills such as prompt engineering and natural language processing. These advancements enable tasks like software creation without traditional coding methods. She pointed out the rapid growth in AI adoption, comparing it to the adoption rates of ChatGPT, mobile phones, and Facebook. Dresser believes this trend will continue as people experience productivity improvements with AI. AI will be embedded in various Slack features, including Canvas, Workflow, and Huddle, providing seamless assistance within the application. Users may not even realize they are interacting with AI, as it will naturally enhance Slack’s functionality. For instance, instead of manually searching through messages, AI will highlight the most important summaries. Dresser also mentioned the newly launched Slack Lists feature, which automatically captures and surfaces key parts of channel conversations. She stressed the importance of reducing the need to switch between different applications, which can drain time and productivity. “We have millions of people working in Slack; why leave Slack?” she said. “We wanted to integrate capabilities for tasks, lists, and projects directly into Slack, starting right within conversations.” In the future, Slack will also suggest relevant chat channels for project purposes, providing users with powerful insights and capabilities. Dresser noted that while only about a third of employees currently use AI-powered platforms, those who do report an average 81% increase in productivity by eliminating mundane tasks. As AI continues to be embedded into Slack and Salesforce tools, Dresser acknowledged the challenge of maintaining the platform’s beloved feel and integrity. “We’ve already integrated Slack, Sales Elevate, and Salesforce. Copilot’s integration will be excellent,” she said. “We have focused on preserving the unique Slack experience, even while enhancing it with new architectural integrations. Our goal is to ensure that Slack remains efficient and productive while staying true to its core identity.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Lakeflow for Data Engineering

Lakeflow for Data Engineering

Databricks unveiled Databricks LakeFlow last week, a new tool designed to unify all aspects of data engineering, from data ingestion and transformation to orchestration. What is Databricks LakeFlow? According to Databricks, LakeFlow simplifies the creation and operation of production-grade data pipelines, making it easier for data teams to handle complex data engineering tasks. This solution aims to meet the growing demands for reliable data and AI by providing an efficient and streamlined approach. The Current State of Data Engineering Data engineering is crucial for democratizing data and AI within businesses, yet it remains a challenging field. Data teams must often deal with: How LakeFlow Addresses These Challenges LakeFlow offers a unified experience for all aspects of data engineering, simplifying the entire process: Key Features of LakeFlow LakeFlow comprises three main components: LakeFlow Connect, LakeFlow Pipelines, and LakeFlow Jobs. Availability LakeFlow is entering preview soon, starting with LakeFlow Connect. Customers can register to join the waitlist today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Single Digit Members

Single Digit Members

The Single Digit Growth Club: A Surge in New Members What Do Salesforce and Asana Have in Common? Both Salesforce and Asana: They have now joined the ranks of The Single Digit Growth Club, projecting growth below 10% for the coming year. It Wasn’t Supposed to Be This Way Why not? Mainly due to historically high Net Revenue Retention (NRR). Salesforce traditionally maintained an NRR well above 110%. Asana, despite catering to many SMBs (where high NRR is harder to achieve), also had high NRR until recently. With an NRR of 110%, growth expectations were typically around 20%-30% annually. With an NRR of 120% or more, as many companies had until recently (and some, like Databricks, still have at 140%+), 40% annual growth seemed attainable even at $1B ARR. However, while NRR is still strong, often at least 100%, it is no longer overperforming in many cases. Even high fliers like Monday.com have seen dips in NRR. Despite their smaller deal sizes, Monday.com’s NRR is the lowest it has been in over four years. The Impact of NRR Declines A drop of 10%-20% in NRR is significantly hampering growth, pushing even market leaders into The Single Digit Growth Club. But not everyone is struggling. The Haves and Have Nots in SaaS In today’s SaaS landscape, there is a stark contrast between the Haves and the Have Nots. Companies operating outside of B2B, those that are truly AI-native, and others are experiencing remarkable growth. However, within tech sales, a decline in NRR is severely impacting growth. Conclusion The shift to single-digit growth is a reality many SaaS companies are grappling with. As we navigate this new landscape, it’s clear that maintaining high NRR and adapting to market changes are crucial for sustaining growth. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Focuses on Data Cloud

Salesforce Focuses on Data Cloud

Salesforce’s Focus on Data Cloud Amid Challenging Macro Environment Salesforce is concentrating on its Data Cloud solutions while navigating a challenging macroeconomic landscape after reporting a weaker-than-expected first quarter. Salesforce Focuses on Data Cloud In a recent note, Baird analysts Rob Oliver and Patrick Schulz highlighted Salesforce’s emphasis on its Data Cloud solution: “Salesforce is keenly focused on its Data Cloud solution. The company has cited strength, but overall checks have been mixed. While not material from a revenue perspective, we believe this will remain a top focus area.” Baird’s insights followed a dinner meeting with Salesforce’s investor relations team, where much of the discussion centered on the macroeconomic challenges affecting the company. Salesforce shares fell sharply late last month after the enterprise software giant reported fiscal first-quarter results and guidance that missed estimates. Although the stock has partially recovered, it was down about 2% during late market trading on Wednesday and was removed from BofA’s U.S. 1 List the same day. Salesforce Focuses on Data Cloud Despite the revenue miss in the first quarter of fiscal year 2025, Salesforce reiterated its full-year guidance, citing confidence driven by several tailwinds, including Data Cloud, pricing/packaging, MuleSoft, regional strengths, and industry-specific offerings. These factors are helping to offset ongoing macroeconomic pressures, according to Oliver and Schulz. “Salesforce has not been alone in calling out a more challenging macro environment,” the analysts noted, referencing similar trends cited by companies like Couchbase (BASE), MongoDB (MDB), and Workday (WDAY). “We believe the company will need to report a solid quarter before investor confidence builds.” Baird maintains its Outperform rating on Salesforce with a price target of $295. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Requirements Engineering

Requirements Engineering

Every project needs clear requirements. No exceptions. Without them, a project turns into a group of people standing around, unsure of what to do, essentially making things up as they go. This scenario may sound familiar to anyone who has been involved in disorganized projects. What are requirements? According to the Association for Project Management (APM), “Requirements are the wants and needs of stakeholders clearly defined with acceptance criteria.” Requirements engineering is the process for managing the entire lifecycle of these needs and involves five key stages: Let’s dive deeper into these stages: 1. Requirements Elicitation Sometimes, the term “requirements capture” is used, as if stakeholders’ needs are floating around, waiting to be caught. However, requirements are not passively waiting; they must be actively elicited. Elicitation Methods: Eliciting requirements involves interpreting genuine needs, not just compiling a wish list of requested features. 2. Requirements Analysis Once you’ve gathered a set of requirements, it’s time for analysis to ensure they are comprehensive, feasible, and aligned with the project’s objectives. This phase is crucial because 80% of project errors occur during the requirements phase, yet it often receives less than 20% of a project’s time. Key steps include: 3. Requirements Documentation After analyzing requirements, document them clearly to communicate with stakeholders and developers. A good requirements document typically includes: One popular method for documenting requirements is through user stories, which frame requirements from the user’s perspective: User stories focus on meeting user needs rather than prescribing technical specifications. 4. Requirements Validation The next step is validating your documented requirements. This ensures they accurately represent what users and stakeholders need. Validation methods include: Validation is essential to ensure requirements are complete, realistic, and verifiable. 5. Requirements Management The final phase involves tracking and managing changes to requirements throughout the project. Key Concepts: Agile frameworks often rely on iterative approaches, where product owners manage changes during sprint reviews and retrospectives. Summary Requirements engineering consists of five interdependent stages: elicitation, analysis, documentation, validation, and management. While these concepts may seem detailed, they offer a structured framework that’s essential for delivering high-quality solutions. By following this approach, even smaller, lower-risk digital projects can benefit from clear and actionable requirements. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce's Bold Predictions for Holiday 2024 Sales

Salesforce’s Bold Predictions for Holiday 2024 Sales

Salesforce’s Predictions for the 2024 Holiday Shopping Season Salesforce’s Bold Predictions for Holiday 2024 Sales include that trade routes, artificial intelligence, pricing, and Chinese shopping applications will significantly influence the 2024 holiday shopping season. Here’s a breakdown of their insights: Changes in Holiday Shopping Experiences Salesforce, the software giant known for its e-commerce platform and cloud services, predicts a “challenging season” for both retailers and consumers. The company notes that shoppers have been delaying major purchases in hopes of finding discounts. As a result, retailers will need to adapt to changing consumer behaviors and economic pressures. Consumer Behavior and Economic Pressures Salesforce observes that consumers, resilient through four years of economic uncertainty, are finally feeling the impact of persistent inflation and supply chain issues. A significant 32% of global consumers have increasingly turned to alternative credit options like Buy Now, Pay Later (BNPL) this year. Holiday Shopping Timeline Salesforce defines the holiday shopping season as running from November 1 to December 31. In 2022, 76 of the top 2000 online merchants in North America, using Salesforce as their e-commerce platform, generated over 6.97 billion in combined online sales. Salesforce’s Bold Predictions for Holiday 2024 Sales 1. Dominance of Chinese Shopping Applications Salesforce predicts that Chinese shopping apps will dominate the holiday season. According to their research, 63% of Western consumers plan to shop from Chinese apps such as Cider, Shein, Temu, TikTok, and Aliexpress. The primary driver for this trend is competitive pricing. Salesforce expects these apps to account for 21% of sales outside China during the holiday season. 2. Impact of Middle-Mile Shipping Costs Middle- and last-mile shipping costs are projected to increase by $197 billion in 2024, a 97% rise from the previous year. Factors contributing to this include rising crude oil prices and geopolitical tensions affecting global shipping routes. Despite these challenges, Salesforce advises retailers not to pass shipping costs onto consumers, as free delivery significantly influences online purchasing decisions. 3. AI Adoption in Gift Searches Salesforce reports that AI influenced 17% of online purchases during the 2023 holiday season, generating 9 million in sales. In 2024, more consumers are expected to use AI for gift discovery. With Google’s integration of generative AI into its search tools, retailers can shift from keyword searches to natural language prompts, potentially tripling conversion rates compared to non-engaged site traffic. Conclusion Salesforce Marketing Cloud’s array of features, including automation, personalization, analytics, and collaboration, empower B2B marketers to streamline their efforts and achieve superior results. By leveraging these capabilities, businesses can elevate their marketing initiatives and drive significant outcomes during the 2024 holiday season. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI and Consumer Goods Cloud

Salesforce’s latest “rolling thunder” of AI enhancements brings significant innovations to Consumer Goods Cloud, leveraging the power of the Einstein AI platform already integrated into Sales Cloud and Service Cloud. These enhancements are designed to optimize planning and execution for consumer goods companies. Salesforce Consumer Goods Cloud is an industry-specific solution that helps consumer goods companies streamline their route-to-market processes. By unifying trade promotion management and retail execution capabilities on a single platform, it enables seamless collaboration between headquarters and field teams. Utilizing Salesforce’s core CRM functionality and the Einstein AI platform, Consumer Goods Cloud empowers companies with data-driven insights and intelligent automation to drive profitable growth. “Consumer goods companies are laser-focused on profitable growth. With the latest Salesforce innovations for Consumer Goods Cloud, they can unify consumer and customer data to plan promotions precisely, equip every field rep with tools to increase sales and reduce downtime, and integrate trusted AI into every service agent’s workflow to solve problems and upsell more frequently,” explained Rob Garf, VP and GM of Retail and Consumer Goods at Salesforce. “In short, every consumer goods company can now transform into an AI Enterprise.” What’s New in Consumer Goods Cloud The latest updates in Consumer Goods Cloud focus on integrating Salesforce’s Data Cloud with Einstein generative AI capabilities, enhancing three key areas: Data Cloud for Consumer Goods: Account managers can now unify account and industry data to build rich customer profiles, segment accounts to the individual store level, and design hyper-localized assortment and promotion plans. For instance, a soft drink distributor can identify which citrus-flavored sodas are most popular in specific Mexican convenience stores and optimize replenishment accordingly. Einstein Copilot Account Summarization: Within the service console, agents can access AI-generated account summaries, eliminating the need to switch between screens and knowledge articles. Summaries include last interactions, order history, satisfaction scores, and promotion details, enabling agents to resolve inquiries quickly and upsell intelligently. Consumer Goods Cloud Einstein 1 for Sales: This AI-powered enhancement package provides sales managers, field reps, merchandisers, and delivery drivers with productivity and revenue-boosting insights. Real-time notifications and recommendations on stock levels, replenishment, special handling needs, and payment collection keep field teams responsive and effective. The Salesforce Embedded AI Difference Salesforce’s strategy of embedding AI via a unified Einstein platform offers several advantages: Consistency: With Einstein already integrated into Sales and Service Clouds, Salesforce can efficiently extend proven AI tools to industry-specific use cases, benefiting users with familiar interfaces and interaction paradigms. Completeness: Embedding AI at the platform level allows Salesforce to enhance the entire workflow from planning to execution. Consumer goods companies can apply intelligent insights to both back-office processes like promotion management and field activities like stock checks and payment collection. Continuous Innovation: The Einstein platform enables rapid deployment of Salesforce’s latest generative AI advancements across all clouds, ensuring customers always have access to state-of-the-art capabilities. Mars Snacking, one of the world’s largest consumer goods companies, is already benefiting from Salesforce’s AI-powered industry cloud. “At Mars Snacking, we are on an ambitious journey to rewire and almost double the size of our business by 2030,” said Bartek Kononiuk, Global Head of Product – Trade Promotion Management. “Consumer Goods Cloud and Trade Promotion Management will enable us to improve our business processes, data availability, and user experience in critical growth-enabling areas.” AI Innovation Comes at a Cost As the consumer goods industry strives to meet rapidly evolving buyer expectations, Salesforce’s embedded AI solutions for Consumer Goods Cloud offer timely advantages. By democratizing access to generative AI and data management capabilities, Salesforce enables companies of all sizes to optimize decision-making, boost field productivity, and drive profitable growth. However, these advanced functionalities come with significant costs. Salesforce’s Einstein AI enhancements often have substantial per-user surcharges, sometimes exceeding $100 per month. For large deployments involving thousands of employees, these expenses can quickly escalate. Consumer goods companies must carefully evaluate the productivity and revenue gains against the added licensing costs. Additionally, while Salesforce is leading the way in enterprise generative AI, the technology is still maturing. Early adopters may encounter instances where the AI delivers suboptimal results. Salesforce’s Trust Layer aims to mitigate these risks, but companies should approach generative AI with a clear understanding of its current limitations. The ongoing enhancements in Salesforce’s Einstein portfolio present a promising yet costly opportunity for customers to evolve into full-fledged AI Enterprises. As the costs and benefits become clearer, consumer goods companies will need to strategically decide where and how aggressively to deploy these advanced capabilities. Those that find the right balance could gain a significant competitive edge in the rapidly changing digital landscape. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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DPD Salesforce AI Enhancements

DPD Salesforce AI Enhancements

DPD’s AI Integration: Enhancing Customer and Employee Experience DPD has ambitious plans to integrate AI throughout its Salesforce platform, aiming to automate tasks and significantly enhance the experiences of both customers and employees. DPD Salesforce AI Enhancements. Adam Hooper, Head of Central Platforms at DPD, explains that with over 400 million parcels delivered annually, maintaining robust customer relationships is crucial. To this end, DPD leverages a range of Salesforce technologies, including Service Cloud, Sales Cloud, Marketing Cloud, and Mulesoft. AI-Powered Customer Service In Salesforce’s latest update on DPD: Financial and Operational Efficiency Targeted Marketing Spreadsheets to Salesforce At the Salesforce World Tour event in London, Ben Pyne, Salesforce Platform Manager at DPD, elaborated on their current usage and future AI plans. Pyne’s team acts as internal consultants to optimize organizational workflows. As he explains: “My role is essentially to get people off spreadsheets and onto Salesforce!” He noted that about 40 departments and teams within DPD use Salesforce, far beyond the typical Sales and CRM applications. Custom applications within Salesforce personalize and enhance user experiences by focusing on relevant information. Using tools like Prompt Builder, Pyne’s team recently developed a project management app within Salesforce, streamlining tasks like writing acceptance criteria and user stories. Pyne emphasized: “I want our guys to focus on designing and building, less on the admin.” AI Use Cases When considering AI and generative AI, DPD sees significant potential to reduce operational tasks. Pyne highlighted case summarization as an obvious application, given the millions of customer service cases created each year. Rolling Out Generative AI DPD adopts a cautious approach to rolling out new technologies like generative AI. Pyne explained: “It’s starting small, finding the right teams to be able to do it. But fundamentally, starting somewhere and making slow progressions into it to ensure we don’t scare everybody away.” Ensuring Security and Trust Security and trust are paramount for DPD. Pyne noted their robust IT security team scrutinizes every implementation. Fortunately, Salesforce’s security measures, such as data anonymization and preventing LLMs (Large Language Models) from learning from their data, provide peace of mind. Pyne concluded: “We can focus on what we’re good at and not worry about the rest because Salesforce has thought of everything for us.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Agentic AI is Here

Agentic AI is Here

Embracing the Era of Agentic AI: Redefining Autonomous Systems A new paradigm in artificial intelligence, known as “Agentic Artificial Intelligence,” is poised to revolutionize the capabilities of the known autonomous universe. This cutting-edge technology represents a significant leap forward in AI-driven decision-making and action, promising transformative impacts across various industries including healthcare, manufacturing, IT, finance, marketing, and HR. Agents are the way to go! There is no two ways about this. Looking into the progression of the Large Language Model based applications since last year, its not hard to see that the Agentic Process (agents as reusable, specific and dedicated single unit of work) — would be the way to build Gen AI applications. What is Agentic AI? Agentic Artificial Intelligence marks a departure from traditional AI models that primarily focus on passive observation and analysis. Unlike its predecessors, which often require human intervention to execute tasks, Agentic AI systems possess the autonomy to initiate actions independently based on their assessments. This allows them to navigate much more complex environments and undertake tasks with a level of initiative and adaptability previously unseen. At least outside of sci-fy movies. Real-World Applications of Agentic Artificial Intelligence Healthcare In healthcare, Agentic AI systems are transforming patient care. These systems autonomously monitor vital signs, administer medication, and assist in surgical procedures with unparalleled precision. By augmenting healthcare professionals’ capabilities, these AI-driven agents enhance patient outcomes and streamline care processes. Augmenting is the key word, here. Manufacturing and Logistics In manufacturing and logistics, Agentic AI optimizes operations and boosts efficiency. Intelligent agents handle predictive maintenance of machinery, autonomous inventory management, and robotic assembly. Leveraging advanced algorithms and sensor technologies, these systems anticipate issues, coordinate complex workflows, and adapt to real-time production demands, driving a shift towards fully autonomous production environments. Customer Service Within enterprises, AI agents are revolutionizing business operations across various departments. In customer service, AI-powered chatbots with Agentic Artificial Intelligence capabilities engage with customers in natural language, providing personalized assistance and resolving queries efficiently. This enhances customer satisfaction and allows human agents to focus on more complex tasks. Marketing and Sales Agentic Artificial Intelligence empowers marketing and sales teams to analyze vast datasets, identify trends, and personalize campaigns with unprecedented precision. By understanding customer behavior and preferences at a granular level, AI agents optimize advertising strategies, maximize conversion rates, and drive revenue growth. Finance and Accounting In finance and accounting, Agentic AI streamlines processes like invoice processing, fraud detection, and risk management. These AI-driven agents analyze financial data in real time, flag anomalies, and provide insights that enable faster, more informed decision-making, thereby improving operational efficiency. Ethical Considerations of Agentic Artificial Intelligence The rise of Agentic AI also brings significant ethical and societal challenges. Concerns about data privacy, algorithmic bias, and job displacement necessitate robust regulation and ethical frameworks to ensure responsible and equitable deployment of AI technologies. Navigating the Future with Agentic AI The advent of Agentic AI ushers in a new era of autonomy and innovation in artificial intelligence. As these intelligent agents permeate various facets of our lives and enterprises, they present both challenges and opportunities. To navigate this new world, we must approach it with foresight, responsibility, and a commitment to harnessing technology for the betterment of humanity. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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