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Joined Report in Salesforce

What is a joined report in Salesforce? A joined report in Salesforce consists of up to five report blocks , which you add to the report to create multiple views of your data. For each block, you can add regular and summary fields, create standard and cross-block custom summary formulas, apply filters, and sort columns. 

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Salesforce Sales Enablement

Customers Re-Evaluate Their Priorities

Compounding factors such as inflation and technological advancements are prompting individuals to reconsider their priorities. While impacting how and where they allocate their finances, it directly impacts businesses as well.. A substantial 62% of consumers have recently reevaluated their priorities, with the cost of living ranking as the primary influencer and obtaining better deals being

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Salesforce Marketing Cloud Journey Builder

Google Analytics 360 and Journey Builder Analytics

Meet the New Journey Analytics Dashboard Imagine having a centralized platform where you can effortlessly discover how consumers engage with your messages and content across various channels. Google Analytics 360 and Journey Builder give3 you just that. The integration of Salesforce Marketing Cloud and Google Analytics 360 makes this a reality, providing access to cross-channel

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Salesforce Connect

Salesforce Connect

Salesforce Connect is a comprehensive integration tool, offering users access to external data through the utilization of external objects and three distinct adapters: cross-org, OData, and Apex custom adapter. This tool ensures seamless data integration across system boundaries, allowing users to view, search, and modify data stored outside the Salesforce org. For instance, if data

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Apple's Privacy Changes: A Call for Email Marketing Innovation

Apple’s Privacy Changes: A Call for Email Marketing Innovation

Apple’s Privacy Changes: A Call for Email Marketing Innovation As Apple’s new privacy features roll out, email marketers face a pivotal moment. Here’s how to adapt and innovate in response. The announcement of Apple’s new privacy features earlier this summer sent shockwaves through the email marketing community. These changes, set to debut in the upcoming

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Snowflake and Salesforce Marketing Cloud

Snowflake and Salesforce Marketing Cloud

Harnessing the Power of Salesforce Marketing Cloud and Snowflake Two of the most influential trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and Snowflake’s data warehousing platform. SFMC offers marketers a robust Journey Builder experience, while Snowflake eliminates data silos, making more data accessible to analysts than ever before. Both

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Salesforce Slack

Salesforce Slack Explained

In December 2020, Salesforce made its largest acquisition to date by purchasing Slack for $27.7 billion. Slack is a business messaging app that facilitates direct communication among colleagues and enables collaboration through dedicated channels designed for specific purposes, such as project management or regional office discussions. Salesforce acquired Slack with the aim of transforming business

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Sales Pipeline

Sales Pipeline

A sales pipeline is as an organized and visual method for tracking potential buyers as they progress through different stages of the purchasing process and buyer’s journey. Typically depicted as a horizontal bar or funnel, it delineates the various stages of a company’s sales process. With Salesforce Sales Cloud, you gain access to comprehensive pipeline

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Salesforce Asset Managment

Salesforce Asset States in Asset Management

Salesforce asset states period is back to back. An asset state period (assetstateperiod) represents a time span when an asset has the same quantity, amount, and monthly recurring revenue (MRR). An asset has as many asset state periods as there are changes to it (asset actions) during its lifecycle. The dashboard and related pages show

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Salesforce

Basics of Salesforce

What are the basics of Salesforce? What do users need to know? Salesforce is a cloud-based Customer Relationship Management (CRM) software for managing customer relationships and integration with other systems. This SaaS tool helps to create custom solutions for marketing, sales, services and ecommerce as per business requirements. Salesforce, Inc. is a famous American cloud-based

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Salesforce Marketing Cloud Advertising Studio

What is the Difference Between a CRM and a DMP?

A DMP uses first-, second-, and third-party data, stored temporarily, creating an audience profile.  Data is obtained from various online and offline sources, and mobile sources. A CRM system is typically managed by a sales team, with limited data integration. Is CRM a DMP? While a DMP uses anonymous, third-party data, a CRM and a

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Salesforce Omni-Channel

Salesforce Omni-Channel

Omni-Channel in Salesforce is a feature embedded within the Customer Service and Console, facilitating the automated routing of various work items like Leads and Cases to agents. This feature intelligently distributes work items based on agent capacity, priority, skillset, and other factors. The multichannel approach emphasizes customer engagement, whereas the omnichannel strategy prioritizes customer experience.

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Salesforce Updates Sustainability Cloud with Slack

Salesforce Updates Sustainability Cloud with Slack

Salesforce has unveiled its updated Sustainability Cloud, integrating the newly acquired Slack, alongside the achievement of net zero emissions across its entire value chain and the transition to 100% renewable energy for its operations. Salesforce Updates Sustainability Cloud with Slack. The company’s climate action plan sets out priorities for advancing towards a 1.5°C future, highlighted

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Salesforce and Checkmarx

What is Checkmarx in Salesforce?

Checkmarx SCA is a tool designed to provide a comprehensive scan of all open source components used within the Salesforce deployment. As a public sector and education solution, Checkmarx is highly rated. Checkmarx CxSAST is a highly accurate and flexible Static Code Analysis Tool that allows organizations to automatically scan un-compiled / un-built code and

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