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Apple's Privacy Changes: A Call for Email Marketing Innovation

Apple’s Privacy Changes: A Call for Email Marketing Innovation

Apple’s Privacy Changes: A Call for Email Marketing Innovation As Apple’s new privacy features roll out, email marketers face a pivotal moment. Here’s how to adapt and innovate in response. The announcement of Apple’s new privacy features earlier this summer sent shockwaves through the email marketing community. These changes, set to debut in the upcoming

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Snowflake and Salesforce Marketing Cloud

Snowflake and Salesforce Marketing Cloud

Harnessing the Power of Salesforce Marketing Cloud and Snowflake Two of the most influential trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and Snowflake’s data warehousing platform. SFMC offers marketers a robust Journey Builder experience, while Snowflake eliminates data silos, making more data accessible to analysts than ever before. Both

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Salesforce Slack

Salesforce Slack Explained

In December 2020, Salesforce made its largest acquisition to date by purchasing Slack for $27.7 billion. Slack is a business messaging app that facilitates direct communication among colleagues and enables collaboration through dedicated channels designed for specific purposes, such as project management or regional office discussions. Salesforce acquired Slack with the aim of transforming business

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Sales Pipeline

Sales Pipeline

A sales pipeline is as an organized and visual method for tracking potential buyers as they progress through different stages of the purchasing process and buyer’s journey. Typically depicted as a horizontal bar or funnel, it delineates the various stages of a company’s sales process. With Salesforce Sales Cloud, you gain access to comprehensive pipeline

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Salesforce Asset Managment

Salesforce Asset States in Asset Management

Salesforce asset states period is back to back. An asset state period (assetstateperiod) represents a time span when an asset has the same quantity, amount, and monthly recurring revenue (MRR). An asset has as many asset state periods as there are changes to it (asset actions) during its lifecycle. The dashboard and related pages show

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Salesforce

Basics of Salesforce

What are the basics of Salesforce? What do users need to know? Salesforce is a cloud-based Customer Relationship Management (CRM) software for managing customer relationships and integration with other systems. This SaaS tool helps to create custom solutions for marketing, sales, services and ecommerce as per business requirements. Salesforce, Inc. is a famous American cloud-based

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Salesforce Asset Management

Salesforce Asset Management

Can Salesforce handle asset management? Absolutely. You can efficiently manage assets through both the Consumer Goods (desktop) and the Consumer Goods offline mobile app. Salesforce asset management features tools to manage all your assets in a single pane of glass. To guide you through the process, follow these steps: Create Asset Templates and Asset Types:

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Salesforce Omni-Channel

Salesforce Omni-Channel

Omni-Channel in Salesforce is a feature embedded within the Customer Service and Console, facilitating the automated routing of various work items like Leads and Cases to agents. This feature intelligently distributes work items based on agent capacity, priority, skillset, and other factors. The multichannel approach emphasizes customer engagement, whereas the omnichannel strategy prioritizes customer experience.

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Salesforce Updates Sustainability Cloud with Slack

Salesforce Updates Sustainability Cloud with Slack

Salesforce has unveiled its updated Sustainability Cloud, integrating the newly acquired Slack, alongside the achievement of net zero emissions across its entire value chain and the transition to 100% renewable energy for its operations. Salesforce Updates Sustainability Cloud with Slack. The company’s climate action plan sets out priorities for advancing towards a 1.5°C future, highlighted

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