Campaign Influence in Salesforce with Customization

There are various marketing attribution models available to measure how different digital touchpoints influence revenue, including First Touch, Last Touch, Linear, and U Shape. Campaign Influence in Salesforce with Customization options from Heeet are worth looking into.

Thank you for reading this post, don't forget to subscribe!

Heeet enables you to easily configure revenue attribution calculations to suit your needs.

Let’s consider an example user journey:

First Click: Prospect clicks on your company’s LinkedIn page link.
Intermediary Clicks: 2 clicks on Google Ads Campaign, 1 click on a LinkedIn Ad, 3 clicks through SEO.
Last Click: Direct visit.

With Heeet integrated into Salesforce, you gain valuable insights:

Lead-level insights such as digital interaction counts, first and last click attribution data, days between first visit and form completion, and acquisition costs.
Understanding of how each digital channel influences the prospect journey.

When this lead converts into a $10,000 opportunity, Heeet allocates revenue accordingly.

You can view campaign performances within Salesforce, including costs, CPC, and influenced revenue. Campaign Influence in Salesforce with Customization.

Heeet also offers comprehensive reports and dashboards to consolidate all your marketing metrics directly within Salesforce.

Implement advanced revenue attribution effortlessly with Heeet. Track Campaign Influence in Salesforce with Heeet.

Multitouch Attribution, Campaigns ROI, Acquisition Costs, SEO & Content Engagement, GA4 integration, Paid Platforms sync.
‍
Regardless if you’re using Hubspot, Pardot or any other form software, Heeet processes your acquisition & content engagement data to automate all your marketing KPIs in Salesforce.

Trully see how each digital channels, campaigns & keywords contribute to your revenue.

Heeet advanced digital influence feature enables you to have a clear understanding on:

Digital channels, campaigns and keyword impact: measure how each channels (SEO, SEA, Social Ads, Social Organic,…), campaigns and keywords are contributing to your lead acquisition and revenue.

Enhanced Campaign ROI: identify all opportunities that have been influenced by your campaigns to really measure their effectiveness and show their true ROI.