Marketing Automation Archives - Page 2 of 6 - gettectonic.com
Google 360 Analytics Dashboard in Marketing Cloud

Salesforce Audience Insights

Salesforce Audience Insights By Tectonic’s Marketing Consultant, Shannan Hearne Salesforce Marketing Cloud is so much more than just an email sending platform. This insight explores how it can power your advertising.; Marketing Cloud offers robust audience segmentation capabilities, empowering marketers to effectively segment their customer base. The integration of AI through Audience Insights enhances this

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salesforce marketing cloud interaction studio

Marketing Cloud and Einstein

AI has emerged as an effective solution to tackle the challenges arising from the sheer volume and rapidity of data in the marketing landscape. This article delves into some cutting-edge functionalities presented by Einstein within the Salesforce Marketing Cloud, showcasing how these features empower marketers to enhance performance and streamline their workflows. Einstein for Marketing

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Google 360 Analytics Dashboard in Marketing Cloud

Salesforce Marketing Cloud Explained

Discover the dynamic capabilities of Salesforce Marketing Cloud, an all-encompassing platform meticulously engineered to elevate digital engagement, refine marketing strategies, and personalize customer interactions, ultimately fostering satisfaction and driving revenue growth. Salesforce Marketing Cloud, affectionately known as SFMC, encapsulates Salesforce’s suite of tools meticulously designed for multi-channel engagement, digital marketing, automation, analytics, and personalization. Operating

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Salesforce Managed Services

Writing and Sending Marketing Automation in Salesforce

Marketing automation refers to technology that efficiently manages various marketing processes and multifaceted campaigns across multiple channels. It automates the targeting of customers through messages delivered via email, web, social media, and text. These messages are sent automatically based on predefined sets of instructions known as workflows. These workflows can be template-defined, custom-built, or adjusted

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Data Collection

Interaction Studio (Marketing Cloud Personalization)

Marketing Cloud Personalization, a component of Salesforce Marketing Cloud, serves as a real-time personalization and interaction management solution. Formerly known as Interaction Studio, this tool empowers organizations, particularly marketers, to dynamically promote relevant products and services in real-time across various channels such as web, email, and mobile. Website and App Personalization Leverage machine learning and

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