Marketing Automation Archives - Page 3 of 6 - gettectonic.com
Salesforce Managed Services
19Jun

Writing and Sending Marketing Automation in Salesforce

Marketing automation refers to technology that efficiently manages various marketing processes and multifaceted campaigns across multiple channels. It automates the targeting of customers through messages delivered via email, web, social media, and text. These messages are sent automatically based on predefined sets of instructions known as workflows. These workflows can be template-defined, custom-built, or adjusted

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June 19, 2023in Marketing Automation, Salesforce Communications Cloud, Salesforce Marketing Automation, Salesforce Marketing Cloud Advertising, Salesforce Optimization
Channels and Tactics Redefine Customer Engagement
13May

Channels and Tactics Redefine Customer Engagement

In today’s digital era, data is the core of enterprises, transforming actionable insights from a secondary role to a mission-critical element. Channels and Tactics Redefine Customer Engagement for nearly everyone. Marketers are investing heavily in tools and technologies that unify data, enabling brands to create unique customer profiles, automate campaigns, and scale personalized strategies effectively.

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May 13, 2023in Marketing Automation, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Optimization, Salesforce Sales Cloud
Salesforce and Google Calendar
04Apr

8 Must-Have Google Calendar Integrations for Workflows

Google Calendar Integrations for Workflows Increase Your Sales Reps’ Productivity Your sales reps use Gmail and Google Calendar. And they use Salesforce. Isn’t it time reps use those applications together? According to McKinsey & Company, sales reps spend up to 28% of their day in email and calendars. That’s the case with sales reps Erin Donaghue

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April 4, 2023in Marketing Automation
Data Collection
13Mar

Marketing Cloud Personalization Explained

Marketing Cloud Personalization introduces an advanced level of customization for both you and your clients. By tracking customer interactions on your website, the system can adjust messaging on web pages and customize experiences based on the products and services that interest your customer. With Marketing Cloud Personalization (formerly Interaction Studio), visualize, track, and manage customer

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March 13, 2023in Marketing Automation, Salesforce Financial Services Solutions, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Personalization
Salesforce Service Cloud Einstein
09Mar

Salesforce Service Cloud Einstein

Einstein for Service is a robust suite of time-saving Artificial Intelligence features designed to empower agents in delivering exceptional customer service experiences. Salesforce Service Cloud Einstein-learn more. Customer service has evolved from being a cost center to a growth driver, and leading companies are prioritizing customer service to increase brand loyalty.  In Service Cloud Einstein,

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March 9, 2023in Marketing Automation, Salesforce Einstein, Salesforce Service Cloud
Salesforce Marketing Cloud
02Mar

Download History and Storage Details for Marketing Cloud Automations and Data Extensions

Analyze automation health with automation history downloads in CSV files. Monitor marketing data usage by downloading extension storage details as a CSV file. Administrators can use reports to perform detailed data analysis or grant another user access to reports. Access Marketing Cloud automations and data extensions Marketing Cloud automations and data extensions Evaluate your automations

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March 2, 2023in Marketing Automation, Salesforce Marketing Cloud
Salesforce Marketing Cloud Personalization
06Jan

Salesforce Marketing Cloud Personalization Studio Campaigns

Utilize Marketing Cloud Personalization (formerly known as Interaction Studio) to visualize, monitor, and govern customer experiences through real-time interaction management. Leverage personalized customer experiences to foster meaningful engagement at the perfect moment and in alignment with your audience’s preferences. Personalization amplifies the capabilities of Marketing Cloud Engagement by introducing expanded real-time personalization and various campaign

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January 6, 2023in Marketing Automation, Salesforce Marketing Cloud, Salesforce Personalization
Salesforce Marketing Cloud Advertising Studio
13Oct

Connect Pardot and Salesforce Advertising Studio

Did you know that you can seamlessly connect Pardot (Marketing Cloud Account Engagement) and Advertising Studio, enabling the inclusion of prospects in your campaigns? Connect Pardot and Salesforce Advertising Studio Advertising Studio is now called Marketing Cloud Advertising. During this transition, you may see references to Advertising Studio. Marketing Cloud’s Advertising Studio is a robust

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October 13, 2022in Marketing Automation, Salesforce Marketing Cloud Advertising
Salesforce Data Cloud
12Sep

Data Spaces and Unified Profiles in Salesforce Data Cloud

Efficiently manage and safeguard your data by categorizing it based on brand, department, and region, enabling distinct business processes. Elevate customer interactions through personalized engagement. Facilitated by a comprehensive, unified customer view accessible to your team. Unified Profiles in Salesforce Data Cloud. In the realm of Data Cloud (formerly Salesforce Genie), a data space serves

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September 12, 2022in Marketing Automation, Salesforce Data Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Sales Cloud

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