Insights - gettectonic.com - Page 11
Mulesoft
04Nov

MuleSoft Empowering AI Agents

Empowering AI Agents with Real-Time Data: MuleSoft’s Full Lifecycle AsyncAPI Support MuleSoft has officially launched full lifecycle AsyncAPI support, providing organizations with the tools to connect real-time data to AI agents via event-driven architectures (EDAs). This integration empowers businesses to deploy AI agents that can autonomously act on dynamic, real-time events across various operations. MuleSoft Empowering AI Agents. AI Agents in Action with AsyncAPI The integration of Agentforce, Salesforce’s AI agent suite, with AsyncAPI takes automation to a new level. By utilizing real-time data streams, businesses can create AI agents capable of immediate, autonomous decision-making. Why AsyncAPI Matters Event-driven architectures are critical for real-time data processing, yet 43% of IT leaders struggle to integrate existing systems with their EDAs. AsyncAPI provides a scalable, standardized way to connect applications and AI agents, overcoming these challenges. Key Features of MuleSoft’s AsyncAPI Support Why It’s a Game-Changer for AI Agents AsyncAPI integration enables AI agents to function asynchronously within EDAs, meaning they can process tasks without waiting for updates. For example: Driving Innovation Across Industries Organizations in sectors like retail, IT, and financial services can leverage these capabilities: Expert Insights Andrew Comstock, VP of Product, Integration at Salesforce:“AI is reshaping how we think about modern architectures, but connectivity remains foundational. By supporting AsyncAPI, we’re empowering businesses to build event-driven, autonomous systems on a flexible and robust platform.” Maksim Kogan, Solution Architect, OBI Group Holding:“Integrating AsyncAPI into Anypoint Platform simplifies the developer experience and increases resilience, enabling real-time services that directly enhance customer satisfaction.” Availability MuleSoft’s full lifecycle AsyncAPI support is now available via the Anypoint Platform, with compatibility for Kafka, Solace, Anypoint MQ, and Salesforce Platform Events. Tools like Anypoint Code Builder and Anypoint Exchange further streamline the development process. MuleSoft Empowering AI Agents With full AsyncAPI support, MuleSoft unlocks the potential for AI agents to operate seamlessly within real-time event-driven systems. From improving customer experiences to enhancing operational efficiency, this innovation positions businesses to thrive in today’s fast-paced digital landscape. Learn more about empowering your AI agents with MuleSoft’s AsyncAPI capabilities today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 4, 2024in Data, Mulesoft, Salesforce
AI Agents and Consumer Trust
03Nov

AI Agents and Consumer Trust

Salesforce Research Highlights Rising Stakes for Trust in the AI Era Salesforce’s latest State of the AI Connected Customer research reveals a trust crisis among consumers and highlights how AI is reshaping customer expectations. With 60% of consumers believing advances in AI make trust even more essential, businesses face mounting pressure to deliver trustworthy AI experiences. The stakes are especially high as AI agents gain traction, presenting an opportunity for brands to rebuild trust and drive engagement this holiday season—particularly among Gen Z, with nearly a third open to having AI shop on their behalf. Why It Matters As the holiday shopping season approaches, brands face the dual challenge of declining consumer trust and evolving expectations. With AI projected to influence more than 0 billion in global online sales this season, getting AI right is critical. AI agents—intelligent software capable of handling customer inquiries autonomously—can boost margins and enhance customer service by addressing issues like clunky purchasing and return processes. However, trust in these agents hinges on transparency and robust data practices. Key Insights from the Research Trust Is at an All-Time Low High Expectations for Seamless Experiences Customer service remains a critical loyalty driver: Younger Consumers Are Most Open to AI Agents Generations Z and millennials lead the charge in embracing AI agents for improved shopping experiences: However, transparency remains vital: Building Confidence in AI Agents The research underscores a mixed consumer sentiment toward AI, marked by curiosity (41%) and suspicion (44%). This presents an opportunity for brands to demystify AI’s benefits: Expert Perspectives Salesforce View:“Retailers face fierce competition this season as they aim to drive higher margins and meet rising customer expectations. AI agents enable consistent, personalized experiences across channels, fostering loyalty and boosting sales.”— Michael Affronti, SVP & GM, Commerce Cloud, Salesforce Customer Experience at Saks:“Agentforce has unlocked new potential for enhancing luxury shopping. By automating routine tasks like order tracking, our teams can focus on high-touch, personalized interactions. We’re excited to see how AI continues to elevate our service.”— Mike Hite, CTO, Saks Global Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 3, 2024in Data, Salesforce
salesforce and mahindra finance
02Nov

Salesforce and Mahindra

The new LOS will incorporate machine learning and automation to deliver real-time credit assessments, enabling faster loan processing and competitive interest rates, alongside improved credit risk insights. This strategic partnership underscores Mahindra Finance’s dedication to providing responsible financing solutions to India’s emerging MSME sector.

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November 2, 2024in Data, Enterprise, Salesforce, Salesforce Sales Cloud, Technology
Agentic AI Race
02Nov

Agentforce Accelerator to Empower Nonprofits

Salesforce Introduces Agentforce Accelerator to Empower Nonprofits Salesforce has unveiled the Salesforce Accelerator — Agents for Impact, a groundbreaking initiative aimed at helping nonprofits harness the power of Agentforce. This suite of AI-driven tools enables organizations to build and deploy autonomous AI agents that can perform critical tasks across various functions. Through a combination of technology, funding, and expertise, the accelerator aims to empower nonprofits to enhance operational efficiency and amplify their impact in an AI-driven future. Why It Matters Nonprofits often face challenges such as staffing shortages and burnout, limiting their ability to address pressing social and environmental issues. AI agents can play a transformative role by augmenting nonprofit teams, enabling them to: While the potential is significant, developing and implementing AI solutions often remains financially and technically inaccessible for many nonprofits. How the Accelerator Works The Salesforce Accelerator — Agents for Impact bridges this gap by providing a comprehensive support package: Nonprofits from all focus areas can apply for the accelerator starting October 29, 2024, with selected organizations notified by December. Track Record of Impact The Agents for Impact initiative builds on Salesforce’s broader accelerator program, which has provided million since 2022 to support innovative nonprofit solutions in areas like AI, education, and climate action. Scaling Nonprofit Potential With the launch of Salesforce Accelerator — Agents for Impact, nonprofits now have unprecedented opportunities to adopt AI-driven solutions that enhance efficiency and scale their missions. This program reflects Salesforce’s ongoing commitment to empowering organizations to drive meaningful change in an increasingly AI-powered world. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 2, 2024in Agentforce Platform, Generative AI, Salesforce, Technology
Salesforce Slack
02Nov

Slack Revisited

Benioff’s ambition was to make Slack the central hub for collaboration within Salesforce-centric organizations, seamlessly integrating with Customer 360 and other Salesforce apps to drive automation and cross-functional data sharing. However, Slack’s progress toward this vision has been limited, with features like incident swarming and Slack Sales Elevate falling short of expectations. High turnover in leadership—including three CEOs in 2023 alone—has likely compounded the platform’s challenges.

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November 2, 2024in Salesforce
ChatGPT and Politics?
02Nov

ChatGPT and Politics?

ChatGPT has also appeared in influence operations, with groups using it to generate political content for social media. OpenAI observed an Iranian-led operation, Storm-2035, using ChatGPT to publish politically charged content about U.S. elections and global conflicts. Yet, OpenAI noted that these AI-driven influence efforts often lack audience engagement.

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November 2, 2024in AI Tools, Generative AI
Rise of AI Sparks
02Nov

Rise of AI Sparks

The rise of AI has sparked an intense wave of both concern and fascination, unlike most previous technological advancements. While earlier innovations generated excitement and skepticism, few have prompted such extreme predictions of either a utopian future or an impending catastrophe. AI has evoked a deep human response, with many feeling compelled to engage in discussions about its implications—perhaps more than with any other technology in history. This is partly due to AI’s unique potential and power, but also because it challenges some of our most fundamental assumptions about the world and our place within it. In this essay, I will explore the concept of “ontological shock,” which refers to the confusion and disorientation that arise when our basic understanding of reality is subverted. AI is a powerful source of ontological shock because it forces us to reconsider our long-held views of ourselves and the world, and adjust our worldview to accommodate this new reality. Understanding Ontological Shock Ontology refers to the fundamental ways we understand and categorize the world. For most of us, life unfolds in a reasonably predictable manner, providing what sociologist Anthony Giddens calls “ontological security”—a sense of continuity and order in our experiences. The sun rises, familiar faces greet us, and life follows expected patterns. However, certain events can profoundly disrupt this sense of security. National crises, such as the collapse of an empire, or severe mental illness, like psychosis, can upend our basic assumptions about the world. Psychiatrist John Mack used the term “ontological shock” to describe the impact on individuals who believe they have experienced alien abduction, as they grapple with a reality that challenges their understanding of existence. Similarly, the emergence of AI confronts us with a destabilizing challenge to our worldview. Much of the public conversation around AI seems focused on preserving our ontological security rather than engaging with the deeper implications AI presents. Ontological Assumptions Through Time Our assumptions about reality are often invisible, like glasses through which we see the world but rarely take off to examine. To understand how AI might challenge these assumptions, it helps to look at how past societies understood the world. For example, in hunter-gatherer cultures, animism was a dominant worldview, with intelligence and spirit seen as inherent in natural features like rivers, trees, and animals. Roman civilization, meanwhile, was characterized by a pantheon of gods that influenced every aspect of life, while medieval Christianity simplified this structure, placing God at the top of a rigid hierarchy with humans uniquely endowed with souls. In the modern era, however, the collective loss of religious faith has resulted in a sharp divide between humans and the rest of the natural world. For the last century and a half, this boundary—between humans as intelligent beings and everything else as “things”—has been under attack, most notably by Darwin’s theory of evolution. AI and the Collapse of Ontological Boundaries AI challenges the last standing distinction between humans and objects. If AI can think, then the barrier between humans and things collapses, shaking our understanding of what it means to be human. The result is widespread ontological shock, as many struggle to reconcile the implications of AI. The debate about AI often remains stuck in dualism, forcing us into two unsatisfying choices: either AI is “just a thing,” or it has achieved human-like intelligence and should be treated as one of us. A third, increasingly popular, idea is that AI might soon attain god-like superintelligence, sparking apocalyptic or utopian visions. A New Approach These options fail to capture the true complexity of the situation. To address AI more thoughtfully, we must move beyond rigid human-thing dualism and embrace the idea that AI may represent an entirely new category of being. AI might possess a form of intelligence and existence that doesn’t fit into our traditional understanding of human or machine, but instead calls for a broader conceptual framework. By rethinking our ontological assumptions and acknowledging that intelligence and being come in many forms, we can begin to understand AI on its own terms, rather than forcing it into outdated categories. This ontological openness will be key to navigating the profound shifts AI is bringing to our world. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 2, 2024in Salesforce
Automate LinkedIn Outreach with We-Connect
02Nov

Automate LinkedIn Outreach with We-Connect

Automate LinkedIn Outreach with We-Connect’s New Salesforce Integration Sales and marketing teams can now streamline their LinkedIn outreach and lead management efforts with We-Connect’s powerful new integration for Salesforce, the world’s leading CRM platform. We-Connect, the premier LinkedIn automation tool, has officially launched its native integration with Salesforce, enabling seamless synchronization of contact data, campaign metrics, and outreach activity. This integration provides sales and marketing teams with a unified platform to manage all LinkedIn outreach efforts directly within Salesforce’s familiar interface. Transforming LinkedIn Outreach for Sales and Marketing Teams Traditionally, LinkedIn outreach happens outside CRM systems, leaving teams without a clear way to track campaign effectiveness. Sales reps often resort to manual searches on LinkedIn rather than leveraging data already housed in their CRM. The We-Connect and Salesforce integration revolutionizes this process by: Key Features of the Integration A Game-Changer for Outreach Efforts “Our new Salesforce integration brings LinkedIn outreach into a single, unified platform,” said Gary Egan, Product Manager at We-Connect. “With this integration, sales and marketing teams can stay aligned, act on real-time insights, and scale their outreach efforts like never before.” By consolidating LinkedIn activities within Salesforce, teams can better measure campaign performance, maintain a consistent buyer journey, and boost efficiency—all while leveraging Salesforce’s powerful CRM capabilities. For more details, visit the We-Connect Salesforce Integration page. About We-Connect Founded in 2018, We-Connect is the leading LinkedIn automation tool for sales, marketing, recruiting, and business professionals. Its advanced features help users automate LinkedIn interactions, connect with the right people, and generate high-quality leads effortlessly. We-Connect empowers professionals to build meaningful relationships, drive growth, and achieve their business goals with efficiency and precision. Learn more about how We-Connect transforms LinkedIn outreach at We-Connect.io. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 2, 2024in Data, Salesforce
data cloud and marketing cloud personalization
02Nov

Salesforce Data Cloud Dictionary

Core Components of Data Cloud Integration Data Cloud: Data Cloud is a platform that gathers data from different sources into one place, giving you a complete view of your data to make smarter decisions. Data Connection: A data connection is a secure link between Data Cloud and external sources, allowing data to flow smoothly between systems. Data Lake Object (DLO): A Data Lake Object temporarily stores raw data as it’s imported into Data Cloud, keeping it organized and ready for processing. Data Model Object (DMO): A Data Model Object organizes and maps data into specific fields, making it structured and usable within Data Cloud. Data Stream: A data stream is a continuous pipeline that transfers data from a source (like a database) into Data Cloud on a regular schedule. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 2, 2024in Data, Salesforce Data Cloud
Reasons to Automate Your Sales Commission Process
02Nov

Reasons to Automate Your Sales Commission Process

Optimizing your sales commission process through automation can create significant efficiencies, reduce errors, and increase team satisfaction across the organization. Sales commission software provides the real-time data and transparency that today’s sales, finance, and revenue operations (RevOps) teams need to keep pace with business growth. Here are four key benefits of implementing automated commission software: 1. Real-Time Visibility into the Commission Process Sales commission software offers instant access to commission data for reps, managers, and executives. This real-time visibility empowers sales reps to stay focused on high-value deals, knowing their commission data is accurate and transparent. Sales managers can use metrics like quota attainment and earned commissions to track team performance and motivate reps effectively. Automating commission tracking also streamlines end-of-month reporting for finance and RevOps, eliminating the need for manual calculations. And with transparent, accessible data, sales reps can trust the accuracy of their earnings without having to double-check formulas or request manual verifications—freeing them to focus on closing more deals. 2. Increased Productivity Across Teams Manually calculating commissions is both time-consuming and prone to errors, which can erode trust and impact productivity across sales, finance, and RevOps. Automating this process reduces human error and saves teams hours of administrative work, allowing them to redirect energy toward business-critical activities. Manual commission management can also limit scalability; each change in team structure or territory often requires a full recalibration in spreadsheets. With automated software, these adjustments are streamlined, allowing for seamless scalability and supporting growth without adding manual overhead. 3. Improved Accuracy in Commission Calculations Replacing unhappy sales reps is costly, and one common cause of dissatisfaction is inaccurate commission calculations. Studies show nearly 90% of spreadsheets contain errors, and in a process as complex as commission calculation, these errors can lead to mistrust and turnover. Automating commissions removes the risk of errors, helping keep reps happy and reducing friction between sales and finance. A reliable, accurate commission process means reps can trust the data, while finance teams can confidently manage compensation without chasing down mistakes. Few things negatively impact employee focus and loyalty than feeling cheated at payday. 4. Enhanced Access to Data and Actionable Insights Sales commission software does more than calculate earnings—it collects and organizes critical data on sales performance. With these insights, organizations can identify areas for improvement, analyze trends, and optimize their sales strategies. Transform Your Organization with Automated Commission Management Automating your sales commission process isn’t just about efficiency—it’s a powerful way to build trust, enable productivity, and make data-driven decisions that drive growth. By leveraging dedicated incentive compensation management tools, you can empower your teams, reduce operational burdens, and maximize the impact of your sales data. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 2, 2024in Data, Salesforce Sales Cloud
Salesforce Data Cloud One
01Nov

Salesforce Data Cloud One

Salesforce’s new Data Cloud One is designed to extend cloud capabilities by allowing multiple departments—or orgs—to collaborate seamlessly on shared data. With Data Cloud One, each department maintains its own CRM and analytics interface, tailored to its specific needs, while accessing a unified database that serves as the single source of truth. The automated exchange of metadata between departments enables efficient, low-code linking and integration. Also within Data Cloud One, multiple Salesforce orgs can be connected and communicate. As your company grows, your business needs grow as well. You might create different Salesforce orgs for different departments, regions, or brands, or inherit them as part of an acquisition. And data about the same customer can end up stored in multiple orgs. It’s great to have all that data, but it’s more valuable if every part of your business can access a single view of each customer. Standard Salesforce CRM connections let you ingest data from many orgs into Data Cloud where it’s unified in the Data Cloud home org. The home org is the primary org where Data Cloud is provisioned and managed. But connected orgs can’t directly access unified data. To make use of unified data in connected orgs, you have to rely on data actions to trigger flows in connected orgs based on the Data Cloud data, or set up complicated custom-coded solutions. Or you have to provision, set up, and maintain a Data Cloud on every org. At the heart of Cloud One is the Home Org, where all data consolidates, and logical units are grouped into Data Spaces. Through automated metadata sharing, other departments (companion orgs) can directly access approved functions within their Cloud One application, creating a standardized network for CRM, data management, analytics, and security. New AI-powered features are also integrated. Role of Salesforce Data Cloud Data Cloud One makes accessing a single Data Cloud across multiple orgs a snap. Orgs connected through a Data Cloud One companion connection are called companion orgs. On top of ingesting data through a standard connection, users in companion orgs also have access to a subset of Data Cloud functionality in the Data Cloud One app. Companion org users can see a complete view of their customers from unified profiles, build custom flows on unified data, directly access calculated insights, and optimize business processes for their use case by powering CRM platform features with Data Cloud. Salesforce Data Cloud One When users set up Data Cloud One, they see a list of Data Spaces available to them. Once authenticated, they gain access to details on shared data, as well as analysis and CRM functionalities. Each user automatically receives three Companion Connections, included in the Salesforce Cloud package, with options to add more as needed. Data Cloud One Architecture In the past, each department worked with its own data set, configurations, users, and security protocols, making inter-departmental data sharing time-consuming and requiring custom code. Data Cloud One simplifies this by allowing companion orgs to connect through a streamlined, automated system, enabling smoother collaboration across departments. Benefits of Data Cloud One When connecting an org to Data Cloud, you can choose between a standard connection and a Data Cloud One companion connection. Let’s compare the access of orgs with each connection. Access Orgs with a Standard Connection Orgs with a Data Cloud One Companion Connection Access to Data Cloud data None Access to Data Cloud metadata, objects, and records in shared data spaces. Data spaces are logical partitions of data within Data Cloud. You can invest in enhanced data security by using Data Cloud data spaces to organize and govern shared data. Access to Data Cloud features None Access to some Data Cloud features in the Data Cloud One app, such as calculated insights and Data Explorer.Access to platform features powered by Data Cloud, such as Flows. Benefits of Data Cloud One Multi-org users of Data Cloud have long sought an easy way to access a unified Customer 360 and take action across multiple orgs. Now, with the general availability of Data Cloud One, that capability has arrived! Data Cloud One equips multiple orgs with a centralized customer profile and Data Cloud-powered features, all accessed through a single, central Data Cloud. This new tool simplifies the onboarding of multi-org teams, transforming how they collaborate within Data Cloud. A Unified Approach to Data Cloud for Multiple Orgs — with Low-Code Configuration So, what is Data Cloud One? It’s a much-anticipated feature designed to enhance multi-org functionality by connecting an entire organization through a single, centralized Data Cloud that serves as the ultimate source of truth. Here’s what Data Cloud One brings to the table: With Data Cloud One, multi-org teams can quickly and seamlessly adopt a comprehensive, shared customer view and Data Cloud-driven capabilities across departments, revolutionizing collaboration and data access. The quest to be data-driven will quickly become the quest to become Data-Cloud driven, and Tectonic is here to help. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 1, 2024in Data, Salesforce, Salesforce Data Cloud
Informed Decision-Making
01Nov

Informed Decision-Making

Informed Decision-Making Through Data Visualization: Power BI vs. Tableau Today’s businesses need to make informed decisions by leveraging organized and analyzed data. Data visualization is a key method for extracting insights from this data, and Power BI and Tableau are two leading tools that often spark debate among experts. Both are highly regarded for their ability to visualize data, and CTOs frequently compare Power BI vs. Tableau to determine the best fit for their needs. Why Power BI and Tableau Stand OutBoth tools excel at data visualization, making them top choices for business intelligence (BI) solutions. They offer seamless integration with various platforms, can handle large volumes of data, and provide predictive analytics capabilities. To help CTOs and other decision-makers boost efficiency, let’s dive into a comparison of Power BI vs. Tableau and examine how each tool measures up. Power BI Microsoft’s Power BI is a leading BI tool designed to transform data from diverse sources into insightful visual reports. It allows users to create, share, and manage analytical reports, ensuring accessibility at all times. As part of the Microsoft ecosystem, Power BI is ideal for large organizations that already use Microsoft products. Tableau Tableau delivers powerful data visualization with flexible deployment options, allowing users to seamlessly access insights. With its integration into Salesforce Data Cloud, Tableau offers a fast and scalable way to work with customer data in real time. Its strong data-handling capabilities make it popular among larger organizations and data experts. Power BI vs. Tableau: Key Differences Let’s explore the key differences between Power BI and Tableau to guide your informed decision-making. Data Visualization and User Interface Data Integration and Connectivity for Informed Decision-Making Data Handling and Performance Ease of Learning Programming Tools Support Pricing Microsoft Power BI vs. Salesforce Tableau: Pros and Cons Power BI Pros Tableau Pros Which is Better: Power BI or Tableau? When comparing Microsoft Power BI vs. Tableau, the right choice depends on your organization’s size, technical expertise, and specific needs. For smaller businesses and those already using Microsoft tools, Power BI is often the best fit. On the other hand, larger organizations managing substantial datasets might favor Tableau for its advanced capabilities. Ultimately, the decision between Power BI vs. Tableau should be based on your unique business requirements and the level of technical expertise available within your team. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 1, 2024in Data, Google, Google Analytics, Salesforce, Salesforce Data Cloud
Winter 25 Release Notes
01Nov

Winter 25 Release Experience Cloud

Salesforce Winter ’25 Release: 6 Key Enhancements to Experience Cloud The Salesforce Winter ’25 Release brings a fresh suite of updates to Experience Cloud, focusing on design customization, SEO optimization, and streamlined navigation for enhanced user engagement. We’ve summarized six major updates and additional enhancements that make this release a significant step forward for Experience Cloud sites. 1. Enhanced Design Options for LWR Sites Winter ’25 empowers site designers with more granular control over the look and feel of LWR (Lightning Web Runtime) sites. New customization options in the Experience Builder Theme panel now allow for specific styling of individual components like columns and buttons, offering a new level of precision in visual design. Additional features include a Scoped Header and Footer layout that allows fixed positioning for headers and footers, enhancing user experience with persistent navigation elements. Site admins can define unique color palettes for buttons across various states (default, hover, focus), and apply color schemes to individual columns, which can now be set in the Theme panel. Further text customizations for headings have also been added, allowing a personalized touch for every element on LWR sites. 2. SEO-Friendly URLs for Accounts and Contacts (Generally Available) To drive organic traffic, the Winter ’25 Release introduces SEO-friendly URL slugs for Account and Contact pages, replacing traditional record IDs with easily readable URLs. This enhancement allows search engines to better index content, making it easier for users to find your pages. Site managers can configure SEO-friendly URLs directly in the Administration panel and import slugs in bulk for faster setup. 3. Data Providers for LWR Sites (Beta) Experience Cloud now includes an option to configure data providers on LWR site pages, enabling seamless integration with data from various sources, including Apex and Record providers. Admins can specify data sources within Experience Builder, allowing for real-time data updates across components and pages, providing a more dynamic and responsive experience for users. 4. Revamped Navigation and New Components The Navigation Menu component has been revamped, allowing admins to design a more intuitive navigation experience for both desktop and mobile users. The beta Site Header component further enhances branding with logo placement and customizable headers, while the Grid component now ensures consistent cell height, improving the visual balance of page layouts. Tailored navigation menus for desktop and mobile screens can be customized for color, spacing, text styles, and more to provide an optimized experience across devices. 5. Expanded Data Cloud Integration for Event Tracking Winter ’25 expands Data Cloud integration to capture checkout, order, and cart events on enhanced LWR sites. Ecommerce-focused organizations can now record user interactions—like checkout initiation and address input—automatically, giving businesses richer insights into customer behavior. Data captured through these events can be viewed within Data Cloud, allowing admins to understand user engagement and optimize site design accordingly. 6. Salesforce File Linking for LWR Sites (Beta) The new File Upload Lightning Web Component enables file uploads directly from an LWR site to Salesforce, an option previously available only on Aura sites. This update streamlines the file transfer process, allowing guest users to upload files securely, which are then accessible within Salesforce. Additional Experience Cloud Enhancements In addition to the primary updates, Winter ’25 introduces several valuable, albeit smaller, features: Availability of Features Some Winter ’25 features will be accessible immediately after release, while others require setup by admins. Consider notifying users about these updates to ensure a smooth transition and to leverage the full potential of new functionalities. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 1, 2024in Data, Marketing Automation, Salesforce Development Services, Salesforce Experience Cloud

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