In their quest for multichannel engagement, marketers are integrating push and mobile messaging alongside email campaigns. Despite these additions, email marketing remains the predominant player. According to Salesforce Marketing Cloud product data, which draws from trillions of message sends, email usage has seen a year-over-year increase, comprising 80% of all outbound messaging. Additionally, the volume of outbound emails has surged by 15% in the past year. Customers affirm the enduring effectiveness of email, ranking it among their preferred channels to interact with brands, second only to the phone. Email maintains an 84% usage share, surpassing push and SMS marketing. Marketing Growth Channels in 2022.
Amidst evolving customer expectations, marketers face increased challenges, with 71% expressing that meeting these expectations is more difficult than a year ago. For marketers, personalization extends beyond targeted messaging to encompass a hyper-personal understanding of individual needs. Recent research reveals that 73% of customers expect companies to comprehend their unique needs and expectations. In response, 83% of marketers leverage dynamic customer insights to tailor their strategies and enhance the impact of each interaction.
Regardless of their approach to a multichannel strategy, marketers are dedicated to delivering exceptional customer experiences, with high-performing marketers taking this commitment seriously. A notable 82% of high-performing marketers identify customer experience as a key competitive differentiator, expressing confidence in their progress towards deciphering the code. Furthermore, 86% of high-performing marketers engage with customers in real time across multiple channels, showcasing their proficiency in unlocking actionable data. Marketing Growth Channels in 2022.
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