What is Salesforce for Manufacturing?
Salesforce Manufacturing Cloud is a tailored CRM solution designed specifically for enterprise-level manufacturing companies. It offers out-of-the-box functionality with key features including demand and production forecasting, along with sales agreements. The platform aims to transform customer operations in manufacturing through the integration of Data, AI, CRM, and Trust.
How Manufacturers Use Salesforce
Manufacturing companies utilizing the Salesforce platform typically leverage it for managing various aspects directly from the platform. These include sales, customer service, partner and channel portals, marketing, and e-commerce. In some cases, certain applications may also integrate with third-party systems.
- Start with a Single Source of Truth
- Connect all customer data across systems to power a unified digital experience.
- Elevate Performance for Account Teams
- Enhance sales and distribution teams with collaborative, AI-infused processes for quoting and pricing.
- Orchestrate Revenue Management Flow
- Unify revenue management processes on a single platform, driving efficiency and reducing revenue leakage.
What’s Included With Salesforce Manufacturing Cloud?
Manufacturing Cloud encompasses various components to manage the complete business cycle, from customer inquiry to order visibility and demand forecasting accuracy. Key components include Rebate Management, Revenue Cloud, B2B Commerce, CRM Analytics, Slack, and MuleSoft Anypoint Platform.
- Reimagine the Customer Service Center
- Unify customer data, enhance customer satisfaction (CSAT), and reduce cost-to-serve through automation and AI.
- Deliver Intelligent Field Service
- Optimize scheduling, raise technician productivity, and provide full asset visibility through mobility, AI, and remote support.
- Deflect Cases with Personalized Self-Service
- Extend self-service experiences to customers and channel partners, managing field service appointments.
- Take Service to the Next Level with IoT
- Enable and integrate IoT data streams for proactive delivery of next-best actions.
Expand Salesforce Field Service service offerings with warranty management, aftermarket parts programs, and predictive maintenance services.
Channel Partner Visibility and Engagement
- Design and Manage a Winning Partner Program
- Simplify program design, collaborate on planning, and provide incentives visibility.
- Build Your Partner Ecosystem
- Accelerate recruiting, automate onboarding, and make training easy to build a partner channel.
- Amplify Marketing Through the Channel
- Supercharge partner marketing initiatives by extending campaigns and delivering marketing funds.
- Make Selling Easier for Partners
- Collaborate on sales and service contracts, automate lead pinpointing, and help partners configure products.
- Enable Faster and Smarter Partner Service Experiences
- Support partners with seamless service, streamline warranty claims, and provide visibility into the claims process.
Connecting Sales and Operations with Manufacturing Cloud
Manufacturing Cloud helps connect sales and operations, driving forecast accuracy and visibility across the ecosystem. It includes components such as Experience Cloud, CRM Analytics, Rebate Management, Loyalty Management, Revenue Cloud, B2B Commerce, Marketing Cloud, Slack, and MuleSoft Anypoint Platform.