Agentforce Campaigns Archives - gettectonic.com
14Apr

Tectonic Shook Things Up at AgentForce World Tour in Denver

The Tectonic team attended Salesforce’s Denver AgentForce World Tour this week. It was a great experience to develop our AgentBlazer team and a true seismic time was had by all! AI Agents were the topic of conversation and kept things lively! One almost expected to meet an Agentic Robot around every corner. We were all excited to network with Salesforce, customers, and partners alike. Key Takeaways Autonomous AI agents can understand and interpret customers’ questions using natural language, with minimal human intervention. Here’s what you need to know. The AI Assistant Revolution: Empowering Every Employee Imagine if every person in your company—from the CEO to frontline employees—had a dedicated assistant at their fingertips. An assistant who:✔ Knows your customers inside out✔ Delivers instant, data-driven insights✔ Helps prioritize next best actions Thanks to AI agents, this future is already here—and it’s transforming how businesses operate. How AI Agents Are Supercharging Teams 1. Instant Insights, No Manual Work 🔹 Generative AI agents analyze your trusted customer data in seconds—eliminating hours of manual research.🔹 Sales, service, and marketing teams get real-time recommendations, allowing them to focus on high-impact work. 2. Scaling Teams Without Adding Headcount 🔹 AI agents handle routine tasks—customer inquiries, data entry, meeting prep—freeing employees for strategic work.🔹 Quickly ramp up productivity during peak demand without overburdening staff. 3. Proactive Problem-Solving 🔹 AI doesn’t just react—it predicts.🔹 Identifies risks, suggests optimizations, and prevents small issues from becoming big ones. 4. Personalized Support for Every Role 🔹 Sales: AI suggests the best leads, crafts follow-ups, and forecasts deals.🔹 Service: Resolves common cases instantly, escalating only when needed.🔹 Leadership: Delivers real-time business insights for faster decisions. The Future of Work Is AI-Augmented AI agents aren’t replacing humans—they’re empowering them. By automating the mundane and enhancing decision-making, they help teams:✅ Work smarter, not harder✅ Deliver better customer experiences✅ Stay ahead of the competition The question isn’t if your company should adopt AI agents—it’s how soon you can start leveraging them. Tectonic, a trusted Salesforce partner, is here to help. Ready to explore AI-powered productivity? Let’s talk about the right AI strategy for your business. AI Agents: Your Intelligent Digital Workforce What Is an AI Agent? An AI agent is an autonomous artificial intelligence system that understands, processes, and responds to customer inquiries—without human intervention. Built using platforms like Agentforce, these agents leverage machine learning (ML) and natural language processing (NLP) to handle tasks ranging from simple FAQs to complex problem-solving. Unlike traditional AI, which requires manual programming for each task, AI agents continuously learn and improve from interactions, becoming smarter over time. How Do AI Agents Work? AI agents operate through a seamless four-step process: 💡 Result? Faster resolutions, happier customers, and more efficient teams. 6 Game-Changing Benefits of AI Agents Feature Impact 1. 24/7 Availability Instant support across time zones. 2. Hyper-Efficiency Handle thousands of queries simultaneously—no wait times. 3. Smarter Escalations Auto-route complex cases to the best-suited human agent. 4. Personalized Experiences Tailor responses using real-time customer data. 5. Scalability Grow support capacity without hiring more staff. 6. Data-Backed Insights Uncover trends to optimize operations & CX. “72% of companies already deploy AI—with generative AI adoption accelerating.” – McKinsey AI Agents in Action: Industry Use Cases 🏦 Finance ✔ Personalized wealth advice based on spending habits✔ Auto-summarize client cases for faster resolutions 🏭 Manufacturing ✔ Predict equipment failures before they happen✔ Optimize supply chain decisions with real-time data 🛒 Retail & Consumer Goods ✔ Smart inventory tracking (e.g., flagging stock discrepancies)✔ AI-generated promo content for targeted campaigns 🚗 Automotive ✔ Proactive vehicle maintenance alerts via telematics✔ Dynamic dealership promotions to boost sales 🏥 Healthcare ✔ Automated patient scheduling with the right specialist✔ Clinical trial matching using AI-driven eligibility checks Join the AI Revolution with Agentforce AI agents aren’t just tools—they’re productivity multipliers that help teams:✅ Work faster with automated workflows✅ Serve customers better with personalized AI assistance✅ Stay ahead with predictive insights 📈 Ready to transform your business? Connect with Tectonic today, or check out our Agentforce Quickstart offering. Connect with the Tectonic Agentforce team and launch your Agentic Revolution. AI Agents: The Ultimate Productivity Multiplier for Every Team AI agents aren’t just transforming customer service—they’re revolutionizing how every department operates. From 24/7 customer support to hyper-personalized marketing campaigns, AI agents help teams work smarter, move faster, and deliver exceptional experiences. Here’s how AI agents supercharge key business functions: 🤝 AI Agents for Service Teams Never miss a customer inquiry—even at 2 AM.✔ Instant, 24/7 support across email, chat, and social media✔ Smart escalation—AI routes complex cases to human agents with full context✔ Brand-consistent responses powered by your CRM data 🔹 With Agentforce for Service, deploy AI agents in minutes using prebuilt templates—or customize them for your unique needs. 💰 AI Agents for Sales Teams Turn every lead into a conversation—automatically.✔ Autonomous lead engagement—AI answers product questions & books meetings✔ Always-on SDRs—Agentforce Sales Development Reps qualify leads 24/7✔ Controlled escalation—Set rules for when & how AI hands off to your team 🔹 No more missed opportunities—AI keeps your pipeline full while your reps focus on closing. 🛍️ AI Agents for Commerce Teams Personal shopping assistants—powered by AI.✔ Smart product recommendations based on browsing & purchase history✔ Guided shopping experiences—AI helps customers find what they need faster✔ Omnichannel support—Engage shoppers on your site, WhatsApp, and more 🔹 Boost conversions with AI that acts like your best sales associate—for every customer. 📢 AI Agents for Marketing Teams Campaigns that write, optimize, and improve themselves.✔ AI-generated campaign briefs—audience targeting, messaging & KPIs✔ Automated content creation—draft ads, emails & social posts in your brand voice✔ Performance optimization—AI analyzes results & suggests improvements 🔹 With Agentforce Campaigns, launch better campaigns in hours—not weeks. Why AI Agents? The Bottom Line ✅ Scale operations without scaling headcount✅ Deliver instant, personalized experiences 24/7✅ Free your team to focus on high-value work “Companies using AI agents see 40% faster response times and 30% higher customer satisfaction.” Ready to deploy your AI workforce? See how Agentforce can transform your business #FutureOfWork

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April 14, 2025in Agentforce Platform, Artificial Intelligence, Data, Generative AI, Salesforce0 Comments
salesforce agentforce ai powered agentic agents
18Dec

Marketing Agents for Campaigns

Marketing Agents: The Next Frontier in Campaign Creation and Optimization For years, content creation and distribution have been key challenges for marketers. According to recent research from the Content Marketing Institute, 54% of B2B marketers lack the resources needed to produce high-quality content at scale. Similarly, B2C marketers often struggle to create consistent, repeatable, and scalable processes. On top of these challenges, they must balance resource management to ensure campaigns are efficient, impactful, and engaging enough to stand out from the competition. The solution to these challenges lies in marketing agents, powered by data and AI. These intelligent tools streamline content creation, optimize campaigns, and make marketing processes more efficient. At this year’s Dreamforce, Salesforce introduced Agentforce, a suite of tools designed to create, customize, and deploy marketing agents across the Customer 360 platform. As part of this launch, Agentforce Campaigns is already gaining attention from customers eager to harness its potential. According to Salesforce’s 9th State of Marketing Report, 71% of marketers plan to integrate generative and predictive AI into their workflows within the next 18 months. This insight explores how marketing agents, like those offered in Agentforce, can transform customer engagement while enhancing internal team productivity and collaboration. Redefining Campaign Delivery with Marketing Agents Marketing agents are part of a broader suite of AI-powered virtual assistants that collaborate with humans to streamline workflows and optimize decision-making. These agents analyze data, interpret requests, and execute tasks such as content generation, campaign optimization, and performance analysis. Salesforce’s AI agents are designed to be partners, taking on time-consuming tasks so marketers can focus on high-value, strategic activities. With marketing agents, teams spend less time gathering and managing data and more time delivering personalized, impactful campaigns. A key mindset shift is required to maximize the value of these tools: instead of asking, “How can agents make business as usual more efficient?”, marketers should think, “How can agents transform the way we deliver exceptional customer experiences?” Streamlining Campaign Creation with Agentforce Campaigns 1. Intelligent Recommendations for Focused Action Einstein, Salesforce’s AI engine, analyzes data and provides contextual recommendations to help marketers achieve their goals. Agentforce Campaigns takes this a step further by turning these static recommendations into actionable steps, such as adjusting an audience segment or creating an entirely new campaign. 2. Rapid Campaign Brief Creation Agentforce Campaigns can draft campaign briefs in seconds using natural language prompts. These briefs incorporate organizational goals and marketing guidelines, making them ready for review and sharing within Salesforce. This saves time and ensures alignment from the start. 3. Contextual Content Creation Once a campaign brief is approved, marketing agents can generate campaign content such as emails and landing pages. Agentforce Campaigns automatically drafts subject lines, body copy, and calls to action within branded templates. Content can be refined using natural language commands or manual adjustments to fit the brand’s tone and strategy. 4. Simplified Audience Segmentation Marketers no longer need SQL expertise to build audience segments. With Agentforce Campaigns, they can describe their target audience in natural language, and the AI translates this into the necessary segment attributes. 5. Journey Activation at Scale Marketing agents simplify the process of activating multi-channel campaigns. Using natural language prompts, Agentforce Campaigns can configure a draft journey, complete with personalized content, ready for refinement and deployment. Unlocking New Opportunities with Marketing Agents 6. Unlimited Content Variations Time and budget constraints often limit the number of content variations marketers can produce. Agentforce Campaigns overcomes this limitation by generating multiple personalized content versions in seconds. This allows teams to deliver highly tailored messages for different audience segments without additional effort. 7. Nuanced Segment Exploration Traditional segmentation often depends on data science teams, which may have limited capacity. Marketing agents empower marketers to build their own nuanced segments using natural language. For example, separate churn segments can be created based on engagement scores, location, or purchase history, enabling more precise targeting. 8. A Culture of Testing and Learning Testing often falls by the wayside due to time constraints. Marketing agents make it easy to embed testing into campaigns by automating journey flows, enabling marketers to adopt a culture of continuous experimentation and improvement without increasing workloads. Transforming Marketing with Agentforce By integrating marketing agents into workflows, businesses can improve productivity, enhance personalization, and scale campaigns like never before. Agentforce Campaigns enables marketers to automate routine tasks, explore untapped opportunities, and deliver exceptional customer experiences. Marketers who embrace this shift will not only increase efficiency but also elevate their strategies, creating campaigns that are more targeted, impactful, and scalable. Note: Some features and services mentioned may not yet be available. Customers should base purchase decisions on currently available features. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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December 18, 2024in Agentforce Platform, Agentic AI, Data
01Nov

Agentforce Campaigns

Revolutionizing Content Marketing with Agentforce: AI-Powered Marketing Agents Content creation and distribution have long been challenging for marketers. According to new research from the Content Marketing Institute, 54% of B2B marketers lack the resources to produce quality content at scale. A similar issue plagues the B2C sector, where marketers often struggle to make their efforts repeatable, consistent, or scalable due to the relentless demand for content. On top of this, they must manage resources effectively to deliver efficient, successful campaigns that engage customers and outshine competitors. What’s the solution to these challenges? Marketing agents powered by data and AI, which can create, manage, and optimize campaigns seamlessly. At this year’s Dreamforce, Salesforce unveiled Agentforce, a suite of tools to design and customize AI-powered agents across the Customer 360 platform. A key component of this launch is Agentforce Campaigns, a tool already generating buzz among customers eager to harness its potential. According to Salesforce’s 9th State of Marketing report, 71% of marketers plan to use generative and predictive AI within the next 18 months. In this insight, we’ll explore how marketing agents like those in Agentforce can transform your customer engagement strategies while boosting your team’s productivity and cohesion. What Are Marketing Agents? If you’re new to AI in marketing, it’s important to understand the concept of marketing agents and how they can reshape your approach to campaign execution. Marketing agents are part of a broader family of AI virtual assistants designed to collaborate with humans. These tools leverage data to build and execute plans, analyze tasks, and make decisions. In marketing, they handle activities such as content creation, campaign optimization, and results analysis. Salesforce has developed AI agents to serve as partners within the customer experience. They take on time-consuming, repetitive tasks, freeing marketers to focus on high-value activities. For example, instead of spending hours sourcing and analyzing data, marketers can act on insights immediately. Similarly, rather than crafting endless variations of content, they can devote time to strategic personalization and targeting. The real shift lies in changing your mindset from, “How can these agents help me improve efficiency?” to, “How can these agents help me radically enhance the customer experience?” How Agentforce Campaigns Simplify Marketing Let’s explore some of the groundbreaking features of Agentforce Campaigns and how they streamline campaign creation, execution, and optimization. 1. Intelligent Recommendations That Lead to Action Salesforce’s AI engine, Einstein, already tracks your data and goals, offering contextual recommendations. Agentforce Campaigns elevates this capability by turning static suggestions into actionable steps. For example, it might recommend adjusting your audience, refining an existing campaign, or launching a new one you hadn’t considered. 2. Instant Campaign Briefs Agentforce Campaigns enables you to generate campaign briefs in seconds. By using simple language prompts, you can create a comprehensive brief aligned with your organization’s goals and marketing guidelines. The brief is embedded in Salesforce, making it easy to refine and share with stakeholders for approval. 3. Contextual Content Creation Once your brief is approved, marketing agents can generate content tailored to your brand. From subject lines to body copy and calls to action, Agentforce Campaigns creates branded emails and landing pages within pre-configured templates. Marketers can refine this content using natural language prompts to ensure it aligns with their campaign strategy and tone. 4. Data-Driven Audience Segmentation Agentforce Campaigns simplifies audience segmentation by translating natural language prompts into segment attributes. You don’t need to be a data scientist or SQL expert to create precise target audiences. 5. Personalized Journey Activation Marketing agents can automatically build multi-channel, personalized journey flows based on your campaign brief. Using natural language prompts, you can configure and activate draft journeys with ease. 6. Effortless Content Variations Agentforce Campaigns allows marketers to generate multiple content variations in seconds. This capability enables personalized messaging for different audience segments, such as high-value customers, new prospects, or long-time brand advocates. 7. Expanding Audience Segmentation With AI handling segmentation, marketers can explore nuanced audiences that were previously inaccessible due to limited resources. For instance, you can create churn segments based on engagement scores, location, or purchase history using simple prompts. 8. Building a Culture of Testing and Learning Time constraints often limit testing in marketing campaigns. Agentforce Campaigns automates journey flows, making it easier to embed testing and continuous learning into every campaign. Reimagining Marketing with AI Agentforce Campaigns isn’t just about efficiency—it’s about rethinking how marketing can deliver exceptional customer experiences. By leveraging AI-powered agents, marketers can overcome resource constraints, enhance personalization, and unlock new opportunities for growth. Now is the time to embrace this transformation. With Agentforce, you can move beyond “business as usual” and start building campaigns that resonate with your audience like never before. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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November 1, 2024in Agentforce Platform, Data, Salesforce
Build Launch and Track Campaigns
10Oct

Build Launch and Track Campaigns

Revolutionizing Campaigns: How Marketing Agents Empower Your Marketing Team Marketing agents are transforming how businesses create, launch, and track campaigns—delivering better results while boosting internal team productivity and cohesion. With the power of AI and data, these agents act as collaborative partners, enhancing marketing efficiency and creativity in unprecedented ways. A Smarter Approach to Campaign Challenges Marketers have long faced the challenge of creating quality content at scale. According to the Content Marketing Institute, 54% of B2B marketers struggle to meet this demand, while B2C marketers often lack the resources to make their efforts scalable and consistent. On top of this, they must ensure campaigns are efficient, customer-centric, and stand out in a competitive landscape. Enter marketing agents—AI-powered tools that help teams manage and optimize campaigns, from strategy to execution. At Dreamforce 2024, Salesforce unveiled Agentforce, a suite of intelligent agents integrated across the Customer 360 platform, including Agentforce Campaigns. With 71% of marketers planning to adopt generative and predictive AI within the next 18 months, as per Salesforce’s State of Marketing report, tools like Agentforce are poised to redefine how campaigns are built and delivered. How Humans and AI Agents Work Together Marketing agents are AI-powered virtual assistants that collaborate with humans to analyze data, generate insights, and execute marketing plans. Unlike traditional tools, they understand the context behind your needs and suggest actionable solutions—whether that’s creating content, optimizing campaigns, or analyzing results. By automating time-consuming tasks, marketing agents free teams to focus on high-value activities like strategy and personalization. But the key to maximizing their potential lies in shifting your mindset: instead of simply seeking efficiency, aim to transform how you deliver exceptional customer experiences. 8 Ways Agentforce Campaigns Elevates Your Marketing 1. Intelligent Recommendations Agentforce Campaigns turns insights into actions. For example, Marketing Cloud’s Einstein not only tracks your goals but also suggests adjustments or new campaigns tailored to your objectives, helping you stay ahead. 2. Instant Campaign Briefs Building a campaign starts with a solid brief. With Agentforce, you can create one in seconds using natural language prompts. The AI-generated brief incorporates your goals and guidelines, making collaboration and approvals seamless. 3. Contextual Content Creation Agentforce generates emails, landing pages, and calls to action directly aligned with your brand’s tone and campaign goals. Marketers can refine outputs with natural language prompts, ensuring a perfect fit for their strategy. 4. Effortless Audience Segmentation No SQL skills? No problem. Describe your ideal audience in natural language, and Agentforce will translate that into actionable segments—helping you target precisely the right customers. 5. Automated Journey Activation Agentforce simplifies multi-channel journey creation by drafting personalized campaign flows. You can refine, approve, and activate these journeys with ease, saving time while enhancing impact. 6. Unlimited Content Variations AI eliminates content constraints, allowing you to generate multiple variations for personalized campaigns. Target high-value customers, newcomers, or loyal fans with tailored messages—all at scale. 7. Explore Nuanced Segments Agentforce enables marketers to create segments without relying on overburdened data science teams. Dive into deeper audience insights, such as churn rates based on location, age, or past behavior, with just a prompt. 8. Embed Continuous Testing Testing is often deprioritized due to time limitations. Agentforce automates testing workflows, making it easier to incorporate A/B testing and iterative learning into every campaign. Getting Started with Agentforce Campaigns Agentforce Campaigns is available in Marketing Cloud Growth and Advanced Editions, designed to empower businesses of all sizes. By integrating AI-driven tools into your workflow, you can elevate your marketing to new heights—enhancing creativity, efficiency, and customer engagement. Ready to revolutionize your campaigns? Explore how Agentforce can help you win customers and foster a more productive, cohesive marketing team. Salesforce Disclaimer: Unreleased features mentioned here are subject to change and may not become available as described. Make purchasing decisions based on currently available features. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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October 10, 2024in Agentforce Platform, Artificial Intelligence, Data, Google, Salesforce, Salesforce Personalization

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