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Why Your Company Isn’t Like a Baseball Team

Recently, Chris shared an excellent post about the new World Series Champion Houston Astros. In short, it was a reminder of how data-driven thinking can have massive results. But what does it take for an organization to achieve this? The first is leadership committed to a long term goal. It took the Astros 6 years of hard work and commitment to a new way of thinking to achieve their goals. The book/movie “Moneyball” does a good job illustrating all of the previous thinking that had to be overcome. After all, people had made life-long careers on that thinking, so why change? If your leadership isn’t committed to this long term, it simply won’t happen. However, it just takes one leader of a part of the organization to lead the way. The second thing you need is data. The baseball world is full of passionate and focused score keepers. Pitch counts, speed, game time temperature, at bats vs lefties, etc. Google actually has a free baseball stats dataset: https://cloud.google.com/bigquery/public-data/baseball. Unfortunately for most of us, there isn’t someone recording each and every movement we make at work (that may be a good thing for some of you). However, it does make it hard to be data driven if you don’t have data. So how do you convince a leader to become data driven and how do you decide what data to capture? Business leaders care about results, so aligning to those will get their support. Those results are driven by actions taken by the organization, so the data that describes those actions is what needs captured. When you take this approach you may find that some of the actions aren’t being recorded at all, many don’t have enough information about them and all of them are difficult to pull together and understand. Even when those hurdles have been overcome, you then face the issue of how to get information back into the hands of the masses who can use it to change the result. At Tectonic, we’ve combined world class salesforce implementation expertise with data science and analytics know how to drive innovative business results. We can help you navigate the above complexities so you can play better baseball. Original url: https://www.gettectonic.com/single-post/2017/11/10/why-your-company-isnt-like-a-baseball-team Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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A World Series Lesson for Your Business

The Houston Astros won the World Series last night. The first time the organization has won the World Series since the club was established in 1962. Since its foundation, the organization has an aggregate won-loss record of less than .500, and more recently been perennial losers and bottom dwellers. Jim Crane, a successful billionaire entrepreneur, bought and took over the team in 2011. In the six years since purchasing the team, he has changed the culture, attitude and environment of the organization in large part based on the more sophisticated use of big data and analytics throughout the organization. The more advanced and aggressive use of data and analytics, and its benefits, is well documented in player valuation, player match up advantages, statistical based strategy, etc..  For more on this, see The Analytics Series: Dodgers-Astros is a Win for Sabermetrics Both teams stress the heavy use of analytics, so it’s only fitting that they are pitted against one another in the World Series. https://www.beyondtheboxscore.com/2017/10/23/16515642/dodgers-astros-world-series-analytics What is less appreciated and reported is the use of data and analytics and its related advantages throughout the organization. I had the pleasure of hearing Jim Crane speak five years ago. He lamented about the poor reputation and track record of the Astros. However, he committed to changing the environment and attitude of the organization into a first class winning organization from top to bottom. How was he going to do it? A key component of his vision and strategy was introducing, embedding throughout over time, and ultimately driving the business through the aggressive use of sophisticated data and analytics in all phases of the company. The benefits would not only be a better product on the field, but better results across the board: marketing, sales, operations, process improvements, expense reductions, employee productivity and evaluations, company morale, customer perceived value proposition, enhanced brand value and ultimately significant increases in revenues, profitability and overall enterprise value of the organization. The results for the Houston Astros are clear and self-explanatory. It is a timely and great case study showing “winning businesses” are the ones which over time adapt, incorporate and drive their businesses through the use of more sophisticated data and analytics in all elements of their business. If you are not aggressively exploring ways to use data and improve your business through analytics, then beware that someone else in your industry is. The examples are endless: Netflix used customer data, trends, preferences and analytics to build a new business model. Netflix went from start up to multi-billion dollar media and content distribution company, while competitor Blockbuster, having every conceivable advantage at the start, is now out of business a few short years after the emergence of Netflix. Where is the retail industry today versus the astronomical rise of Amazon? Where are the teams that are not using data and analytics compared to the Astros? The Astros are the latest example of a bottom to top change in competitive dynamics and market leader in an industry in less than five short years. Are you interested in a dialogue on how you can start your path to more aggressively use data to help in your company? Understanding your customers, your markets, unearth new opportunities, reduce expenses, shorten the time involved in various phases of your operations, improve your customer experience, enhance your brand value, drive sales, enhance cross sell up sell opportunities, etc. The benefits are real and tangible: grow your revenues faster, reduce expenses, become more efficient and automated, make decisions based on information rather than gut feel, and ultimately significantly enhance your market position, growth opportunity and enterprise value for yourself and your investors. At Tectonic, this is what we do. Please call us to start a dialogue. Tectonic can help your start down the path by: As in the case of the Astros, we can help you transform your business into a data driven organization and help generate all the benefits and opportunities that come with it. Give us a call and we are happy to help you start today. Because if you are not, someone else you are or will be competing against is. Chris WilsonPresident Tectonic, LLC Original url: https://www.gettectonic.com/single-post/2017/11/03/a-world-series-lesson-for-your-business Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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