Campaign Influence is a tool designed to allocate success attribution to influential campaigns, with two available versions: Campaign Influence 1.0 for Salesforce Classic, and Customizable Campaign Influence for both Classic and Lightning Experience. Campaign Infuence in Salesforce. Customizable Campaign Influence in Salesforce facilitates revenue attribution through standard and custom models, which can be updated manually
Utilize Marketing Cloud Personalization (formerly known as Interaction Studio) to visualize, monitor, and govern customer experiences through real-time interaction management. Leverage personalized customer experiences to foster meaningful engagement at the perfect moment and in alignment with your audience’s preferences. Personalization amplifies the capabilities of Marketing Cloud Engagement by introducing expanded real-time personalization and various campaign
What is a campaign in Salesforce Marketing Cloud? Campaigns help organize your marketing plan and assets. Plus, when you set up your campaign records effectively, they contain valuable data that you can use to optimize future efforts. What are campaigns in Salesforce Marketing Cloud for? A Salesforce Campaign in Marketing Cloud is a group of
