Email Nurture Guide The essential guide to creating and refreshing a basic nurture strategy Introduction Lead nurturing is more vital than ever in B2B marketing. As a proven engagement strategy, it plays a key role in driving sales. According to Marketo, companies that excel at nurturing generate 50% more sales-ready leads at a 33% lower
Managing Customer Privacy and Preferences with Salesforce In today’s inter-connected world, consumers are increasingly aware of the data collected about them. They want better control over their communication preferences, such as email, texts, and phone calls. Enter Salesforce Privacy Center for Customer Preferences. Organizations collecting this data must properly manage their customers’ privacy and preferences,
Understanding Data Analytics Consent and Consent Management Why Consent Management is Crucial Consent Management Analytics and Data Quality. With laws like GDPR and CCPA imposing stringent data processing requirements, an effective consent management strategy is essential for compliance and building user trust. A Consent Management Platform (CMP) simplifies this process, offering comprehensive solutions for managing
