Customer Loyalty Archives - gettectonic.com
Agentforce Redefines Generative AI
27Feb

Agentforce and Commerce Cloud

SharkNinja, a global product design and technology company, is implementing Salesforce’s Agentforce and Commerce Cloud to enhance its global customer service operations. The company, known for its Shark and Ninja brands of household products, aims to scale support across more than 30 markets using autonomous agents. Agentforce will create an AI-powered digital workforce available 24/7 to assist customers with buying processes, product inquiries, troubleshooting, and returns management. This implementation will allow human agents to focus on high-impact interactions while providing tailored support based on customer data and purchase history. The integration of Commerce Cloud will enable SharkNinja to consolidate customer data from multiple sources into a unified view, facilitating more personalized shopping experiences and better tracking of customer engagement across their global customer base. Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced that SharkNinja, a global product design and technology company, is implementing Agentforce and other Salesforce products, including Commerce Cloud, to drive global growth by scaling its personalized customer service approach with autonomous agents. SharkNinja is a global leader in indoor and outdoor household products, transforming how people cook, clean, and live in homes around the world. As the innovation powerhouse behind two multi-billion-dollar brands — Shark and Ninja — SharkNinja is renowned for its diversified portfolio of cutting-edge products, including Shark vacuum cleaners and beauty tools, as well as Ninja kitchen appliances, such as blenders, air fryers, and ice cream makers. To support its rapid, global growth, SharkNinja is embracing solutions that will scale support and service more efficiently across more than 30 markets while delivering a seamless consumer shopping experience. Agentforce, a new layer on the Salesforce Platform, will enable SharkNinja to easily build and deploy AI agents that can autonomously take action across any business function. With Agentforce, SharkNinja will have an always-on, digital workforce available 24/7 to guide customers through the buying process, answer product questions, troubleshoot issues, and manage returns — streamlining human agent workloads so they can focus on meaningful, high-impact interactions. “Innovation is the driver behind every product SharkNinja creates across our vast portfolio, so it was really important to find a tool that could give us the capabilities needed to be just as innovative across every consumer interaction,” said Velia Carboni, CIO, SharkNinja. “We believe Agentforce is this key to helping us build a community that keeps consumers coming back as we continue to grow and develop new problem-solving innovations that positively impact people’s lives in homes around the world.” “SharkNinja prioritizes quality, innovation, and an exceptional customer experience,” said Adam Evans, EVP & GM of Salesforce AI Platform. “By integrating customer data with service and support functions, Agentforce enables SharkNinja to deliver an exceptional experience at every touchpoint — building customer loyalty and keeping them coming back time and time again.” Agentforce will also help SharkNinja enhance brand loyalty through tailored support interactions that deliver targeted solutions and recommendations based on insights from customer data from previous purchases and service history. SharkNinja will also leverage Commerce Cloud, enabling the company to consolidate customer data from multiple sources into a single, unified view. This integration will enable the delivery of more personalized shopping experiences for each customer. At the same time, having unified touchpoints will allow SharkNinja to more effectively track engagement across its global customer base. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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February 27, 2025in Agentforce Platform, Data, Salesforce, Salesforce Commerce Cloud, Technology
collaboration between humans and AI
05Feb

The Synergy of AI and Human Expertise in Modern Customer Service

The Balanced Approach to Customer Support In today’s demanding service landscape, businesses face a critical challenge: meeting rising customer expectations while maintaining operational efficiency. Research reveals that 77% of customers demand immediate interaction when contacting companies, while 65% expect organizations to adapt dynamically to their evolving needs. The solution lies not in choosing between artificial intelligence and human representatives, but in strategically combining their complementary strengths. The AI Advantage in Customer Service Artificial intelligence brings transformative capabilities to customer support operations: 1. Operational Efficiency 2. Intelligent Insights 3. Proactive Engagement Platforms like Salesforce’s Agentforce demonstrate AI’s potential, combining around-the-clock availability with continuous learning capabilities that adapt to changing customer needs while operating within established business parameters. The Irreplaceable Human Element While AI excels at efficiency, human representatives provide essential qualities that technology cannot replicate: 1. Emotional Intelligence 2. Complex Problem-Solving 3. Relationship Building The Power of Collaborative Service The most effective customer service strategies integrate AI and human capabilities through: 1. Intelligent Assistance ToolsPlatforms like Service Assistant demonstrate this synergy by: 2. Optimized Workflows 3. Continuous Improvement Implementing an Integrated Service Strategy Organizations can develop this balanced approach through: 1. Strategic Technology Deployment 2. Workforce Development 3. Performance Measurement The Future of Customer Service The most successful service organizations will be those that: By harmonizing artificial intelligence with human expertise, businesses can deliver the responsive, personalized service that modern customers demand while maintaining the authentic connections that build lasting loyalty. This balanced approach represents not just the present of customer service, but its future. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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February 5, 2025in Artificial Intelligence, Data, Salesforce, Technology
Agentforce for Retail
21Jan

Agentforce for Retail

Salesforce Introduces Agentforce for Retail: A Sector-Specific Skills Library for AI Innovation Salesforce has unveiled Agentforce for Retail, an industry-specific skills library designed to empower retailers to develop AI agents tailored to their unique business needs. This release provides tools for retailers to enhance customer service, assist store associates, and engage customers in innovative ways. For example, AI agents can now automate and streamline processes like order management, guided shopping, and appointment scheduling. While Salesforce had previously launched 100 preconfigured, industry-specific AI agents for the core Agentforce platform, this new retail-focused release represents a shift toward providing specialized tools that enable retailers to build AI agents with greater precision and flexibility. Driving Seamless, Unified Retail Experiences Nitin Mangtani, SVP & GM of Retail at Salesforce, described the vision behind Agentforce for Retail: “Salesforce is helping retailers deliver seamless, unified shopping experiences across both the physical and digital realms of retail, driving productivity advancements and business growth across their entire enterprise.” This move aligns with Salesforce’s broader commitment to delivering sector-specific AI innovations, expanding the Agentforce offering into targeted solutions that meet the distinct demands of industries like retail. Agentforce for Retail: Core Capabilities Commerce Skills for Order Management These skills empower retailers to offer self-service order support, helping reduce costs while boosting customer loyalty. Customers can: Commerce Skills for Guided Shopping Using natural language, customers can receive personalized product recommendations based on behavior, inventory, and operational data. They can also: Field Service Skills for Appointment Scheduling Service representatives can use AI-powered tools to streamline the scheduling of deliveries, installations, or consultations. Real-time availability updates improve efficiency and enhance customer satisfaction. Marketing Skills for Loyalty Promotion Creation Marketers can use conversational prompts informed by shopper data, point-of-sale (POS) insights, and segmentation to design loyalty campaigns. These tools also assist in creating personalized email content and subject lines to drive higher engagement. Retail Cloud with Modern POS: A Complementary Innovation In addition to Agentforce for Retail, Salesforce announced the Retail Cloud with Modern POS, a cloud-based point-of-sale solution designed to unify online and offline shopping experiences. Key features include: The POS system also incorporates AI capabilities such as: Shoppers benefit from flexible fulfillment options, including buy-online-pickup-in-store (BOPIS) and omni-exchanges. Each cart item can have unique fulfillment methods, optimizing supply chain costs while enhancing convenience. Mangtani noted, “Together, AI-fueled digital labor and a modern POS can unlock a new scale of operational capacity for retailers.” The Evolution of Agentforce: A Platform for Digital Labor In late 2024, Salesforce launched Agentforce 2.0, branding it as “The Digital Labor Platform.” This expanded version introduced enhanced capabilities aimed at helping businesses streamline operations and adopt AI-driven automation on a larger scale. Agentforce for Retail builds on this foundation, offering retailers the tools to reimagine customer engagement, boost efficiency, and drive business growth. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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January 21, 2025in Agentforce Platform, Data, Enterprise, Salesforce

The Subscription Economy

The Subscription Economy: A $1.5 Trillion Opportunity by 2025The subscription economy has expanded by 435% over the last decade and is projected to reach a staggering $1.5 trillion market size by 2025, cementing its status as a dominant business model. Companies leveraging subscription and servitization strategies are unlocking consistent revenue streams and delivering tailored services that foster customer loyalty and satisfaction. The Challenge of Managing RenewalsWhile the subscription economy thrives, managing renewals effectively remains a critical challenge. Without a robust system, businesses risk: This is where Salesforce CPQ (Configure, Price, Quote) becomes essential. It not only automates the renewal process but also empowers businesses to deliver accurate, timely, and personalized renewal experiences. The Role of Salesforce CPQ in Renewal ManagementSalesforce CPQ streamlines the renewal process by automating workflows, ensuring pricing accuracy, and creating personalized customer experiences. Key benefits include: With Salesforce CPQ, renewals become a strategic opportunity to retain customers, drive revenue growth, and deliver exceptional service. The Importance of Renewal Metrics Tracking the right renewal metrics is crucial for understanding performance and identifying areas for improvement. These metrics provide actionable insights that drive better customer retention and revenue growth. 1. Renewal Rate 2. Churn Rate 3. Renewal Revenue 4. Net Revenue Retention (NRR) 5. Customer Lifetime Value (CLV) 6. Time to Renewal (TTR) 7. Renewal Upsell Rate 8. Renewal Discount Utilization Enhancing Renewal Metrics with Salesforce CPQ Salesforce CPQ transforms how you track and manage renewal metrics through automation, analytics, and workflow optimization. Here’s how: 1. Automate Renewal Tracking 2. Enhance Reporting and Analytics 3. Optimize Workflows 4. Analyze and Improve 5. Train and Support Teams Conclusion Salesforce CPQ revolutionizes renewal management by automating processes, reducing errors, and delivering actionable insights through renewal metrics. By implementing these tools and strategies, you can improve customer retention, increase revenue, and build stronger customer relationships. Whether managing hundreds or thousands of renewals, Salesforce CPQ ensures your business stays ahead with precision and care. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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January 2, 2025in Data, Enterprise, Salesforce, Salesforce CPQ
AI Adoption Not Even Across the Board
22Nov

Keeping People at the Core of AI

Successfully adopting AI requires thoughtful planning and a focus on human impact. While the pressure to leverage AI is immense across industries, the path to transforming its potential into meaningful outcomes is less clear. Businesses must address critical questions: What impact do we aim to achieve? Are we prepared for the organizational changes AI will bring? Mark Wakelin, Executive Vice President of Global Professional Services at Salesforce, emphasizes the importance of understanding the “why” behind adopting AI. “You need a clear vision of the impact you want to have and the use cases you’ll deploy,” he explains. A Readiness Checklist Before diving into AI initiatives, organizations must evaluate their readiness. This involves: “This isn’t just a technology equation,” Wakelin notes. “AI is also a legal, ethical, and humanitarian equation. It has the potential to significantly impact humanity, and we need to approach it within the context of workforce operations.” Linking AI to Business Value A common mistake in AI strategies is failing to align initiatives with tangible business outcomes. Wakelin recalls an engineer boasting about processing billions of images with AI but unable to articulate its business application. Companies must start by identifying where AI can have the greatest impact: Trust as the Foundation For AI to succeed, trust must be at the core of its implementation. This includes: “Trust is earned through predictable, integrity-driven behaviors,” says Wakelin. Unlike humans, machines lack relationships, so fostering trust within the ecosystem is crucial. Starting with People AI strategies should prioritize people, not technology. Wakelin stresses the need for transparency and proactive communication about AI implementation. This includes clear plans for: Partnering for Success Salesforce Partner Services supports organizations through this journey by: Reach out to Tectonic today to road map AI adoption for your organization. These steps help customers adopt AI thoughtfully, balancing opportunities with risks, and ensuring initiatives are controlled and trust-driven. A Vision for AI’s Future “AI is the most exciting development of my 35-year career,” Wakelin shares. He envisions AI enhancing productivity, education, and work-life balance while fostering diversity and equity. In the coming years, AI holds the promise of significantly improving society—provided organizations keep people at the center of its evolution. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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November 22, 2024in Agentforce Platform, Data, Salesforce, Technology
AI Agents as Tools of Trust
13Nov

AI Agents as Tools of Trust

Salesforce Report Highlights AI Agents as Tools to Rebuild Consumer Trust For businesses of any size, the to-do list never ends. Monitoring customers, understanding their needs, and delivering products and services that align with their expectations are critical. Salesforce’s latest research, however, points to a troubling trend: consumer trust is at an all-time low. Yet, the report, State of the AI Connected Customer, also suggests that AI—particularly agentic AI—could help reverse this decline. Trust in Decline The key finding of the Salesforce report is stark: consumer trust in companies has taken a significant hit. Among 15,015 surveyed consumers, 72% say they trust companies less today than they did a year ago. Compounding this is the rapid advancement of AI; 60% of respondents believe that the rise of AI increases the importance of businesses being trustworthy. One major culprit behind eroding trust is the perceived mishandling of customer data. A staggering 65% of respondents feel companies are careless with data, adding to the skepticism. While high prices remain the top reason customers abandon brands, 43% pointed to poor customer service as a major deterrent. Can AI Agents Fill the Gap? The Salesforce report suggests that AI agents—when deployed transparently—could address many of the factors driving distrust and disengagement. Younger consumers, particularly Gen Z and millennials, appear more open to interacting with AI agents. Notable insights from the research include: However, trust is non-negotiable. Transparency is a critical factor for AI adoption: As Michael Affronti, SVP and General Manager of Salesforce Commerce Cloud, explains: “AI agents can help brands deliver consistent, personalized experiences for shoppers across every channel — deepening customer loyalty and ultimately driving more sales.” Building Trust Through Transparency The research underscores the potential for AI to transform customer interactions, but it also highlights the challenges. Transparency and accountability are essential for AI systems to inspire confidence and loyalty. Salesforce’s AI solutions are designed to prioritize transparency and foster reliable consumer experiences. Features such as clear agent identification and robust escalation paths are steps in the right direction. However, companies must double down on governance frameworks and safeguards to ensure AI agents handle data responsibly. Final Thoughts While the idea of using AI to rebuild consumer trust is promising, it’s not without its challenges. Establishing trust in AI itself remains a work in progress. Consumers expect companies to prioritize not only innovation but also ethics, security, and accountability. The Salesforce report demonstrates that younger consumers are already embracing AI as a way to address today’s service expectations. For Salesforce and other companies leveraging agentic AI, the key to success will lie in balancing cutting-edge technology with meaningful protections for customer data and experiences. The future of AI-driven customer engagement isn’t just about meeting expectations—it’s about exceeding them in a way that inspires confidence and loyalty. With the right approach, AI agents could be a vital tool for restoring consumer trust in an era where skepticism runs high. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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November 13, 2024in Data, Salesforce, Salesforce Commerce Cloud, Technology
Salesforce and Stripe Integration
19Oct

Salesforce and Stripe Integration

Processing weekly payments can often become time-consuming, with organizations spending significant time just tracking payments post-invoice. Timely updates on payment processing have been a longstanding priority, particularly for companies needing flexible payment options to meet beneficiary needs. The integration of Stripe with Salesforce addresses these challenges, offering a streamlined, efficient solution. Salesforce and Stripe Integration. With a focus on faster processing, this integration enhances payment management, invoicing, and financial oversight. Here’s an overview of the benefits that Stripe and Salesforce integration brings to businesses. Key Benefits of Integrating Stripe with Salesforce Modern businesses demand efficient, seamless transactions. Here are some of the major advantages of combining Stripe and Salesforce: Why Businesses Should Consider Salesforce and Stripe Integration Having implemented this integration for various clients, we have seen how it supports efficient operations. Here are a few reasons why businesses should consider this approach: Simplify Payments with Salesforce and Stripe Integration The Stripe and Salesforce integration represents a transformative opportunity for businesses to improve operational efficiency and customer experience. Beyond a simple tool pairing, this integration paves the way for scalable, complex business operations. Successful integration, however, requires knowledgeable professionals who understand the nuances of customization to fit each organization’s unique needs. Reach out to experienced experts to optimize your integration and harness its full potential. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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October 19, 2024in Data, Marketing Automation, Salesforce Communications Cloud, Salesforce Optimization
AI Agent Revolution
19Oct

AI Customer Service Agents Explained

AI customer service agents are advanced technologies designed to understand and respond to customer inquiries within defined guidelines. These agents can handle both simple and complex issues, such as answering frequently asked questions or managing product returns, all while offering a personalized, conversational experience. Research shows that 82% of service representatives report that customers ask for more than they used to. As a customer service leader, you’re likely facing increasing pressure to meet these growing expectations while simultaneously reducing costs, speeding up service, and providing personalized, round-the-clock support. This is where AI customer service agents can make a significant impact. Here’s a closer look at how AI agents can enhance your organization’s service operations, improve customer experience, and boost overall productivity and efficiency. What Are AI Customer Service Agents? AI customer service agents are virtual assistants designed to interact with customers and support service operations. Utilizing machine learning and natural language processing (NLP), these agents are capable of handling a broad range of tasks, from answering basic inquiries to resolving complex issues — even managing multiple tasks at once. Importantly, AI agents continuously improve through self-learning. Why Are AI-Powered Customer Service Agents Important? AI-powered customer service technology is becoming essential for several reasons: Benefits of AI Customer Service Agents AI customer service agents help service teams manage growing service demands by taking on routine tasks and providing essential support. Key benefits include: Why Choose Agentforce Service Agent? If you’re considering adding AI customer service agents to your strategy, Agentforce Service Agent offers a comprehensive solution: By embracing AI customer service agents like Agentforce Service Agent, businesses can reduce costs, meet growing customer demands, and stay competitive in an ever-evolving global market. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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October 19, 2024in Agentforce Platform, Data, Generative AI, Salesforce, Technology
Commerce Cloud and Agentic AI
04Oct

Commerce Cloud and Agentic AI

Recognizing the demand from both B2B and B2C buyers for seamless, consistent commerce experiences across online and offline channels, Salesforce has introduced an AI-powered, unified commerce version of its Commerce Cloud platform. Salesforce, a leader in merging ecommerce and CRM software, has taken a significant step toward unified commerce with this next-generation update to Salesforce Commerce Cloud. This move aligns with the expectations of both B2B buyers and consumers, who increasingly seek integrated and personalized interactions. The company states that Commerce Cloud now “natively connects all aspects of commerce—B2C, direct-to-consumer, and B2B commerce; order management; and payments—with sales, service, and marketing, all on a single platform.” This integration offers businesses a complete view of the customer journey through a shared catalog and user profile. By unifying elements like catalogs, pricing, orders, and marketing segments, companies can deliver personalized interactions, boost customer loyalty, and drive revenue across all touchpoints. Unified Commerce: A $1.5 Trillion Opportunity Salesforce cites research from Adyen, which indicates that adopting unified commerce strategies could present a $1.5 trillion opportunity for retailers globally. In North America, 76 of the top 2000 online retailers use Salesforce’s ecommerce platform. In 2023, these retailers generated over 6 billion in web sales. Salesforce’s B2B clients include major companies such as Siemens, Schneider Electric, GE Renewable Energy, and Chambers Gasket. AI-Powered Commerce Cloud Salesforce emphasizes that AI powers key aspects of its next-generation Commerce Cloud, enabling the platform to autonomously manage tasks like product recommendations and order lookups by leveraging data from digital and in-store interactions, orders, inventory levels, customer reviews, unified profiles, and CRM information. The AI-backed “Agentforce” agents are designed to assist employees in delivering personalized interactions, strengthening customer relationships, and improving profit margins. According to Justin Racine, Principal of Unified Commerce at Perficient, Salesforce’s efforts to unify the commerce experience across its broad range of products align with the needs of both B2B buyers and consumers. He notes that modern buyers expect brands to connect and communicate with them based on their previous behaviors, preferences, and purchases. Unlocking Revenue with Agentforce Michael Affronti, Senior Vice President and General Manager of Commerce Cloud, highlights that this new version embodies unified commerce by providing businesses with a single, integrated platform. The platform consolidates the entire commerce journey, with AI-powered Agentforce agents unlocking new revenue streams and delivering personalized experiences across every channel. Furniture designer and manufacturer MillerKnoll has already benefited from the unified platform. Frank DeMaria, Vice President of Digital Engineering & Platforms, mentions that the integration of sales, service, marketing, and other functions has helped the company offer personalized experiences and improve online sales and customer satisfaction across its portfolio of brands, including HermanMiller. Key Features of the New Commerce Cloud Racine adds that Salesforce’s new release unifies its product suite under a cohesive platform, providing marketers and business users with a comprehensive 360-degree view of the customer. This enables brands to build experiences and ordering workflows that are predictive rather than reactive. The integration of Agentforce represents a breakthrough, blending AI with brand interactions to unlock potential gains for merchandisers and buyers, and Racine is excited to see how these technologies enhance revenue and customer loyalty. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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October 4, 2024in Data, Salesforce Commerce Cloud
Agentforce to the Team
03Oct

Supercharged Sales and Service Excellence

When sales and service teams are seamlessly aligned, organizations can transform every service interaction into a powerful opportunity to drive revenue and build customer loyalty. By delivering contextual, personalized offers at the right time, businesses can turn each customer touchpoint into a chance to solve problems, create value, and enhance engagement. With the help of real-time data and AI, we move beyond treating customer interactions as isolated events. Instead, we focus on understanding the unique needs and preferences of each customer, whether they’re reaching out for support, visiting a store, or engaging online. Every touchpoint becomes an opportunity to deliver tailored solutions, strengthen loyalty, and increase revenue. These examples are just a glimpse of the solutions we help our clients deploy. With our deep expertise in AI implementation and industry-specific insights, Tectonic is ideally positioned to guide you through activating AI agents that build on your successes. Our extensive experience across diverse sectors enables us to identify the most impactful opportunities for AI, ensuring tailored solutions that align with your business strategy. Tectonic’s proven approach ensures AI agents are deployed efficiently and effectively, driving ROI and delivering measurable results. Agentforce: Open, Extensible, and Transformative Agentforce is designed to foster smooth interactions between agents created on the platform and external agents and applications. With integration into Salesforce Data Cloud, it enables real-time data access for better, faster decision-making. Tectonic can help facilitate this interconnectivity across various channels and platforms, ensuring seamless operations. In a society that prioritizes digital, artificial intelligence is changing sales and service tactics. Adopting AI agents is crucial for business leaders to keep ahead of the competition and develop more effective and efficient methods of customer and employee support. AI agents are not just upgrades—they are transformative forces that redefine what’s possible. They empower organizations to move from envisioning possibilities to realizing a future of enhanced sales performance, streamlined operations, and unmatched customer satisfaction, all powered by AI. Salesforce’s Agentforce: Scaling Your Workforce with Autonomous AI Agents Agentforce provides fully customizable autonomous AI agents that can integrate with enterprise data and take action across sales, service, marketing, and commerce. The Agent Builder allows users to create agents that automate any business process, in any industry, using existing Salesforce tools such as workflows, Apex code, and prompt templates. Leading companies like The Adecco Group, BACA Systems, OpenTable, Saks, and Wiley are already leveraging Agentforce Service Agents to deliver faster, more personalized customer responses while improving operational efficiency. Salesforce (NYSE: CRM), the world’s #1 AI CRM, has announced the general availability of Agentforce. This new platform layer enables businesses to create and deploy AI agents that autonomously take action across any business function. Unlike traditional chatbots and copilots, Agentforce agents possess advanced reasoning abilities to make decisions and take actions such as resolving customer issues, qualifying sales leads, and optimizing marketing efforts. These agents operate independently—triggered by changes in data, business rules, pre-built automations, or external signals from APIs. Agentforce includes out-of-the-box agents that can be easily customized and deployed with low-code or no-code tools, working around the clock across any channel. The first of these, the Agentforce Service Agent, outperforms traditional chatbots by handling a wide range of tasks—from simple to complex—using pre-built topics and actions for customer support. These agents are fully customizable to serve various industries, such as retail with order management or financial services with billing and payment support. “Agentforce is redefining business possibilities, ushering in an era of AI-driven abundance and limitless workforces that enhance every employee’s capabilities, strengthen customer relationships, and fuel unprecedented growth,” said Marc Benioff, Chair and CEO of Salesforce. “Built on Salesforce’s trusted, fully customizable platform—integrating enterprise data, metadata, AI models, workflows, security, and applications—Agentforce is everything AI was meant to be.” The Power of Agentforce With Agentforce, there’s no need for DIY AI. Unlike other platforms that require complex integrations and custom builds, Agentforce is natively built into the Salesforce Platform. Customers can instantly convert their existing Flows, prompt templates, Apex code, and APIs into agent actions, seamlessly connecting to enterprise data and security models. With the added power of native tools like Data Cloud, Slack, and MuleSoft, Agentforce offers a streamlined and efficient approach to scaling your workforce with AI. The new Agent Builder empowers Salesforce admins and developers to easily create AI agents with natural language instructions and guardrails, enabling even more customization and control. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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October 3, 2024in Agentforce Platform, Artificial Intelligence, Data, Enterprise, Google, Hyperforce, Mulesoft, Salesforce, Salesforce Data Cloud
Integrate Digital Delivery and Human Connection
27Sep

Integrate Digital Delivery and Human Connection

Salesforce’s latest data reveals a complex challenge for banks: while digital excellence is now essential for customer satisfaction, a fully digital experience risks alienating customers who value human connections at critical moments. Banks often feel torn between scaling digital capabilities and preserving the personal touch that fosters customer loyalty. How can they strike the right balance?

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September 27, 2024in Data, Salesforce, Salesforce Financial Cloud, Salesforce Financial Services Solutions
Next Gen Commerce Cloud
23Sep

Next Gen Commerce Cloud

Salesforce has launched the next generation of Commerce Cloud, delivering a unified platform that connects B2C, DTC, and B2B commerce, along with Order Management, Payments, and more, to drive seamless customer experiences and revenue growth. With these innovations, businesses can scale across digital and physical channels while leveraging trusted AI and enterprise-wide data for smarter operations. Next Gen Commerce Cloud. Key features include Autonomous Agentforce Agents, which enhance commerce for merchants, buyers, and shoppers by automating tasks such as product recommendations and order tracking. Companies like MillerKnoll have seen success by using Commerce Cloud’s innovations to scale their workforce and drive revenue across multiple channels. New Agentforce Agents for Commerce — Merchant, Buyer, and Personal Shopper — autonomously manage tasks and improve the customer journey. They handle tasks without human intervention, such as product recommendations or order lookups, drawing insights from rich data sources like customer interactions, inventory, orders, and reviews. By tapping into unified data, these agents augment employees, offering tailored experiences and increasing efficiency, while strictly adhering to privacy and security standards. Salesforce’s Commerce Cloud now natively integrates every part of the commerce journey, helping businesses break down data silos and offer consistent, personalized interactions. As Michael Affronti, SVP and GM of Commerce Cloud, highlights: “Unified commerce is the future, breaking down silos to deliver seamless experiences across all channels.” Key new features and functionalities include: With these advancements, Commerce Cloud empowers businesses to create seamless, AI-powered experiences that drive customer loyalty, operational efficiency, and revenue growth across every touchpoint. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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September 23, 2024in Data, Enterprise, Google, Salesforce, Salesforce Commerce Cloud
Apple New AI
19Sep

Apple New AI

Apple Unveils New AI Features at “Glowtime” Event In typical fashion, Apple revealed its latest product updates on Monday with a pre-recorded keynote titled “Glowtime,” referencing the glowing ring around the screen when Apple Intelligence is activated. Though primarily a hardware event, the real highlight was the suite of AI-powered features coming to the new iPhone models this fall. The 98-minute presentation covered updates to iPhones, AirPods, and the Apple Watch, with Apple Intelligence being the thread tying together user experiences across all devices. MacRumors has published a detailed list of all announcements, including the sleep apnea detection feature for the Apple Watch and new hearing health tools for AirPods Pro 2. Key AI Developments for Brand Marketers Apple Intelligence was first introduced at its WWDC event in June, focusing on using Apple’s large language model (LLM) to perform tasks on-device with personalized results. It draws from user data in native apps like Calendar and Mail, enabling AI to handle tasks like image generation, photo searches, and AI-generated notifications. The keynote also introduced a new “Visual Intelligence” feature for iPhone 16 models, acting as a native visual search tool. By pressing the new “camera control” button, users can access this feature to perform searches directly from their camera, such as getting restaurant info or recognizing a dog breed. Apple’s AI-powered visual search offers a strategic opportunity for brands. The information for local businesses is pulled from Apple Maps, which relies on sources like Yelp and Foursquare. Brands should ensure their listings are well-maintained on these platforms and consider optimizing their digital presence for visual search tools like Google Lens, which integrates with Apple’s search. The Camera as an Input Device and the Rise of Spatial Content The camera’s role as an input device has been expanding, with Apple emphasizing photography as a key feature of its new iPhones. This year, the iPhone 16 introduces a new camera control button, offering enhanced haptic feedback for smoother control. Third-party apps like Snapchat will also benefit from this addition, giving users more refined camera capabilities. More importantly, iPhone 16 models can now capture spatial content, including both photos and audio, optimized for the Vision Pro mixed-reality headset. Apple’s move to integrate spatial content aligns with its goal to position the iPhone as a professional creator tool. Brands can capitalize on this by exploring augmented reality (AR) features or creating immersive user-generated content experiences. Apple’s Measured Approach to AI While Apple is clearly pushing AI, it is taking a cautious, phased approach. Though the new iPhones will hit the market soon, the full range of Apple Intelligence features will roll out gradually, starting in October with tools like the AI writing assistant and photo cleanup. More advanced features will debut next spring. This measured approach allows Apple to fine-tune its AI, avoiding rushed releases that could compromise user experience. For brands, this offers a lesson in pacing AI adoption: prioritize quality and customer experience over speed. Rather than rushing to integrate AI, companies should take time to understand how it can meaningfully enhance user interactions, focusing on trust and consistency to maintain customer loyalty. By following Apple’s lead and gradually introducing AI capabilities, brands can build trust, sustain anticipation, and ensure they offer technology that genuinely improves the customer experience. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 19, 2024in Data, Google, Technology

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