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Demandbase Archives - gettectonic.com
Demandbase Brings Intent Data to Salesforce Prospecting Center

Demandbase Brings Intent Data to Salesforce Prospecting Center

Demandbase Brings Intent Data to Salesforce Prospecting Center, Empowering B2B Sales Teams Demandbase, the leading account-based go-to-market (GTM) platform for B2B enterprises, has partnered with Salesforce to integrate its industry-leading intent data into the Salesforce Sales Cloud Prospecting Center. Leveraging insights derived from over one trillion monthly interactions and 36 billion B2B site visits, this integration empowers sales teams to identify and prioritize accounts most likely to be in-market for their products. With Demandbase’s intent data embedded seamlessly into the Salesforce Prospecting Center, users gain access to an intuitive, customizable interface, enabling go-to-market teams to make data-driven decisions with greater precision and efficiency. “We’re thrilled to deepen our partnership with Salesforce and deliver even more value to our shared customers,” said Michael Wilczak, Chief Strategy & Development Officer at Demandbase. “By embedding our intent data directly into the Salesforce Prospecting Center, we’re enabling sales teams to target the most promising leads, boosting their productivity and success rates. This integration helps our customers maintain laser focus on accounts that are actively signaling buying intent, ultimately driving better outcomes—all within their existing Salesforce environment.” Key Features of the Intent Score Integration “By integrating Demandbase’s Intent Score into the Salesforce Prospecting Center, sales teams can take immediate action to identify and prioritize their next best customers,” said Pawan Kumar Adda, Senior Director of Sales Cloud Product Management at Salesforce. “This empowers sellers to focus on accounts with the highest likelihood of conversion, optimizing their efforts and boosting overall productivity.” The Intent Score feature, unveiled at Dreamforce ‘24, became available to Salesforce customers with Unlimited Edition or higher Sales Cloud subscriptions in October 2024. To learn more about how Intent Score can enhance your GTM strategy, visit the Salesforce Sales Engagement product page. Salesforce, Sales Cloud, Data Cloud, Dreamforce, and other marks are trademarks of Salesforce, Inc. About Demandbase Demandbase is the leading account-based GTM platform for B2B enterprises, enabling teams to identify and engage the right customers with precision. Powered by unified intent data, AI-driven insights, and actionable recommendations, Demandbase helps organizations align their GTM efforts, maximize revenue, and streamline technology stacks. Thousands of companies rely on Demandbase to execute scalable, data-driven strategies. Learn more at www.demandbase.com. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Demandbase One for Sales iFrame

Demandbase One for Sales iFrame

Understanding the Demandbase One for Sales iFrame in Salesforce The Demandbase One for Sales iFrame (formerly known as Sales Intelligence) allows sales teams to access deep, actionable insights directly within Salesforce. This feature provides account-level and people-level details, including engagement data, technographics, intent signals, and even relevant news, social media posts, and email communications. By offering this level of visibility, sales professionals can make informed decisions and take the most effective next steps on accounts. Key Points: Overview of the Demandbase One for Sales iFrame The iFrame is divided into several key sections: Account, People, Engagement, and Insights tabs. Each of these provides critical information to help you better understand and engage with the companies and people you’re researching. Account Tab People Tab Engagement Tab Final Notes: The Demandbase One for Sales iFrame is a powerful tool that provides a complete view of account activity, helping sales teams make informed decisions and drive results. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce and Demandbase

Demandbase Salesforce Integration

The integration of Demandbase with Salesforce creates a seamless connection between Demandbase One and your Salesforce CRM, establishing a bidirectional sync for efficient data exchange. Bidirectional sync means data can travel in both directions from one platform to the other. Note that Demandbase does not generate new Salesforce account, contact, lead, opportunity, or campaign records by default. The creation of a new Salesforce task record occurs only when utilizing the Take Action or Automation feature. An important consideration is the duration of the initial sync when first integrating with Salesforce, which varies based on the volume of records in your CRM. You can monitor the sync status in System Notifications. Tectonic recommends you do the initial sync outside of the highest demand hours on your Salesforce org. Data synchronization from Salesforce to Demandbase occurs via the REST API, with Demandbase processing data from 3,000 records per API call. The frequency of the read cron job from Salesforce can be configured within Data Sync Settings. Demandbase queries Salesforce for records (account, contact, lead, activity, opportunity, and campaign) with a last modified date after the Datetime of the last completed sync. Conversely, data synchronization from Demandbase to Salesforce utilizes the SOAP API through Bulk Data Load jobs, syncing up to 500 records per batch. The writeback job to Salesforce runs daily between 10:00 a.m. and 10:00 p.m. UTC. For adjustments to the writeback job timing, contact support@demandbase.com. Demandbase syncs data exclusively to the account, lead, and contact objects. Data is transmitted only when there is a disparity between the calculated state in Demandbase and the previous field value in Salesforce, provided the record exists in Demandbase. This ensures that Demandbase synchronizes only meaningful updates to your Salesforce org. For a comprehensive list of fields to which Demandbase syncs data, refer to the Demandbase App Package Custom Fields and Calculated Fields. Additionally, there is a read-only integration option, Demandbase Salesforce Lite, available. For details, refer to the instructions for setting up Salesforce Lite, which includes an optional Salesforce Marketing Cloud Account Engagement integration. Before initiating the integration, ensure that you review the Best Practices: Salesforce Permissions. It’s important to note that Demandbase supports Enterprise, Unlimited, and Performance editions of Salesforce, while Group, Professional, or Developer editions are not supported. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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