Digital Labor Archives - gettectonic.com

17Jan

Agentforce for Retail

Salesforce Introduces Agentforce for Retail and Retail Cloud with Modern POS Just ahead of the National Retail Federation (NRF) conference in New York, Salesforce has announced Agentforce for Retail and Retail Cloud with Modern POS, further expanding its AI-driven capabilities into the retail sector. This launch underscores Salesforce’s commitment to leveraging agentic AI to enhance productivity and streamline retail operations. Saks Fifth Avenue and SharkNinja: Early Adopters Retail giants like Saks Fifth Avenue and SharkNinja are among the first to test Agentforce for Retail, showcasing its potential to redefine customer engagement and operational efficiency in the industry. Agentforce for Retail Agentforce for Retail equips businesses with a library of pre-built AI agent skills tailored specifically for retail use cases, delivering what Salesforce calls “digital labor.” These skills are designed to simplify routine tasks, freeing up human employees to focus on higher-value activities. New Pre-Built Skills These tools aim to help retailers deploy AI agents efficiently, improving customer satisfaction and operational scalability. Retail Cloud with Modern POS Retail Cloud with Modern POS consolidates online and offline inventory data into a single, unified platform, empowering retailers with modern tools for seamless customer experiences. Key Features Retail Cloud integrates seamlessly with Commerce Cloud, Service Cloud, and Order Management, ensuring a cohesive ecosystem for retailers. Why This Matters This dual announcement highlights Salesforce’s strategy to embed Agentforce as a foundational capability across its multi-cloud architecture, while also tailoring solutions for specific industries like retail. “Together, AI-fueled digital labor and a modern POS can unlock a new scale of operational capacity for retailers,” said Nitin Mangtani, Salesforce SVP and GM of Retail, in a press release. With Agentforce for Retail, Salesforce empowers brands to embrace AI-driven automation while modernizing their point-of-sale systems, enabling a seamless blend of personalized customer engagement and operational excellence. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

January 17, 2025in Agentforce Platform, Agentic AI, Data, Salesforce0 Comments

02Jan

Agentic AI Revolution

The Agentic AI Revolution: Lead, Follow, or Get Out of the Way The era of agentic AI is here, and the message is clear—if you’re not leading the charge, you’re falling behind. Companies like Wiley and OpenTable are reshaping their industries with autonomous AI agents that don’t just assist but also analyze, strategize, and execute tasks with unparalleled efficiency. As these organizations demonstrate, the key to AI success lies in rewriting the rules of your industry rather than playing catch-up. Rewriting Industry Standards with Agentic AI Wiley: The education giant leveraged Agentforce, a digital labor platform for deploying autonomous AI agents, to transform its customer service operations. By onboarding representatives 50% faster and improving case resolution by 40%, Wiley streamlined its processes in just a few weeks. AI agents now handle registration and payment inquiries, directing students to resources and reducing the workload on human representatives. OpenTable: As the go-to reservation platform for 1.7 billion diners annually, OpenTable deploys AI agents to manage reservation changes and loyalty points. This allows employees to focus on customer relationships. Even a two-minute efficiency gain per interaction translates to massive operational savings. Salesforce Help Site: With over 60 million annual visits, the Salesforce Help site integrated Agentforce to resolve 83% of queries without human involvement. In just weeks, Agentforce doubled its capacity, handling over 32,000 automated conversations. These examples showcase a new era of digital labor where AI agents orchestrate high-value, multistep tasks, working tirelessly to deliver results. Far from replacing humans, they supercharge productivity and innovation, enabling companies to do more than ever before. How to Empower Your Workforce with AI Empowering your workforce for the next wave of AI doesn’t require months of preparation or millions of dollars. You don’t need to build or train your own large language model (LLM). Instead, integrating AI with existing data, automation, and workflows is the key to success, as demonstrated by leaders like Wiley and OpenTable. Here’s how to get started: 1. Real-Time Data Access AI thrives on real-time, high-quality data. Platforms like Salesforce Data Cloud unify structured and unstructured data, connecting it seamlessly to the LLM. Techniques such as retrieval-augmented generation (RAG) and semantic search ensure AI agents can access the most relevant data for any task. 2. Advanced Reasoning AI agents aren’t just about answering queries—they execute complex, multistep tasks. For example, they can process returns, reorder items, and even flag anomalies. Powered by reasoning engines, these agents draw data from systems like CRM, refine plans, and adapt dynamically until the task is completed correctly. 3. Built-In Security AI agents must operate within clear guardrails, knowing their limits and handing tasks off to humans when necessary. Strong permissions and security protocols are essential to ensure data protection and prevent unauthorized actions. 4. Action-Oriented Workflows Generative AI’s real value lies in action. By integrating tools like Salesforce Flow for task automation and MuleSoft APIs for system connectivity, AI agents can execute business workflows such as fraud detection, customer outreach, and case management. 5. Human-AI Collaboration The future of work isn’t AI replacing humans—it’s AI and humans working together. While agents handle data-intensive and repetitive tasks, humans bring strategic thinking, empathy, and creativity. This synergy leads to smarter decisions and redefines workflows across industries. Why Training Your Own LLM May Not Be the Answer Many companies assume training a proprietary LLM will give them a competitive edge. In reality, this process is costly, time-intensive, and requires constant updates to remain accurate. An LLM trained on static data quickly becomes outdated, much like a GPS that fails after the first detour. Instead, companies are turning to out-of-the-box AI solutions that integrate seamlessly with their existing systems. These tools offer the flexibility to scale quickly and adapt in real time, enabling businesses to stay competitive without the heavy lift of building from scratch. Scaling AI for the Future Many organizations remain stuck in pilot phases with AI due to data quality issues and a limited understanding of use cases. Companies like Wiley and OpenTable, however, have cracked the code: integrating prebuilt AI systems with robust data flows, automation, and workflows. By embracing agentic AI, forward-thinking organizations are creating digital labor forces that unlock new efficiencies, enhance customer experiences, and position themselves for long-term success. The trillion-dollar AI opportunity awaits—will you lead or trail behind? Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

January 2, 2025in Agentforce Platform, Agentic AI, Data, Generative AI, Mulesoft, Salesforce, Salesforce Data Cloud, Salesforce Flow0 Comments

20Dec

AI Agents Set to Break Through in 2025

2025: The Year AI Agents Transform Work and Life Despite years of hype around artificial intelligence, its true disruptive impact has so far been limited. However, industry experts believe that’s about to change in 2025 as autonomous AI agents prepare to enter and reshape nearly every facet of our lives. Since OpenAI’s ChatGPT took the world by storm in late 2022, billions of dollars have been funneled into the AI sector. Big tech and startups alike are racing to harness the transformative potential of the technology. Yet, while millions now interact with AI chatbots daily, turning them into tools that deliver tangible business value has proven challenging. A recent study by Boston Consulting Group revealed that only 26% of companies experimenting with AI have progressed beyond proof of concept to derive measurable value. This lag reflects the limitations of current AI tools, which serve primarily as copilots—capable of assisting but requiring constant oversight and remaining prone to errors. AI Agents Set to Break Through in 2025 The status quo, however, is poised for a radical shift. Autonomous AI agents—capable of independently analyzing information, making decisions, and taking action—are expected to emerge as the industry’s next big breakthrough. “For the first time, technology isn’t just offering tools for humans to do work,” Salesforce CEO Marc Benioff wrote in Time. “It’s providing intelligent, scalable digital labor that performs tasks autonomously. Instead of waiting for human input, agents can analyze information, make decisions, and adapt as they go.” At their core, AI agents leverage the same large language models (LLMs) that power tools like ChatGPT. But these agents take it further, acting as reasoning engines that develop step-by-step strategies to execute tasks. Armed with access to external data sources like customer records or financial databases and equipped with software tools, agents can achieve goals independently. While current LLMs still face reasoning limitations, advancements are on the horizon. New models like OpenAI’s “o1” and DeepSeek’s “R1” are specialized for reasoning, sparking hope that 2025 will see agents grow far more capable. Big Tech and Startups Betting Big Major players are already gearing up for this new era. Startups are also eager to carve out their share of the market. According to Pitchbook, funding deals for agent-focused ventures surged by over 80% in 2024, with the median deal value increasing nearly 50%. Challenges to Overcome Despite the enthusiasm, significant hurdles remain. 2025: A Turning Point Despite these challenges, many experts believe 2025 will mark the mainstream adoption of AI agents. A New World of Work No matter the pace, it’s clear that AI agents will dominate the industry’s focus in 2025. If the technology delivers on its promise, the workplace could undergo a profound transformation, enabling entirely new ways of working and automating tasks that once required human intervention. The question isn’t if agents will redefine the way we work—it’s how fast. By the end of 2025, the shift could be undeniable. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

December 20, 2024in AI Tools, Artificial Intelligence, Data, Generative AI, Google, Salesforce, Technology0 Comments

salesforce agentforce ai powered agentic agents

16Dec

Agentforce 2.0 Unveiled

Salesforce Unveils Agentforce 2.0: Transforming Workflows with Enhanced AI Reasoning and Data Integration Salesforce has launched Agentforce 2.0, the next-generation version of its digital labor platform, offering enterprises new pre-built skills, advanced workflow integrations, and enhanced AI reasoning capabilities. Designed to create a “limitless workforce,” Agentforce 2.0 equips businesses with AI agents capable of executing complex tasks across any department, system, or workflow with improved precision and efficiency. Key Enhancements in Agentforce 2.0 1. Expanded Pre-Built Skills and IntegrationsAgentforce 2.0 introduces a robust library of pre-built agent skills compatible with Salesforce CRM, Slack, Tableau, and partner-developed tools on the AppExchange. Additionally, integrations with MuleSoft allow businesses to extend Agentforce capabilities across any system or workflow. 2. Advanced AI Reasoning and RetrievalPowered by Salesforce’s upgraded Atlas Reasoning Engine and retrieval-augmented generation (RAG) technology, the platform now handles deeply nuanced queries and multi-step tasks, leveraging enriched context from Data Cloud. 3. Enhanced Agent BuilderAgentforce’s updated Agent Builder can interpret natural language instructions—such as “onboard new team members”—to auto-generate agents and workflows. It also pulls from the expanded skill library to streamline agent creation, saving time and improving customizability. 4. Slack IntegrationSlack Actions are now embedded into Agentforce, enabling AI agents to interact directly within Slack. For example, agents can send direct messages summarizing project updates or modify Slack Canvas documents in response to customer feedback. Industry Impact and Adoption Marc Benioff, Chair and CEO of Salesforce, highlighted the transformative potential of Agentforce 2.0:“This launch takes our digital labor platform to the next level, blending AI, data, apps, and automation to reshape how businesses operate. Agentforce 2.0 empowers organizations to build a limitless workforce, delivering unprecedented levels of intelligence, customization, and efficiency.” Leading enterprises like Accenture, The Adecco Group, IBM, Finnair, and Indeed are already leveraging Agentforce to augment operations. A Growing Market for Digital Labor The release of Agentforce 2.0 responds to surging demand for agentic AI, with Salesforce closing 200 platform deals within a week and adding thousands more to its pipeline. According to CEO Marc Benioff, Salesforce plans to expand its salesforce by 2,000 workers to support adoption. “Digital labor is the new horizon for businesses,” Benioff remarked. “The way we architect, run, and staff our organizations is undergoing a fundamental transformation.” Challenges and Opportunities While the platform promises significant productivity gains, analysts warn of potential governance and security concerns. By 2028, Gartner predicts AI agent misuse could account for 25% of enterprise breaches. Salesforce emphasizes the importance of robust security measures to support adoption and mitigate risks. With over 80% of executives planning to deploy AI agents within three years (according to Capgemini), Agentforce 2.0 positions Salesforce as a leader in the evolving digital workforce space. Agentforce 2.0 is now available globally, with early adopters reporting improved scalability, efficiency, and customer satisfaction. For more information, visit the Salesforce Agentforce product page. About SalesforceSalesforce is a global leader in customer relationship management (CRM), enabling companies to connect with customers in new and innovative ways. With cutting-edge AI, data, and automation solutions, Salesforce empowers businesses to drive productivity, efficiency, and growth. For more details, visit www.salesforce.com. About TectonicWe are a niche, high quality, service-oriented US based technology services provider.We specialize in helping companies take advantage of the cross section between CRM, marketing, the use of data and analytics to shape behaviors and drive desired financial performance results. We have industry leading delivery capabilities addressing some of the most complex technology services, integrations and Salesforce implementation. Our delivery teams have over 200 certifications across a wide variety of technology services and products, including products, services and solutions serving sales, services, marketing, communities, customers, clients, operations, call centers, loyalty programs, just to name a few. In addition, we have highly skilled, cost effective off-shore delivery capabilities that allow us to provide our services at competitive, value added pricing levels. Please reach out and let us see how we can help you and your company. Tectonic is your Salesforce implementation partner. For more details, visit www.gettectonic.com. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

December 16, 2024in Agentforce Platform, Data, Enterprise, Mulesoft, Salesforce, Technology0 Comments

08Dec

Agentforce – The Digital Labor Market

Salesforce’s latest financial results delivered strong numbers, but the real story of the moment is Agentforce—a revolutionary step into the emerging Digital Labor market. CEO Marc Benioff has made it clear that this platform will be the centerpiece of Salesforce’s strategy moving into 2025. Financial Performance In Q3, Salesforce posted an impressive $9.44 billion in revenue, an 8% year-over-year increase, with net income rising 25% to $1.5 billion. Here’s the breakdown of revenue by cloud segment: The company also raised its revenue guidance for the fiscal year, now projecting .8– billion, up 8%–9% year-over-year. Following the announcement, Salesforce shares jumped 10%. Enter Agentforce: The Future of Work The post-earnings call focused heavily on Agentforce, which Benioff describes as more transformative than the data management market itself. Launched in late October, Agentforce has already secured 200 deals and boasts a significant pipeline of potential transactions. According to Benioff: “Agentforce is the next evolution of Salesforce—a platform where AI agents work alongside humans in a digital workforce, amplifying and augmenting human capabilities while delivering unparalleled speed.” Benioff envisions a world where these AI agents not only assist humans but also transform entire industries. He stated: “Agentforce will drive a new era of economic growth by unlocking a scalable digital workforce, providing businesses the ability to achieve both scale and efficiency simultaneously.” Early Adoption and Use Cases Agentforce’s potential is already being realized by customers across industries, including FedEx, Adecco, Accenture, ACE Hardware, IBM, and RBC Wealth Management. For instance: Internally, Salesforce has integrated Agentforce into its operations, using it to handle over 60 million help portal sessions and 2 million support cases annually. This internal transformation hints at broader industry impacts as businesses adopt Agentforce to automate and optimize workflows. Implications for the Workforce Benioff addressed how Agentforce will reshape traditional workforces, emphasizing that this shift doesn’t necessarily mean job losses. Instead, companies will need to rebalance their headcounts, focusing on areas critical for growth while automating routine tasks. Salesforce itself is hiring 1,400 sales account executives globally to capitalize on Agentforce’s growing demand. Benioff argued: “History has shown us that disruption brings new opportunities. Entire industries will emerge, fueled by creativity and innovation, as Agentforce enables organizations to solve challenges and reach new heights.” Competitive Landscape Salesforce faces competition in the AI agent space, particularly from Microsoft’s Copilot. However, Benioff was quick to point out that Salesforce’s AI solutions are deeply integrated with its platform and customer data, offering a unique advantage: “While others tout AI, Salesforce operates its company on its platform with low hallucination rates, thanks to training on 300 petabytes of real company data.” Looking Ahead As Salesforce heads into 2025, Agentforce is set to dominate its strategy. This shift mirrors past pivotal moments in tech, such as Microsoft’s 1995 pivot to the internet. Salesforce executives, led by Benioff, are laser-focused on driving Agentforce adoption, positioning it as the linchpin of the company’s growth and innovation. Chief Operating Officer Brian Millham reinforced this vision, highlighting the potential for Agentforce across all Salesforce clouds—from Service Cloud to Marketing Cloud and Data Cloud: “The initial 200 deals are just the tip of the iceberg. The opportunity ahead for Agentforce is massive.” Conclusion Salesforce’s Q3 results showcased strong financial performance, but the real excitement lies in Agentforce. By spearheading the Digital Labor revolution, Salesforce is not only reshaping its own operations but also helping businesses worldwide unlock new levels of productivity, innovation, and economic growth. As 2025 unfolds, all eyes will be on Salesforce to see how it delivers on this bold vision. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

December 8, 2024in Data, Salesforce0 Comments

Microsoft Copilot as “Repackaged ChatGPT”

Salesforce CEO Marc Benioff Criticizes Microsoft Copilot as “Repackaged ChatGPT” Salesforce CEO Marc Benioff took aim at Microsoft’s Copilot AI offerings during Salesforce’s latest quarterly earnings call, dismissing them as a rebranding of OpenAI’s generative AI technology. “In many ways, it’s just repackaged ChatGPT,” Benioff asserted. He contrasted this with Salesforce’s platform, emphasizing its unique ability to operate an entire business. “You won’t find that capability on Microsoft’s website,” he added. Benioff highlighted Agentforce, Salesforce’s autonomous AI agent product, as a transformative force for both Salesforce and its customers. The tool, available on Salesforce’s support portal, is projected to manage up to half of the company’s annual support case volume. The portal currently handles over 60 million sessions and 2 million support cases annually. Agentforce Adoption and Partner Involvement Salesforce COO Brian Millham outlined the significant role of partners in driving Agentforce adoption. During the quarter, global partners were involved in 75% of Agentforce deals, including nine of Salesforce’s top 10 wins. More than 80,000 system integrators have completed Agentforce training, and numerous independent software vendors (ISVs) and technology partners are developing and selling AI agents. Millham pointed to Accenture as a notable example, leveraging Agentforce to enhance sales operations for its 52,000 global sellers. “Our partners are becoming agent-first enterprises themselves,” Millham said. Since its general availability on October 24, Agentforce has already secured 200 deals, with thousands more in the pipeline. Benioff described the tool as part of a broader shift toward digital labor, claiming, “Salesforce is now the largest supplier of digital labor.” Expanding Use Cases and Market Impact Agentforce, powered by Salesforce’s extensive data repository of 740,000 documents and 200–300 petabytes of information, supports diverse use cases, including resolving customer issues, qualifying leads, closing deals, and optimizing marketing campaigns. Salesforce has committed to hiring 1,000–2,000 additional salespeople to expand Agentforce adoption further. Benioff positioned Salesforce as the leading enterprise AI provider, citing its 2 trillion weekly transactions through its Einstein AI product. He claimed Salesforce’s unified codebase provides a competitive edge, unlike rival systems that run disparate applications, potentially limiting AI effectiveness. “This is a bold leap into the future of work,” Benioff said, “where AI agents collaborate with humans to revolutionize customer interactions.” AI Growth Across Salesforce Products AI-driven growth extended beyond Agentforce to other Salesforce products: Millham noted that AI-related $1 million+ deals more than tripled year over year. Financial Highlights For Q3 FY2024, Salesforce reported: Looking ahead, Salesforce expects Q4 revenue between $9.9 billion and $10.1 billion, representing 7%–9% year-over-year growth. The company raised its full fiscal year revenue guidance to .8– billion, an 8%–9% increase. Industry and Product Insights Salesforce’s growth was driven by its core clouds and subscription services, with health, life sciences, manufacturing, and automotive industries performing particularly well. However, retail and consumer goods saw slower growth. While subscription revenue for MuleSoft and Tableau decelerated, Salesforce’s broader portfolio continued to deliver robust performance. Benioff concluded by emphasizing the transformative potential of Salesforce’s AI ecosystem: “This is the next evolution of Salesforce—an intelligent, scalable technology that’s no longer tied to workforce growth.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

December 3, 2024in Data, Enterprise, Generative AI, Mulesoft, Salesforce, Technology0 Comments

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