Generative Adversarial Network - gettectonic.com
How to Implement AI for Business Transformation
29Oct

Trust Deepens as AI Revolutionizes Content Creation

Artificial intelligence (AI) is transforming the content creation industry, sparking conversations about trust, authenticity, and the future of human creativity. As developers increasingly adopt AI tools, their trust in these technologies grows. Over 75% of developers now express confidence in AI, a trend that highlights the far-reaching potential of these advancements across industries. A study shared by Parametric Architecture underscores the expanding reliance on AI, with sectors ranging from marketing to architecture integrating these tools for tasks like design and communication. Yet, the implications for trust and authenticity remain nuanced, as stakeholders grapple with ensuring AI-driven content meets ethical and quality standards. Major players like Microsoft are capitalizing on this AI surge, offering solutions that enhance business efficiency. From automating emails to managing records, Microsoft’s tools demonstrate how AI can bridge the gap between human interaction and machine-driven processes. These advancements also intensify competition with other industry leaders, including Salesforce, as businesses seek smarter ways to streamline operations. In marketing, AI’s influence is particularly transformative. As noted by Karla Jo Helms in MarketingProfs, platforms like Google are adapting to the proliferation of AI-generated content by implementing stricter guidelines to combat misinformation. With projections suggesting that 90% of online content could be AI-generated by 2026, marketers face the dual challenge of maintaining authenticity while leveraging automation. Trust remains central to these efforts. According to Helms, “82% of consumers say brands must advertise on safe, accurate, and trustworthy content.” To meet these expectations, marketers must prioritize quality and transparency, aligning with Google’s emphasis on value-driven content over mass-produced AI outputs. This focus on trustworthiness is critical to maintaining audience confidence in an increasingly automated landscape. Beyond marketing, AI is making waves in diverse fields. In agriculture, Southern land-grant scientists are leveraging AI for precision spraying and disease detection, helping farmers reduce costs while improving efficiency. These innovations highlight how AI can drive strategic advancements even in traditional sectors. Across industries, the interplay between AI adoption and ethical content creation poses critical questions. AI should serve as a collaborator, enhancing rather than replacing human creativity. Achieving this balance requires transparency about AI’s role, along with regulatory frameworks to ensure accountability and ethical use. As AI takes center stage in content creation, industries must address challenges around trust and authenticity. The focus must shift from merely implementing AI to integrating it responsibly, fostering user confidence while maintaining the integrity of human narratives. Looking ahead, the path to success lies in balancing automation’s efficiency with genuine storytelling. By emphasizing ethical practices, clear communication about AI’s contributions, and a commitment to quality, content creators can cultivate trust and establish themselves as dependable voices in an increasingly AI-driven world. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 29, 2024in AI Tools, Artificial Intelligence, Google, Salesforce
Generative AI Overview
19Aug

Generative AI Overview

Editor’s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein The Rise of Generative AI: What It Means for Business and CRM Generative artificial intelligence (AI) made headlines in late 2022, sparking widespread curiosity and questions about its potential impact on various industries. What is Generative AI? Generative AI is a technology that creates new content—such as poetry, emails, images, or music—based on a set of input data. Unlike traditional AI, which focuses on classifying or predicting, generative AI can produce novel content with a human-like understanding of language, as noted by Salesforce Chief Scientist Silvio Savarese. However, successful generative AI depends on the quality of the input data. “AI is only as good as the data you give it, and you must ensure that datasets are representative,” emphasizes Paula Goldman, Salesforce’s Chief Ethical and Humane Use Officer. How Does Generative AI Work? Generative AI can be developed using several deep learning approaches, including: Other methods include Variational Autoencoders (VAEs) and Neural Radiance Fields (NeRFs), which generate new data or create 2D and 3D images based on sample data. Generative AI and Business Generative AI has captured the attention of global business leaders. A recent Salesforce survey found that 67% of IT leaders are focusing on generative AI in the next 18 months, with 33% considering it a top priority. Salesforce has long been exploring generative AI applications. For instance, CodeGen helps transform simple English prompts into executable code, and LAVIS makes language-vision AI accessible to researchers. More recently, Salesforce’s ProGen project demonstrated the creation of novel proteins using AI, potentially advancing medicine and treatment development. Ketan Karkhanis, Salesforce’s Executive VP and GM of Sales Cloud, highlights that generative AI benefits not just large enterprises but also small and medium-sized businesses (SMBs) by automating proposals, customer communications, and predictive sales modeling. Challenges and Ethical Considerations Despite its potential, generative AI poses risks, as noted by Paula Goldman and Kathy Baxter of Salesforce’s Ethical AI practice. They stress the importance of responsible innovation to ensure that generative AI is used safely and ethically. Accuracy in AI recommendations is crucial, and the authoritative tone of models like ChatGPT can sometimes lead to misleading results. Salesforce is committed to building trusted AI with embedded guardrails to prevent misuse. As generative AI evolves, it’s vital to balance its capabilities with ethical considerations, including its environmental impact. Generative AI can increase IT energy use, which 71% of IT leaders acknowledge. Generative AI at Salesforce Salesforce has integrated AI into its platform for years, with Einstein AI providing billions of daily predictions to enhance sales, service, and customer understanding. The recent launch of Einstein GPT, the world’s first generative AI for CRM, aims to transform how businesses interact with customers by automating content creation across various functions. Salesforce Ventures is also expanding its Generative AI Fund to $500 million, supporting AI startups and fostering responsible AI development. This expansion includes investments in companies like Anthropic and Cohere. As Salesforce continues to lead in AI innovation, the focus remains on creating technology that is inclusive, responsible, and sustainable, paving the way for the future of CRM and business. The Future of Business: AI-Powered Leadership and Decision-Making Tomorrow’s business landscape will be transformed by specialized, autonomous AI agents that will significantly change how companies are run. Future leaders will depend on these AI agents to support and enhance their teams, with AI chiefs of staff overseeing these agents and harnessing their capabilities. New AI-powered tools will bring businesses closer to their customers and enable faster, more informed decision-making. This shift is not just a trend—it’s backed by significant evidence. The Slack Workforce Index reveals a sevenfold increase in leaders seeking to integrate AI tools since September 2023. Additionally, Salesforce research shows that nearly 80% of global workers are open to an AI-driven future. While the pace of these changes may vary, it is clear that the future of work will look vastly different from today. According to the Slack Workforce Index, the number of leaders looking to integrate AI tools into their business has skyrocketed 7x since September 2023. Mick Costigan, VP, Salesforce Futures In the [still] early phases of a major technology shift, we tend to over-focus on the application of technology innovations to existing workflows. Such advances are important, but closing the imagination gap about the possible new shapes of work requires us to consider more than just technology. It requires us to think about people, both as the customers who react to new offerings and as the employees who are responsible for delivering them. Some will eagerly adopt new technology. Others will resist and drag their feet. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 19, 2024in Generative AI, Salesforce Einstein
Advances in AI Models
11May

Advances in AI Models

Advances in AI Models Let’s take a moment to appreciate the transformative impact large language models (LLMs) have had on the world. Before the rise of LLMs, researchers spent years training AI to generate images, but these models had significant limitations. Advances in AI Models. One promising neural network architecture was the generative adversarial network (GAN). In a GAN, two networks play a cat-and-mouse game: one tries to create realistic images while the other tries to distinguish between generated and real images. Over time, the image-creating network improves at tricking the other. While GANs can generate convincing images, they typically excel at creating images of a single subject type. For example, a GAN that creates excellent images of cats might struggle with images of mice. GANs can also experience “mode collapse,” where the network generates the same image repeatedly because it always tricks the discriminator. An AI that produces only one image repeatedly isn’t very useful. What’s truly useful is an AI model capable of generating diverse images, whether it’s a cat, a mouse, or a cat in a mouse costume. Such models exist and are known as diffusion models, named for the underlying math that resembles diffusion processes like a drop of dye spreading in water. These models are trained to connect images and text, leveraging vast amounts of captioned images on the internet. With enough samples, a model can extract the essence of “cat,” “mouse,” and “costume,” embedding these elements into generated images using diffusion principles. The results are often stunning. Some of the most well-known diffusion models include DALL-E, Imagen, Stable Diffusion, and Midjourney. Each model differs in training data, embedding language details, and user interaction, leading to varied results. As research and development progress, these tools continue to evolve rapidly. Uses of Generative AI for Imagery Generative AI can do far more than create cute cat cartoons. By fine-tuning generative AI models and combining them with other algorithms, artists and innovators can create, manipulate, and animate imagery in various ways. Here are some examples: Text-to-Image Generative AI allows for incredible artistic variety using text-to-image techniques. For instance, you can generate a hand-drawn cat or opt for a hyperrealistic or mosaic style. If you can imagine it, diffusion models can interpret your intention successfully. Text-to-3D Model Creating 3D models traditionally requires technical skill, but generative AI tools like DreamFusion can generate 3D models along with detailed descriptions of coloring, lighting, and material properties, meeting the growing demand in commerce, manufacturing, and entertainment. Image-to-Image Images can be powerful prompts for generative AI models. Here are some use cases: Animation Creating a series of consistent images for animation is challenging due to inherent randomness in generated images. However, researchers have developed methods to reduce variations, enabling smoother animations. All the use cases for still images can be adapted for animation. For example, style transfer can turn a video of a skateboarder into an anime-style animation. AI models trained on speech patterns can animate the lips of a generated 3D character. Embracing Generative AI Generative AI offers enormous possibilities for creating stunning imagery. As you explore these capabilities, it’s essential to use them responsibly. In the next unit, you’ll learn how to leverage generative AI’s potential in an ethical and effective manner. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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May 11, 2024in Generative AI

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