Health and Life Sciences Archives - gettectonic.com
Healthcare Cloud Computing
05Feb

Member Experience in Healthcare

Member Experience in Healthcare: Why It Matters for Payers In today’s consumer-driven healthcare market, member experience is no longer a nice-to-have—it’s a competitive necessity for health payers. With rising consumer expectations and fierce competition during open enrollment, payers must prioritize seamless, digital-first interactions to attract, retain, and satisfy members—while also protecting their bottom line. What Is Member Experience for Health Payers? Member experience refers to how health plan beneficiaries interact with their insurers—from finding providers and filing claims to accessing customer support and digital tools. A positive experience means:✔ Ease of use (intuitive portals, quick claims processing)✔ Transparency (clear benefits, no surprise denials)✔ Responsive support (fast resolutions via phone, chat, or AI)✔ Personalized engagement (tailored recommendations, proactive outreach) Poor experiences, on the other hand, lead to frustration, distrust, and member churn. Why Member Experience Matters More Than Ever 1. Consumers Are Voting With Their Wallets 2. Payers Lag Behind Other Industries 3. Better Experience = Better Business Outcomes Investing in member experience drives:✅ Higher retention & acquisition (loyalty = lower marketing costs)✅ Reduced call center volume (AI & self-service cut costs)✅ Fewer claim disputes & appeals (transparency builds trust) What Do Members Actually Want? According to Accenture & Bain, top member demands include:🔹 Easy access to plan information (no digging through PDFs)🔹 Fast, omnichannel support (chat, phone, portal—all synced)🔹 Frictionless digital tools (mobile apps, AI chatbots, e-billing)🔹 Transparent claims & approvals (no surprise denials) Members who rate their plan as “very easy to use” are 2X more likely to stay. How Can Payers Improve Member Experience? 1. Boost Digital Maturity 2. Fix Pain Points First 3. Measure What Matters Key KPIs to track:📊 Net Promoter Score (NPS) – Would members recommend you?📊 First Call Resolution (FCR) – Are issues solved quickly?📊 Claims Processing Time – How fast are claims paid?📊 Retention Rate – Are members renewing? The Bottom Line Health payers can no longer afford slow, confusing, or frustrating member experiences. With consumer expectations rising, the winners will be those who: The future belongs to payers that treat members like valued customers—not just policyholders. “Member experience isn’t just about satisfaction—it’s about loyalty, retention, and growth. Payers that get it right will outperform those stuck in legacy models.”—Bain & Company, 2024 Ready to transform your member experience? Contact Tectonic, your health and life sciences partner. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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February 5, 2025in AI Chatbots, Life Sciences Cloud, Salesforce, Salesforce Data Cloud, Salesforce Development Services, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Implementation Services, Salesforce Managed Services

Challenges of EHR Implementation in Healthcare

Challenges of EHR Implementation and How to Overcome Them Implementing an electronic health record (EHR) system is a monumental task, with complexities that require careful planning and execution. Common challenges—such as resistance to change, data migration hurdles, cost overruns, cybersecurity risks, and patient engagement issues—can impede progress. However, understanding these obstacles and applying targeted strategies can pave the way for a smooth transition. 1. Resistance to Change The adoption of a new EHR system affects nearly every workflow in a healthcare organization, often sparking resistance among staff. Fear of change and attachment to familiar processes can hinder implementation. Solution: 2. Data Migration Issues Accurate migration of patient health records is critical, yet transitioning data between systems often presents technical and logistical challenges. Solution: 3. Cost Overruns EHR implementation costs can quickly escalate, extending beyond software and hardware expenses to include consulting fees, training, and operational adjustments. Solution: 4. Heightened Cybersecurity Risks Transitioning sensitive patient data between EHR systems increases vulnerability to breaches, ransomware, and other cybersecurity threats. Solution: 5. Patient Engagement Challenges Patients are often overlooked during EHR transitions, leading to confusion about changes in medication requests, appointment scheduling, and other interactions. Solution: Conclusion EHR implementation is undoubtedly challenging, but with proactive strategies, healthcare organizations can navigate these complexities effectively. By addressing resistance to change, ensuring seamless data migration, managing costs, bolstering cybersecurity, and engaging patients, organizations can achieve a successful EHR transition that enhances workflows, safeguards data, and improves patient outcomes. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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October 3, 2024in Data, Life Sciences Cloud, Salesforce, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud
Salesforce Success Story
23Sep

Case Study: Salesforce Advanced Forcasting and Streamline Operations Yields Big Change and Bigger Results

Case Study: Salesforce Advanced Forcsting and Streamline Operations Yields Big Change and Bigger Results

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September 23, 2024in Data, Enterprise, Google, Mulesoft, Public Sector Solutions, Salesforce, Salesforce Einstein, Salesforce Experience Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy, Salesforce Marketing Cloud, Salesforce Success Stories, Technology
Barriers to Healthcare Data Exchange
16Aug

Barriers to Healthcare Data Exchange

As of 2022, 96% of hospitals were involved in some form of electronic public health data exchange, according to a blog post by the Office of the National Coordinator for Health Information Technology (ONC). Yet Barriers to Healthcare Data Exchange Despite this high engagement, barriers to effective data exchange remain. About three-quarters of hospitals reported facing at least one obstacle to public health reporting. The most frequent challenge was the perception that public health authorities (PHAs) could not receive information electronically. Additionally, hospitals cited technical complexities and exchange costs as significant barriers. ONC data also revealed lower rates of electronic public health reporting among small, rural, independent, and critical access hospitals. Similarly, office-based physicians encounter difficulties in public health data exchange due to limited EHR integration. The 2022 National Physician Health IT Survey indicated that less than half of primary care physicians (41%) used their EHR systems to access immunization data from outside their organizations. Several initiatives are underway to address these public health reporting challenges and improve interoperability between healthcare providers and PHAs: Additionally, a proposed rule from ONC seeks to enhance public health data exchange further. The Health Data, Technology, and Interoperability: Certification Program Updates, Algorithm Transparency, and Information Sharing (HTI-2) proposed rule builds on existing certification criteria by: According to the ONC blog, “Together, these efforts will help address persistent challenges to public health data sharing by investing in public health infrastructure, establishing a governing approach for nationwide health information exchange, and advancing standards to support seamless electronic exchange.” Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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August 16, 2024in Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud
Salesforce Revenue Lifecycle Management
25Jan

Salesforce Revenue Lifecycle Management

Seamless Revenue Lifecycle Management Powered by Salesforce Revenue Cloud Is your company struggling to manage complex revenue streams, manual billing processes, or compliance with ASC 606 and IFRS 15 standards? Tectonic specializes in implementing Salesforce Revenue Lifecycle Management solutions through Salesforce Revenue Cloud. We offer tailored strategies for mid-market and enterprise companies across industries like High Tech, SaaS, Manufacturing, Hospitality, and Life Sciences. Industries We Serve The Challenges You Face Managing complex revenue streams can be overwhelming without the right systems. If your business is facing challenges like: Tectonic’s Tailored Solutions – Salesforce Revenue Lifecycle Management We leverage Salesforce Revenue Cloud to automate and streamline your Salesforce Revenue Lifecycle Management, helping companies overcome these challenges with ease. Key Use Cases for Salesforce Revenue Lifecycle Management (RLM) Content updated September 2024. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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January 25, 2024in Data, Enterprise, Salesforce, Salesforce CPQ, Salesforce Revenue Cloud
Salesforce Life Sciences Cloud
24Oct

Salesforce Life Sciences Cloud

Salesforce has unveiled Life Sciences Cloud, a secure and trusted platform tailored for pharmaceutical (pharma) and medical technology (medtech) organizations. This innovative solution aims to expedite drug and device development, streamline patient enlistment and retention throughout the clinical trial journey, and harness AI capabilities to deliver personalized customer experiences. The significance of this announcement lies in the life sciences industry’s urgent need for accurate and accessible data to advance research and development efforts and enhance clinical trials. Despite this need, the industry has been slow to adopt digital tools, with a staggering 88% of healthcare and life sciences organizations yet to achieve their digital transformation objectives. Amit Khanna, SVP & GM of Health and Life Sciences at Salesforce, emphasized the necessity for integrated, compliant, and data-driven solutions in the life sciences industry. He highlighted Salesforce’s commitment to enhancing stakeholder engagement across the R&D and commercialization spectrum by leveraging data, AI, and CRM capabilities. The Salesforce solution encompasses: Commercial Operations, available now, provides insights into the commercial lifecycle, including contract compliance, pricing, and inventory management. AI-powered bots offer timely alerts to field representatives and forecasting insights to optimize sales strategies. Clinical Operations offers tools to set up and execute efficient trials, including Data Cloud for Health, Chain of Custody Management, and Participant Management features, aiming to enhance patient recruitment, safety, and engagement. Pharma CRM facilitates personalized engagement with stakeholders, managing interactions and digital content while ensuring compliance with regulations. Features like Healthcare Professional (HCP) Engagement and Einstein for Life Sciences enhance engagement and automate tasks for streamlined operations. Customer testimonials, such as from SI-BONE, highlight the tangible benefits of digitizing processes and improving efficiency with Salesforce solutions. Availability details for various features are provided, with some features already generally available and others set to roll out in the coming months and years. To learn more about Salesforce’s offerings for healthcare and life sciences, access industry insights, and explore the potential of CRM and AI in this sector, interested parties are encouraged to dig into the available resources or contact Tectonic today. Additionally, it’s noted that sales automation functionality for pharma/biotech customers will be available from mid-2025 onward. Learn about Salesforce for healthcare and life sciences  Learn more about Salesforce Life Sciences Cloud Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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October 24, 2023in Life Sciences Cloud, Salesforce Einstein, Salesforce Health and Life Sciences Solutions, Salesforce Implementation Services
Scale Data and Analytics in the Cloud
15Jun

Scale Data and Analytics in the Cloud

Winning in the Data Economy In the rapidly growing data economy, enterprises are eager to gain a competitive edge. This data economy, which revolves around the global supply and demand for data and data-driven applications, continues to expand as more organizations seek critical insights to drive their success. Scale Data and Analytics in the Cloud. The value of data isn’t a new concept. Companies acquired other companies for the sole purpose of obtaining their data – customers, prospects, etc. The value of actionable data is a bit newer. Whereas we once marketed to prospects based primarily on historical data, data-driven applications let us market at the right time on the right channel with the right message. To understand what it takes to excel in the new data economy, Tableau partner Snowflake surveyed business and technology leaders. Their research highlighted the characteristics of the leaders and laggards, emphasizing the importance of a strong data strategy for achieving successful outcomes. Industries like financial services, health and life sciences, and retail are still struggling to fully benefit from the data economy, often finding it challenging to unlock the full value of their data. Here are four key actions that can help organizations win in today’s data economy and achieve tangible results: 1. Create a Strong Data Culture A robust data culture is foundational for realizing the value of data. Organizations that prioritize becoming data-driven see significant benefits: Jennifer Belissent, Principal Data Strategist at Snowflake, emphasizes how a cloud-enabled data culture accelerates time-to-value by breaking down organizational silos. Tableau offers a playbook to help organizations build, expand, and mature their data capabilities. 2. Adopt an AI-Driven, Enterprise-Ready Analytics Platform Data leaders utilize AI-driven enterprise analytics platforms like Tableau, which provide trusted predictions and insights to scale decision-making. Traditional solutions often fall short in delivering speed to insight and self-service capabilities. Tableau, particularly with Tableau Cloud, offers an easy-to-scale solution that manages and analyzes data across various sources, supporting meaningful impact and agility. Tableau Cloud’s Advanced Management capabilities enhance security, usability, and scalability. Additionally, Tableau Accelerators—over 100 ready-to-use, in-product dashboard starters—support various industries, enabling comprehensive analysis and problem-solving. 3. Migrate to the Cloud Cloud adoption is accelerating as organizations pursue data-driven digital transformations. The cloud offers flexibility, agility, scalability, reduced IT overhead, and increased resilience and performance. Key considerations for cloud migration include: Whether opting for on-premise, hybrid, or full cloud migration, Tableau connects to data wherever it resides, fueling insights across the business. Tableau’s own journey to the cloud involved evaluating criteria, enhancing collaboration, and applying new data management processes, resulting in a unified source of truth. 4. Choose the Right Partners to Scale Cloud-Native Analytics Selecting partners that facilitate cloud-native analytics is crucial. Ideal partners should offer: Snowflake and Tableau exemplify these qualities, addressing data and organizational demands. Snowflake provides extensive data storage and processing, while Tableau offers intuitive, self-service analytics. This partnership has helped enterprises like Cart.com achieve significant revenue growth by embedding Tableau analytics in Snowflake’s platform. Embrace the Data Economy with Cloud-Native Analytics Regardless of where your organization stands in the data economy, taking steps to leverage cloud-native analytics can unlock numerous opportunities. Tableau continues to invest in its platform to help organizations thrive with data in the cloud, offering expert advice, solutions, and valuable partnerships. By adopting these strategies, your organization can become a leader in the data economy and achieve remarkable results. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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June 15, 2023in Salesforce Data Cloud, Snowflake
Salesforce and Healthcare
28Mar

What is Healthcare Technology?

What is the role of healthcare technology? Healthtech companies play a crucial role in elevating patient care and outcome. Within the health and life sciences industry technology plays an important role. Leveraging innovative technologies and digital solutions, these companies contribute to the enhancement of diagnostic accuracy, treatment planning, and monitoring efficiency for healthcare providers. How is technology defined in healthcare? Healthtech encompasses a broad spectrum of technologies, including medical devices, information technology (IT) systems, algorithms, artificial intelligence (AI), cloud computing, and blockchain. The purpose is to provide support to healthcare organizations, facilitating improved services and patient care. CRM in healthcare not only stores patients’ contact information. It also gives a comprehensive overview of their medical history, appointments, and prescriptions. Using a healthcare CRM system, providers can customize their patient management plans so that each patient gets precisely the amount of care they need. How does HealthTech differ from MedTech? HealthTech is implemented through diverse technologies like wearables, applications, or databases. MedTech primarily involves medical equipment, prosthesis, and tools. Despite their distinct differences, both HealthTech and MedTech share a common goal of integrating technology into healthcare. What is healthcare management and technology? Health information management and healthtech professionals are engaged in comprehending healthcare dat. The intricacies of which require in-depth knowledge of the software and systems that govern its utilization. The convergence of these fields aims to enhance the quality of life for medical patients by integrating technology into healthcare practices. The global healthcare CRM market size was estimated at USD 14.3 billion in 2021 and is expected to reach USD 16.0 billion in 2022. The value is predicted to grow at a CAGR of 8.4% from 2022 to 2030. North America remained the largest market for medical CRM in 2021. Health Cloud is one of the Salesforce Industry Clouds: a solution tailored to meet the unique needs of specific industries. It combines the best of Salesforce’s CRM capabilities with advanced features tailored for healthcare providers, payers, medical device companies, and pharmaceutical manufacturers. What is a Hipaa compliant CRM? HIPAA regulations require this information be protected and kept confidential… A HIPAA-compliant CRM ensures that the information is handled securely and that the organization is in compliance with the law. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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March 28, 2022in Salesforce Health and Life Sciences Solutions
Tectonic-Ensuring Salesforce Customer Satisfaction
29May

Tectonic’s Successful Salesforce Track Record

Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, and Health Life Sciences.  Read on about Tectonic’s successful Salesforce track record. Our primary focus is assisting clients with their Salesforce needs to solve business challenges. We work at the intersection of CRM, Marketing, Big Data, and Analytics. Public Sector Experience/Focus Proven Delivery – Tectonic delivers Salesforce Implementation, Integration and Managed Services, utilizing a modified Waterfall / Agile Delivery Method, leveraging US and International Delivery Center (IDC) resources, and delivering with strong, experienced Project Management Health and Life Sciences Focus We’ve helped healthcare providers navigate the challenges of moving data, including PHI and PII, into the cloud, providing physician facing services and improving operations. Salesforce provides comprehensive solutions tailored for the healthcare industry, addressing the specific needs of both payers (insurance providers) and providers (healthcare organizations). These solutions are designed to enhance patient engagement, improve operational efficiency, and drive better health outcomes. Financial Services Focus Transforming financial service delivery, optimizing operations, and cultivating community well-being and trust are at the core of Salesforce Financial Services Solutions. By automating every banking customer experience and uniting teams through Salesforce’s intelligence and a shared view of real-time customer data, a comprehensive banking solution is created, fostering customer satisfaction and loyalty. Travel and Hospitality Focus Salesforce provides tailored solutions for the hospitality and travel industry, helping businesses in this sector deliver exceptional customer experiences, streamline operations, and drive growth. These solutions leverage the power of the Salesforce Customer 360 platform to centralize data, enhance communication, and provide a personalized experience for guests. Manufacturing, Distribution, and Energy Focus We’ve helped small and large manufacturers optimize their sales operations and drive efficiencies in their contact center. Salesforce offers a suite of solutions tailored for manufacturing and distribution industries to enhance processes, improve collaboration, and drive overall efficiency. These solutions are designed to streamline operations. Designed improve customer relationships and provide valuable insights. Nonprofit Focus We’ve helped nonprofits and NGO’s optimize their operations and drive efficiencies in their fundraising and mission efforts. Salesforce offers a suite of solutions to nurture relationships and scale impact. Solutions with AI-driven, personalized services. Salesforce allows you to take control of your data on a single integrated platform. Nonprofit Cloud brings a nonprofit CRM, fundraising, programs, marketing engagement, and outcomes together in a single product. Strategic Relationship with Salesforce – Salesforce Ventures invested in Tectonic in Q3 2015.  We maintain strong working relationships with Salesforce License Sales, Professional Services and Alliances. Tectonic’s successful Salesforce track record stems from our great relationship with Salesforce and grows through each customer interaction. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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May 29, 2019in Data, Salesforce, Salesforce Development Services, Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Manufacturing Automotive Energy, Salesforce Public Sector Solutions, Technology

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