Selective Sync in Account Engagement (Pardot): Aligning Seamlessly with Salesforce Selective sync within Account Engagement (formerly Pardot) enables organizations to push only relevant prospect records into Salesforce based on specific criteria. This process helps marketing teams nurture and qualify leads within Account Engagement, reducing the risk of overwhelming the sales team with irrelevant leads. Aligning
The rapid pace of AI technological advancement is placing immense pressure on teams, often leading to disagreements due to the unrealistic expectations businesses have for the speed and agility of new technology implementation. A staggering 88% of IT professionals report that they are unable to keep up with the flood of AI-related requests within their
Artificial intelligence (AI) is transforming the content creation industry, sparking conversations about trust, authenticity, and the future of human creativity. As developers increasingly adopt AI tools, their trust in these technologies grows. Over 75% of developers now express confidence in AI, a trend that highlights the far-reaching potential of these advancements across industries. A study
Hello, Salesforce Flow. Goodbye, Workflow Rules and Process Builder. As Bob Dylan famously sang, “The times they are a-changin’.” If your nonprofit is still relying on Workflow Rules and Process Builder to automate tasks in Salesforce, it’s time to prepare for change. These tools are being retired, but there’s no need to panic—Salesforce Flow, a more powerful,
Recent advancements in AI have been propelled by large language models (LLMs) containing billions to trillions of parameters. Parameters—variables used to train and fine-tune machine learning models—have played a key role in the development of generative AI. As the number of parameters grows, models like ChatGPT can generate human-like content that was unimaginable just a
What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You This year’s Dreamforce was nothing short of amazing. It was exciting to reconnect with fellow Trailblazers, exchange brilliant ideas, and showcase the innovations we’ve been crafting at Salesforce. A recurring theme throughout the event was how businesses can leverage data and AI to
What Makes a True AI Agent? Rethinking the Pursuit of Autonomy Unpacking the Core Traits of AI Agents — And Why Foundations Matter More Than Buzzwords The tech industry is enamored with AI agents. From sales bots to autonomous systems, companies like Salesforce and HubSpot claim to offer groundbreaking AI agents. Yet, I’ve yet to
AI Agents: Bridging Tool Calling and Reasoning in Generative AI Exploring Problem Solving and Tool-Driven Decision Making in AI Introduction: The Emergence of Agentic AI Recent advancements in libraries and low-code platforms have simplified the creation of AI agents, often referred to as digital workers. Tool calling stands out as a key capability that enhances
As AI-driven chatbots enter college courses, the potential to offer students 24/7 support is game-changing. However, there’s a critical caveat: when we customize chatbots by uploading documents, we don’t just add knowledge — we introduce biases. The documents we choose influence chatbot responses, subtly shaping how students interact with course material and, ultimately, how they
The rapid pace of digital transformation has made scalability essential for any business looking to remain competitive. The stakes are high—without the ability to scale, businesses risk falling behind as customer demands and market conditions shift. So, what does it take to build a scalable business that can grow without compromising performance or customer satisfaction?
Tips to Boost Service Rep and Field Service Tech Productivity Serviceblazer Allie Lawler shares top tactics for improving the productivity of service reps and field technicians. With over a decade of experience in the customer service industry, she has firsthand knowledge of how the landscape has changed, becoming more demanding and complex. Increased caseloads, rising
When technical issues occur—such as login problems or a process breakdown—an external support team can be transformative. Instead of burdening your internal team with troubleshooting, outsourcing enables immediate, expert support, resulting in smoother, more efficient operations.
Have You Recently Attended an Information-Packed Webinar? Think back to your experience: from how you first learned about the event to its promotion and eventual execution. It might seem like organizing a webinar is straightforward, but… Virtual event management requires meticulous planning, from the initial concept and promotion to post-event tasks. Read on to discover
Seamless Revenue Lifecycle Management Powered by Salesforce Revenue Cloud Is your company struggling to manage complex revenue streams, manual billing processes, or compliance with ASC 606 and IFRS 15 standards? Tectonic specializes in implementing Salesforce Revenue Lifecycle Management solutions through Salesforce Revenue Cloud. We offer tailored strategies for mid-market and enterprise companies across industries like
Have you ever been overwhelmed by a complex project with numerous tasks and deadlines? I felt the same until I discovered Salesforce tools. One afternoon, a colleague introduced me to these tools, and everything changed. Suddenly, I could manage my work more effectively, collaborate better with my team, and consistently deliver outstanding results. Salesforce tools
