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Data Management with Salesforce Forms

Data Management with Salesforce Forms

Salesforce Forms: Essential for Effective Data Management Salesforce Forms play a crucial role in managing data within Salesforce, enabling users to create, edit, and update lead, account, and contact records seamlessly. These forms serve both external customers and internal employees. Customer-facing forms, such as Salesforce Web-to-Lead Forms, can be embedded directly into your company’s website,

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Marketing Cloud Lead Scoring

Marketing Cloud Lead Scoring

The acquisition of Exacttarget, now known as Salesforce Marketing Cloud, in 2012 caused a stir in the industry. It wasn’t due to Salesforce’s reputation for acquiring top martech products and teams, but rather because Salesforce had predominantly focused on B2B2B, while Exacttarget was firmly established in the B2C realm. Nonetheless, the acquisition also brought in

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