Marketing Archives - Page 6 of 25 - gettectonic.com
Enhancing Customer Experiences with Social Insights

Enhancing Customer Experiences with Social Insights

Sprout Social Announces Integration with Salesforce Agentforce for Service Cloud Sprout Social (SPT) has unveiled a new integration with Salesforce’s (CRM) Agentforce assistant for Service Cloud. This partnership enables joint customers of Salesforce Service Cloud and Sprout Social to gather customer insights from social media and take proactive action to enhance customer experiences. These updates

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More Cool AI Tools

More Cool AI Tools

In today’s fast-paced digital world, AI is no longer a luxury but a necessity for maximizing work efficiency. With the right AI tools, businesses and individuals can automate tasks, enhance creativity, improve customer engagement, and streamline operations. Here’s a breakdown of the Top 21 AI tools you should explore to elevate your productivity and stay

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Liberty Bank and Salesforce

Liberty Bank and Salesforce

Liberty Bank, based in Middletown, Connecticut, announced on September 5th an expanded partnership with Salesforce, the world’s leading AI-powered CRM platform, to enhance its customer engagement efforts. By integrating Salesforce’s Financial Services Cloud, Marketing Cloud, MuleSoft, and Salesforce Shield, Liberty Bank aims to deliver more personalized, efficient, and enriched services. This strategic investment will further

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Create Delightful Experiences

Create Delightful Experiences

Ever had one of those unexpected moments when you reach out to customer service to resolve an issue, and by the end of the conversation, you’ve ended up purchasing something new—and actually feel good about it? Salesforce can help you Create Delightful Experiences. It’s those delightful experiences—when a company truly understands you—that make all the

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E-Commerce Platform Improvement

E-Commerce Platform Improvement

Section I: Problem Statement CVS Health is continuously exploring ways to improve its e-commerce platform, cvs.com. One potential enhancement is the implementation of a complementary product bundle recommendation feature on its product description pages (PDPs). For instance, when a customer browses for a toothbrush, they could also see recommendations for related products like toothpaste, dental

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Agentforce to the Team

Agentforce to the Team

Salesforce has introduced the Agentforce Atlas Reasoning Engine, a platform designed to perform tasks autonomously with minimal human intervention. Agentforce to the Team changes everything about AI. Businesses can feed the engine data, assign tasks, and step away, as the system is capable of completing work independently. This launch closely follows OpenAI’s recent advancements in

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Should AI Bug Us?

Should AI Bug Us?

Today marks the 77th anniversary of the first computer bug, which occurred when a moth became lodged in the 25-ton Harvard Mark II. The incident led programmer Grace Hopper to file what is now recognized as the first bug report. Wait, you weren’t even alive yet? Which begs the question. Should AI Bug Us? If

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Army of AI Bots

Army of AI Bots

Salesforce Inc. has announced a significant upgrade with the launch of Industries AI, a new automation platform designed to handle a wide range of time-consuming tasks, enhancing productivity across various sectors. We are NOT advocating that the next war will be fought with AI Bots. We aren’t even suggesting there is anything negative about these

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Salesforce AI Agents Explained

Salesforce AI Agents Explained

Salesforce’s AI Agents: Revolutionizing Enterprise Sales and Service for the Future In the rapidly evolving landscape of artificial intelligence (AI), Salesforce continues to lead the charge, transforming enterprise operations with cutting-edge AI agents. With the introduction of Agentforce, Salesforce is not just enhancing sales and service departments but reshaping business processes across sectors. This comprehensive

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Salesforce and Ortoo Integration

Salesforce and Ortoo Integration

Ortoo Launches Smart Actions: A Revolutionary Salesforce-Native App for AI Automation Ortoo, a leading provider of Salesforce productivity solutions, has unveiled its latest innovation, Smart Actions, now available on the Salesforce AppExchange. This groundbreaking Salesforce-native app allows businesses to seamlessly integrate AI automation into their Salesforce workflows, dramatically boosting efficiency and simplifying complex processes with

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Data Quality Critical

Data Quality Critical

Data quality has never been more critical, and it’s only set to grow in importance with each passing year. The reason? The rise of AI—particularly generative AI. Generative AI offers transformative benefits, from vastly improved efficiency to the broader application of data in decision-making. But these advllucantages hinge on the quality of data feeding the

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Exploring Large Action Models

Exploring Large Action Models

Exploring Large Action Models (LAMs) for Automated Workflow Processes While large language models (LLMs) are effective in generating text and media, Large Action Models (LAMs) push beyond simple generation—they perform complex tasks autonomously. Imagine an AI that not only generates content but also takes direct actions in workflows, such as managing customer relationship management (CRM)

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