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More Sustainable and Equitable Future Through AI

More Sustainable and Equitable Future Through AI

Salesforce has unveiled a series of initiatives aimed at fostering a more sustainable and equitable future through AI. The company has introduced its Sustainable AI Policy Principles, a framework designed to guide AI regulation with a focus on minimizing environmental impact and promoting climate innovation. Additionally, Salesforce has selected five new nonprofits for its Salesforce Accelerator – AI for Impact, which targets climate action. This initiative will enable these purpose-driven organizations to harness AI solutions to tackle the pressing challenges of climate change. Why It Matters Prioritizing responsible AI development is crucial for leveraging technology to make a positive impact while ensuring that equity and sustainability remain central. Salesforce Sustainable AI Policy PrinciplesRead Them Here Key Aspects of the Principles The Sustainable AI Policy Principles extend Salesforce’s commitment to advocating for science-based policies that support a just and equitable transition to a 1.5-degree future. These principles offer best practices for lawmakers and regulators on: Salesforce is also the first tech company to support the Transformational AI to Modernize the Economy (TAME) legislation, which aims to enhance AI’s role in predicting and responding to extreme weather events. The AI for Impact Accelerator The AI for Impact cohort will support climate-focused nonprofits with technology, investments, and philanthropy to develop AI solutions that benefit the environment. Alongside product donations and $2 million in funding, these organizations will work on AI-powered initiatives in three crucial areas: Participants will also receive a year of pro bono consulting from Salesforce experts in strategy, planning, responsible AI use, data strategy, and technical architecture. Accelerator Participants Include: Moving Forward Suzanne DiBianca, EVP and Chief Impact Officer at Salesforce, emphasizes the importance of developing equitable and sustainable AI technology. “With AI transforming our lives and work, it is vital to ensure the technology is developed responsibly. We are excited to support climate nonprofits committed to sustainable AI innovation and advocate for clear policies that guide responsible AI development.” Quotes from Participants: Together, these efforts aim to accelerate the positive impact of technology, ensuring it benefits everyone and supports a sustainable future. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Ethical and Responsible AI

Ethical and Responsible AI

Responsible AI and ethical AI are closely connected, with each offering complementary yet distinct principles for the development and use of AI systems. Organizations that aim for success must integrate both frameworks, as they are mutually reinforcing. Responsible AI emphasizes accountability, transparency, and adherence to regulations. Ethical AI—sometimes called AI ethics—focuses on broader moral values like fairness, privacy, and societal impact. In recent discussions, the significance of both has come to the forefront, encouraging organizations to explore the unique advantages of integrating these frameworks. While Responsible AI provides the practical tools for implementation, ethical AI offers the guiding principles. Without clear ethical grounding, responsible AI initiatives can lack purpose, while ethical aspirations cannot be realized without concrete actions. Moreover, ethical AI concerns often shape the regulatory frameworks responsible AI must comply with, showing how deeply interwoven they are. By combining ethical and responsible AI, organizations can build systems that are not only compliant with legal requirements but also aligned with human values, minimizing potential harm. The Need for Ethical AI Ethical AI is about ensuring that AI systems adhere to values and moral expectations. These principles evolve over time and can vary by culture or region. Nonetheless, core principles—like fairness, transparency, and harm reduction—remain consistent across geographies. Many organizations have recognized the importance of ethical AI and have taken initial steps to create ethical frameworks. This is essential, as AI technologies have the potential to disrupt societal norms, potentially necessitating an updated social contract—the implicit understanding of how society functions. Ethical AI helps drive discussions about this evolving social contract, establishing boundaries for acceptable AI use. In fact, many ethical AI frameworks have influenced regulatory efforts, though some regulations are being developed alongside or ahead of these ethical standards. Shaping this landscape requires collaboration among diverse stakeholders: consumers, activists, researchers, lawmakers, and technologists. Power dynamics also play a role, with certain groups exerting more influence over how ethical AI takes shape. Ethical AI vs. Responsible AI Ethical AI is aspirational, considering AI’s long-term impact on society. Many ethical issues have emerged, especially with the rise of generative AI. For instance, machine learning bias—when AI outputs are skewed due to flawed or biased training data—can perpetuate inequalities in high-stakes areas like loan approvals or law enforcement. Other concerns, like AI hallucinations and deepfakes, further underscore the potential risks to human values like safety and equality. Responsible AI, on the other hand, bridges ethical concerns with business realities. It addresses issues like data security, transparency, and regulatory compliance. Responsible AI offers practical methods to embed ethical aspirations into each phase of the AI lifecycle—from development to deployment and beyond. The relationship between the two is akin to a company’s vision versus its operational strategy. Ethical AI defines the high-level values, while responsible AI offers the actionable steps needed to implement those values. Challenges in Practice For modern organizations, efficiency and consistency are key, and standardized processes are the norm. This applies to AI development as well. Ethical AI, while often discussed in the context of broader societal impacts, must be integrated into existing business processes through responsible AI frameworks. These frameworks often include user-friendly checklists, evaluation guides, and templates to help operationalize ethical principles across the organization. Implementing Responsible AI To fully embed ethical AI within responsible AI frameworks, organizations should focus on the following areas: By effectively combining ethical and responsible AI, organizations can create AI systems that are not only technically and legally sound but also morally aligned and socially responsible. Content edited October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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AI and the Role of Healthcare CIOs

AI and the Role of Healthcare CIOs

Healthcare leaders see significant potential in data analytics and AI technology to transform the industry over the next five years, according to a new market research report from Arcadia and The Harris Poll. AI and the Role of Healthcare CIOs The report, titled “The Healthcare CIO’s Role in the Age of AI,” examines AI’s impact on the healthcare sector and how decision-makers are preparing to leverage the technology. Notably, 96% of healthcare leaders surveyed believe that adopting AI effectively will provide a competitive edge both now and in the future. While only a third see AI as essential today, 73% expect it to become critical within five years. How Health Systems Are Using AI Around 63% of respondents revealed that their organizations use AI to analyze large patient data sets to identify trends and guide population health management efforts. Another 58% are using AI to analyze individual patient data to identify opportunities for improving health outcomes. Close to half of the leaders indicated that AI is being used to optimize electronic health records (EHR) management and analysis. These trends align with the findings of the recent “Top of Mind for Top Health Systems” survey, conducted by the University of Pittsburgh Medical Center’s Center for Connected Medicine (CCM) in collaboration with KLAS, which identified AI as the most exciting emerging technology in healthcare with transformative potential for both administration and care delivery. The excitement surrounding healthcare AI largely stems from its ability to break down data silos and tap into the wealth of clinical data that healthcare organizations already collect. “Healthcare leaders are thoughtfully preparing to harness the full value of AI in care delivery reform,” said Aneesh Chopra, Arcadia’s chief strategy officer. “As safe, secure data sharing scales, technology leaders prioritize data platforms that organize fragmented patient records into clinically relevant insights at every stage of the patient journey.” A quest for a 360 degree patient view abounds. Using AI to Support Strategic Priorities The Arcadia survey emphasized the importance of using analytics to improve patient care, with 83% of leaders believing that harnessing data will help healthcare organizations remain competitive and resilient while overcoming digital transformation and financial challenges. Eighty-four percent of respondents cited technology as a current priority, with 44% focusing on an enterprise-wide approach to data analytics, 41% prioritizing AI-driven decision-making, and 32% working to simplify technical ecosystems. These efforts are viewed as crucial to advancing other strategic goals, with 40% of leaders prioritizing the patient experience, 35% aiming to improve outcomes, and 29% focusing on patient engagement. Although healthcare leaders view AI adoption positively for strategic advancements, hurdles remain. While 96% of respondents are confident in adopting AI, many feel pressured to move quickly. When asked about the sources of this pressure, 82% cited data and analytics teams, 78% pointed to IT and tech teams, and 73% mentioned executives. However, successfully implementing AI requires talent and resources that some organizations lack. About 40% of leaders identified a lack of talent as a significant barrier to AI adoption, signaling the need for IT and analytics teams to acquire new skill sets. Seventy-one percent of IT leaders reported a growing demand for data-driven decision-making skills, while two-thirds pointed to a rising need for expertise in data analysis, machine learning, and systems integration. Additionally, nearly 60% mentioned the need for roles that focus on training and support for healthcare staff. The Evolving Role of CIOs CIOs and other healthcare leaders are seeing their roles evolve as AI and data become more integrated into healthcare operations. Eighty-seven percent of respondents see themselves as strategy influencers, actively involved in setting and executing AI strategies, while only 13% view themselves as purely focused on implementation. Despite these evolving roles, many CIOs feel constrained by daily operations. Fifty-eight percent reported being primarily focused on tactical execution rather than developing long-term AI strategies, although they believe they should spend 75% of their time on strategic planning to be most effective. Part of these strategies will likely focus on improving communication and workforce readiness. Three out of four leaders cited a lack of effective communication between IT teams and clinical staff as a barrier to leveraging new technologies, and two out of five noted that clinical staff are not fully equipped to make the best use of data analytics. “CIOs and their teams are setting the stage for an AI-powered revolution in patient care and healthcare operations,” said Michael Meucci, Arcadia’s president and CEO. “Our findings highlight a strong consensus that a solid data foundation is necessary to realize the future of AI in healthcare. At the same time, the human workforce, with evolving talent and skills, will shape the real-world impact of AI in healthcare.“ Content updated August 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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AI Adoption Not Even Across the Board

AI Adoption Not Even Across the Board

Reflecting on AI’s potential and its challenges, McElheran calls for a balanced approach: “To fully harness AI’s benefits, we need a realistic, evidence-based approach that accounts for both the advantages and the societal costs associated with adoption.”

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Unfolding AI Revolution

Unfolding AI Revolution

Ways the AI Revolution is Unfolding The transformative potential of artificial intelligence (AI) is being explored by James Manyika, Senior VP of Research, Technology, and Society at Google, and Michael Spence, Nobel laureate in economics and professor at NYU Stern School of Business, in their recent article, “The Coming AI Economic Revolution: Can Artificial Intelligence Reverse the Productivity Slowdown?” Published in Foreign Affairs, the article outlines the conditions necessary for an AI-powered economy to thrive, including policies that augment human capabilities, promote widespread adoption, and foster organizational innovation. Manyika and Spence highlight AI’s potential to reverse stagnating productivity growth in advanced economies, stating, “By the beginning of the next decade, the shift to AI could become a leading driver of global prosperity.” However, the authors caution that this economic revolution will require robust policy frameworks to prevent harm and unlock AI’s full potential. Here are the key insights from their analysis: 1. The Great Slowdown The rapid advancements in AI arrive at a critical juncture for the global economy. While technological innovations have surged, productivity growth has stagnated. For instance, total factor productivity (TFP), a key contributor to GDP growth, grew by 1.7% in the U.S. between 1997 and 2005 but has since slowed to just 0.4%. This slowdown is exacerbated by aging populations and shrinking labor forces in major economies like China, Japan, and Italy. Without a transformative force like AI, economic growth could remain stifled, characterized by higher inflation, reduced labor supply, and elevated capital costs. 2. A Different Digital Revolution Unlike the rule-based automation of the 1990s digital revolution, AI has shattered previous technological constraints. Advances in AI now enable tasks that were previously unprogrammable, such as pattern recognition and decision-making. AI systems have surpassed human performance in areas like image recognition, cancer detection, and even strategic games like Go. This shift extends the impact of technology to domains previously thought to require exclusively human intuition and creativity. 3. Quick Studies Generative AI, particularly large language models (LLMs), offers exceptional versatility, multimodality, and accessibility, making its economic impact potentially transformative: Applications range from digital assistants drafting documents to ambient intelligence systems that automate homes or generate health records based on patient-clinician interactions. 4. Creative Instruction Despite its promise, AI has drawn criticism for issues like bias, misinformation, and the potential for job displacement. Critics highlight that AI systems may amplify societal inequities or produce unreliable outputs. However, research suggests that AI will primarily augment work rather than eliminate it. While about 10% of jobs may decline, two-thirds of occupations will likely see AI enhancing specific tasks. This shift emphasizes collaboration between humans and intelligent machines, requiring workers to develop new skills. Studies, such as MIT’s Work of the Future task force, reinforce that automation will not lead to a jobless future but rather to evolving roles and opportunities. 5. With Us, Not Against Us The full benefits of AI will not materialize if its deployment is left solely to market forces. Proactive measures are necessary to maximize AI’s positive impact while mitigating risks. This includes fostering widespread adoption of AI in ways that empower workers, enhance productivity, and address societal challenges. Policies should prioritize accessibility and equitable diffusion to ensure AI serves as a force for inclusive economic growth. 6. The Real AI Challenge Generative AI has the potential to spark a productivity renaissance at a time when the global economy urgently needs it. Yet, Manyika and Spence caution that AI could exacerbate existing economic disparities if not guided effectively. They argue that focusing solely on existential threats overlooks the broader risks posed by inequitable AI deployment. Instead, a positive vision is needed—one that prioritizes AI as a tool for global economic progress, equitable growth, and generational prosperity. “Harnessing the power of AI for good will require more than simply focusing on potential damage,” the authors conclude. “It will demand effective measures to turn that vision into reality.” The unfolding AI revolution offers immense opportunities, but realizing its full potential requires thoughtful action. By addressing risks and fostering innovation, AI could reshape the global economy for the better. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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How to Implement AI for Business Transformation

How to Implement AI for Business Transformation

Harnessing the Power of AI for Business Transformation The age of artificial intelligence (AI) is here. How to Implement AI for Business Transformation? Once a niche technology confined to research labs and the realm of science fiction, AI has now become a mainstream force. Today, an estimated 35% of businesses are leveraging AI to enhance products, boost efficiency, and gain a competitive edge. However, for companies yet to begin their AI journey, the path to implementation can seem daunting. So how can organizations navigate the complexities of AI and unlock its potential to drive success? This comprehensive guide is designed to empower businesses to confidently adopt AI. We’ll break down what AI is, assess your organization’s readiness, help you develop a robust AI strategy, and explore how to implement and integrate AI across operations. Ultimately, this insight will show you how to embrace AI for continuous innovation, helping automate tasks, uncover insights, and future-proof your business. AI Era Demands an Intelligent Data Infrastructure AI consulting services and digital transformation partners like Tectonic underscore the technology’s immense value, helping organizations evaluate, implement, and scale AI initiatives. However, knowing where to start and who to trust can be challenging. This guide will provide best practices for planning and executing AI projects, helping you make informed decisions when selecting solutions and partners. By the end, your organization will be equipped with the knowledge and confidence needed to make AI a powerful competitive advantage. Understanding the AI Landscape Before diving into AI implementation, it’s important to understand what artificial intelligence is and the wide array of applications it offers. What is Artificial Intelligence? Artificial intelligence (AI) refers to software and machines designed to perform tasks that typically require human intelligence—such as visual perception, speech recognition, decision-making, and language translation. AI is already deeply integrated into many everyday products and services, including: Machine Learning Basics At the core of most AI systems is machine learning (ML), which involves training algorithms on vast datasets, enabling them to learn from examples without being explicitly programmed for every scenario. There are three main types of machine learning: Beyond ML, fields like natural language processing (NLP) focus on understanding human language, while computer vision analyzes visual content such as images and video. Real-World AI Applications Understanding the fundamentals of AI helps organizations align their needs with its capabilities. Common business use cases for AI include: Armed with this knowledge, businesses can better evaluate how AI fits into their goals and operations. Developing a Comprehensive AI Strategy Once you understand the AI landscape, the next step is developing a strategic plan to guide implementation. Establishing an AI Vision and Objectives AI adoption must align with clear financial and operational goals. Leadership teams should identify: Aligning stakeholders and executive leaders around specific use cases will drive urgency, investment, and commitment. AI Ethics and Governance AI adoption also requires guidelines for ethical usage, transparency, and accountability. Organizations should consider: Establishing these frameworks early ensures responsible and transparent AI usage. Resourcing an AI Program AI implementation requires the right talent and resources. Budget considerations should include: A Phased AI Adoption Roadmap Rather than attempting to scale AI all at once, organizations should adopt a phased approach: This roadmap balances short-term impact with long-term scalability. Choosing the Right AI Implementation Approach With your strategy in place, the next decision is how to implement AI. Three primary approaches are: The choice depends on your organization’s internal capabilities, desired level of customization, and timeline. Integrating AI into Your Operations Successful AI implementation requires careful planning and integration with existing operations. Develop an Integration Plan Consider how AI will interact with existing systems and workflows: Address Security and Privacy Ensure that AI systems comply with data privacy regulations and security protocols, especially when handling sensitive information. Drive Adoption Through Training Help staff understand how AI will augment their roles by providing training on how the algorithms work and how to interact with AI systems effectively. Monitor for Model Decay Implement processes to monitor and retrain models as needed to ensure continued performance and reliability. Embracing AI for Continuous Improvement AI should be viewed as an ongoing investment, driving continuous improvement across the organization. Encourage a Data-Driven Culture Empower teams to identify new AI use cases and experiment with AI-driven solutions. Provide the tools and frameworks to facilitate this culture of innovation. Foster Responsible AI Ensure that AI systems are transparent, accountable, and designed to augment human decision-making responsibly. Commit to Reskilling As AI capabilities evolve, continually upskill employees to ensure your workforce remains at the forefront of technological advancements. Unlocking the Future of AI The potential of AI to revolutionize businesses is clear. However, achieving success requires more than just technical capabilities. It demands thoughtful planning, strategic alignment, and a commitment to continuous improvement. By following this guide, your organization can confidently implement AI to unlock powerful data-driven insights, automate tasks, and achieve lasting competitive advantage. The future of AI is full of possibilities—are you ready to seize them? Tectonic is ready to help. How to Implement AI for Business Transformation Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Improve Customer Experience

Shifting Trends in Customer Experience

Shifting Trends in Customer Experience Technology Amid Economic Challenges The customer experience technology market has expanded significantly over the past decade. However, the current economic climate is causing a slowdown in sales for this previously unstoppable industry. This shift reflects changes in how decision-makers approach purchasing customer experience software today. The Rise and Current State of CCaaS In recent years, there has been a surge in the adoption of CCaaS (Contact Center as a Service) within the customer experience technology stack. CCaaS is a cloud-based customer service solution that allows companies to operate a contact center without maintaining physical infrastructure or extensive on-premises equipment. Many leaders in CCaaS companies describe their current sales cycles as “weird,” indicating that inflation and global economic instability have finally impacted customer experience technology. Challenges in the Sales Process Brian Millham, Salesforce’s Chief Operating Officer, noted that Salesforce is experiencing “elongated deal cycles, deal compression, and high levels of budget scrutiny.” This means that getting a B2B sales prospect to say “yes” takes longer, clients are paying less, and more people are involved in the decision-making process, causing further delays. This results in frustration for software sales teams, uncertainty for marketing budgets, and broader impacts on related industries. Impact on Other SaaS Providers Workday, a SaaS application business, has lowered its revenue forecasts for the year, citing that larger customers are taking longer to finalize deals in a wavering economy. CEO Carl Eschenbach highlighted that although win rates remain strong, there is increased deal scrutiny compared to previous quarters. This sentiment is echoed across vendors selling customer experience or employee experience software. Marketing Budget Constraints Marketing leaders at customer experience software companies have described the current situation as a “tin-can” scenario when looking for marketing budgets. Despite many companies claiming that their customers are their top priority, economic anxiety leads to cuts in customer experience technology investments. Leaders are questioning the critical need for such technology, and many industries are answering with caution, reflecting a shift in technology purchasing decisions. The Role of AI in Customer Experience There were high expectations for new AI additions to software products, but the results have been mixed. Cosimo Spera, founder of Minerva CQ, noted that many companies testing AI solutions to improve customer experience have reported slow adoption by agents, resulting in increased agent handling time and costs without significant improvements in customer satisfaction or net promoter scores. Joe Fernandez, who founded Klout and is now building AllUp, remarked that companies are in a “wait and see” mode regarding AI, preferring to see stable outcomes before investing heavily in new products. Customer Experience Declines A recent WSJ article reported that customer experience in the U.S. has declined for the third year in a row, based on a Forrester report analyzing consumer perceptions. Consumers are skeptical, feeling that higher prices are not yielding better experiences. This global trend impacts various industries, underscoring the interconnected nature of today’s economy. Rethinking Contact Center Strategies Contact center consultant Michele Crocker, who has nearly 30 years of industry experience, advises companies to rethink their contact center operations rather than making sweeping cuts. She suggests optimizing organizational design and staffing, eliminating unnecessary recurring subscriptions, renegotiating vendor prices, auditing IT expenses, and considering more shared services. Crocker emphasizes the need for a leadership talent assessment to ensure the right leaders are in place to implement strategic growth agendas. She also highlights the potential savings in software costs through renegotiations and the importance of closely monitoring software licenses to avoid waste. A Contrarian Approach In times of economic downturn, a contrarian approach might be beneficial. Despite the slowdown in B2B spending, doubling down on customer experience initiatives could yield significant long-term benefits. Superior customer experiences lead to higher retention rates, increased word-of-mouth referrals, and greater customer loyalty. As many companies cut back on customer experience programs, those that maintain or enhance their efforts will be well-positioned to excel once the economy stabilizes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Transparency

AI Transparency Explained

Understanding AI Transparency AI transparency is about making the inner workings of an AI model clear and understandable, allowing us to see how it arrives at its decisions. It involves a variety of tools and practices that help us comprehend the model, the data it’s trained on, how errors and biases are identified and categorized, and how these issues are communicated to developers and users. As AI models have become more advanced, the importance of transparency has grown. A significant concern is that more powerful models are often more opaque, leading to the so-called “black box” problem. “Humans naturally struggle to trust something they can’t understand,” said Donncha Carroll, partner and chief data scientist at Lotis Blue Consulting. “AI hasn’t always proven itself to be unbiased, which makes transparency even more critical.” Defining AI Transparency AI transparency is essential for building trust, as it allows users to understand how decisions are made by AI systems. Since AI models are trained on data that can carry biases or risks, transparency is crucial for gaining the trust of users and those affected by AI decisions. “AI transparency is about clearly explaining the reasoning behind the output, making the decision-making process accessible and comprehensible,” said Adnan Masood, chief AI architect at UST. “It’s about demystifying AI and providing insight into its decision-making process.” Transparency is becoming increasingly vital due to its role in fostering trust, enabling auditability, ensuring compliance, and helping to identify and address potential biases. Without it, AI systems risk perpetuating harmful biases, making opaque decisions, or causing unintended consequences in high-risk scenarios, Masood added. Explainability and Interpretability in AI Transparency AI transparency is closely related to concepts like explainability and interpretability, though they are distinct. Transparency ensures that stakeholders can understand how an AI system operates, including its decision-making and data processing. This clarity is essential for building trust, especially in high-stakes applications. Explainability, on the other hand, provides understandable reasons for AI’s decisions, while interpretability refers to how predictable a model’s outputs are based on its inputs. While both are crucial for achieving transparency, they don’t fully encompass it. Transparency also involves openness about how data is handled, the model’s limitations, potential biases, and the context of its usage. Ilana Golbin Blumenfeld, responsible AI lead at PwC, emphasized that transparency in process, data, and system design complements interpretability and explainability. Process transparency involves documenting and logging key decisions during system development and implementation, while data and system transparency involves informing users that an AI or automated system will use their data, and when they are interacting with AI, like in the case of chatbots. The Need for AI Transparency AI transparency is crucial for fostering trust between AI systems and users. Manojkumar Parmar, CEO and CTO at AIShield, highlighted the top benefits of AI transparency: Challenges of the Black Box Problem AI models are often evaluated based on their accuracy—how often they produce correct results. However, even highly accurate models can be problematic if their decision-making processes are opaque. As AI’s accuracy increases, its transparency often decreases, making it harder for humans to trust its outcomes. In the early days of AI, the black box problem was somewhat acceptable, but it has become a significant issue as algorithmic biases have been identified. For example, AI models used in hiring or lending have been found to perpetuate biases based on race or gender due to biased training data. Even highly accurate models can make dangerous mistakes, such as misclassifying a stop sign as a speed limit sign. These errors highlight the importance of understanding how AI reaches its conclusions, especially in critical applications like healthcare, where a misdiagnosis could be life-threatening. Transparency in AI makes it a better partner for human decision-making. In regulated industries, like banking, explainability is often a legal requirement before AI models can be deployed. Similarly, regulations like GDPR give individuals the right to understand how decisions involving their private data are made by AI systems. Weaknesses of AI Transparency While AI transparency offers many benefits, it also presents challenges: As AI models continuously evolve, they must be monitored and evaluated to maintain transparency and ensure they remain trustworthy and aligned with their intended outcomes. Balancing AI Transparency and Complexity Achieving AI transparency requires a balance between different organizational needs. When implementing AI, organizations should consider the following factors: Best Practices for Implementing AI Transparency Achieving AI transparency requires continuous collaboration and learning within an organization. Leaders and employees must clearly understand the system’s requirements from a business, user, and technical perspective. Blumenfeld suggests that providing AI literacy training can help employees contribute to identifying flawed responses or behaviors in AI systems. Masood recommends prioritizing transparency from the beginning of AI projects. This involves creating datasheets for datasets, model cards for models, rigorous auditing, and ongoing analysis of potential harm. Key Use Cases for AI Transparency AI transparency has many facets, and teams should address each potential issue that could hinder transparency. Parmar suggests focusing on the following use cases: The Future of AI Transparency AI transparency is an evolving field as the industry continually uncovers new challenges and develops better processes to address them. “As AI adoption and innovation continue to grow, we’ll see greater AI transparency, especially in the enterprise,” Blumenfeld predicted. However, approaches to transparency will vary based on the needs of different industries and organizations. Carroll anticipates that AI transparency efforts will also be shaped by factors like insurance premiums, particularly in areas where AI risks are significant. These efforts will be influenced by an organization’s overall system risk and evidence of best practices in model deployment. Masood believes that regulatory frameworks, like the EU AI Act, will play a key role in driving AI transparency. This shift toward greater transparency is crucial for building trust, ensuring accountability, and responsibly deploying AI systems. “The journey toward full AI transparency is challenging, with its share of obstacles,” Masood said. “But through collective efforts from practitioners, researchers, policymakers, and society, I’m optimistic that

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SaaS Data Protection from Own

Reporting With Own

In any Salesforce organization, vast amounts of data are generated constantly from sales activities, customer interactions, marketing campaigns, and more. Summarizing and digesting this information quickly is crucial, especially when presenting the big picture to leadership. This is where Salesforce reports come into play. The Salesforce Reports feature enables organizations to analyze, visualize, and summarize data in real time. By pulling data from across your Salesforce environment, reports help consolidate information into easily digestible formats, such as charts, tables, and graphs. Salesforce reports are essential for: How Historical Data Can Improve Reporting in Salesforce While real-time reports are valuable, incorporating historical data can significantly enhance reporting by offering deeper insights into your organization’s long-term performance. Here’s how: Challenges of Reporting with Historical Data in Salesforce While incorporating historical data is smart, Salesforce’s native reporting capabilities impose certain limitations: Don’t Let Salesforce Reporting Limitations Hold You Back With Own Discover, customers can effortlessly generate time-series datasets from any objects and fields over any time period in just a few clicks. These datasets can be accessed using standard query and reporting tools without requiring a data warehouse or the need to enrich existing data warehouses, overcoming Salesforce’s native limitations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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can-spam act

CAN-SPAM Act

Do you use email for your business? The CAN-SPAM Act, a law that regulates commercial email, sets requirements for these messages, grants recipients the right to stop receiving emails, and imposes significant penalties for non-compliance. The FTC enforces the CAN-SPAM Act and the associated CAN-SPAM Rule. Contrary to what its name might suggest, the CAN-SPAM Act isn’t limited to bulk email. It applies to all commercial messages, which are defined as any electronic mail message primarily intended to advertise or promote a commercial product or service, including emails that promote content on commercial websites. The law also applies to business-to-business email, meaning every email, such as one announcing a new product line to former customers, must adhere to CAN-SPAM regulations. Each individual email that violates the CAN-SPAM Act can result in penalties of up to $51,744, making compliance crucial. Fortunately, following the law is straightforward. Here’s an overview of CAN-SPAM’s key requirements: Frequently Asked Questions: Q: How do I know if the CAN-SPAM Act applies to the emails my business sends? A: The law applies based on the “primary purpose” of the message. An email can contain three types of content: If the message’s primary purpose is commercial, it must comply with CAN-SPAM. If it’s transactional or relationship-based, it must still avoid false or misleading routing information but is otherwise exempt from most CAN-SPAM requirements. Q: How can I determine if an email is a transactional or relationship message? A: An email is transactional or relationship-focused if it: These categories are interpreted narrowly, so be careful when assuming that any message sent to subscribers or members is transactional or relationship-based. Consider whether a reasonable recipient would view the email’s primary purpose as fitting into one of these categories. If not, the email must comply with CAN-SPAM. Q: What if an email combines commercial and transactional/relationship content? A: When an email includes both commercial and transactional/relationship content, the primary purpose determines its status. If the subject line leads a recipient to believe the message is primarily commercial or if the transactional/relationship content isn’t prominent at the beginning, the email is considered commercial and must comply with CAN-SPAM. Need More Information? For more detailed guidance on CAN-SPAM compliance, refer to the full CAN-SPAM Act or consult the FTC’s resources. Q: What if a message contains both commercial content and content classified as “other”? A: If a message includes both commercial content and other types of content, the CAN-SPAM Act applies if the primary purpose of the message is commercial. This determination is made if: Factors that influence this interpretation include the placement of the commercial content (e.g., whether it appears at the beginning of the message), the proportion of the message dedicated to commercial content, and how elements like color, graphics, and text style are used to emphasize the commercial aspects. Q: What if an email includes content from more than one company? Who is responsible for CAN-SPAM compliance? A: When an email promotes the products, services, or websites of multiple marketers, the responsible “sender” under the CAN-SPAM Act is typically determined by agreement among the marketers. The designated sender must: If the designated sender fails to meet these obligations, all marketers involved may be held liable as senders. Q: My company sends emails with a “Forward to a Friend” feature. Who is responsible for CAN-SPAM compliance for these forwarded messages? A: Whether a seller or forwarder is considered a “sender” or “initiator” under the CAN-SPAM Act depends on the situation. Typically, the Act applies if the seller offers an incentive for forwarding the message, such as money, discounts, or sweepstakes entries. In such cases, the seller is likely responsible for compliance. If a seller provides any benefit in exchange for forwarding an email or generating traffic, they are likely subject to CAN-SPAM regulations. Q: What are the penalties for violating the CAN-SPAM Act? A: Each email that violates the CAN-SPAM Act can result in penalties of up to $51,744, with the possibility of multiple parties being held responsible. Both the company whose product is promoted and the company that sent the message can be liable. Additionally, emails that contain misleading claims may be subject to other laws, like Section 5 of the FTC Act, which prohibits deceptive advertising. The CAN-SPAM Act also includes aggravated violations that could lead to additional fines and even criminal penalties, including imprisonment, for: Civil penalties may also require restitution to consumers under Section 19 of the FTC Act, covering not just what consumers paid, but also the value of their lost time. Q: Are there specific rules for sexually explicit marketing emails? A: Yes, the FTC has rules under the CAN-SPAM Act for emails with sexually explicit content. These emails must start with “SEXUALLY-EXPLICIT:” in the subject line. The body of the email must initially display only this warning and the standard CAN-SPAM information: the message’s commercial nature, the sender’s physical address, and an opt-out method. No images or graphics are allowed in this part of the message, ensuring that sexually explicit content isn’t viewable without an affirmative action, like scrolling or clicking. This requirement doesn’t apply if the recipient has previously given consent to receive such messages. About the FTC The FTC is dedicated to preventing fraudulent, deceptive, and unfair practices affecting businesses and consumers. You can report scams and unethical business practices at ReportFraud.ftc.gov. For guidance on legal compliance, visit business.ftc.gov. Understanding and fulfilling your compliance obligations is smart business practice, regardless of your organization’s size or industry. For updates on cases and initiatives, subscribe to the FTC’s Business Blog. Your Opportunity to Comment The National Small Business Ombudsman and 10 Regional Fairness Boards collect feedback from small businesses regarding federal compliance and enforcement activities. The Ombudsman evaluates these activities annually and rates each agency’s responsiveness to small businesses. Comments can be submitted without fear of reprisal by calling 1-888-REGFAIR (1-888-734-3247) or visiting www.sba.gov/ombudsman. Content updated January 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a

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Migrating from Zoho to Salesforce

Migrating from Zoho to Salesforce

Migrating from Zoho to Salesforce is a major undertaking that can significantly enhance a business’s CRM processes as it scales. To ensure a smooth transition, careful planning, data preparation, and execution are essential for accurate and efficient data transfer. In this guide, we’ll outline a step-by-step approach to migrating from Zoho to Salesforce, covering everything from pre-migration planning to post-migration follow-up. Step 1: Pre-Migration Planning 1. Evaluate Your Business RequirementsBegin by assessing your current and future CRM needs. Identify critical functionalities in Zoho that you depend on and determine which Salesforce features will either replace or enhance them. Consider: This evaluation ensures that Salesforce is configured to align with your business processes during the migration. 2. Assign a Project TeamForming a dedicated project team is crucial for a successful migration. Include stakeholders from various departments, designate a project manager to oversee the migration, and enlist CRM specialists familiar with both Zoho and Salesforce. You might also consider hiring a certified Salesforce consultant or partner to assist with technical aspects. 3. Backup Your DataBefore starting the migration, back up your data from Zoho. Export all relevant information, including: This backup ensures you have a complete copy in case any issues arise during the migration. Step 2: Preparing Salesforce for Migration 1. Customize Salesforce to Fit Your NeedsNow is the time to tailor Salesforce to reflect your existing business processes. Review the custom fields, objects, workflows, and automations in Zoho, replicating or enhancing them in Salesforce. Salesforce’s high customization level allows you to optimize your CRM for your team’s specific needs. 2. Set Up IntegrationsIf you’ve been using third-party tools integrated with Zoho, establish the corresponding integrations in Salesforce. The Salesforce AppExchange offers a range of integrations, from email marketing platforms to accounting systems. Ensure the necessary tools are connected before migrating your data. Step 3: Data Migration 1. Map Data FieldsTo facilitate accurate data transfer between Zoho and Salesforce, map your Zoho data fields to their Salesforce counterparts. For instance, “Account Name” in Zoho should correspond to “Account” in Salesforce. Create equivalent custom fields in Salesforce if they exist in Zoho. 2. Cleanse Your DataData cleansing is vital to ensure only relevant, accurate, and up-to-date information is migrated. Remove duplicates, outdated contacts, and incorrect data from Zoho. This step streamlines the migration process and enhances the quality of your Salesforce database. 3. Choose a Migration ToolSelect an appropriate tool for migrating data between CRMs, such as: Depending on your data’s complexity, choose a tool that provides additional support, such as mapping or automation features. 4. Perform a Test MigrationConduct a test migration using a subset of your data before proceeding with the full migration. This allows you to verify that everything transfers correctly and identify any issues with data formatting, relationships between objects, or custom fields. Adjust your mapping and migration processes based on the test results. Step 4: Full Data Migration Once you’re satisfied with the test migration results, proceed with the complete data migration from Zoho to Salesforce. This process may take time, depending on your data’s size and complexity, so plan for downtime or staggered migrations to minimize disruptions to your team’s workflow. Step 5: Post-Migration Setup and Testing 1. Validate Your DataAfter the full migration, verify that all data has been transferred accurately. Check for discrepancies between Zoho and Salesforce records, ensuring that relationships (e.g., contacts linked to accounts) remain intact. 2. Recreate Automation and WorkflowsRe-establish any automations, workflows, or triggers that were functioning in Zoho within Salesforce. Utilize Salesforce’s automation tools, like Process Builder or Flow, to replicate these processes. Adjust them as necessary to leverage Salesforce’s advanced capabilities. 3. Train Your TeamSuccessful migration extends beyond data transfer; it’s crucial to ensure your team is equipped to use Salesforce effectively. Conduct training sessions focused on new features and workflows, providing documentation or cheat sheets to facilitate adjustment. 4. Monitor System PerformancePost-migration, monitor your Salesforce instance for any performance issues or data inconsistencies. Make necessary adjustments and ensure that integrations are functioning as expected. Step 6: Post-Migration Follow-Up 1. Run Parallel OperationsConsider operating both systems in parallel for a brief period to confirm Salesforce is fully functional before phasing out Zoho. This allows your team to continue using Zoho if critical issues arise in Salesforce during the transition. 2. Optimize Your Salesforce InstanceOver time, identify opportunities to further customize and optimize Salesforce to meet your evolving needs. Regularly review workflows, automations, and reporting to fully utilize Salesforce’s advanced features. Who Should You Work With A successful migration from Zoho to Salesforce involves key stakeholders from various departments to ensure the new CRM setup aligns with company processes. Typical Migration Timelines The duration of a Zoho to Salesforce migration typically depends on your data’s complexity and the required customizations. For smaller businesses with straightforward CRM setups, the process may take 4 to 6 weeks, encompassing planning, data mapping, testing, and training. However, larger organizations with extensive custom fields, workflows, and third-party integrations may require 3 to 6 months. Allow ample time for thorough testing and validation to ensure data accuracy and system functionality before going live. User training and post-migration follow-up are also critical for a smooth transition. Conclusion Migrating from Zoho to Salesforce is a growth step in enhancing your company’s CRM capabilities and positioning it for future growth. By meticulously planning your migration, cleansing your data, and configuring Salesforce to meet your business requirements, you can facilitate a smooth transition and leverage Salesforce’s powerful features from day one. With the right preparation and support, your business will be well-equipped to scale, streamline operations, and achieve long-term success using Salesforce. If you need assistance with your migration, don’t hesitate to contact Tectonic for a quote. Content updated September 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented

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Salesforce Integration

Salesforce Implementation Services

As certified experts, Tectonic offers comprehensive Salesforce implementation, management, and support services. Seek professional guidance from a trusted Salesforce Partner. Tectonic’s Salesforce implementation services encompass consulting, configuration, customization, migration, integration, support, and more. With over a decade of experience in CRM development, Tectonic assists companies in implementing robust Salesforce solutions that empower their sales, customer service, and marketing processes. Who participates in Salesforce implementation? The implementation team should include sales agents, customer service representatives, IT experts, marketers, general users, and business administrators. And of course, your Salesforce implementation partner. As an experienced Salesforce Partner, we follow a proven six-phase approach to ensure project success: Kickoff, Discovery, Build, Test, Deploy, and Service. Is it possible to implement Salesforce independently? Yes, but, we strongly discourage attempting a solo Salesforce implementation, especially if you are new to the platform. While Salesforce provides an admin-friendly interface, the risk of creating a non-scalable solution is high without expert guidance. Do you need a Salesforce implementation partner? In cases involving large-scale projects requiring a team of 10+ Consultants, engaging a Certified Implementation Partner is recommended. What are the critical success factors for Salesforce implementation? A well-defined strategy aligned with business goals, user training, effective data migration, proper customization, ongoing support, user adoption, clear communication, and commitment to continuous improvement are crucial elements. How long does Salesforce implementation take? On average, implementation for core products like Sales Cloud takes 5 to 12 weeks. The timeline may extend for a few months with add-ons or highly customized projects. How challenging is Salesforce implementation? Implementing Salesforce can be challenging and overwhelming, with up to 70% of CRM platform implementations facing difficulties. Salesforce itself recommends working with a Salesforce Implementation partner. One of the biggest challenges with the Salesforce platform is that it is highly customizable, this is not software you install and run with. Being highly customizable, however, is also why Salesforce is the number one CRM solution in the world. Why do Salesforce implementations fail? Failures in Salesforce implementations can result from fundamental data problems such as incomplete, inaccurate, or duplicative data, leading to issues like poor customer experience and incorrect budget forecasting. The lifecycle of Salesforce development involves planning, design, development, testing, deployment, and maintenance phases. The development process includes analyzing requirements, designing a solution, building and testing, and deploying it to end users. Is it time to explore bringing in a Salesforce implementation partner? Contact Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Lightning

Why Migrate From Salesforce Classic to Salesforce Lightning?

Why Switch from Salesforce Classic to Lightning? Salesforce is actively advancing the Lightning interface, and the reasons are compelling. The Lightning platform offers numerous advantages, including an improved user interface, quicker development times, and extensive customization options. With user-friendly features like drag-and-drop functionality, Lightning enhances the overall user experience (UX). Many companies are opting to migrate from Salesforce Classic to Salesforce Lightning to leverage these benefits and more. Salesforce Classic Salesforce Classic served as the primary interface until 2016, but today, it is considered outdated. Investing in Lightning Experience is driven by the desire to deliver a superior user experience, adopt features solving business challenges, enhance processes, and gain access to Lightning innovation and rapid app development technology. Given that Salesforce Lightning is faster, provides advanced customization features, and boasts easier navigation compared to Classic, transitioning to Lightning in 2023 can be a strategic decision for your business. Lightning also integrates Salesforce Einstein, offering reporting, analytics, and generative AI capabilities. Salesforce Lightning In contrast to Classic, the Lightning development platform enables non-technical users to effortlessly create customized apps without programming knowledge. Due to its sleek UI, faster performance, regular feature releases, and comprehensive usability, Salesforce Lightning has become the preferred CRM for businesses. Migration However, migrating from Salesforce Classic to Lightning, or any other CRM to Lightning, presents challenges, including high implementation time. Opting for a phased rollout is an effective approach to overcome these challenges. While challenges may arise, a strategic plan executed by experienced Salesforce Lightning Support can ensure a seamless and timely migration. If you’re ready to migrate to Salesforce Lightning, especially if your Salesforce is highly customized, it’s crucial to document all changes made in Classic and identify corresponding solutions in Lightning. If handling the complexities of Classic seems daunting, consider engaging a Salesforce Migration partner like Tectonic to conduct a full Salesforce audit before migrating to Salesforce Lightning, ensuring a smooth transition. Content updated December 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Revenue Cloud

Revenue Cloud

Salesforce Revenue Cloud serves as an all-encompassing platform meticulously crafted to enhance and simplify the entire revenue management process for businesses. This cloud-based solution provides a centralized system, facilitating effective management of pricing, quoting, and billing operations. The platform, introduced as part of the Salesforce Customer 360 Platform, integrates Configure, Price and Quote (CPQ), Billing, Partner Relationship Management, and B2B Commerce functionalities. Contrary to an out-of-the-box solution, Salesforce Revenue Cloud does not replace enterprise resource planning (ERP) systems but strives to bridge the gap between critical functional departments like sales, partners, operations, and finance. Its introduction at the end of 2020 aimed to assist businesses in better managing revenue streams, enhancing forecasting capabilities, improving efficiencies, and accelerating growth across all sales channels. Salesforce Revenue Cloud, often referred to as CPQ, enables organizations to unify direct sales, partner sales, and eCommerce, package product bundles, handle complex order configurations, produce invoices across multiple channels, collect payments, and manage dunning. The platform’s benefits include streamlined revenue management, improved business agility, real-time access to mobile inventory and data, and the generation of new revenue streams. In addition to these advantages, Salesforce Revenue Cloud offers better insight into customers, maximizes revenue efficiency, builds a superior buyer experience, and reduces missed opportunities by delivering the right product at the right time to the right place. The platform eliminates manual operations, integrates with existing systems and new applications, and expedites the quote-to-cash process. However, it’s essential to consider certain aspects when opting for Salesforce Revenue Cloud, such as its limitations in handling complex billing needs. While Salesforce provides substantial capabilities for recurring revenue and subscription models, it may face challenges with more intricate pricing models, such as dynamic pricing for one-time charges, usage, tiered, subscription, overages, minimum commitments, or others. In conclusion, the collaboration between CRM and marketing departments, fueled by Salesforce Revenue Cloud, propels an increase in sales and enables a comprehensive view of the customer. As businesses demand a 360-degree perspective, the product-specific gap is expected to narrow further, emphasizing the importance of a unified approach across all company departments. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Digital Transformation for Life Sciences

Digital Transformation for Life Sciences

In hindsight, one remarkable aspect of the COVID crisis was the speed with which vaccines passed through regulatory approval processes to address the pandemic emergency. Approvals that would typically take years were expedited to mere months, a pace not usually seen in the life sciences industry. It was an extraordinary situation, as Paul Shawah, Senior Vice President of Commercial Strategy at Veeva Systems, notes: “There were things that were unnaturally fast during COVID. There was a shifting of priorities, a shifting of focus. In some cases, you had the emergency approvals or the expedited approvals of the vaccines that you saw in the early days, so there was faster growth. Everything was kind of different in the COVID environment.” Today, the industry is not operating at that same rapid pace, but the impact of this acceleration remains significant: “What it did do is it challenged companies to think about why can’t we operate faster at a steady state? There was an old steady state, then there was COVID speed. The industry is trying to get to a new steady state. It won’t be as fast as during COVID because of unique circumstances, but expectations are now much higher. This drives a need to modernize systems, embrace the cloud, become more digital, and improve efficiency.” Companies like Veeva, alongside enterprise giants such as Salesforce, SAP, and Oracle, specialize in this market and play crucial roles in life sciences digitization. According to a McKinsey study, about 45% of tech spending in life sciences goes to three key technologies: applied Artificial Intelligence, industrialized Machine Learning, and Cloud Computing. Over 80% of the top 20 global pharma and medtech companies are operating in the cloud to some extent. However, a study by Accenture found that life sciences firms are among the lowest in achieving benefits from cloud investments, with only 43% satisfied with their results and less than a quarter confident that cloud migration initiatives will deliver the promised value within expected time frames. This presents both a challenge and an opportunity. Frank Defesche, SVP & GM of Life Sciences at Salesforce, sees it as the latter, stating: “The life sciences industry faces increased competition, evolving patient expectations, and ongoing pressure to bring devices and drugs to market faster. With rising drug costs, frustrated doctors, and varying regulatory scrutiny, life sciences organizations must find ways to do more with less.” The industry also contends with an unprecedented influx of data and disparate systems, making it difficult to move quickly. Addressing changes one by one is too slow and costly. Defesche believes that a systemic solution, fueled by connected data and Artificial Intelligence (AI), is key to overcoming these challenges. Paul Shawah of Veeva emphasizes the unique challenges of the life sciences sector: “Life sciences firms primarily do two things: discover and develop medicines, and commercialize them by educating doctors and getting the right drugs to patients. The drug development cycle includes clinical trials, managing everything related to drug safety, the manufacturing process, and ensuring quality. They also manage regulatory registrations. On the commercial side, it’s about reaching out to doctors and healthcare professionals.” Veeva’s Vault platform is designed for life sciences, with customers like Merck, Eli Lilly, and Boehringer Ingelheim. Shawah acknowledges it’s “still relatively early days” for cloud computing adoption but notes successes in areas like CRM, where Veeva achieved over 80% market share by standardizing processes and reducing technical debt. Other areas, like parts of the clinical trials process, remain largely untapped by cloud computing. Shawah sees opportunities to improve patient experiences and make the process more efficient. AI represents a significant area of opportunity. Shawah explains Veeva’s approach: “I’ll break AI into two categories: traditional AI, Machine Learning, and data science, which we’ve been doing for a long time, and generative AI, which is new. We’re focusing on finding use cases that create sustainable, repeatable value. We’re building capabilities into our Vault platform to support AI.” Joe Ferraro, VP of Product, Life Sciences at Salesforce, emphasizes AI’s critical role: “We are born out of the data and AI era, and we’re taking that philosophy into everything we do from a product standpoint. We aim to move from creating a system of record to a system of insight, using data and AI to transform how users interact with software.” Ferraro highlights the need for change: “Organizations told us, ‘Please don’t build the same thing we have now. We are mired in fragmented experiences. Our sales and marketing teams aren’t talking, and our medical and commercial teams don’t understand each other.’ Life Sciences Cloud aims to move the industry from these fragmented experiences to an end-to-end, AI-powered experience engine.” The COVID crisis highlighted the critical role of the life sciences industry. There’s a massive opportunity for digital transformation, whether through specialists like Veeva or enterprise players like Salesforce, Oracle, and SAP. Data must be the foundation of any solution, especially amidst the current AI hype cycle. Ensuring this data is well-managed is a crucial starting point for industry-wide change. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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