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Enhanced WhatsApp Channel In Salesforce Service Cloud

Enhanced WhatsApp Channel In Salesforce Service Cloud

Setting up an enhanced WhatsApp channel in Salesforce Service Cloud allows your support team to assist customers over WhatsApp with advanced features like messaging session transfers, collaboration with supervisors, and interactive content sharing. This insight provides a guide on how to create an enhanced WhatsApp channel, including upgrading from a standard channel or migrating a number from an external business service provider. Required Salesforce Editions and User Permissions To configure WhatsApp channels, you need the following user permissions: Note: Standard WhatsApp channels will be retired in mid-2025. Upgrade to enhanced channels before July 30, 2025, to avoid interruptions. Step 1: Prepare to Create Your Channel Step 2: Create Your Channel in Setup Step 3: Activate Your Channel If activation is not completed within 14 days, reverify your WhatsApp number through Meta Business Manager or repeat the setup flow in Messaging Settings. Enhanced WhatsApp Channel In Salesforce Service Cloud Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Why Use Marketing Cloud Mobile Connect

Mobile Marketing Strategy

In today’s multitasking digital landscape, customers are constantly engaged in various activities like texting, searching with Google, browsing social media, and ordering lunch, all on the same screen. Their usage requires you to develop a Mobile Marketing Strategy. To effectively reach these customers, mobile marketing must seamlessly integrate into their current mobile experience. This requires a unified platform that aligns with their digital habits. According to the Insider Intelligence 2023 Research, email remains the most preferred communication method among customers, with a whopping 93% preference rate. However, customer preferences vary significantly across different channels, presenting a challenge for marketers who need to choose the right channels for each context. To deliver the best customer experience, marketers need to bring together multiple channels by adhering to changing data sources and evolving customer expectations. As data sources for targeting shift towards digital identities and declared preferences, marketers must adapt their strategies accordingly. Here are guiding principles for an effective mobile marketing strategy: Understanding Mobile Channels: Push Notifications: SMS Messaging: Chat Apps: Key Takeaways: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Implementation Solutions

Salesforce Implementation Solutions Are Here!

Tectonic is Pleased to Announce Salesforce Implementation Solutions! The world’s #1 CRM platform has just received a new function in deliverability. Salesforce Implementation Solutions from Tectonic are pre-planned, flxed rate priced, low technical debt solution to Salesforce implementations. Designed with the SMB in mind, Tectonic’s Salesforce Implementation Solutions get you up and running quickly on the Salesforce solutions you need. Finding the right mix of Salesforce products can be as challenging as finding the right Salesforce partner. Tectonic has custom designed Salesforce Implementation Solutions to help ease the integration to the Salesforce platform. Sometimes called quickstarts, jumpstarts, or even accelorators, Salesforce Implementation Solutions are designed to get you set up right and fast, to see the value from your Salesforce investment. Tectonic has tailored our packages to address specific business needs. Pre-defined Salesforce Deliverables at a Fixed Price The Salesforce Implementation Solutions experts at Tectonic will enable you to deploy Salesforce in weeks not months to maximize efficiency. Whether you are seeking a marketing platform solution, a healthcare CRM, personalization, feedback management, or core Salesforce platform capabilities we have you covered. Tectonic gets you started on Salesforce quickly and affordably, without compromising on quality. These fast implementation solutions help you hit the ground running. It doesn’t matter if you’ve never used Salesforce, never purchased a Salesforce license, or have been using the simple, out-of-the-box version. Our team of Salesforce experts will identify and implement what is critical for your business’s immediate success. Thereby giving you the functionality that can develop and grow along with your business at minimal cost, and lightning speed. Why Salesforce Implementation Solutions? From kick off call and discovery to UAT and launch, these packages are here for quick and easy implementation service. With a flat fee, you know your project will be completed on time and budget. When you are seeking a basic platform stand-up, you don’t need to be bombarded with endless choices and decisions. With the help of our certified Salesforce professionals, you will receive expert guidance and support as we implement your new system with a focus on maximizing functionality. You want an implementation with a proven roadmap. Implementation solutions include a range of tools and resources, such as a personalized onboarding plan, training resources, and pre-built solutions, that can help reduce the time it takes to implement Salesforce. This can be especially helpful if you are new to Salesforce or if you need to get your implementation completed in a short time frame. Efficiency, speed, and success are the promises of Tectonic Salesforce Implementation Solutions. Salesforce is your customer success platform, designed to help you sell, service, market, analyze, and connect with your customers. Interested in making the most of Salesforce? Tectonic’s implementation solutions get your business or nonprofit up and running in weeks. Automation is one of the big keys to managing tons of data. Our implementations get you where you need to be in no time flat. Salesforce CRM isn’t just a solution to automate processes, manage workflows, and corral data. Salesforce can jumpstart your digital transformation. Tectonic’s Salesforce implementations avoid the unexpected costs of an implementation. Fixed price packages prevent surprises. Tectonic provides niche, high quality, service-oriented Salesforce implementation, customization, and managed services. The best time to embark on your transformation was 5 years ago. The second best time is right now.  Tectonic Salesforce implementation solutions, or quickstarts, are limited engagement implementations. They zero in on key planning and decision making, standard and custom configurations, and essential training to get up and running lightning fast. Therefore our solutions provide immediate benefits and ROI. Tectonic even offers implementations for upgrading versions and clouds within Salesforce. These all-in-one solutions take the guesswork out of implementing Salesforce with a proven partner to guide you every step of the way. Learn about all Tectonic’s Salesforce Implementation Solutions here. If you have other needs you’d like to address in a flat bundled project, contact us today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Summer 24 Sales Release Notes

Salesforce Summer 24 Sales Release Notes

Changes are afoot for Salesforce Sales Cloud. Salesforce Summer 24 Sales Release Notes. Salesforce Summer 24 Sales Release Notes Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Customer 360 Data Model

Salesforce Customer 360 Data Model

Customer 360 Data Model The Salesforce Customer 360 Data Model simplifies data integration across cloud applications by providing standardized guidelines. This model allows for the creation of data lakes, generation of analytics, training of machine-learning models, and building a unified view of the customer. Organization into Subject Areas The model is organized into various subject areas, each representing a significant business activity such as customer information, product data, or engagement data. Each subject area is comprised of Data Model Objects (DMOs). A DMO is a view of your data imported into Data Cloud from data streams, insights, and other sources. DMOs use attributes (fields) to organize data in specific and meaningful ways. The term “DMO” can refer to either the Salesforce-created and managed schema for a DMO or an instance of a DMO in an organization based on that schema. Types of DMOs Multiple types of DMOs can be created and used within an organization: Data Mapping and Integration Data imported into Data Cloud must be mapped to a DMO before it can be used for segmentation, activation, analytics, or other operations. To start mapping data, add a connected data source to Data Cloud. After connecting a source, Data Cloud allows you to create mapping sets between objects and fields within it and the Customer 360 Data Model. For more detailed information about DMOs and other object types used in Data Cloud, refer to Data Objects in Data Cloud. Data Relationship Diagram The Customer 360 Data Model connects disparate data by linking DMOs through relationships. Here’s the full data relationship diagram for the Customer 360 Data Model. Subject Area Diagram For an overview of the data model, you can view the Overview Data Model on the Salesforce Architect page. To further explore this topic, review the associated Trailhead module: Customer 360 Data Model for Data Cloud. Data Model Subject Areas Learn more about the different subject areas within Data Cloud: Individual and Contact Points When using the Customer 360 Data Model, Data Cloud prepares a list of Salesforce-published objects, fields, metadata, and relationships to ensure consistency across applications and business processes. Individual and contact point objects are crucial for successful and complete data streams. For more detailed diagrams and information, visit the Salesforce Architect page and explore the related Trailhead module. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Gen AI Depends on Good Data

Gen AI Depends on Good Data

Accelerate Your Generative AI Journey: A Call to Action for Data Leaders Generative AI is generating immense excitement across organizations, with boards of directors conducting educational workshops and senior management teams brainstorming potential use cases. They need to keep in mind, Gen AI Depends on Good Data. Individuals and departments are already experimenting with the technology to enhance productivity and effectiveness. There needs to be as much effort into data quality as to the technology. The critical work required for generative AI success falls to chief data officers (CDOs), data engineers, and knowledge curators. Unfortunately, many have yet to begin the necessary preparations. A survey in late 2023 of 334 CDOs and data leaders, sponsored by Amazon Web Services and the MIT Chief Data Officer/Information Quality Symposium, coupled with interviews, reveals a gap between enthusiasm and readiness. While there’s a shared excitement about generative AI, much work remains to get organizations ready for it. The Current State of Data Preparedness Most companies have yet to develop new data strategies or manage their data to effectively leverage generative AI. This insight outlines the survey results and suggests next steps for data readiness. Maximizing Value with Generative AI Historically, AI has worked with structured data like numbers in rows and columns. Generative AI, however, utilizes unstructured data—text, images, and video—to generate new content. This technology offers both assistance and competition for human content creators. Survey findings show that 80% of data leaders believe generative AI will transform their business environment, and 62% plan to increase spending on it. Yet, many are not yet realizing substantial economic value from generative AI. Only 6% of respondents have a generative AI application in production deployment. A significant 16% have banned employee use, though this is decreasing as companies address data privacy issues with enterprise versions of generative AI models. Focus on Core Business Areas Experiments with generative AI should target core business areas. Universal Music, for instance, is aggressively experimenting with generative AI for R&D, exploring how it can create music, write lyrics, and imitate artists’ voices while protecting intellectual property rights. Gen AI Depends on Good Data For generative AI to be truly valuable, organizations need to customize vendors’ models with their own data and prepare their data for integration. Generative AI relies on well-curated data to ensure accuracy, recency, uniqueness, and other quality attributes. Poor-quality data yields poor-quality AI responses. Data leaders in our survey cited data quality as the greatest challenge to realizing generative AI’s potential, with 46% highlighting this issue. Jeff McMillan, Chief Data, Analytics, and Innovation Officer at Morgan Stanley Wealth Management, emphasizes the importance of high-quality training content and the need to address disparate data sources for successful generative AI implementation. Current Efforts and Challenges Most data leaders have not yet made significant changes to their data strategies. While 93% agree that a data strategy is critical for generative AI, 57% have made no changes, and only 11% strongly agree their organizations have the right data foundation. Organizations making progress are focusing on specific tasks like data integration, cleaning datasets, surveying data, and curating documents for domain-specific AI models. Walid Mehanna, Group Chief Data and AI Officer at Merck Group, and Raj Nimmagadda, Chief Data Officer for R&D at Sanofi, stress the importance of robust data foundations, governance, and standards for generative AI success. Focus on High-Value Data Domains Given the monumental effort required to curate, clean, and integrate all unstructured data for generative AI, organizations should focus on specific data domains where they plan to implement the technology. The most common business areas prioritizing generative AI development include customer operations, software engineering, marketing and sales, and R&D. The Time to Start is Now While other important data projects exist, including improving transaction data and supporting traditional analytics, the preparation for generative AI should not be delayed. Despite some slow pivoting from structured to unstructured data management, and competition among CDOs, CIOs, CTOs, and chief digital officers for leadership in generative AI, the consensus is clear: generative AI is a transformative capability. Preparing a large organization’s data for AI could take several years, and the time to start is now. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Harnessing Sales Data

Harnessing Sales Data

Harnessing Sales Data for Better Insights and Rapid Deal Closure Sales data is a critical asset for gaining insights and closing deals swiftly. With the ever-expanding data footprint, including customer response rates, leads in the pipeline, and quota attainment, tracking these metrics is essential. Ignoring them can be detrimental, as nearly all sales professionals recognize the importance of real-time data in meeting customer expectations, according to the Trends in Data and Analytics for Sales Report. However, concerns about data setup for generative AI and data accuracy persist. Sixty-three percent of sales professionals report that their company’s data isn’t optimized for AI, and only 42% are confident in their data’s accuracy. The demand for sales data has become a focal point for sales leaders and representatives, who increasingly rely on data to enhance customer engagement and productivity through trusted sources and AI integration. What is Sales Data? Sales data encompasses two main categories: external data, which includes information about prospects such as demographics, interests, behavior, and engagement; and internal sales data, including deal attributes and sales performance metrics. This data helps inform deal actions, assess progress toward sales targets or key performance indicators (KPIs), and supports tools like AI to enhance efficiency. Why is Sales Data Important? Sales data provides a measurable framework for all sales activities, enabling the setting of performance benchmarks and targets. It helps identify risks in the pipeline and highlights opportunities for upselling or fostering competition among sales reps. The data is also crucial for leveraging generative AI, which can automate tasks such as email drafting and sales pitch creation, provided the data is accurate and well-organized. Types of Sales Data Collecting and Utilizing Sales Data To effectively collect and utilize sales data, invest in a CRM system that serves as a centralized data repository with analytics capabilities. Automate data collection within the CRM, integrate data from other tools, and prioritize the security of sensitive information. Visualizing data through dashboards can help track progress toward business goals and make informed decisions. Real-Life Application: A Case Study A global consulting firm used sales data to enhance win rates and accelerate deal velocity. By integrating CRM analytics with data from various sources, the firm identified key deal attributes impacting success and adjusted strategies accordingly. The use of AI-driven “opportunity scores” further enabled the firm to monitor deal health and optimize resource allocation. Essential Tools for Harnessing Sales Data Turning Sales Data into Actionable Insights Regularly reviewing CRM-generated insights and adjusting strategies based on these insights is crucial for closing more deals and delivering consistent value to customers. By focusing on data-driven decision-making, sales teams can stay competitive and meet evolving customer needs. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Success Story

Case Study: Grants Management-Public Sector Utility-Salesforce Public Sector Solutions and Experience Cloud

Leading provider of branded, designed solutions (laminate) for commercial and residential customers worldwide.  The company has been surfacing spaces for 110 years. Client struggled with no real ability to see a 360 degree view of the business.

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WhatsApp Integration Brings Service and Marketing Together

WhatsApp Integration Brings Service and Marketing Together

Salesforce has announced the general availability of Unified Conversations for WhatsApp, transforming one-way marketing promotions and service requests into dynamic, two-way conversations from a single WhatsApp number. WhatsApp Integration Brings Service and Marketing Together. Now, instead of managing separate threads for promotions and support, customers can receive personalized opt-in marketing promotions and individual support all within a single WhatsApp chat. This unified approach allows companies like Agibank to leverage Salesforce data from over 900 hubs within WhatsApp to deliver personalized loan proposals, resolve issues faster, and better support customers in a single conversation. Why It Matters A significant 79% of customers expect consistent interactions across departments, and 75% prefer to communicate with brands through messaging. However, businesses often fail to meet these expectations, with disconnected experiences being a top customer frustration. Salesforce Perspective “With over two billion people using WhatsApp, Salesforce’s Unified Conversations for WhatsApp enables brands to connect with customers in a unified, trusted manner,” said Steve Hammond, EVP and GM of Salesforce Marketing Cloud. “This helps brands break down internal barriers and build stronger relationships throughout the customer journey, ensuring personalized engagement at the right time and context.” Go Deeper Unified Conversations for WhatsApp is powered by Salesforce Data Cloud, allowing companies to consolidate data into Salesforce and create a unified customer profile. This shared profile provides marketers and service agents with the relevant context to deliver trusted experiences in a single chat thread. Innovation in Action Unified Conversations for WhatsApp combines marketing and service conversations, enabling: Customer Perspective Matheus Girardi, Chief Marketing and Customer Officer at Agibank, shared, “Our customers rely on WhatsApp to engage with us. Unifying our data in Salesforce for WhatsApp has improved our user experience by personalizing loan proposals, resolving concerns, and supporting customers. Salesforce’s previous integration with WhatsApp tripled our digital sales, and we are excited to do more.” Roberto Maia, Chief Information Officer at YDUQS, added, “WhatsApp is the preferred messaging app for our students across Brazil. We look forward to utilizing Unified Conversations to better engage and serve them and convert leads faster.” Availability Unified Conversations for WhatsApp is now generally available. More Information Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Then and Now

AI Then and Now

AI: Transforming User Interactions and Experiences Have you ever been greeted by a waitress who already knows your breakfast order? It’s a relief not to detail every aspect — temperature, how do you want your eggs, what kind of juice, bacon or sausage, etc. This example encapsulates the journey we’re navigating with AI today. AI Then and Now. This article isn’t about ordering breakfast; it’s about the evolution of user interactions, particularly how generative AI might evolve based on past trends in graphical user interfaces (GUIs) and emerging trends in AI interactions. We’ll explore the significance of context bundling, user curation, trust, and ecosystems as key trends in AI user experience in this Tectonic insight. From Commands to Conversations Let’s rewind to the early days of computing when users had to type precise commands in a Command-Line Interface (CLI). Imagine the challenge of remembering the exact command to open a file or copy data. This complexity meant that only a few people could use computers effectively. To reach a broader audience, a shift was necessary. You might think Apple’s creation of the mouse and drop down menues was the pinnacle of success, but truly the evolution predates Apple. Enter ELIZA in 1964, an early natural language processing program that engaged users in basic conversations through keyword recognition and scripted responses. Although groundbreaking, ELIZA’s interactions were far from flexible or scalable. Around the same time, Xerox PARC was developing the Graphical User Interface (GUI), later popularized by Apple in 1984 and Microsoft shortly thereafter. GUIs transformed computing by replacing complex commands with icons, menus, and windows navigable by a mouse. This innovation made computers accessible and intuitive for everyday tasks, laying the groundwork for technology’s universal role in our lives. Not only did it make computing accessible to the masses but it layed the foundation upon which every household would soon have one or more computers! The Evolution of AI Interfaces Just as early computing transitioned from the complexity of CLI to the simplicity of GUIs, we’re witnessing a parallel evolution in generative AI. User prompts are essentially mini-programs crafted in natural language, with the quality of outcomes depending on our prompt engineering skills. We are moving towards bundling complex inputs into simpler, more user-friendly interfaces with the complexity hidden in the background. Context Bundling Context bundling simplifies interactions by combining related information into a single command. This addresses the challenge of conveying complex instructions to achieve desired outcomes, enhancing efficiency and output quality by aligning user intent and machine understanding in one go. We’ve seen context bundling emerge across generative AI tools. For instance, sample prompts in Edge, Google Chrome’s tab manager, and trigger-words in Stable Diffusion fine-tune AI outputs. Context bundling isn’t always about conversation; it’s about achieving user goals efficiently without lengthy interactions. Context bundling is the difference in ordering the eggs versus telling the cook how to crack and prepare it. User Curation Despite advancements, there remains a spectrum of needs where users must refine outputs to achieve specific goals. This is especially true for tasks like researching, brainstorming, creating content, refining images, or editing. As context windows and multi-modal capabilities expand, guiding users through complexity becomes even more crucial. Humans constantly curate their experiences, whether by highlighting text in a book or picking out keywords in a conversation. Similarly, users interacting with ChatGPT often highlight relevant information to guide their next steps. By making it easier for users to curate and refine their outputs, AI tools can offer higher-quality results and enrich user experiences. User creation takes ordering breakfast from a manual conversational process to the click of a button on a vending-like system. Designing for Trust Trust is a significant barrier to the widespread adoption of generative AI. To build trust, we need to consider factors such as previous experiences, risk tolerance, interaction consistency, and social context. Without trust, in AI or your breakfast order, it becomes easier just to do it yourself. Trust is broken if the waitress brings you the wrong items, or if the artificial intelligence fails to meet your reasonable expectations. Context Ecosystems Generative AI has revolutionized productivity by lowering the barrier for users to start tasks, mirroring the benefits and journey of the GUI. However, modern UX has evolved beyond simple interfaces. The future of generative AI lies in creating ecosystems where AI tools collaborate with users in a seamless workflow. We see emergent examples like Edge, Chrome, and Pixel Assistant integrating AI functionality into their software. This integration goes beyond conversational windows, making AI aware of the software context and enhancing productivity. The Future of AI Interaction Generative AI will likely evolve to become a collaborator in our daily tasks. Tools like Grammarly and Github Copilot already show how AI can assist users in creating and refining content. As our comfort with AI grows, we may see generative AI managing both digital and physical aspects of our lives, augmenting reality and redefining productivity. The evolution of generative AI interactions is repeating the history of human-computer interaction. By creating better experiences that bundle context into simpler interactions, empower user curation, and augment known ecosystems, we can make generative AI more trustworthy, accessible, usable, and beneficial for everyone. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Bot Planning

Salesforce Bot Planning

Careful Planning: Key to an Effective Bot and Happy Customers When building your bot, thoughtful planning is essential to ensure it efficiently serves customers and meets their needs. Supported Editions Technical Planning Voice and Tone Planning Careful planning in these areas will help ensure your Einstein Bot delivers a smooth, efficient experience for your customers. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Where Will AI Take Us?

Where Will AI Take Us?

Author Jeremy Wagstaff wrote a very thought provoking article on the future of AI, and how much of it we could predict based on the past. This insight expands on that article. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn. These machines can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. Many people think of artificial intelligence in the vein of how they personally use it. Some people don’t even realize when they are using it. Artificial intelligence has long been a concept in human mythology and literature. Our imaginations have been grabbed by the thought of sentient machines constructed by humans, from Talos, the enormous bronze automaton (self-operating machine) that safeguarded the island of Crete in Greek mythology, to the spacecraft-controlling HAL in 2001: A Space Odyssey. Artificial Intelligence comes in a variety of flavors, if you will. Artificial intelligence can be categorized in several ways, including by capability and functionality: You likely weren’t even aware of all of the above categorizations of artificial intelligence. Most of us still would sub set into generative ai, a subset of narrow AI, predictive ai, and reactive ai. Reflect on the AI journey through the Three C’s – Computation, Cognition, and Communication – as the guiding pillars for understanding the transformative potential of AI. Gain insights into how these concepts converge to shape the future of technology. Beyond a definition, what really is artificial intelligence, who makes it, who uses it, what does it do and how. Artificial Intelligence Companies – A Sampling AI and Its Challenges Artificial intelligence (AI) presents a novel and significant challenge to the fundamental ideas underpinning the modern state, affecting governance, social and mental health, the balance between capitalism and individual protection, and international cooperation and commerce. Addressing this amorphous technology, which lacks a clear definition yet pervades increasing facets of life, is complex and daunting. It is essential to recognize what should not be done, drawing lessons from past mistakes that may not be reversible this time. In the 1920s, the concept of a street was fluid. People viewed city streets as public spaces open to anyone not endangering or obstructing others. However, conflicts between ‘joy riders’ and ‘jay walkers’ began to emerge, with judges often siding with pedestrians in lawsuits. Motorist associations and the car industry lobbied to prioritize vehicles, leading to the construction of vehicle-only thoroughfares. The dominance of cars prevailed for a century, but recent efforts have sought to reverse this trend with ‘complete streets,’ bicycle and pedestrian infrastructure, and traffic calming measures. Technology, such as electric micro-mobility and improved VR/AR for street design, plays a role in this transformation. The guy digging out a road bed for chariots and Roman armies likely considered none of this. Addressing new technology is not easy to do, and it’s taken changes to our planet’s climate, a pandemic, and the deaths of tens of millions of people in traffic accidents (3.6 million in the U.S. since 1899). If we had better understood the implications of the first automobile technology, perhaps we could have made better decisions. Similarly, society should avoid repeating past mistakes with AI. The market has driven AI’s development, often prioritizing those who stand to profit over consumers. You know, capitalism. The rapid adoption and expansion of AI, driven by commercial and nationalist competition, have created significant distortions. Companies like Nvidia have soared in value due to AI chip sales, and governments are heavily investing in AI technology to gain competitive advantages. Listening to AI experts highlights the enormity of the commitment being made and reveals that these experts, despite their knowledge, may not be the best sources for AI guidance. The size and impact of AI are already redirecting massive resources and creating new challenges. For example, AI’s demand for energy, chips, memory, and talent is immense, and the future of AI-driven applications depends on the availability of computing resources. The rise in demand for AI has already led to significant industry changes. Data centers are transforming into ‘AI data centers,’ and the demand for specialized AI chips and memory is skyrocketing. The U.S. government is investing billions to boost its position in AI, and countries like China are rapidly advancing in AI expertise. China may be behind in physical assets, but it is moving fast on expertise, generating almost half of the world’s top AI researchers (Source: New York Times). The U.S. has just announced it will provide chip maker Intel with $20 billion in grants and loans to boost the country’s position in AI. Nvidia is now the third largest company in the world, entirely because its specialized chips account for more than 70 percent of AI chip sales. Memory-maker Micro has mostly run out of high-bandwidth memory (HBM) stocks because of the chips’ usage in AI—one customer paid $600 million up-front to lock in supply, according to a story by Stack. Back in January, the International Energy Agency forecast that data centers may more than double their electrical consumption by 2026 (Source: Sandra MacGregor, Data Center Knowledge). AI is sucking up all the payroll: Those tech workers who don’t have AI skills are finding fewer roles and lower salaries—or their jobs disappearing entirely to automation and AI (Source: Belle Lin at WSJ). Sam Altman of OpenAI sees a future where demand for AI-driven apps is limited only by the amount of computing available at a price the consumer is willing o pay. “Compute is going to be the currency of the future. I think it will be maybe the most precious commodity in the world, and I think we should be investing heavily to make a lot more compute.” Sam Altman, OpenAI CEO This AI buildup is reminiscent of past technological transformations, where powerful interests shaped outcomes, often at the expense of broader societal considerations. Consider early car manufacturers. They focused on a need for factories, components, and roads. AI’s rapid

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Create a Service Provider Portal in PSS

Create a Service Provider Portal in PSS

Develop a provider portal for certified service providers to manage constituent referral requests, track service delivery, update their information, and collaborate with agencies and constituents effectively. Create a Service Provider Portal in PSS to easily track and manage referral requests. Caseworkers often lack direct insight into the progress of constituents’ benefits and their interactions with service providers, relying on providers to keep them informed. Conversely, providers struggle to maintain updated credentials, contract renewal status, and other information for agencies. To tackle these challenges, establish a portal to aid service providers in managing and monitoring their services while granting agencies and constituents real-time visibility into provider data and processes. This collaborative platform fosters efficient and transparent partnerships. While Public Sector Solutions does not offer a custom template, any Experience Cloud site template, such as the Build Your Own (LWR) template, can be utilized to create the portal for service providers. With the Provider Management for Partner permission set, providers gain access to Provider Management objects and features. Consider the following access-related requirements for the portal: Create a Service Provider Portal in PSS Service providers can leverage the portal in various ways, including: Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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