Understanding Mobile Connect in Marketing Cloud: Why Use Marketing Cloud Mobile Connect Why Use Marketing Cloud Mobile Connect? Mobile Connect serves as Marketing Cloud’s SMS and MMS messaging tool. It enables the sending of mass text messages either to its standard Mobile Contact list or through established Data Extensions. For Data Extensions, ensure the presence of a Phone field and a Locale field. How does Mobile Connect Work? Mobile Connect simplifies the user experience by verifying the end user through their mobile phone number. This process allows users to confirm their identity online and authorize transactions, sharing only essential personal data required for completing the transaction securely. Getting Started with Mobile Connect: Guidelines and Resources for Mobile Connect: MobileConnect Features: Why Use Marketing Cloud Mobile Connect SMS is the most underrated channel. If we consider the success rates of SMS deliverability, open rate and click rate over the past years you would understand why. Countless companies are going back to SMS in order to maintain a high frequency of engagement with their customers and reach tough geographic markets. Even with the promising future of SMS, the questions are always the same: is it easy/budget-friendly to use this channel in my marketing campaigns? Which use cases are best suited for my business objectives? Is an SMS a medium that can deliver commercial benefits, or just a transactional one? MobileConnect doesn’t actually send messages directly to the subscriber’s mobile phone, however. In order to send messages, MobileConnect pushes a message to partners, known as Aggregators, who then push the message out to the local phone Carriers via their SMS gateways, for the final delivery to the subscriber’s mobile phone. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
