Salesforce Sales Cloud

07Feb

Einstein Relationship Insights

Setting Up Einstein Relationship Insights: Configure ERI Insights to empower your sales team in managing relationships among individuals, companies, and their interactions. Follow these steps for enabling and configuring: Enabling Einstein Relationship Insights: To enable ERI, follow these steps: Understanding Einstein Relationship Insights (ERI): ERI, serves as an AI-powered research assistant, enhancing sales processes. ERI operates as a desktop plugin with a browser extension, exploring diverse data sources to provide relevant insights for expediting deal closures. Key Features of ERI: Salesforce Einstein Relationship Insights Implementation: Sales representatives benefit from ERI’s relationship intelligence, providing: Accelerating Sales with ERI: Supercharge Sales with Intelligent Relationship Management: Salesforce ERI improves customer understanding. AI-driven relationship management aids in forming deeper connections. Salesforce offers various tools and capabilities to enhance sales productivity. Salesforce introduced Einstein Relationship Insights, a new AI-powered research agent that autonomously explores the internet and internal data sources to discover relationships between customers, prospects, and companies, assisting sales reps in closing deals faster. Einstein Relationship Insights functions as a virtual assistant, scanning the web, social media, collaboration apps, email, and other online sources to uncover and recommend related people and companies. Why it matters: Einstein Relationship Insights showcases how AI collaborates with, rather than replaces, salespeople to enhance deal closure and increase revenue. AI-powered tools are crucial for over-burdened reps, automating critical relationship research and network analysis around key decision-makers. For further details on how Salesforce solutions can address your business needs, consult the Tectonic team for comprehensive assistance Content updated February 2024. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

February 7, 2020in Einstein Insights, Salesforce Einstein, Salesforce Sales Cloud

22Apr

Quip Joins Sales and Service Clouds

Salesforce has integrated Quip into its Sales and Service Cloud platforms, marking a significant shift since acquiring the collaboration tool in 2016. Previously a standalone product, Quip’s functionality is now embedded directly into Salesforce, enabling teams to collaborate seamlessly within the context of their business workflows. Quip Joins Sales and Service Clouds. Alan Lepofsky, VP of Salesforce Quip, highlights the benefits of this integration, emphasizing how it allows sales and customer support teams to collaborate more effectively, leading to improved alignment and efficiency, ultimately enhancing the customer experience. Within Sales and Service Cloud, Quip appears as a tab, where employees can collaborate on documents without switching between multiple applications. Administrators can create templates to streamline team collaboration, enabling quick access to relevant information for specific accounts or issues. In the customer service context, agents can use Quip to discuss and resolve issues efficiently while interacting with customers. Despite existing partnerships with other collaboration tools, Salesforce is now leveraging Quip as a native productivity and collaboration tool, emphasizing its integration directly into CRM and customer service workflows. While the idea of a unified collaboration platform is appealing, it remains to be seen whether customers will fully adopt Quip over other existing tools. In the meantime, Quip will still be available as a standalone product alongside its integration into Salesforce’s offerings. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

April 22, 2019in Salesforce

09Apr

Salesforce Sales Cloud Explained

Salesforce Sales Cloud is Salesforce’s premier product, originating with the company’s birth in 1999, and currently commands the largest market share among all available Customer Relationship Management (CRM) solutions. With a core mission to expedite the sales cycle, Sales Cloud furnishes companies with an array of tools for efficient management of leads, opportunities, businesses, and individual contacts. While it predominantly caters to Business-to-Business (B2B) enterprises, Sales Cloud encompasses features like quoting, product management, and forecasting tailored to meet the needs of sales managers. In addition to its foundational features, Sales Cloud offers a suite of add-on products that further enhance its capabilities. These include Sales Cloud Einstein, Inbox, Salesforce Maps, Lightning Dialer, Lightning Scheduler, Salesforce Engage, Einstein Sales Analytics, and Revenue Analytics. These supplementary products provide advanced functionalities and analytics, elevating the overall sales experience for businesses utilizing Sales Cloud. What does Salesforce do? It helps teams work better together. Your business may use a single Customer 360 app, or a combination of many. By improving team communications, automating repetitive tasks, and surfacing more insights with the help of AI, our customers drive greater business success. Connect the dots between marketing and sales. Bring all your customer data together in one place to inform campaign strategy, audiences, and content. Use generative AI to create personalized messages and send them to prospects right where they are most likely to engage with them. When customers click on your ad or website, an automated message is sent to sales, notifying the team of a new lead. Tectonic is please to announce our Sales Cloud Implementation Solutions. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

April 9, 2019in Salesforce, Salesforce Implementation Services, Salesforce Managed Services, Salesforce Sales Cloud

29Mar

Salesforce Campaign Attribution Explained

Campaign Influence in Salesforce enables the attribution of multiple campaigns to an opportunity, although each opportunity can only have one primary campaign for ROI calculations and rollup summaries. Despite not being able to use multiple campaigns for populating rollup fields, Campaign Influence allows users to analyze the success of multiple related campaigns tied to an opportunity. Salesforce Campaign Attribution Explained. To view Campaign Influence on an opportunity detail page, simply add the related list to the Salesforce page layout. Once added, you can manually associate the opportunity with campaigns or rely on automatic association, if enabled. Automatic Association occurs when a contact role is added to an opportunity. Salesforce automatically updates the Campaign Influence related list with any campaigns associated with the contact roles on the opportunity. Generally speaking, there are six main types of attribution models – first-touch, last-touch, linear, time decay, U-shaped, multi-touch, and W-shaped multi-touch. Additionally, you can create customized attribution models based on your needs and wants. Last-Touch—Assigns 100% of influence and revenue earned to the last campaign a prospect touches before a deal is closed. No matter what other campaigns the prospect has interacted with, this model attributes all influence to the final touchpoint. Time decay attribution is a multi-touch attribution model which assigns credit to touchpoints encountered closer to the time of conversion, compared to those that occurred further back in the customer journey. Attribution in Salesforce allows you to connect your lead and deal stages to marketing touches including on and offline channels and campaigns. Lead attribution is a way for marketers to track the digital touchpoints and actions a customer takes during the buyer journey. Doing so will help you better calculate the ROI of marketing efforts by looking at what initiatives accomplished specific goals and led to conversions. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

March 29, 2019in Salesforce

27Jun

Case Study: Health Payer/Provider Onboarding/Network Growth

After doing their initial Sales Cloud implementation and SAP integration over 12 years ago, this company was only leveraging Salesforce in a basic capacity, being a predominantly SAP and Microsoft shop. Fast forward to about a year ago, with a change in leadership, Salesforce became the desired platform to build and expand on. With the need to support multiple lines of business, provide more accurate forecasting and quoting and close the gap between sales and supply chain there was a lot to tackle both immediately and long term.

June 27, 2018in Salesforce, Salesforce Development Services, Salesforce Financial Services Solutions, Salesforce Health and Life Sciences Solutions, Salesforce Optimization, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Success Stories

23May

What is an Account Plan?

Strategic account planning involves the creation of comprehensive plans to proactively manage key accounts, aiding them in achieving their business objectives. This insight also emphasizes the significance of Salesforce Account Planning within your CRM. So, what exactly is an account plan? It is the process of delineating crucial details about a prospective or existing customer, encompassing insights into their decision-making processes, competitors in contention for their business, and the overarching strategy to secure, retain, and foster their growth. An account plan serves as a comprehensive document outlining vital information about your customer, such as their business goals, challenges, priorities, competitors, decision-making processes, and purchase criteria. Additionally, it provides a platform to detail strategies for customer retention and upselling. The account plan is accessible from the contact or account object and visible to everyone with the proper permission sets making sharing of data across teams easier. Especially crucial for prized clients, a key account plan acts as a guiding star, illustrating the customer’s current position, future aspirations, and the outlined strategies to propel them towards their goals. In other words, how do you best service the client to get them where they want to be. Now, why is account planning necessary? It serves as a tool for businesses to chart and monitor their sales objectives, facilitating a deeper understanding of customers, identification of new sales opportunities, and tracking progress towards set goals. Account planning is an indispensable instrument for businesses of all sizes. The three essential phases of Account Planning involve Insight, Velocity, and Impact. By embracing the themes of Research, Integrate, and Focus, businesses can successfully incorporate Account Planning into their sales operations, one account at a time. How should you structure an account plan? Opt for a SMART approach, setting Specific, Measurable, Achievable, Relevant, and Time-bound goals, such as a 20% revenue increase within the fiscal year. Conduct a SWOT analysis, identify key stakeholders, and formulate an action plan with assigned responsibilities and deadlines. Like1 Related Posts Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more

May 23, 2018in Salesforce Sales Cloud

15May

Salesforce Inbox Explained

Salesforce Inbox explained. Enhance the productivity of sales reps with Inbox features, enabling efficient management of every email message, whether they’re on the move or at their desk. Available in: Lightning Experience Certain features are accessible with Sales Cloud and included in Starter, Professional, Enterprise, Performance, and Unlimited Editions. All features are accessible with Inbox, Sales Engagement, or Sales Cloud Einstein. An Inbox license grants access to Inbox features within the Outlook integration, Gmail integration, and Lightning Experience, and also provides entry to the mobile app. Outlook and Gmail Integration Features Email integrations empower sales reps to interact with Salesforce data directly within Microsoft Outlook and Gmail or through the Salesforce Inbox mobile app. The Outlook integration (with or without Inbox) is accessible as a Salesforce Outlook add-on from the Office Store. The Gmail integration (with or without Inbox) is available as a Salesforce Chrome Extension from the Chrome Web Store. The Inbox mobile app can be obtained from the Apple Store or Google Play Store. Certain Inbox features are also accessible when sending emails from Lightning Experience. Setting Up Inbox To configure Salesforce Inbox, enable the application for desktop, mobile, or both, designate users permitted to use Inbox, and customize Inbox features. All features are accessible with Inbox, Sales Engagement, or Sales Cloud Einstein. Using Inbox Features Boost productivity and efficiency with Inbox. View pertinent Salesforce records alongside your emails and events, and link email messages to Salesforce, keeping your colleagues informed about your communications. Access productivity features wherever you send emails. Once Salesforce Inbox is configured for your organization, Inbox users can install any or all Inbox clients. During installation, users link their email and calendar to Salesforce. Inbox Clients Each user requires an Inbox client to access Inbox features. The app offers various client options to support common Google™ and Microsoft® email platforms for desktop and mobile devices. Choose the client that aligns with your environment. Installing Inbox Clients To utilize Inbox, install the client that is compatible with your platform and email account. Utilizing Inbox Features in Outlook and Gmail Maximize productivity and efficiency with Inbox features directly within Microsoft Outlook® or Gmail™. Using Inbox Mobile Enhance productivity and efficiency while on the move with the Inbox mobile app. Salesforce Inbox Mobile Release Notes Inbox mobile was retired as of February 1, 2024. An Inbox license grants access to Inbox features within the Outlook integration, Gmail integration, and Lightning Experience, and also provides entry to the Inbox mobile app. Legacy Salesforce Inbox Legacy versions of the Salesforce Inbox Outlook add-in and Chrome extension have been retired. Inbox features are now accessible via the Salesforce add-in available in the Microsoft AppSource Store and the Chrome Web Store. An Inbox license unlocks the Inbox features you currently use. To continue utilizing Inbox features in Outlook and Gmail, obtain the Salesforce add-in for Outlook or the Chrome Extension for Gmail. Ensure to uninstall the legacy add-in or extension after installing the new version. Obtain the Salesforce add-in for Outlook Obtain the Salesforce add-in for Gmail (G Suite or Google Workspace email required) Content updated January 2024. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

May 15, 2018in Salesforce, Salesforce Implementation Services, Salesforce Sales Cloud

catch initial traffic source with Google Analytics

18Jan

Integration of Salesforce Sales Cloud to Google Analytics 360 Announced

In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics 360, Salesforce Sales Cloud, and Salesforce Marketing Cloud. This collaboration marks the first time that sales, marketing, and advertising data will seamlessly converge. Integration of Salesforce Sales Cloud to Google Analytics 360 Announced. Integration of Salesforce Sales Cloud to Google Analytics 360 Announced Today, we at Tectonic are thrilled to introduce the inaugural integration: direct importation of sales pipeline data from Sales Cloud (including leads and opportunities) into Analytics 360. This integration empowers marketers within any business managing leads to gain a comprehensive understanding of the customer’s journey to conversion, enabling swift and targeted engagement at crucial touchpoints. Leading enterprises like Rackspace and Carbonite are already reaping the rewards of this integration, streamlining data analysis and reaching higher-value audiences. A Holistic View of the Customer Journey Marketers often struggle to bridge the gap between online and offline customer interactions to achieve a comprehensive view of the customer journey. With the seamless integration between Sales Cloud and Analytics 360, marketers can effortlessly amalgamate offline sales data with digital analytics data, gaining insights into the entire conversion funnel. This facilitates a deeper understanding of customer engagement with brands and the performance of marketing initiatives. For instance, marketers can examine the correlation between online lead sources (such as organic search, paid search, or email) and lead quality based on their progression through the sales pipeline. Enhanced Marketing Outcomes While increased visibility into the customer journey is invaluable, the true value lies in actionable insights. For example, if a particular source of site traffic consistently generates higher-quality leads, marketing budgets can be reallocated to optimize traffic acquisition. Moreover, the built-in connections between Analytics 360 and Google’s media buying platforms offer additional avenues to acquire new customers and drive incremental revenue. Marketers can leverage Adwords and DoubleClick Search tools to optimize search ad bidding based on actual sales data (offline conversions tracked in Salesforce) rather than just website leads. Additionally, they can create audience lists in Analytics 360 comprising qualified leads from Sales Cloud, leveraging Adwords or DoubleClick to target display ads to individuals with similar characteristics. Real-world Success Stories – Integration of Salesforce Sales Cloud to Google Analytics 360 Announced Rackspace, a leading provider of managed cloud services, has already experienced significant benefits from beta testing the Sales Cloud to Analytics 360 integration. By seamlessly integrating sales pipeline reporting with digital marketing analytics, Rackspace has gained deeper insights into marketing performance, saving time and accelerating decision-making processes. Similarly, Carbonite, a provider of cloud data backup services, is gearing up to transform its media activation strategy by leveraging insights derived from Salesforce data in Google Analytics and AdWords campaigns. What’s on the Horizon? In the coming months, Google will expand the availability of Sales Cloud data in Analytics 360, providing marketers with even deeper intelligence. For instance: Product-specific data will enable remarketing campaigns tailored to cross-sell or up-sell offers based on previous orders. Lead conversion likelihood data will facilitate the creation of audience lists of prospects with a high probability of purchasing, ideal for remarketing or prospecting campaigns. Lifetime value data will serve as a diagnostic tool, shedding light on the most valuable marketing channels. As 2018 progresses, Google will continue to roll out additional integrations between Salesforce and Analytics 360, enabling more accurate attribution modeling, comprehensive campaign performance analysis, and seamless audience activation across marketing channels. Integration of Salesforce Sales Cloud to Google Analytics 360 Announced If you’re not yet leveraging Analytics 360 and are eager to learn more, please reach out to us. Existing customers can engage with their account team or Certified Analytics Partner to devise a plan for implementing these integrations. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

January 18, 2018in Google Analytics, Salesforce, Salesforce Sales Cloud

Salesforce Marketing Cloud Account Engagement

14Dec

Marketing Cloud Account Engagement and Salesforce Campaigns

The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify the disparities between the two and shed light on their respective functionalities. Marketing Cloud Account Engagement and Salesforce Campaigns. Account Engagement Campaigns: Account Engagement Campaigns serve as the cornerstone of tracking prospect interactions within Account Engagement. When creating marketing assets such as emails, landing pages, or forms, associating them with a Campaign is essential. This linkage facilitates tracking interactions with these assets, with the first Campaign a Prospect interacts with becoming their Source Campaign. Here’s a breakdown: Salesforce Campaigns: Salesforce Campaigns operate differently from Account Engagement Campaigns, serving as a mechanism to track various touchpoints or interactions with leads and contacts. They enable more complex attribution reporting within Salesforce: Salesforce Campaign Integration with Account Engagement: Despite their differences, Account Engagement and Salesforce Campaigns can be integrated to complement each other’s functionalities: Choosing Between the Marketing Cloud Account Engagement and Salesforce Campaigns: The decision between using Salesforce Campaigns or Account Engagement Campaigns boils down to their distinct utilities: Update: Since 2018, Connected Campaigns have bridged the management experience between Salesforce and Account Engagement, streamlining cross-platform alignment and campaign reporting. This enhancement alleviates previous confusion and enhances campaign management efficiency. In conclusion, leveraging both Salesforce Campaigns and Account Engagement Campaigns is recommended for comprehensive campaign management and attribution analysis. If you require assistance with campaign setup, don’t hesitate to reach out to our experts. Content updated November 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

December 14, 2017in Marketing Automation, Salesforce, Salesforce Marketing Automation, Salesforce Marketing Cloud Account Engagement (Pardot)

16Feb

50 Advantages of Salesforce Sales Cloud

According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a key competitive differentiator. Conversely, where service is lacking, customers tend to be scarce. 52% of consumers have reportedly switched brands in the past year due to poor service, and even more alarming is that loss of revenue as a result of poor customer service costs U.S. businesses $1.6 trillion annually. That’s trillion with a T. Here are the top 50 reasons why Salesforce Service Cloud is the right choice for your business — and your clients. Sales Cloud powers your business to empower your customers. Access to real time data, advances in analysis and automation tools, and sales tools – all integrated with the full Salesforce ecosystem put the tools and resources you need at your fingertips. Talk to Tectonic today and discover the 50 reasons you cannot afford to overlook Salesforce Sales Cloud. Tectonic is please to announce our Sales Cloud Implementation Solutions. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

February 16, 2017in Marketing Automation, Salesforce Optimization, Salesforce Sales Cloud

Einstein Relationship Insights

Quip Joins Sales and Service Clouds

Salesforce Sales Cloud Explained

Case Study: Health Payer/Provider Onboarding/Network Growth

What is an Account Plan?

Salesforce Inbox Explained

Integration of Salesforce Sales Cloud to Google Analytics 360 Announced

Marketing Cloud Account Engagement and Salesforce Campaigns

50 Advantages of Salesforce Sales Cloud

Recent Posts

Understanding the Causes of Disillusionment with Generative AI

Meta Joins the Race to Reinvent Search with AI

Google Prepares AI-Powered Jarvis Agent

Is the Future Agentic for ERP?

AI is Transforming Threat Detection

Contact Us

Be in touch today — and start your business on a path to success.

Category

Archives