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Salesforce's Bold Predictions for Holiday 2024 Sales
21Jun

Salesforce’s Bold Predictions for Holiday 2024 Sales

Salesforce’s Predictions for the 2024 Holiday Shopping Season Salesforce’s Bold Predictions for Holiday 2024 Sales include that trade routes, artificial intelligence, pricing, and Chinese shopping applications will significantly influence the 2024 holiday shopping season. Here’s a breakdown of their insights: Changes in Holiday Shopping Experiences Salesforce, the software giant known for its e-commerce platform and cloud services, predicts a “challenging season” for both retailers and consumers. The company notes that shoppers have been delaying major purchases in hopes of finding discounts. As a result, retailers will need to adapt to changing consumer behaviors and economic pressures. Consumer Behavior and Economic Pressures Salesforce observes that consumers, resilient through four years of economic uncertainty, are finally feeling the impact of persistent inflation and supply chain issues. A significant 32% of global consumers have increasingly turned to alternative credit options like Buy Now, Pay Later (BNPL) this year. Holiday Shopping Timeline Salesforce defines the holiday shopping season as running from November 1 to December 31. In 2022, 76 of the top 2000 online merchants in North America, using Salesforce as their e-commerce platform, generated over 6.97 billion in combined online sales. Salesforce’s Bold Predictions for Holiday 2024 Sales 1. Dominance of Chinese Shopping Applications Salesforce predicts that Chinese shopping apps will dominate the holiday season. According to their research, 63% of Western consumers plan to shop from Chinese apps such as Cider, Shein, Temu, TikTok, and Aliexpress. The primary driver for this trend is competitive pricing. Salesforce expects these apps to account for 21% of sales outside China during the holiday season. 2. Impact of Middle-Mile Shipping Costs Middle- and last-mile shipping costs are projected to increase by $197 billion in 2024, a 97% rise from the previous year. Factors contributing to this include rising crude oil prices and geopolitical tensions affecting global shipping routes. Despite these challenges, Salesforce advises retailers not to pass shipping costs onto consumers, as free delivery significantly influences online purchasing decisions. 3. AI Adoption in Gift Searches Salesforce reports that AI influenced 17% of online purchases during the 2023 holiday season, generating 9 million in sales. In 2024, more consumers are expected to use AI for gift discovery. With Google’s integration of generative AI into its search tools, retailers can shift from keyword searches to natural language prompts, potentially tripling conversion rates compared to non-engaged site traffic. Conclusion Salesforce Marketing Cloud’s array of features, including automation, personalization, analytics, and collaboration, empower B2B marketers to streamline their efforts and achieve superior results. By leveraging these capabilities, businesses can elevate their marketing initiatives and drive significant outcomes during the 2024 holiday season. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 21, 2024in Generative AI, Salesforce Marketing Cloud
AI Center New Era of Cross Industry Collaboration
20Jun

AI Center New Era of Cross Industry Collaboration

On Tuesday, Salesforce celebrated the launch of its new AI center in London with a complimentary training event that was attended by over a hundred software developers and administrators. This event was part of the center’s “AI Now Tour,” aimed at equipping developers from various industries with the skills to build the next generation of AI applications. AI Center New Era of Cross Industry Collaboration is an exciting new stage of artificial intelligence. A lot of “artificial intelligence” captures human creativity that is original. Regulators need to insist on training data transparency. No doubt the center will stand up plenty of conversations around regulations. This initiative underscores Salesforce’s commitment to training 100,000 developers worldwide. Attendees represented diverse sectors including automotive, financial services, retail, consumer goods, travel, hospitality, health and life sciences, and insurance. Needless to say, everyone has an appetite for AI. Reasons People Have Appetite for AI and Reasons They Do Not According to some polls, people are more concerned than excited about artificial intelligence (AI): Paul O’Sullivan, the new head of the Salesforce AI center and the UK&I CTO, discussed the center’s event and content strategy with publication TechInformed. He emphasized a plan to host “deep industry events” with a sector-specific focus, as well as cross-industry events to explore new business models. “Cross-industry opportunities are crucial in the AI landscape,” O’Sullivan noted. “For example, the future of self-driving cars impacts not just the automotive and OEM sectors but also insurance—who will be insured in the future? The driver, the car manufacturer, or the algorithm engineer?” He added that the center will foster thought leadership and cross-industry collaboration, offering new business models for customers. Despite the developer training courses being fully booked until the end of September, O’Sullivan highlighted that the 14,000 sq. ft. center, located in the Blue Fin building near Waterloo, is open to all businesses interested in exploring AI, not just Salesforce customers. In partnership with business growth agencies like London & Partners, O’Sullivan aims to extend training opportunities to local universities and apprenticeship program supporters. “We want to leverage our relationships to support the next generation, including students in art, design, and creative fields,” he said. AI Center New Era of Cross Industry Collaboration The new AI center, part of Salesforce’s $4 billion investment in the UK over the next five years, is located near iconic London landmarks such as the Tate Modern and Shakespeare’s Globe Theatre. The opening event was attended by notable UK business and industry figures, including Howard Dawber, the Deputy Mayor of London for Business and Growth, and Janet Coyle CBE, Managing Director of Grow London at London & Partners. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 20, 2024in Salesforce
Cyber Group Targets SaaS Platforms
18Jun

Cyber Group Targets SaaS Platforms

Cyber Group UNC3944 Targets SaaS Platforms like Azure, Salesforce, vSphere, AWS, and Google Cloud UNC3944, also known as “0ktapus” and “Scattered Spider,” has shifted its focus to attacking Software-as-a-Service (SaaS) applications, as reported by Google Cloud’s Mandiant threat intelligence team. This hacking group, previously linked to incidents involving companies such as Snowflake and MGM Entertainment, has evolved its strategies to concentrate on data theft and extortion. Cyber Group Targets SaaS Platforms Attack Techniques UNC3944 exploits legitimate third-party tools for remote access and leverages Okta permissions to expand their intrusion capabilities. One notable aspect of their attacks involves creating new virtual machines in VMware vSphere and Microsoft Azure, using administrative permissions linked through SSO applications for further activities. The group uses commonly available utilities to reconfigure virtual machines (VMs), disable security protocols, and download tools such as Mimikatz and ADRecon, which extract and combine various artifacts from Active Directory (AD) and Microsoft Entra ID environments. Evolving Methods Initially, UNC3944 employed a variety of techniques, but over time, their methods have expanded to include ransomware and data theft extortion. Active since at least May 2022, the group has developed resilience mechanisms against virtualization platforms and improved their ability to move laterally by abusing SaaS permissions. The group also uses SMS phishing to reset passwords and bypass multi-factor authentication (MFA). Once inside, they conduct thorough reconnaissance of Microsoft applications like SharePoint to understand remote connection needs. According to Google Cloud’s Mandiant team, UNC3944’s primary activity is now data theft without using ransomware. They employ expert social engineering tactics, using detailed personal information to bypass identity checks and target employees with high-level access. Social Engineering and Threats Attackers often pose as employees, contacting help desks to request MFA resets for setting up new phones. If help desk staff comply, attackers can easily bypass MFA and reset passwords. If social engineering fails, UNC3944 resorts to threats, including doxxing, physical threats, or releasing compromising material to coerce credentials from victims. Once access is gained, they gather information on tools like VPNs, virtual desktops, and remote work utilities to maintain consistent access. Targeting SaaS and Cloud Platforms UNC3944 targets Okta’s single sign-on (SSO) tools, allowing them to create accounts that facilitate access to multiple systems. Their attacks extend to VMware’s vSphere hybrid cloud management tool and Microsoft Azure, where they create virtual machines for malicious purposes. By operating within a trusted IP address range, they complicate detection. Additional targets include SaaS applications like VMware’s vCenter, CyberArk, Salesforce, CrowdStrike, Amazon Web Services (AWS), and Google Cloud. Office 365 is another focus, with attackers using Microsoft’s Delve tool to identify valuable information. To exfiltrate data, they use synchronization utilities such as Airbyte and Fivetran to transfer information to their own cloud storage. The group also targets Active Directory Federation Services (ADFS) to extract certificates and employ Golden SAML attacks for continued access to cloud applications. They leverage Microsoft 365 capabilities like Office Delve for quick reconnaissance and data mining. Recommendations – Cyber Group Targets SaaS Platforms Mandiant advises deploying host-based certificates with MFA for VPN access, implementing stricter conditional access policies, and enhancing monitoring for SaaS applications. Consolidating logs from crucial SaaS applications and monitoring virtual machine setups can help identify potential breaches. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 18, 2024in Salesforce, Salesforce Managed Services, Snowflake
Automated LinkedIn Prospecting
16Jun

Automated LinkedIn Prospecting

Salesflow, an award-winning LinkedIn outreach automation platform, announces native integrations with a range of popular CRM systems. London, United Kingdom – June 14, 2024 —Automated LinkedIn Prospecting The automated LinkedIn lead generation tool now offers seamless integration with HubSpot, Zapier, Salesforce, and PipeDrive, with further additions expected in the coming months. The firm states that it now takes less than five minutes for clients to begin using LinkedIn automation through their existing CRM platform, allowing them to continue using familiar tools and workflows. More details can be found at https://salesflow.io/automation-software-improve-pipeline/ Salesflow explains that the new CRM integrations have applications for sales teams, small companies, and LinkedIn-as-as-Service agencies. The firm’s award-winning software is designed to automate multiple stages in the LinkedIn lead generation process, allowing teams to focus their energies on the most attractive prospects. According to LinkedIn’s own statistics, over 80% of B2B marketers say that they achieve the greatest results when social selling through the platform, when compared to other social media networks. However, creating an outreach campaign that retains a personal element can be a time-consuming task, which can limit its usefulness for smaller organizations. Salesflow is designed to create highly automated LinkedIn campaigns, while still offering the ability to include unique keywords that make messages more personal. With the new CRM integrations, the firm has progressed the automation several steps further, with the goal of making the process as fast and efficient as possible. “Salesflow is a cloud-based automation tool using static IPs to ensure a secure prospecting outreach while running on autopilot,” a company representative explained. “You can also now set up integrations to get data from LinkedIn sent directly into your CRM system, and you can begin to see new leads filtering through almost immediately.” About Salesflow Peer-to-peer software review site G2 identified Salesflow as a “High Performer” in the lead generation automation category for the spring and summer of this year, and recently upgraded that rating to “Leader” for both the European and US markets. The system is now used by several major organizations, including HubSpot, Verizon, and Visyond. “Salesflow is awesome and is a must-have for B2B social selling,” one company director recently stated. “This brilliant platform saves us a huge amount of time and money on lead generation, it reduces stress, and gets us connected to relevant prospects across our target industries. Best of all, it does all of that really fast.” Interested parties can find more information by visiting https://salesflow.io/automation-software-improve-pipeline/ Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 16, 2024in Salesforce
Salesforce Spiff
14Jun

Salesforce Spiff

Incentive Compensation Management Boost seller motivation and performance with incentive compensation management software that offers real-time commission visibility. Salesforce Spiff. Automate commission calculations, reduce administrative tasks, and improve departmental alignment with compensation plans geared for revenue growth. Automate Commissions and Motivate Sellers Enhance collaboration across departments and align go-to-market priorities with effective incentive compensation management. Customized Rep Statements Empower sellers by providing commission statements, tracking progress against goals, and estimating potential earnings. Use commission tracing functionality to eliminate confusion and align organizational priorities with seller motivations. In-App Comments and Notifications Manage questions, comments, and disputes efficiently within a single platform. Promote cross-organizational collaboration through real-time comments and notifications. Commission Estimator Allow sellers to predict future earnings by providing data-driven insights into incentive estimates early in the sales process. This helps sellers and managers focus on high-impact deals. Flexible Setup Quickly set up incentive compensation plans, adapting to changes in team structure or compensation complexity. Track all plan adjustments with an audit log. Powerful Automation and Workflows Automate complex commission structures, including accelerators, tiers, and triggers. Calculate thousands of statements in seconds to ensure accuracy and efficiency. Seamless Integrations Integrate CRM, ERP, HCM, payroll, or other systems to create a real-time, single source of truth for all commission needs. Data Accuracy Use machine learning to automatically match records, eliminating manual errors and providing a reliable single source of truth. Deep Audit Trail Add effective dates to any user, plan, or logic, and lock historical statements to maintain accuracy. Manage one-off changes without concern. Automated Expense Reporting Maintain compliance under ASC 606 and IFRS 15 with automated, audit-ready expense reports. Use an intuitive interface to manage exceptions, fringe benefits, and varied commission types. Salesforce and Spiff: A Strategic Acquisition After pausing mergers and acquisitions over the past year, Salesforce acquired Spiff at the end of 2023. Previously an AppExchange partner, Spiff provided robust incentive compensation management functionality, calculating commissions for sales based on closed-won deals. Integration into Sales Cloud Salesforce has integrated “Salesforce Spiff” into Sales Cloud, emphasizing the importance of Incentive Compensation Management (ICM) for high-performing companies. With 90% of top-performing companies using incentive programs, this acquisition enhances Salesforce’s offerings. Growth and Market Presence Before the acquisition, Spiff had 1,000 customers and was growing at 100% year-over-year. Salesforce’s market share of approximately 23% in the Sales CRM market indicates significant growth potential for ICM. The Importance of ICM ICM software addresses the complexity of commission calculations, including various percentages for new sales, renewals, bonuses for new customers, accelerators, and team incentives. Accurate calculations across large sales teams are crucial for maintaining motivation and performance. This is a huge time saver. From Excel to Cloud Technology While Excel spreadsheets have been a traditional solution for ICM, Spiff’s cloud technology offers greater functionality and user-friendliness. And it interfaces directly with Sales Cloud. How Salesforce Spiff Works Available as an add-on for Sales Cloud customers from May 2024, Salesforce Spiff offers: Enhanced User Experience The low-code builder simplifies the creation of commission plans, saving time compared to Excel. Real-time commission visibility allows sales users to see potential earnings, motivating them to pursue lucrative opportunities. Final Thoughts Sales roles are essential for driving business revenue. Tools like Spiff provide transparency into potential earnings, significantly impacting sales teams’ motivation and performance. Integrating Spiff into Sales Cloud enhances Salesforce’s value proposition, helping businesses optimize their sales processes and achieve better results. Availability Salesforce Spiff will be available as an add-on for Sales Cloud customers in May 2024. Non-Salesforce customers can also purchase the product from Salesforce.com/salesforcespiff starting May 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 14, 2024in Salesforce
Can Tech Companies Use Generative AI for Good?
09Jun

Can Tech Companies Use Generative AI for Good?

Responsible AI Innovation: Benefits and Strategies Can Tech Companies Use Generative AI for Good?. As generative AI reshapes our world, the conversation has largely focused on its risks and downsides. However, Suzanne DiBianca, EVP and Chief Impact Officer at Salesforce, highlights the often-overlooked benefits that AI can bring to society and the fight against climate change. Optimizing AI for Sustainability Salesforce is driven by a mission to reduce emissions, accelerate climate solutions, and advance inclusivity. According to DiBianca, with proper guardrails and ethical development, AI can significantly aid in achieving these goals. Key Strategies for Sustainable AI Development: Best Practices for Reducing Carbon Emissions in Software Development Technologists must follow best practices such as identifying and shutting down underused systems, moving storage to more energy-efficient options, and developing energy-efficient software code. Tracking Climate Impact Improving the tracking of climate impact involves simplifying reporting processes and investing in emissions-tracking solutions. DiBianca advises starting with a clear climate action plan, conducting energy usage audits, prioritizing renewable energy, and collaborating with suppliers to collect emissions data. Accelerating Climate Innovation Through AI Investments DiBianca emphasizes that reducing global emissions and limiting warming to 1.5°C requires urgent innovation and investment. Salesforce invests in companies using AI to address climate challenges, such as PanoAI, which deploys AI to detect and respond to wildfires. Driving Sustainability and Equity with AI To ensure AI benefits all, it is essential to integrate sustainability into the business core. Salesforce’s Sustainable AI Policy Principles guide the company’s efforts in minimizing environmental impact and promoting climate innovation. Upholding Responsibilities As a technology leader, Salesforce is committed to shaping AI’s impact on the world responsibly. DiBianca stresses the importance of a dual commitment to the planet and global communities, fostering a legacy of responsible AI innovation for future generations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 9, 2024in Generative AI
AI Tools for Automation
07Jun

AI Tools for Automation

Revolutionizing QA Testing: Top 10 AI Tools for Automation Artificial intelligence (AI) is transforming many aspects of our daily lives and professional environments, and its impact on Quality Assurance (QA) testing is particularly groundbreaking. While AI applications in areas like photo-to-anime converters gain attention, its role in automating QA testing processes is truly revolutionary. In this article, we’ll explore the top 10 AI tools that are changing the game in QA automation. AI Tools for Automation. Why Use AI in QA Testing? AI is a game-changer in QA testing, streamlining processes that were once manual and time-consuming. It enhances efficiency by optimizing test scenarios, predicting defects, and automating test creation and execution. Although manual testing remains important, AI tools are becoming crucial for achieving more accurate and efficient QA processes. Top 10 AI Testing Tools Here’s a curated list of the top 10 AI tools for test automation. Choosing the Right AI Tool To select the best AI testing tool for your needs, follow these steps: Conclusion AI is transforming QA testing by reducing preparation time, improving accuracy, and enhancing software quality. By leveraging the AI tools outlined above, you can optimize your testing processes and achieve superior results. For expert QA assistance and a detailed product testing estimate, contact our professional team. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 7, 2024in Salesforce
Snowflake With AWS Salesforce and Microsoft
04Jun

Snowflake With AWS Salesforce and Microsoft

In anticipation of its sixth annual user conference, Snowflake Summit 2024, Snowflake has unveiled the Polaris Catalog, a vendor-neutral, open catalog implementation for Apache Iceberg. This open standard is widely used for implementing data lakehouses, data lakes, and other data architectures. Snowflake With AWS Salesforce and Microsoft. The Polaris Catalog will be open-sourced for the next 90 days, offering enterprises like Goldman Sachs and the Iceberg community increased choice, flexibility, and control over their data. It also promises comprehensive enterprise security and compatibility with Apache Iceberg, enabling interoperability with AWS, Confluent, Dremio, Google Cloud, Microsoft Azure, Salesforce, and more. “We are collaborating with numerous industry partners to provide our mutual customers the ability to mix and match various query engines and coordinate read and write operations without vendor lock-in, and most importantly, to do so in an open manner.” Christian Kleinerman, Snowflake’s EVP of Product Kleinerman further highlighted that this initiative can “simplify how organizations access their data across diverse systems, enhancing flexibility and control.” Apache Iceberg, which became a top-level Apache Software Foundation project in May 2020 after emerging from incubation, has quickly become a leading open-source data table format. Building on this success, Polaris Catalog offers users a centralized location for any engine to discover and access an organization’s Iceberg tables with open interoperability. To ensure Polaris Catalog meets the evolving needs of the community, Snowflake is collaborating with the Iceberg ecosystem to advance the project. Chris Grusz, MD of technology partnerships at AWS, noted AWS’s commitment to working with partners on open-source solutions that enhance customer choice: “We’re pleased to work with Snowflake to continue to make Apache Iceberg interoperable across our engines.” Similarly, Raveendrnathan Loganathan, EVP of software engineering at Salesforce, mentioned that Apache Iceberg’s popularity has established an open storage standard simplifying zero-copy data access for organizations. “We’re thrilled to have Snowflake as a member of our Zero Copy Partner Network, and we’re excited about how this new open catalog standard will further zero-copy access in the enterprise,” he said. This development follows the recent expansion of the partnership between Snowflake and Microsoft, supporting leading open standards for storage formats, including Apache Iceberg and Apache Parquet. With Polaris Catalog, they aim to continue their mission of enabling users to leverage their enterprise data, regardless of its location, to develop AI-powered applications at scale. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 4, 2024in Salesforce, Snowflake
Slack for Manufacturing and Automotive
03Jun

Slack for Manufacturing and Automotive

Slack for Manufacturing and Automotive Enhance productivity, reduce costs, and provide exceptional experiences with a consolidated perspective of your customer data. Streamline diverse systems, teams, and processes effortlessly through automation. Forge connections with external partners to integrate your entire ecosystem seamlessly. As manufacturing, automotive, and energy organizations transition to developing new powertrains and digital products for innovative service and revenue models, Slack offers an efficient platform for innovation. Pioneering Enterprise Security Setting the standard in enterprise security, Slack ensures data encryption in transit and at rest. It boasts comprehensive compliance and assurance programs, along with features such as audit logs, data loss prevention, and single sign-on. As the productivity platform for manufacturing, automotive, and energy, Slack ensures a secure environment. Utilizing Slack AI for Smarter Work Engage with a Slack sales representative or join the waitlist to experience the empowering capabilities of Slack AI throughout your organization. Leverage AI-powered search for swift answers, summarize conversations effortlessly, and rest assured with secure data handling by Slack AI. Explore Slack’s pivotal role in accelerating innovation across manufacturing, automotive, and energy sectors. Empowering Software Developers Discover how Slack empowers teams to introduce novel digital products and services, driving revenue and transforming customer experiences. For software developers, Slack accelerates the delivery of high-quality code, making it a preferred choice for the world’s leading producers of software, hardware, and services. Explore Slack’s webinar to uncover its potential for your team. Revolutionizing Fleet Management with Automile Challenges abound for businesses managing fleets, particularly in integrating solutions seamlessly with existing toolsets for increased productivity. Automile aims to disrupt the billion fleet management market by introducing a mobile-first API-centric solution. With REST-based JSON APIs and SDKs for PHP, Java, and C# .NET, Automile simplifies fleet management, offering web and mobile apps. Slack Integration with Automile Automile is set to release new features in March, including integrations such as Slack. By submitting the app to Slack’s App Directory, Automile aims to provide businesses with a streamlined fleet management experience within Slack. The upcoming Slack App supports Slash Commands, Interactive Messages, and Incoming Webhooks. Security First Approach Automile prioritizes security with the new Slack App, ensuring that authorized Slack team members have access. The app supports Slash Commands, enabling users to achieve specific tasks, such as checking out drivers and locating vehicles. The admin can control user access to these commands for added security. Fleet Management Commands Automile’s Slack App introduces Slash Commands for drivers and vehicles. The Driver command allows fleet managers to search for drivers, check their status, and interact with them directly from Slack. Similarly, the Vehicle command provides information on vehicle location, status, and enables task assignment. Driving Field Service Efficiency with Slack and Salesforce Service Cloud Witness how manufacturers harness the combined capabilities of Slack and Salesforce Service Cloud to empower field employees and enhance customer satisfaction. Slack’s Continued Impact Slack continues to thrive globally, supporting businesses of all sizes in achieving growth and skyrocketing productivity. Acquired by Salesforce in 2021, Slack remains an influential force in the business communication and collaboration landscape. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 3, 2024in Salesforce Implementation Services, Salesforce Managed Services, Salesforce Manufacturing Automotive Energy, Salesforce Service Cloud, Salesforce Slack
salesforce unified knowledge
23May

Unified Knowledge to Salesforce Service Agents

Salesforce Introduces Unified Knowledge to Enhance Service Agent Intelligence Salesforce has unveiled Unified Knowledge, a new solution designed to enrich service agents’ ability to resolve customer inquiries. By aggregating information from third-party sources and integrating it into Salesforce, Unified Knowledge complements the data already available in Salesforce’s Data Cloud, creating a more comprehensive knowledge base for service agents. Within Salesforce Service Cloud, Einstein for Service leverages AI to provide service agents with real-time information when addressing customer queries. Previously, this information was drawn from Data Cloud. Now, with Unified Knowledge, data from sources such as SharePoint, Confluence, Google Drive, and brand websites is incorporated, further enhancing the breadth of information available to agents. Expanding Beyond Service Cloud While Service Cloud is the primary use case for Unified Knowledge, the solution is also designed to integrate with other Salesforce platforms, including Sales Cloud, Field Service, Health Cloud, and Financial Services Cloud. Developed in collaboration with Zoomin Software, Unified Knowledge allows for greater cross-platform data accessibility and more efficient workflows across various service touchpoints. Why It Matters While the exact reasoning behind Salesforce’s decision to create a separate data channel for Unified Knowledge, rather than consolidating everything into Data Cloud, remains somewhat unclear, the broader availability of data to service agents could enhance service quality and efficiency. At its core, Unified Knowledge uses generative AI to provide dynamic, context-aware responses to agent and customer queries. Key features of the solution include: With these advancements, Unified Knowledge brings generative AI capabilities into the hands of service agents and workers, allowing for quicker, more accurate decision-making and enhanced customer interactions. The Unified Knowledge feature offers significant potential in revolutionizing how companies provide customer support by improving access to critical data from a wide array of sources, ultimately leading to more informed, efficient, and personalized service. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 23, 2024in Data, Generative AI, Google, Salesforce, Salesforce Service Cloud, Unified Knowledge
Salesforce and Live Chat Integration
19May

Salesforce and Live Chat Integration

The Salesforce and Live Chat integration lets you create leads and contacts from chats and offline messages. Salesforce Sales Cloud is a platform for managing a sales team and customer relationships. With Salesforce, you have a complete view of your customers including contact information, quotes, notes, and interactions. Salesforce helps you boost productivity by using workflows, which automate your business process. For example, you can automatically assign leads with deals over a certain size to a specific salesperson. Use Salesforce to make data driven decisions. Social Intents. They offer a live chat application that integrates natively with Microsoft Teams, Zoom, Slack and Webex so you can talk to website visitors, offer great customer service, and sell more right from the tools you already use at your company. Provide Incredible Customer Support Provide real-time customer support directly through Slack, Microsoft Teams, or our web-based chat console. No need to learn additional software to support customers. Close More Online Sales Engage potential customers when they need your help, close more deals, and increase online revenue. Have More Engaging Conversations with Leads and Customers Bring all customer communications into Slack or MS Teams. Respond to inquiries quickly without having to switch between apps, increase customer satisfaction, and build strong customer relationships. Social Intents powered our COVID-19 Success Story. Our college was given less than a week’s notice that we needed to close our campuses due to the COVID-19 Pandemic. The live chat technology is so easy to learn, that within a week, we had more than 110 staff trained and answering hundreds of student’s questions every day Joshua S. – Education Management What is Social Intents? Social Intents is a hub of solutions for you and your business. Our easy-to-use, effective services help you to acquire customers, engage visitors on your website – reducing bounce rates and increasing conversions, and kickstart your growth by providing you with private, unbiased feedback. Here at Social Intents, we strive to push you and your business forward. Our customizable tools can be tailored to you and your needs, our number one goal being your success. The apps and widgets we offer include: a Live Chat that fully integrates with Slack, an Email list builder, a Conversion Popup app, and a Feedback app. Not a developer? No problem! Free of complicated code and confusing tools, our solutions are easy to use and configure, and whenever you get stuck, we’re here to help. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 19, 2024in Salesforce Sales Cloud
Gen AI and Test Automation
19May

Gen AI and Test Automation

Generative AI has brought transformative advancements across industries, and test automation is no exception. By generating code, test scenarios, and even entire suites, Generative AI enables Software Development Engineers in Test (SDETs) to boost efficiency, expand test coverage, and improve reliability. 1. Enhanced Test Case Generation One of the biggest hurdles in test automation is generating diverse, comprehensive test cases. Traditional methods often miss edge cases or diverse scenarios. Generative AI, however, can analyze existing data and automatically generate extensive test cases, including potential edge cases that may not be apparent to human testers. Example: An SDET can use Generative AI to create test cases for a web application by feeding it requirements and user data. This enables the AI to produce hundreds of test cases, capturing diverse user behaviors and interactions that manual testers may overlook. pythonCopy codeimport openai openai.api_key = ‘YOUR_API_KEY’ def generate_test_cases(application_description): response = openai.Completion.create( engine=”text-davinci-003″, prompt=f”Generate comprehensive test cases for the following application: {application_description}”, max_tokens=500 ) return response.choices[0].text app_description = “An e-commerce platform for browsing products, adding to cart, and checking out.” test_cases = generate_test_cases(app_description) print(test_cases) Sample Output: 2. Intelligent Test Script Creation Writing test scripts manually can be labor-intensive and error-prone. Generative AI can simplify this by generating test scripts based on an application’s flow, ensuring consistency and precision. Example: If an SDET needs to automate tests for a mobile app, they can use Generative AI to generate scripts for various scenarios, significantly reducing manual work. pythonCopy codeimport hypothetical_ai_test_tool ui_description = “”” Login Page: – Username field – Password field – Login button Home Page: – Search bar – Product listings – Add to cart buttons “”” test_scripts = hypothetical_ai_test_tool.generate_selenium_scripts(ui_description) Sample Output for test_login.py: pythonCopy codefrom selenium import webdriver from selenium.webdriver.common.keys import Keys def test_login(): driver = webdriver.Chrome() driver.get(“http://example.com/login”) username_field = driver.find_element_by_name(“username”) password_field = driver.find_element_by_name(“password”) login_button = driver.find_element_by_name(“login”) username_field.send_keys(“testuser”) password_field.send_keys(“password”) login_button.click() assert “Home” in driver.title driver.quit() 3. Automated Maintenance of Test Suites As applications evolve, maintaining test suites is critical. Generative AI can monitor app changes and update test cases automatically, keeping test suites accurate and relevant. Example: In a CI/CD pipeline, an SDET can deploy Generative AI to track code changes and update affected test scripts. This minimizes downtime and ensures tests stay aligned with application updates. pythonCopy codeimport hypothetical_ai_maintenance_tool def maintain_test_suite(): changes = hypothetical_ai_maintenance_tool.analyze_code_changes() updated_scripts = hypothetical_ai_maintenance_tool.update_test_scripts(changes) for script_name, script_content in updated_scripts.items(): with open(script_name, ‘w’) as file: file.write(script_content) maintain_test_suite() Sample Output:“Updating test_login.py with new login flow changes… Test scripts updated successfully.” 4. Natural Language Processing for Test Case Design Generative AI with NLP can interpret human language, enabling SDETs to create test cases from plain-language descriptions, enhancing collaboration across technical and non-technical teams. Example: An SDET can use an NLP-powered tool to translate a feature description from a product manager into test cases. This speeds up the process and ensures that test cases reflect intended functionality. pythonCopy codeimport openai openai.api_key = ‘YOUR_API_KEY’ def create_test_cases(description): response = openai.Completion.create( engine=”text-davinci-003″, prompt=f”Create test cases based on this feature description: {description}”, max_tokens=500 ) return response.choices[0].text feature_description = “Allow users to reset passwords via email to regain account access.” test_cases = create_test_cases(feature_description) print(test_cases) Sample Output: 5. Predictive Analytics for Test Prioritization Generative AI can analyze historical data to prioritize high-risk areas, allowing SDETs to focus testing on critical functionalities. Example: An SDET can use predictive analytics to identify areas with frequent bugs, allocating resources more effectively and ensuring robust testing of high-risk components. pythonCopy codeimport hypothetical_ai_predictive_tool def prioritize_tests(): risk_areas = hypothetical_ai_predictive_tool.predict_risk_areas() prioritized_tests = hypothetical_ai_predictive_tool.prioritize_test_cases(risk_areas) return prioritized_tests prioritized_test_cases = prioritize_tests() print(“Prioritized Test Cases:”) for test in prioritized_test_cases: print(test) Sample Output: Gen AI and Test Automation Generative AI has the potential to revolutionize test automation, offering SDETs tools to enhance efficiency, coverage, and reliability. By embracing Generative AI for tasks like test case generation, script creation, suite maintenance, NLP-based design, and predictive prioritization, SDETs can reduce manual effort and focus on strategic tasks, accelerating testing processes and ensuring robust, reliable software systems. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 19, 2024in Data, Generative AI
Sales Prospecting Tools
17May

Sales Prospecting Tools

The Complete Guide to Sales Prospecting Tools Sales prospecting tools: Two men examining a touchscreen displaying dashboards and charts. With the right tools, you can spend more time building relationships that convert prospects into loyal customers. Learn how technology can help you identify and engage the right prospects more efficiently. Selling has become more challenging, with 69% of sales professionals agreeing that their jobs are harder now. That’s why sales prospecting tools are crucial—they streamline the process, making it faster and more accurate. When equipped with the right tools, you can focus more on nurturing customer relationships, turning prospects into long-term clients. In this guide, we’ll explore what sales prospecting tools are, key features to look for, and the biggest benefits they provide. What Are Sales Prospecting Tools? Sales prospecting tools are software solutions designed to help sales teams identify, engage, and convert potential customers. These tools enhance the sales prospecting process, enabling sales reps to quickly and effectively reach new buyers. They often integrate with existing platforms, such as Customer Relationship Management (CRM) software and email marketing systems, to optimize outreach and engagement. Typically, prospecting tools focus on outbound marketing, helping sales reps connect with potential customers who may not yet be familiar with the company or product. Types of Sales Prospecting Tools Selecting the right sales prospecting tool depends on your current prospecting methods and future goals. Below are the most common categories of prospecting tools: Lead Generation Tools Lead generation tools help sales teams identify prospects who are ready to purchase. These tools streamline workflows, enhance productivity, and flag potential buyers based on their online activity. For example, they might alert a rep when a prospect searches for solutions related to your product or service. Some lead generation tools also enable mass outreach, such as power dialers that allow sales reps to call multiple prospects simultaneously. Choosing the right lead generation tool depends on how your target customers prefer to engage. For instance, if you have better results from social media interactions than phone calls, a power dialer may not be the best fit. Evaluate your analytics and future goals to determine which tool will maximize your success. CRM Software CRM software manages all customer and prospect interactions across sales, service, marketing, and more. Acting as a single source of truth, CRM platforms centralize all sales activity in one location, allowing leaders to assign prospects and track progress more effectively. With AI-powered features, CRM tools can guide reps on the next best steps and personalize workflows, improving conversion rates. CRMs also provide critical insights for targeting prospects more likely to convert. Social Media Prospecting Tools Social media has become a powerful channel for sales prospecting. Specialized tools scrape social platforms for data to help sales reps identify prospects ready for outreach. For instance, they can track user activity related to the business problem your product solves and notify reps when users engage with relevant content. The integration of AI in social media prospecting tools has further boosted their effectiveness. As AI continues to evolve, expect more sophisticated features in this space. Why Are Sales Prospecting Tools Important? In today’s competitive market, your prospects are also being contacted by your competitors—most of whom are using advanced sales prospecting tools. If you’re not using similar tools, you risk falling behind. Sales prospecting tools help level the playing field by streamlining research and outreach, allowing reps to connect with the right prospects at the right time. However, these tools must be used strategically. Simply contacting more people won’t guarantee more sales. Personalization and targeting remain key. Using the insights provided by these tools, sales reps can tailor their messages and approaches, making each outreach effort more effective. Benefits of Using Sales Prospecting Tools When fully integrated into your sales processes, prospecting tools can deliver substantial benefits, including: Key Features to Look for in Sales Prospecting Tools To ensure your sales prospecting tool adds value to your business, consider the following features: Compliance Keeping up with constantly changing rules around prospecting—especially across different channels—can be daunting. A good prospecting tool automates compliance, ensuring your emails, calls, and social media outreach meet best practices and regulations. Ease of Use Your prospecting tool should simplify your workflow, not complicate it. Look for intuitive interfaces and tools that can automate repetitive tasks, such as dialing multiple numbers or sending emails in bulk. AI-Powered Analytics Tools with AI capabilities can generate valuable insights, such as identifying the best time to call a prospect or suggesting which channel is most likely to yield a response. System Integration Your prospecting tool should seamlessly integrate with existing systems, such as CRMs and marketing automation platforms, to ensure data flows smoothly and insights are actionable across your entire workflow. Customizable and Scalable Your sales process is unique to your business. Opt for customizable and scalable tools that can adapt as your needs change, ensuring you get maximum ROI from your investment. Make Prospecting Work for Your Business Without the right tools, your team is at a disadvantage compared to competitors using advanced sales prospecting technologies. Finding a tool with the right features and customizing it for your specific needs—such as pricing structures and campaign strategies—can empower your team to prospect more efficiently, yielding better results in less time. Content updated October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 17, 2024in Data, Marketing Automation, Technology
Otter AI S-Docs and Salesforce
17May

Otter AI S-Docs and Salesforce

Numerous vendors in the enterprise software market are currently emphasizing their AI capabilities, envisioning a future where AI can address a wide array of global challenges, from healthcare to climate change. While the realization of these claims remains uncertain, the practical and impactful applications of AI in everyday scenarios often go unnoticed. There exists ample opportunity for leveraging AI tools that are readily available and require minimal setup to enhance efficiency. Otter AI S-Docs and Salesforce. One such example is S-Docs, a document automation vendor integrated natively on the Salesforce platform, which is harnessing Otter.ai, an AI transcription service, to revolutionize its sales process and product development. S-Docs is seamlessly integrating Otter.ai into its digital collaboration tools, enabling automatic transcription during sales calls. This not only aids sales representatives in navigating diverse dialects but also streamlines post-call administrative tasks, prompting quicker action. Moreover, the product development team at S-Docs is leveraging Otter.ai to analyze the transcribed content from sales calls and incorporate insights into its product feedback loop. This integration was sparked by S-Docs’ CTO, Anand Narasimhan, who discovered Otter.ai through a LinkedIn connection and recognized its potential value for the business. Initially used during team calls and sprint reviews, Otter.ai’s high transcription accuracy and insightful summaries impressed Narasimhan and his colleague, Keith Bossier, VP of Sales at S-Docs. Subsequently, Otter.ai was adopted by the sales and customer success teams, offering benefits that surpassed those of their previous provider, Gong. For the sales team, Otter.ai significantly reduces the administrative burden by providing real-time transcriptions, catch-all summaries, and key takeaways from meetings. This facilitates quicker follow-ups and enhances the overall customer experience. Buoyed by the success in sales, S-Docs is exploring avenues to expand the use of Otter.ai across its business. Bossier envisions leveraging transcripts from sales calls for onboarding new representatives, while Narasimhan explores integrating the captured content into the product development cycle. Additionally, they are collaborating with Otter.ai to introduce automated action items directly into the S-Docs platform, further streamlining operations and enhancing efficiency. As S-Docs continues to innovate and optimize its processes with Otter.ai, it exemplifies the tangible benefits of leveraging AI in practical business scenarios. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 17, 2024in Salesforce, Salesforce Einstein, Salesforce Optimization, Salesforce Sales Cloud

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