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Impact of Generative AI on Workforce

Impact of Generative AI on Workforce

The Impact of Generative AI on the Future of Work Automation has long been a source of concern and hope for the future of work. Now, generative AI is the latest technology fueling both fear and optimism. AI’s Role in Job Augmentation and Replacement While AI is expected to enhance many jobs, there’s a growing argument that job augmentation for some might lead to job replacement for others. For instance, if AI makes a worker’s tasks ten times easier, the roles created to support that job could become redundant. A June 2023 McKinsey report highlighted that generative AI (GenAI) could automate 60% to 70% of employee workloads. In fact, AI has already begun replacing jobs, contributing to nearly 4,000 job cuts in May 2023 alone, according to Challenger, Gray & Christmas Inc. OpenAI, the creator of ChatGPT, estimates that 80% of the U.S. workforce could see at least 10% of their jobs impacted by large language models (LLMs). Examples of AI Job Replacement One notable example involves a writer at a tech startup who was let go without explanation, only to later discover references to her as “Olivia/ChatGPT” in internal communications. Managers had discussed how ChatGPT was a cheaper alternative to employing a writer. This scenario, while not officially confirmed, strongly suggested that AI had replaced her role. The Writers Guild of America also went on strike, seeking not only higher wages and more residuals from streaming platforms but also more regulation of AI. Research from the Frank Hawkins Kenan Institute of Private Enterprise indicates that GenAI might disproportionately affect women, with 79% of working women holding positions susceptible to automation compared to 58% of working men. Unlike past automation that typically targeted repetitive tasks, GenAI is different—it automates creative work such as writing, coding, and even music production. For example, Paul McCartney used AI to partially generate his late bandmate John Lennon’s voice to create a posthumous Beatles song. In this case, AI enhanced creativity, but the broader implications could be more complex. Other Impacts of AI on Jobs AI’s impact on jobs goes beyond replacement. Human-machine collaboration presents a more positive angle, where AI helps improve the work experience by automating repetitive tasks. This could lead to a rise in AI-related jobs and a growing demand for AI skills. AI systems require significant human feedback, particularly in training processes like reinforcement learning, where models are fine-tuned based on human input. A May 2023 paper also warned about the risk of “model collapse,” where LLMs deteriorate without continuous human data. However, there’s also the risk that AI collaboration could hinder productivity. For example, generative AI might produce an overabundance of low-quality content, forcing editors to spend more time refining it, which could deprioritize more original work. Jobs Most Affected by AI AI Legislation and Regulation Despite the rapid advancement of AI, comprehensive federal regulation in the U.S. remains elusive. However, several states have introduced or passed AI-focused laws, and New York City has enacted regulations for AI in recruitment. On the global stage, the European Union has introduced the AI Act, setting a common legal framework for AI. Meanwhile, U.S. leaders, including Senate Majority Leader Chuck Schumer, have begun outlining plans for AI regulation, emphasizing the need to protect workers, national security, and intellectual property. In October 2023, President Joe Biden signed an executive order on AI, aiming to protect consumer privacy, support workers, and advance equity and civil rights in the justice system. AI regulation is becoming increasingly urgent, and it’s a question of when, not if, comprehensive laws will be enacted. As AI continues to evolve, its impact on the workforce will be profound and multifaceted, requiring careful consideration and regulation to ensure it benefits society as a whole. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Required Startup Mentality

Required Startup Mentality

Pivoting an established company’s business model is one of the most daunting challenges a CEO can face. When the new CEO of Zilliant took the company’s helm in 2022, the mandate was to accelerate growth and increase market share. It quickly became evident that success lay not in product updates or tech investments but in rethinking the organizational mindset. Required Startup Mentality. With a master’s degree in organizational behavior studies from the University of Illinois and extensive experience in organizational transformations, the CEO understood the process typically follows one of two paths: changing an existing culture or building one from scratch. High-profile examples provide inspiration for both approaches. Satya Nadella, upon becoming CEO of Microsoft in 2014, transformed the company from a “know-it-all” to a “learn-it-all” culture, fostering a growth mindset. Conversely, Marc Benioff of Salesforce instilled the “ohana” culture of family spirit, trust, and equality from the company’s inception. The CEO, having been immersed in Salesforce culture for over a decade, learned the importance of a robust support system for employees and customers. Upon joining Zilliant, the CEO brought lessons from Salesforce to the new role. Zilliant, a company with 23 years of history and a long-standing CEO, Greg Peters, had thrived in price optimization. However, to evolve further, the company needed to adopt a startup mentality. This approach included scrutinizing every budget line item, incorporating a new marketing playbook, and, crucially, leveraging existing talent in new ways. Identifying influencers within the company and placing them in positions of broader influence proved to be an effective strategy. Required Startup Mentality of leaders. This group of long-time employees, respected and experienced, became the “change champions.” Their elevated profile across the organization facilitated listening and acting on peer feedback, making the traditionally challenging task of cultural transformation more manageable. Initially, there was a struggle to clearly articulate the future vision. The transitional period was marked by confusion rather than resistance. This experience underscored the importance of vision and constant communication during transformation. The CEO discovered that merely communicating new company values wasn’t sufficient. Creating a unified vision with full conviction from the executive team was essential. Significant time was spent defining this vision in granular detail, learning from the successes and failures of other companies. Once the leadership team was aligned, this conviction was cascaded through the ranks. Instead of dictating change, employees were invited into the process through feedback sessions and pilot programs, giving them a stake in redefining cultural norms. Celebrating small wins, even if they’re a “loss,” was emphasized to support learning from missteps. Modeling desired behaviors, systematically updating policies, incentives, and processes reinforced the new mindsets and actions. It was an arduous journey, but staying intentional and bringing people along was crucial for evolving into the envisioned culture. Through the transformation, one principle remained constant: customers must see Zilliant as a partner rather than a vendor. This required individuals in every department—marketing, sales, customer success, product, and engineering—to proactively address and solve customer problems. Transitioning to a new business model and rethinking organizational mindset is a long-term effort requiring vision and commitment from all levels. The payoff, however, can be immense. Already, Zilliant has delivered two consecutive quarters of 60%-plus growth in year-over-year bookings and is positioned for continued record growth through the end of the year. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Agents in Line at HR

AI Agents in Line at HR

AI Agents in Line at HR may only be a satirical cartoon for a very short time. Sorry, Farside, but your AI bits may not be able to keep up with AI. July, 2034 — A new software unicorn has just emerged inbehind a bar in a pub in East London. Unicorn, by the way, descibes a startup company valued at over $1 billion, not necessarily with a billion dollar concept. Back to East London behind the soggy bar. Hey, its our fantasy. Besides if Amazon can start in a garage, isn’t anything possible? The CEO logs in as usual and gathers daily updates from the team. The Chief Technology Officer is suggesting a new feature to deploy. The Chief Product Officer wants to redesign the CRM (or whatever CRM has evolved to) integration. The Chief Revenue Officer is showing off the new pipeline, forecast by Accountant in a Box. The Chief Customer Officer is discussing the latest customer levitation tools and product feedback. The Chief Information Security Officer has found a new privacy conflict, which they are addressing with a newly-revised infrastructure set-up. And the Head of HR is fretting about the latest round of IT candidates. This sounds like every software business you’ve ever heard of. But the difference is that the CEO’s teammates are entirely AI, not human: The CTO is Lovable. The CPO is Cogna. The CCO is Gradient Labs. The CRO is 11x. The CISO is Zylon. Back to 2024: The Rise of AI Agents In 2024, the hottest topic in software is AI agents, or Agentic AI. Founders are rapidly standing up agentic applications that can solve specific needs in functions like sales and customer services — without a human required. Software buyers, seeing real opportunities to quickly improve their P&L, are swiftly building or purchasing these agentic products. Investors have poured hundreds of millions of dollars into startups in this space in recent months. Even Salesforce wasn’t launched with a silver AI spoon in its mouth. Salesforce began investing in artificial intelligence (AI) in 2014, when the company started acquiring machine learning startups and announced its Customer Success Platform. In 2016, Salesforce launched Einstein, its AI platform that supports several of its cloud services. Einstein is built into Salesforce products and includes features like natural language processing, machine learning, and predictive analytics. It helps organizations automate processes, make decisions based on insights, and improve the customer experience. YouTube How To Increase Revenue Using AI for CRM: Salesforce … Feb 12, 2024 — What is Salesforce Einstein? Salesforce Einstein is the first trusted artifici… TechForce Services How does Salesforce Use AI for Business Growth? Jan 31, 2024 — Powered by technologies like Machine Learning, Natural Language Processing, im… saasguru · LinkedIn · 7mo History of Salesforce AI From Predictive to Generative – LinkedIn Published Nov 27, 2023. In 2014, Salesforce, under the visionary leadership of… Twistellar AI in Salesforce: History, Present State and Prospects Organizations generate tons of data on marketing and sales, and surely your sales managers… Wikipedia Salesforce – Wikipedia In October 2014, Salesforce announced the development of its Customer Success Platform. Less than ten years ago, folks. Salesforce’s large database of data has helped the company address AI challenges quickly and with quality. The company’s data cloud offering provides AI with the right information at the right time, which can reduce friction and improve the customer experience.  Salesforce’s AI-powered solutions include: To catalyze this evolution, Salesforce strategically acquired RelateIQ in 2014. This move injected machine learning into the Salesforce ecosystem, capturing workplace communications data and providing valuable insights. Europe is home to many of these exciting companies. For example, H, a French AI agent startup, raised a $220 million seed round in May. Beyond RPA: The New Wave of AI Agents AI agents represent a significant step-change from Robotic Process Automation (RPA) bots, which, as explored last year, have several limitations due to their deterministic nature. Next-generation AI agents are non-deterministic, meaning that instead of stopping at a “dead end,” they can learn from mistakes and adjust their series of tasks. Not entirely unlock the mouse running the same maze over and over for the cheese. Eventually Mr. Squeakers learns which paths are dead ends and avoids them by making better choices at intersections. In AI Agents this makes them suited to complex and unstructured tasks and means they can transform the journey from intent to implementation in software development. They can deliver “pure work,” rather than acting only as a helpful co-pilot. The rise of AI agents is not only an opportunity to expand automation beyond what is possible with RPA but also to broadly redefine how knowledge work is performed. And by who. And even how is it defined. Given the right guardrails, next-generation AI agents have the potential to effectively and safely replace knowledge workers in many business scenarios. AI Agents in Action These agents are about to revolutionize the world of work as we know it and are already getting started. For example, Klarna recently revealed that its AI agent system handled two-thirds of customer chats in its first month in operation. While HR may not be swamped with AI CVs yet, it is certainly fathomable. One would suppose those candidates would have to be reviewed and interviewed by IT, not just HR. Here’s another deep thought. The internet of things (IoT) first appeared in a speech by Peter T. Lewis in September 1985. The Internet of Things (IoT) is a network of physical devices that can collect and transmit data over the internet using sensors, software, and other technologies. IoT devices can communicate with each other and with the cloud, and can even perform data analysis and be controlled remotely. The IoT concept was smart homes, health care environments, office spaces, and transportation. Only recently have we begun to think of the IoT as including the actual computers, or AI, in addition to sensored devices. It isn’t exactly a chicken and the egg question, but more of a

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AI Agents and Open APIs

AI Agents and Open APIs

How AI Agents and Open APIs Are Unlocking New Rebundling Opportunities While much of the 2023-24 excitement surrounding AI has focused on the capabilities of foundational models, the true potential of AI lies in reconfiguring value creation across vertical value chains, not just generating average marketing content. The Vertical AI Opportunity Most AI hype has centered on horizontal B2C applications, but the real transformative power of AI is in vertical B2B industries. This article delves into the opportunities within vertical AI and explores how companies can excel in this emerging space. Short-Term and Long-Term Strategies in Vertical AI In the short term, many vertical AI players focus on developing proprietary, fine-tuned models and user experiences to gain a competitive advantage. These niche models, trained on domain-specific data, often outperform larger foundational models in latency, accuracy, and cost. As models become more fine-tuned, changes in user experience (UX) must integrate these benefits into daily workflows, creating a flywheel effect. Vertical AI companies tend to operate as full-stack providers, integrating interfaces, proprietary models, and proprietary data. This level of integration enhances their defensibility because owning the user interface allows them to continually collect and refine data, improving the model. While this approach is effective in the short term, vertical AI players must consider the broader ecosystem to ensure long-term success. The Shift from Vertical to Horizontal Though vertical AI solutions may dominate in specific niches, long-term success requires moving beyond isolated verticals. Users ultimately prefer unified experiences that minimize switching between multiple platforms. To stay competitive in the long run, vertical AI players will need to evolve into horizontal solutions that integrate across broader ecosystems. Vertical Strategies and AI-Driven Rebundling Looking at the success of vertical SaaS over the last decade provides insight into the future of vertical AI. Companies like Square, Toast, and ServiceTitan have grown by first gaining adoption in a focused use case, then rapidly expanding by rebundling adjacent capabilities. This “rebundling” process—consolidating multiple unbundled capabilities into a comprehensive, customer-centric offering—helps vertical players establish themselves as the hub. The same principle applies to vertical AI, where the end game involves going vertical to later expand horizontally. AI’s Role in Rebundling The key to long-term competitive advantage in vertical AI lies not just in addressing a single pain point but in using AI agents to rebundle workflows. AI agents serve as a new hub for rebundling, enabling vertical AI players to integrate and coordinate diverse workflows across their solutions. Rebundling Workflows with AI Business workflows are often fragmented, spread across siloed software systems. Managers currently bundle these workflows together to meet business goals by coordinating across silos. But with advances in technology, B2B workflows are being transformed by increasing interoperability and the rise of AI agents. The Rebundling Power of AI Agents Unlike traditional software that automates specific tasks, AI agents focus on achieving broader goals. This enables them to take over the goal-seeking functions traditionally managed by humans, effectively unbundling goals from specific roles and establishing a new locus for rebundling. Vertical AI Players: Winners and Losers The effectiveness of vertical AI players will depend on the sophistication of their AI agents and the level of interoperability with third-party resources. Industries that offer high interoperability and sophisticated AI agents present the most significant opportunities for value creation. The End Game: From Vertical to Horizontal Ultimately, the goal for vertical AI players is to leverage their vertical advantage to develop a horizontal hub position. By using AI agents to rebundle workflows and integrate adjacent capabilities, vertical AI companies can transition from niche providers to central players in the broader ecosystem. This path—going vertical first to then expand horizontally—will define the winners in the AI-driven future of business transformation. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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More Sustainable and Equitable Future Through AI

More Sustainable and Equitable Future Through AI

Salesforce has unveiled a series of initiatives aimed at fostering a more sustainable and equitable future through AI. The company has introduced its Sustainable AI Policy Principles, a framework designed to guide AI regulation with a focus on minimizing environmental impact and promoting climate innovation. Additionally, Salesforce has selected five new nonprofits for its Salesforce Accelerator – AI for Impact, which targets climate action. This initiative will enable these purpose-driven organizations to harness AI solutions to tackle the pressing challenges of climate change. Why It Matters Prioritizing responsible AI development is crucial for leveraging technology to make a positive impact while ensuring that equity and sustainability remain central. Salesforce Sustainable AI Policy PrinciplesRead Them Here Key Aspects of the Principles The Sustainable AI Policy Principles extend Salesforce’s commitment to advocating for science-based policies that support a just and equitable transition to a 1.5-degree future. These principles offer best practices for lawmakers and regulators on: Salesforce is also the first tech company to support the Transformational AI to Modernize the Economy (TAME) legislation, which aims to enhance AI’s role in predicting and responding to extreme weather events. The AI for Impact Accelerator The AI for Impact cohort will support climate-focused nonprofits with technology, investments, and philanthropy to develop AI solutions that benefit the environment. Alongside product donations and $2 million in funding, these organizations will work on AI-powered initiatives in three crucial areas: Participants will also receive a year of pro bono consulting from Salesforce experts in strategy, planning, responsible AI use, data strategy, and technical architecture. Accelerator Participants Include: Moving Forward Suzanne DiBianca, EVP and Chief Impact Officer at Salesforce, emphasizes the importance of developing equitable and sustainable AI technology. “With AI transforming our lives and work, it is vital to ensure the technology is developed responsibly. We are excited to support climate nonprofits committed to sustainable AI innovation and advocate for clear policies that guide responsible AI development.” Quotes from Participants: Together, these efforts aim to accelerate the positive impact of technology, ensuring it benefits everyone and supports a sustainable future. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Pro Suite

Salesforce Pro Suite

Revolutionizing CRM: Introducing Salesforce Pro Suite In today’s dynamic business technology landscape, Salesforce has established itself as a leader in customer relationship management (CRM) solutions. The launch of Salesforce Pro Suite marks a significant milestone in their mission to empower businesses with cutting-edge tools designed to optimize operations, enhance customer engagement, and drive growth. This article explores the features, benefits, and potential of Salesforce Pro Suite, showcasing why it stands out as a transformative solution for businesses of all sizes. What is Salesforce Pro Suite? Salesforce Pro Suite is a comprehensive collection of integrated tools and services designed to augment the capabilities of Salesforce’s CRM platform. Tailored for modern businesses—from startups to large enterprises—it incorporates advanced functionalities such as artificial intelligence (AI), automation, and data analytics to boost productivity, foster collaboration, and facilitate informed decision-making. Unlock growth and deepen customer relationships with Pro Suite—the all-in-one CRM suite with marketing, sales, service, and commerce tools that scale with your business. Get the flexibility to automate tasks and customize your CRM to fit your specific needs with Pro Suite. Key Features of Salesforce Pro Suite Benefits of Salesforce Pro Suite Use Cases of Salesforce Pro Suite What Can You Do with Pro Suite? Conclusion Salesforce Pro Suite represents a significant advancement in CRM technology, offering a comprehensive suite of tools that cater to the diverse needs of modern businesses. By harnessing AI, automation, and advanced analytics, Pro Suite empowers organizations to optimize operations, enhance customer engagement, and make informed, data-driven decisions. Whether you’re a small startup or a large enterprise, Salesforce Pro Suite provides the scalability, flexibility, and security required to thrive in today’s competitive landscape. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Adoption Not Even Across the Board

AI Adoption Not Even Across the Board

Reflecting on AI’s potential and its challenges, McElheran calls for a balanced approach: “To fully harness AI’s benefits, we need a realistic, evidence-based approach that accounts for both the advantages and the societal costs associated with adoption.”

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AI Drives Insights

AI Drives Insights

Innovations from Salesforce, HubSpot, and One AI are driving deeper insights and streamlining processes. Key Takeaways: AI is transforming the way businesses operate, and customer relationship management (CRM) is no exception. AI has been influencing the CRM space for years, but its impact is now reaching new heights. By harnessing AI algorithms, modern CRM systems offer predictive analytics and deeper insights, enabling brands to understand their customers on an unprecedented level. Advanced AI-enabled CRMs even incorporate sentiment analysis to gauge customer perceptions and provide automation tools to free marketers from mundane tasks. The global AI market, currently valued at $142.3 billion, continues to expand rapidly. From 2020 to 2022, annual corporate investments in AI startups increased by $5 billion, reflecting the growing demand for AI-driven innovations. As CRM vendors introduce more AI capabilities, it’s important to understand the unique approaches each one takes to differentiate themselves and deliver specific benefits. Salesforce and Einstein GPT: A New Era with OpenAI’s ChatGPT On March 7, 2023, Salesforce introduced Einstein GPT, a generative AI technology integrated into its CRM platform. Combining real-time data from Salesforce’s Data Cloud with OpenAI’s ChatGPT, Einstein GPT allows users to input natural-language prompts to streamline tasks and decision-making. Salesforce has long invested in AI. In 2017, it launched its Einstein AI as part of Service Cloud. By 2019, Salesforce had partnered with OpenAI to explore AI research and integrate advanced models into its ecosystem. The acquisition of Slack in 2020 further strengthened its AI capabilities by incorporating advanced messaging and communication tools into the CRM environment. Marc Benioff, CEO of Salesforce, highlighted the significance of AI’s growth: “The world is experiencing one of the most profound technological shifts with real-time technologies and generative AI. This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways.” Einstein GPT is set to transform customer engagement, with applications across Salesforce’s various platforms, including Tableau, MuleSoft, and Slack. HubSpot CRM: AI-Powered Content Assistant A day before Salesforce’s AI announcement, HubSpot revealed its own AI-powered features: the Content Assistant and ChatSpot.ai. These tools aim to enhance CRM users’ productivity while creating stronger connections with customers. HubSpot’s Content Assistant helps marketing and sales teams ideate, create, and share content through generative AI capabilities. It can suggest blog titles, create content outlines, and assist with crafting content for blogs, emails, landing pages, and websites. ChatSpot.ai, on the other hand, offers a natural-language chat experience to simplify CRM tasks for HubSpot users. HubSpot has also invested in AI for other functions, including conversation intelligence, data enrichment, predictive analytics, and content optimization, solidifying its position in the AI-driven CRM landscape. With AI advancements from companies like Salesforce, HubSpot, and One AI, the future of CRM is poised for enhanced efficiency, automation, and personalized customer interactions. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Jigsaw

Salesforce Jigsaw

Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for $142 million. This agreement also includes an incentive component, allowing for a 10% increase in the purchase price contingent upon meeting specific performance milestones. Cloud computing stands out as the leading trend in the business software realm, attracting attention from established players such as Microsoft (MSFT), SAP (SAP), and Oracle (ORCL). By leveraging internet technologies, cloud computing enhances application usability while reducing costs associated with server and hardware investments. With annual revenues surpassing $1 billion, Salesforce.com (CRM) continues its remarkable growth trajectory. However, to further augment its capabilities and revenue streams, the company is likely to concentrate on strategic acquisitions like Jigsaw. Originating in 2003, Jigsaw embarked on a journey common to high-tech startups, continually refining its business model and securing substantial venture capital funding. The company’s mission was ambitious: leveraging cloud computing and crowd-sourcing to develop a cutting-edge business database to rival established players like D&B (DNB). Overcoming challenges related to data accuracy, duplicate information, and user participation, Jigsaw devised innovative tools and incentive models, resulting in a thriving community of over 1.2 million members and a database comprising 21 million professionals from 4 million companies. By integrating with Salesforce.com, Jigsaw anticipates further enhancements to its database, given the latter’s access to extensive customer data. With approximately 800 existing customers, including notable names like New Horizons Computer Learning Centers, Hackett Group, and Sales Performance International, Jigsaw stands to benefit from Salesforce.com’s expansive customer base and cross-selling opportunities. While the transaction is expected to temporarily impact Salesforce.com’s GAAP earnings by approximately 20 to 22 cents per share for fiscal year 2011, this is a common occurrence in rapidly growing markets. Salesforce.com estimates the market opportunity to be $3 billion, signaling significant growth potential. As Salesforce.com’s stock price has doubled over the past year and the company has secured $575 million in debt financing, it is well-positioned for an assertive merger and acquisition strategy. The acquisition of Jigsaw likely marks the beginning of a series of strategic moves for Salesforce.com in the near future. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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The Salesforce Story

The Salesforce Story

In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? Read The Salesforce Story. For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. About the Authors Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM), which he cofounded in 1999. Under Benioff’s direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. LEARN MORE MAYNARD WEBB is an investor in startups through the Webb Investment Network, which he founded. He is a cofounder and board member of Everwise, a mentorship startup, and a board member of Visa and Salesforce, as well as the author of the New York Times bestselling Rebooting Work, with Carlye Adler. LEARN MORE Praise for Behind the Cloud – The Untold Salesforce Story “Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today.” Eric Schmidt, CEO, Google “In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization and transform your business and your life.” Anthony Robbins, author, Awaken the Giant Within and Unlimited Power “Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com.” Neil Young “Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program.” Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship “Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet.” John Chambers, chairman and CEO, Cisco “Behind the Cloud demonstrates what happens when companies act as good citizens. Everyone from employees to shareholders to the community wins. Get ready to be inspired and make a difference.” Charles Moore, executive director, Committee EncouragingCorporate Philanthropy Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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