Technology Archives - Page 19 of 22

22Dec

Marketing Cloud Growth and Advanced Editions

While Growth Edition is tailored to small businesses looking to get started with robust marketing automation, Advanced Edition caters to companies that need more sophisticated tools to scale personalization efforts, improve customer engagement, and streamline workflows. It offers additional features, including real-time journey testing, predictive AI for customer scoring, and advanced SMS capabilities, allowing businesses to enhance every touchpoint with their customers.

21Dec

nCino and Salesforce

Leaders in cloud innovation reinforce alliance to provide best-in-class solutions to the financial services industry by extending successful partnership to 2031. Updated commercial terms are expected to improve nCino’s subscription gross margins. Wilmington, N.C. – December 21, 2023 – nCino, Inc. (NASDAQ: NCNO), a pioneer in cloud banking for the global financial services industry, today announced an

13Nov

Sales Forecast Report in Power BI

To predict future sales, a time series forecasting model was created in Power BI. The model used past sales data to predict sales for the next 15 days. Visuals were included to compare forecasts with actual sales, and the results closely aligned with historical trends.

November 13, 2023in Data, Technology

05Nov

Government-Citizen Communication

Engaging Citizens and Influencing Behavior: A Public Sector Strategy Engaging citizens and influencing their behavior to achieve mission-critical outcomes follows a model similar to the traditional marketing funnel used in the private sector. By adapting this approach, government communicators can drive tangible results that contribute to the overall well-being of society. Government-Citizen Communication. Public Sector

November 5, 2023in Data, Google, Laws, Public Sector Solutions, Technology

10Oct

The State of Loyalty

You’ve likely seen the headlines proclaiming “Loyalty is dead,” reflecting declining customer and brand loyalty, exacerbated by post-pandemic shifts and uninspiring loyalty programs. As of 2022, active participation in loyalty programs has dropped, indicating a disconnect between consumer expectations and program offerings. The State of Loyalty. The issue lies with outdated and repetitive loyalty programs

October 10, 2023in Salesforce Optimization, Salesforce Sales Cloud

07Oct

Modern Cloud Analytics

Unlocking the Power of Modern Cloud Analytics: A Tableau and AWS Initiative According to IDC research, analytics spending on the cloud is growing eight times faster than other deployment types. A comprehensive cloud technology stack supports data integration, self-service analytics, and essential use cases for digital transformation and analytics at scale. To help customers harness

October 7, 2023in Salesforce, Salesforce Tableau

17Sep

Sales Enablement in an AI World

The New Era of AI-Driven Sales Enablement The era of AI-driven sales is upon us. More than 60% of sales and service professionals believe that generative AI will enhance their ability to serve customers effectively. AI-powered tools are already transforming the sales landscape by automating routine tasks and boosting productivity, ultimately driving sales and improving

September 17, 2023in Generative AI, Salesforce Sales Cloud

17Sep

Successful Salesforce Implementation

Unlocking the Potential of Salesforce: A Guide to Corporate Success Are you ready to explore the world of Successful Salesforce Implementation? In this Tectonic insight, we’ll explore how to leverage Salesforce to its fullest potential for your corporate success. Whether you’re a small startup or a large corporation, keep reading for practical advice and real-world

September 17, 2023in Salesforce Development Services, Salesforce Implementation Services

14Sep

Einstein Advancement

Salesforce, the enterprise software giant, announced on Tuesday the latest Einstein advancement in its artificial intelligence (AI) technology, unveiling a new generative AI tool called Einstein Copilot. This tool is set to revolutionize its suite of applications, including popular platforms like Slack and Tableau. What Happened: Einstein Copilot is introduced as a conversational AI assistant,

September 14, 2023in Einstein 1 Platform, Einstein Insights

13Sep

The Crucial Role of Data and Integration in AI at Dreamforce

Understanding The Crucial Role of Data and Integration in AI at Dreamforce At this year’s Dreamforce, AI is the star of the show, but two essential supporting actors are data and integration. Enterprises are increasingly recognizing the importance of unifying their diverse data sources for effective analysis and swift action, and the race to harness

September 13, 2023in Mulesoft, Salesforce, Salesforce Einstein, Snowflake

07Sep

Reporting With Own

In any Salesforce organization, vast amounts of data are generated constantly from sales activities, customer interactions, marketing campaigns, and more. Summarizing and digesting this information quickly is crucial, especially when presenting the big picture to leadership. This is where Salesforce reports come into play. The Salesforce Reports feature enables organizations to analyze, visualize, and summarize

September 7, 2023in Enterprise

26Aug

Einstein in Salesforce

Salesforce AI and CRM Evolution Salesforce has long been a leader in customer relationship management (CRM) by pioneering cloud technologies. Recently, the platform has significantly advanced with the integration of generative artificial intelligence (AI) and AI-powered features, thanks to its Einstein technology. Einstein in Salesforce is like a super smart computer overseeing and analyzing the

22Aug

Salesforce Certified Healthcare Technology

As a Salesforce Certified healthcare technology consultant, Tectonic brings extensive experience across both large and small healthcare settings, witnessing firsthand the transformative impact of Salesforce Health Cloud. Having contributed to the development of an EHR and RCM application on Salesforce, Tectonic understands the substantial benefits this platform offers when integrated with existing technologies such as

August 22, 2023in Data, Generative AI, Salesforce, Salesforce Health Cloud, Technology

20Aug

Big Data and Data Visualization Explained

Data Visualization: Turning Complex Data into Clear Insights Data visualization is the practice of converting information into visual formats, such as maps or graphs, to make data more accessible and understandable. The primary purpose of data visualization is to highlight patterns, trends, and outliers within large data sets, allowing users to quickly glean insights. The

August 20, 2023in Salesforce

06Aug

Having An Effective AI Strategy

It All Begins with Strategy A robust AI strategy is the cornerstone of successful AI implementation. It provides clarity on vision, purpose, short and long-term goals, and necessary steps for the entire organization. Rooted in data, this strategy should include measurable objectives and KPIs to foster seamless collaboration across teams. As with any strategic initiative,

August 6, 2023in Salesforce Einstein

Technology

Sales Forecast Report in Power BI

The State of Loyalty

Sales Enablement in an AI World

Einstein Advancement

Having An Effective AI Strategy

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