The Einstein Engagement Frequency Dashboard The Einstein Engagement Frequency Dashboard provides a comprehensive overview of your contacts’ email saturation levels. By analyzing this data, you can understand how your email sending frequency influences engagement metrics like opens, clicks, and unsubscribes over time. The What-If analyzer is a handy tool within the dashboard, allowing you to experiment with different sending frequencies to maximize your On Target saturation levels. Accessing the Dashboard To access the Einstein Engagement Frequency Dashboard: Once on the dashboard, you can click “View Details” at the top to check your data quality scores and get tips on how to improve them. This will give you an idea of how reliable your email or mobile engagement data is. Note on Data Quality If Einstein lacks sufficient data for certain contacts, it will assign frequency scores based on global model data. This can sometimes cause discrepancies between the Einstein Engagement Frequency dashboard and activity-level analytics in specific journeys. What-If Analyzer The What-If Analyzer is a feature on the dashboard that allows you to test different future saturation levels based on varying message frequencies. The goal is to increase the number of contacts in the “On Target” range for engagement. The analyzer provides a bar chart that predicts how adjusting your email frequency can shift contacts from being “Saturated” or “Undersaturated” to “On Target.” This tool helps you fine-tune your communication strategy to optimize engagement across your contact base. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more