- gettectonic.com
Pie Chart
23Nov

Why We Love Pie But Not Pie Charts

Everybody loves pie, but not all of us love pie charts (except when it’s a chart about pie). It turns out, our brains have a hard time comparing the area of shapes. When it comes to visualizing data, we prefer simple and easy to understand. Consider making that pie chart in your next presentation a bar chart. This unsavory position against pie charts reflects Tectonic’s passion for effective data visualizations. When done properly, visualizations help us quickly see new things and digest the size and scale of your business and market. Visualizations that allow you to interact with data and easily see areas where you need to focus, make decision making easier. But many of us are stuck managing from charts of numbers, or at best static visualizations in a power point. You know those presentations that someone spends weeks creating each month to describe the events in the prior month. Is this the kind of efficiency we thought 2018 technology would deliver? When you finally get the information, how do you correctly tie individual results to the trends in your business and markets so you can draw the right conclusions and make decisions? For example: are we generating enough leads, in the right industries, for the right products to generate the revenue we need in Q4? In other words, how do you translate how much pie you have eaten into how full you are? On the surface, it seems easy: If I’m eating pie, it’s late in the meal and I’m probably already full…but what if those assumptions don’t hold true? Are you willing to risk your comfort on it…or your business on it? At Tectonic, we help you align your desired business results with the events and activities in your business. These “analytical pathways” make it simpler to use data to drive your business. We can show you how to unlock the trends in your business and use data to drive new results. Happy Pie Season! Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more Salesforce Unveils Einstein: AI Built into Every Cloud The Next Era of CRM Intelligence Salesforce is taking AI beyond standalone features—introducing Einstein, an embedded AI layer across its Read more

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November 23, 2017in Salesforce Implementation Services
Salesforce AppExchange
19Nov

What is the Salesforce AppExchange?

The Salesforce AppExchange is a robust enterprise cloud marketplace, adept at swiftly addressing unique business challenges for organizations of any size, department, or industry.   The AppExchange is a marketplace where third-party developers can list their apps for Salesforce users to browse and install. Some are free to use and some have a charge. But all are available because of their integration ability with Salesforce. Each app has its own listing page with a detailed description, screenshots, user reviews, and pricing information. Introduced by Salesforce.com in 2005, the AppExchange website marked the inception of the first public directory of its kind. These powerful apps make a substantial impact by automating tasks, streamlining information and systems, and fostering closer integration with Salesforce. Catering to diverse organizational needs and budgets, the AppExchange offers a mix of both free and paid apps. If there is something you want to do in Salesforce, chances are good there is already an app for that – and you will find it in the Salesforce AppExchange. Navigating through the extensive array of apps, with over 9 million downloads, might seem daunting. Salesforce simplifies this process by providing App Guides that swiftly pinpoint optimal solutions for various business challenges across different sectors. Alongside apps, users can discover components, bolt solutions, lightning data, flow solutions, and consultants. The App Guides spotlight customer-favorite apps, categorizing them based on department or industry-specific business pain points. As users search and install apps, the AppExchange tailors personalized recommendations, enhancing ease and efficiency. Among our preferred apps are: Magic Mover – This remarkable app facilitates the seamless migration of classic notes to lightning-enhanced notes and classic attachments to Salesforce files. It expedites the conversion of numerous attachments and notes into enhanced files. S-Docs – A document generator capable of creating diverse outputs by amalgamating Salesforce data from standard and custom objects. The template editor in S-Docs allows for the design of outputs incorporating data from formula fields, rich text, parent records, child, grandchild, and related objects. Finished documents can be effortlessly emailed directly from Salesforce, capturing the entire interaction seamlessly as an activity. Slack – A highly popular communication and team collaboration hub integrated with Salesforce. This integration enables teams to stay informed about their records within Slack, responding swiftly to new opportunities and fostering seamless collaboration. Customized notifications in Slack provide updates on key information in Salesforce, while slash commands facilitate the search and preview of Salesforce records, including accounts, opportunities, and cases. The AppExchange empowers users to continually tailor their Salesforce experience, enhancing quality, productivity, and efficiency. Content updated January 2024. Like4 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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November 19, 2017in Salesforce
public sector and tribal governent
10Nov

Why Your Company Isn’t Like a Baseball Team

Recently, Chris shared an excellent post about the new World Series Champion Houston Astros. In short, it was a reminder of how data-driven thinking can have massive results. But what does it take for an organization to achieve this? The first is leadership committed to a long term goal. It took the Astros 6 years of hard work and commitment to a new way of thinking to achieve their goals. The book/movie “Moneyball” does a good job illustrating all of the previous thinking that had to be overcome. After all, people had made life-long careers on that thinking, so why change? If your leadership isn’t committed to this long term, it simply won’t happen. However, it just takes one leader of a part of the organization to lead the way. The second thing you need is data. The baseball world is full of passionate and focused score keepers. Pitch counts, speed, game time temperature, at bats vs lefties, etc. Google actually has a free baseball stats dataset: https://cloud.google.com/bigquery/public-data/baseball. Unfortunately for most of us, there isn’t someone recording each and every movement we make at work (that may be a good thing for some of you). However, it does make it hard to be data driven if you don’t have data. So how do you convince a leader to become data driven and how do you decide what data to capture? Business leaders care about results, so aligning to those will get their support. Those results are driven by actions taken by the organization, so the data that describes those actions is what needs captured. When you take this approach you may find that some of the actions aren’t being recorded at all, many don’t have enough information about them and all of them are difficult to pull together and understand. Even when those hurdles have been overcome, you then face the issue of how to get information back into the hands of the masses who can use it to change the result. At Tectonic, we’ve combined world class salesforce implementation expertise with data science and analytics know how to drive innovative business results. We can help you navigate the above complexities so you can play better baseball. Original url: https://www.gettectonic.com/single-post/2017/11/10/why-your-company-isnt-like-a-baseball-team Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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November 10, 2017in Salesforce, Salesforce Development Services, Salesforce Implementation Services
salesforce chatter app
08Nov

Salesforce Hashtags in Chatter

In Salesforce Chatter, using hashtags serves several purposes, enhancing collaboration and content organization within the platform. Here are some reasons why users might use hashtags in Chatter: Remember that the effectiveness of hashtags in Chatter relies on users adopting and consistently using them. Encouraging a common understanding of hashtag usage and promoting their benefits can lead to improved collaboration and content organization within the Salesforce environment. For instance, suppose you share an update mentioning your ongoing work on a sales presentation for Universal Paper, a customer of yours. Enhance your post by adding the hashtag topic #UniversalPaper. Users can simply click on this topic to access more details about Universal Paper and view ongoing discussions involving individuals and groups interested in Universal Paper. Additionally, anyone can conduct a search for Universal Paper, and the topic will feature in the search results. Clicking on the topic reveals all accessible areas where the topic has been assigned. When composing an update, simply type # followed by your chosen text. While typing, choose a topic from the provided suggestions or press ENTER to include it. Each topic can comprise up to three words. Topics are automatically concluded by commas ( , ) and closing square brackets ( ] ). Other punctuation, symbols, and separators are supported in topic names. Afterward, click Share. The hashtag topic transforms into a link leading to the topic detail page. Furthermore, the topic (excluding the hashtag) is automatically appended to the top-level post in your update. For example, by including #UniversalPaper in a comment beneath your colleague’s post, the topic Universal Paper gets added to your colleague’s original post. Following the posting of an update, the exclusive method to eliminate a hashtag topic in Lightning Experience is by either deleting or editing the post or comment. In Salesforce Classic, removal of the topic from the top-level post is possible. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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November 8, 2017in Salesforce
03Nov

A World Series Lesson for Your Business

The Houston Astros won the World Series last night. The first time the organization has won the World Series since the club was established in 1962. Since its foundation, the organization has an aggregate won-loss record of less than .500, and more recently been perennial losers and bottom dwellers. Jim Crane, a successful billionaire entrepreneur, bought and took over the team in 2011. In the six years since purchasing the team, he has changed the culture, attitude and environment of the organization in large part based on the more sophisticated use of big data and analytics throughout the organization. The more advanced and aggressive use of data and analytics, and its benefits, is well documented in player valuation, player match up advantages, statistical based strategy, etc..  For more on this, see The Analytics Series: Dodgers-Astros is a Win for Sabermetrics Both teams stress the heavy use of analytics, so it’s only fitting that they are pitted against one another in the World Series. https://www.beyondtheboxscore.com/2017/10/23/16515642/dodgers-astros-world-series-analytics What is less appreciated and reported is the use of data and analytics and its related advantages throughout the organization. I had the pleasure of hearing Jim Crane speak five years ago. He lamented about the poor reputation and track record of the Astros. However, he committed to changing the environment and attitude of the organization into a first class winning organization from top to bottom. How was he going to do it? A key component of his vision and strategy was introducing, embedding throughout over time, and ultimately driving the business through the aggressive use of sophisticated data and analytics in all phases of the company. The benefits would not only be a better product on the field, but better results across the board: marketing, sales, operations, process improvements, expense reductions, employee productivity and evaluations, company morale, customer perceived value proposition, enhanced brand value and ultimately significant increases in revenues, profitability and overall enterprise value of the organization. The results for the Houston Astros are clear and self-explanatory. It is a timely and great case study showing “winning businesses” are the ones which over time adapt, incorporate and drive their businesses through the use of more sophisticated data and analytics in all elements of their business. If you are not aggressively exploring ways to use data and improve your business through analytics, then beware that someone else in your industry is. The examples are endless: Netflix used customer data, trends, preferences and analytics to build a new business model. Netflix went from start up to multi-billion dollar media and content distribution company, while competitor Blockbuster, having every conceivable advantage at the start, is now out of business a few short years after the emergence of Netflix. Where is the retail industry today versus the astronomical rise of Amazon? Where are the teams that are not using data and analytics compared to the Astros? The Astros are the latest example of a bottom to top change in competitive dynamics and market leader in an industry in less than five short years. Are you interested in a dialogue on how you can start your path to more aggressively use data to help in your company? Understanding your customers, your markets, unearth new opportunities, reduce expenses, shorten the time involved in various phases of your operations, improve your customer experience, enhance your brand value, drive sales, enhance cross sell up sell opportunities, etc. The benefits are real and tangible: grow your revenues faster, reduce expenses, become more efficient and automated, make decisions based on information rather than gut feel, and ultimately significantly enhance your market position, growth opportunity and enterprise value for yourself and your investors. At Tectonic, this is what we do. Please call us to start a dialogue. Tectonic can help your start down the path by: As in the case of the Astros, we can help you transform your business into a data driven organization and help generate all the benefits and opportunities that come with it. Give us a call and we are happy to help you start today. Because if you are not, someone else you are or will be competing against is. Chris WilsonPresident Tectonic, LLC Original url: https://www.gettectonic.com/single-post/2017/11/03/a-world-series-lesson-for-your-business Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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November 3, 2017in Salesforce
Connected Culture
31Oct

How To Build a Connected Culture

Building a connected culture has become increasingly important because mobile devices and applications have changed the landscape of the IT world. No longer are business users tied to their desks or offices. They can be productive anywhere, thus the content must be updated much more quickly. Reports don’t take weeks to compile, nor do they require the IT organization to deliver the information. The most successful companies are building and deploying solutions that a business user can access from any type of device, at any time, and display the data in the format that they want. To facilitate this type of solution most companies are in the process of migrating their data into the cloud, reducing their infrastructure costs, and allowing a much more enhanced end user experience. The Internet – and more specifically Social Media – has changed how the public’s perception of a particular business or company is viewed (thus directly impacting sales). It used to be said that a happy customer would tell 10 people about their experience and would tell 100 if the experience was bad. With Social Media, the number of people that you tell has grown exponentially. One customer’s angry post can be shared and reposted to 100’s of others, impacting prospective clients. This means that business’s need to be more focused on each client rather than lump all clients in one big basket (a 5% negative rating might have been OK in the past, but no longer). As a business moves to focus on clients, it is imperative that they have great insight to the individual customer, their preferences, and even their desires. Companies have had this data for years but not had the ability to quickly or easily leverage it in order to better serve the client while they are in the middle of a transaction. A connected culture does not come without its downfalls; the information technology groups must change how they do projects. Building and delivering technology changes can no longer be an IT only event. Business users must be more engaged during the entire project, rather than only be engaged through the rollout. Companies must have business stake holders that can spend time each day with the project team. This is hard for many since business users all have full time jobs. In addition, each business must design a cultural process change roadmap as projects move along this drives adoption and make the end product much stronger. Without developing process changes, new technology or a new system will not provide the benefits that the business sponsor is looking for and will be a roadblock to complete adoption of a new technology. While these changes are hard in some organizations, the benefits of a connected culture outweigh the problems and make for smooth transitions and better return on the investment. Given that technology continues to change, it is important for companies to remain agile in their process and recognize the importance technology has in delivering a seamless customer experience. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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October 31, 2017in Salesforce
Salesforce
21Oct

What is Advanced Reporting in Salesforce?

Cross Filters, Summary Formulas, and More: Advanced Reporting in Salesforce Salesforce comes with report types out-of-the-box for all standard objects and standard object relationships eg. “Contacts & Accounts” or “Opportunities with Products”. You can view a list of report types when creating a new report. For the custom objects we build, Salesforce also creates report types automatically. Salesforce Reporting is one of the most powerful features, used to give users many different views into their data, and for Admins to demonstrate the value Salesforce has upon the organization’s productivity. Building reports in the Lightning Report Builder, a drag and drop interface, is extremely effective – as a Salesforce Admin, you should have a solid idea of all the options available to you when reporting requirements come up. What are advanced reporting features in Salesforce? These are the tricks Salesforce power-users should know to ultimately create the reports users need – even with challenging data models – in the most efficient and scalable way (with minimal additional configuration). Let’s have a look at some of the more advanced reporting options that Salesforce offers. 1. Custom Report Types Salesforce provides out-of-the-box report types for standard objects and their relationships. When creating a new report, you can choose from a list of available report types. For custom objects, Salesforce automatically generates report types. These report types establish a “with” or “and” relationship based on whether the two objects have a Lookup or Master-detail relationship. Custom Report Types become essential when you need to report on: To create a custom report type: Bonus: You can now automatically add fields to Custom Report Types without manually adding them to each report type. 2. Cross Filters (Exception Reports) When filtering reports, Cross Filters help identify records with or without related records, creating exception reports. They are added like regular filters, using the format: “Show me — [primary object] — with/without — [related object].” Example: “Show me — Contacts — without — Campaign History.” Enhance Cross Filters with additional sub-filters to narrow down related records further. For instance, “Show me — Contacts — without — Activities — with status: ‘open’” will generate a report of contacts with no open activities. Salesforce Admins can master Cross Filters to avoid unnecessary creation of custom report types or rollup fields. 3. Summary Formulas Summary Formulas handle complex calculations at all summary levels, acting like fields once created. In Salesforce Lightning, they are referred to as Summary Formula Columns. To use them: Summary Formulas offer powerful capabilities for in-depth calculations. 4. Row-level Formulas Row-Level Formulas, distinct from Summary Formulas, are applied to single records and displayed on the row itself. An example is checking if two fields on the same record have the same value. 5. Reporting Snapshots Reporting Snapshots capture a snapshot of Salesforce records, freezing data for future reference. Commonly used for tracking Opportunity Pipeline Change over time. 6. Historical Trend Reporting Historical Trend Reporting glances back at historical field values on a specific date. Limited to certain objects and fields, it provides a targeted view of historical data changes. 7. Field-to-field Filters These filters allow the comparison of values in different fields on a Salesforce report, refining report filter criteria. 8. Stacked Summaries Stacked Summaries summarize extensive data for quick review and comparison, activated when adding fields to both rows and columns. 9. Joined Reports Joined Reports combine two reports with different report types into a single view, offering a holistic data view. 10. Report URL Hack Report URL Hacking is a technique to set filter values via URL parameters, supported in Lightning Experience. It allows dynamic filtering without the need for multiple reports, enhancing user experience. This URL hacking can be used to launch specific reports with predefined filters, adding efficiency to report navigation. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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October 21, 2017in Google Analytics
internet of things
12Oct

Salesforce Introduces IoT Explorer Edition

Salesforce Introduces IoT Explorer Edition: A Low-Code Gateway to Smarter Customer Engagement Salesforce is accelerating its Internet of Things (IoT) strategy with the launch of IoT Explorer Edition, a low-code solution designed to help businesses harness IoT data to enhance customer relationships. This new offering builds on Salesforce IoT, the company’s existing platform, by providing an accessible entry point for enterprises looking to experiment with connected devices, sensors, and applications—without requiring deep technical expertise. Why IoT Explorer Edition Matters Many companies have been exploring IoT for years but struggle to turn data into actionable customer insights. “Most customers don’t know what to do with IoT,” says Bo Mangels, Senior Manager of Product Marketing for Salesforce IoT. “They need a way to experiment, analyze data, and connect it back to their business systems.” IoT Explorer Edition solves this by:✔ Capturing real-time device, sensor, and application data✔ Analyzing it within Salesforce’s CRM platform✔ Triggering automated sales, service, and marketing actions Real-World Use Cases Salesforce highlights several early adopters leveraging IoT Explorer Edition: A Strategic Shift: Selling IoT to Business Teams, Not Just IT According to Christian Renaud, Research Director of IoT at 451 Research, Salesforce is taking a unique approach by marketing IoT to sales and service teams—not just IT. “Salesforce is positioning IoT as a business-outcome driver,” says Renaud. “Instead of competing with tech vendors, they’re up against business process firms like Accenture and Deloitte.” Why Start with IoT Explorer Edition? Adopting IoT at scale requires a complete business transformation—but companies need a low-risk starting point. “You don’t overhaul your entire organization overnight,” Renaud explains. “IoT Explorer lets businesses run pilot projects, prove value quickly, and scale from there.” The Bottom Line With IoT Explorer Edition, Salesforce is lowering the barrier to IoT adoption, helping businesses:🚀 Turn device data into customer insights🤖 Automate service and sales triggers📈 Drive smarter, proactive engagement For enterprises still figuring out their IoT strategy, this could be the perfect first step toward a more connected, intelligent future. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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October 12, 2017in Data, Enterprise, Salesforce
Salesforce Government Cloud
02Oct

Salesforce Government Cloud: Ensuring Compliance and Security

Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. These instances are built on Salesforce Customer 360, featuring both Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) offerings. Key Features: Scale and Secure Apps on a Compliant Government Cloud: Government Cloud Plus for Public Sector: Unique Aspects of Government Cloud Plus: Compliant Environment and Security Measures: Drive Adoption and Salesforce FedRAMP: Salesforce FedRAMP Overview: Salesforce Usage in the U.S. Government: Salesforce Government Cloud Public Sector Solutions Content updated February 2022. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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October 2, 2017in Data, Public Sector Solutions, Salesforce, Salesforce Experience Cloud, Salesforce Government Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Public Sector Solutions
Salesforce Certifications
29Sep

Web Pages That Helped With My Google Data Engineer Exam

Google Data Engineer Exam It seems like every day more resources appear to help you study for the Google Data Engineer certification, so I thought in the interests of being helping you aspiring data engineers with some URLs I found helpful. Life of a BigQuery streaming insert When to use different types of storage in Google cloud The Google Study Guide for the Data Engineer Exam A quick guide on Apache Hadoop (several questions on this) The content on this mobile gaming scenario was covered extensively. This Spotify architecture is helpful because if similar to the scenarios you will deal with on the test Data Transfer Options for Google Cloud Lots and Lots of Case Studies Look for more helpful posts on studying for your Data Engineer Exam! A Professional Data Engineer makes data usable and valuable for others by collecting, transforming, and publishing data. This individual evaluates and selects products and services to meet business and regulatory requirements. A Professional Data Engineer creates and manages robust data processing systems. This includes the ability to design, build, deploy, monitor, maintain, and secure data processing workloads. Recommended experience: 3+ years of industry experience including 1+ years designing and managing solutions using Google Cloud. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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September 29, 2017in Data, Google, Google Analytics, Salesforce
Salesforce Data Studio
27Sep

Salesforce Data Studio

Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access to the world’s largest premium data ecosystem. It provides: Data Studio is a self-service platform that connects data owners and buyers directly, fostering new opportunities for audience discovery, sharing, and activation. Leading brands like Anheuser-Busch, Conagra, Essence, and Heineken leverage Salesforce Data Studio to enhance the value of their data and drive revenue. Announcing Salesforce Data Studio Salesforce Data Studio addresses the shortcomings of traditional data exchanges and marketplaces. Unlike legacy platforms that rely on intermediaries, Data Studio allows data owners to maintain control and transparency. The platform ensures secure transactions with comprehensive data governance tools, enabling precise control over data access, usage, and duration. Key Features of Salesforce Data Studio: Industry Reactions Salesforce Marketing Cloud: The Leader in Digital Marketing Salesforce Marketing Cloud enables marketers to deliver connected, personalized, and real-time consumer engagement across all channels globally. With Marketing Cloud Einstein, marketers can harness artificial intelligence to optimize timing, channel, content, and audience for their marketing messages. Brands like Dunkin’ Donuts and Nestle Waters rely on Marketing Cloud to enhance engagement and advance their business goals. On average, companies using Marketing Cloud see a 27% increase in campaign effectiveness and a 26% boost in marketing ROI. Pricing and Availability Salesforce Data Studio is available now in several editions: The new Audience Discovery and Search feature will be available starting November 2017. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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September 27, 2017in Artificial Intelligence, Data, Salesforce, Salesforce Marketing Cloud, Technology
Roles in AI
21Sep

Salesforce’s Quest for AI for the Masses

The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Elm furniture store on University Avenue in Palo Alto. A group of artificial intelligence enthusiasts within Salesforce, seeking to enhance the impact of machine learning models, embarked on this mission two years ago. While shoppers checked out furniture above, they developed a system to automate the creation of machine learning models. Thus Salesforce’s Quest for AI for the Masses started. Despite being initially named after the Transformers leader, the tie-in was abandoned, and Salesforce named its AI program Einstein. This move reflects the ambitious yet practical approach Salesforce takes in the AI domain. In March, a significant portion of Einstein became available to all Salesforce users, aligning with the company’s tradition of making advanced software accessible via the cloud. Salesforce, although now an industry giant, retains its scrappy upstart identity. When the AI trend gained momentum, the company aimed to create “AI for everyone,” focusing on making machine learning affordable and accessible to businesses. This populist mission emphasizes practical applications over revolutionary or apocalyptic visions. Einstein’s first widely available tool is the Einstein Intelligence module, designed to assist salespeople in managing leads effectively. It ranks opportunities based on factors like the likelihood to close, offering a practical application of artificial intelligence. While other tech giants boast significant research muscle, Salesforce focuses on providing immediate market advantages to its customers. Einstein Intelligence The Einstein Intelligence module employs machine learning to study historical data, identifying factors that predict future outcomes and adjusting its model over time. This dynamic approach allows for subtler and more powerful answers, making use of various data sources beyond basic Salesforce columns. Salesforce’s AI team strives to democratize AI by offering ready-made tools, ensuring businesses can benefit from machine learning without the need for extensive customization by data scientists. The company’s multi-tenant approach, serving 150,000 customers, keeps each company’s data separate and secure. Salesforce’s Quest for AI for the Masses To scale AI implementation across its vast customer base, Salesforce developed Optimus Prime. This system automates the creation of machine learning models for each customer, eliminating the need for extensive manual involvement. Optimus Prime, the AI that builds AIs, streamlines the process and accelerates model creation from weeks to just a couple of hours. Salesforce plans to expand Einstein’s capabilities, allowing users to apply it to more customized data and enabling non-programmers to build custom apps. The company’s long-term vision includes exposing more of its machine learning system to external developers, competing directly with AI heavyweights like Google and Microsoft in the business market. Originally published in WIRED magazine on August 2, 2017 and rewritten for this insight. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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September 21, 2017in Artificial Intelligence, Data, Einstein 1 Platform, Generative AI, Google, Salesforce, Salesforce Einstein
23Jun

What is the Alphabet Company

Alphabet Inc. is a holding company that was formed from the restructuring of Google in 2015. It became the parent company of Google and its other subsidiaries, allowing Google to focus on its core internet products and services. Alphabet’s other subsidiaries include companies like Verily (life sciences), GV (venture capital), Calico (longevity research), and X (moonshot projects), according to LinkedIn.  Key points about Alphabet: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 23, 2017in Google
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