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Retirement of Salesforce Data Recovery Service

In July 2020, Salesforce announced that they were retiring their last-resort Data Recovery Service because it did not meet their high standards of customer success and trust. Then, in March 2021, they reversed their decision and reintroduced the Data Recovery Service. Editor’s note: This post was updated on February 7, 2022, with the latest information and resources. Read about the new option here. As a result of tremendous customer feedback early last year, we reinstated our Data Recovery Service. At that time, we heard that you relied on this functionality as your backup and restore strategy, as there was no other Salesforce native capability available. We are very pleased to announce that in fall 2021, we launched Salesforce Backup and Restore, built natively on the Salesforce Platform. We’ve co-designed these services with customers, and we intend to deliver the performance, speed, and scale you’ve come to expect from the platform while continuing to provide additional ways to innovate and extend these capabilities through our vibrant ecosystem. Backup and Restore not only replaces Data Recovery Service but also offers an experience beyond that original service—providing a simple, elegant point-and-click interface to create and manage backups and restore as it best suits your business. To support customers in this scenario, Salesforce has launched Salesforce Backup replacing Salesforce Data Recovery Service, which automatically creates backup copies of business data and empowers any organization to restore data and recover, in just a few clicks, from even worst-case scenarios. And, as always, Salesforce AppExchange is home to a rich partner ecosystem that provides robust backup and restore solutions for customers today. A list of AppExchange partners who offer these solutions can be found here. As both native and partner solutions are available to our entire customer base, Sale3sforce has retired their Data Recovery Service. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Marketing Cloud Filters

Marketing Cloud Filters

You have the option to define a data filter on the Subscribers tab within Email Studio, where you can choose to segment either a subscriber list or a data extension. When creating a data filter for segmenting a subscriber list, you can utilize various types of information, including profile attributes, preference attributes (excluding HTML email preference), and both created and predefined measures. The selection of these types dictates whether a subscriber satisfies the specified conditions. Marketing Cloud Filters. It’s worth noting that you aren’t required to specify a subscriber list in the filter definition, and you can associate the same data filter with multiple lists by employing different filter activities or groups. Alternatively, if you opt to create a data filter for segmenting a data extension, you utilize the field columns within that data extension to determine whether a record satisfies the conditions. Given that different data extensions may have distinct field columns, you need to specify the data extension when creating the data filter. When crafting a filter, you establish conditions that the system assesses for each subscriber or data extension row to determine qualification for the segment. For each condition, you can choose the profile attribute, field column, or measure to evaluate, specify the operator for comparing values, and define the value for comparison. For instance, segmenting a subscriber list based on the condition that subscribers must be 18 or older means only those meeting this age requirement are added to the segment. Multiple conditions can be grouped using AND or OR operators, and these groupings can further be combined into an outer grouping with additional AND or OR operators. The use of OR operator implies that meeting one or more conditions satisfies the grouping, while the AND operator requires meeting all conditions for grouping satisfaction. The data filter creation interface offers graphical tools for crafting conditions and groupings, with the SQL generated from these graphical tools displayed in the Filter Text section for reference. In the context of Marketing Cloud, a filter is a set of criteria that segments either a subscriber list or a data extension. It enables the application of complex segmentation rules to precisely target messages to specific subscribers. This aids in the creation of more tailored and targeted marketing campaigns. To access the filter activity in Marketing Cloud, you can find it within the Interactions tab on the Filter Activity screen when using interactions in Email Studio. Utilize data filters to segment subscriber lists or data extensions when creating filter activities to enhance the precision of your marketing strategies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Lucidchart Salesforce Integration

Lucidchart Salesforce Integration

Salesforce makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service. Lucidchart Salesforce Integration. In Lucidchart, you can import Salesforce account, opportunity, contact, activity, and task data to create dynamic account maps that align your entire revenue team. Easily visualize and understand relationships between key prospects, identify gaps in the buying team, and see the best path to win. These account maps also help sales leadership assess the health of a deal and improve forecasting. With bi-directional sync, any changes made in Lucidchart will instantly be reflected in Salesforce and vice versa. With Lucidchart, you can also import your Salesforce schema to create entity-relationship diagrams that help teams identify areas for optimization and map future changes to your CRM architecture. Lucidchart even offers exclusive Salesforce shapes and templates so you can standardize documentation within your company. Key features Lucidchart Salesforce Integration Lucidchart is a visual workspace that allows sales orgs to visualize their accounts, build scalable processes, and align their revenue team to find the best path to sale and close bigger deals, faster. – Customers must have an Enterprise Lucidchart license – Customers must purchase an add-on to use account mapping features with external data sources Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Sales Cloud Einstein

Key Features of Sales Cloud Einstein

We all get excited when new technology emerges in the marketplace.  Understanding its potential impact, however, can be challenging. Sales people tend to oversell it, accounting people undersell it, and lay people misunderstand it.   In the Salesforce world, new tools are coming fast and furious.  Features of Sales Cloud Einstein are one of the most exciting.  Do you wonder why? Let’s look at Sales Cloud Einstein to provide insights into how it can empower your organization to boost sales. The key features of Sales Cloud Einstein encompass Einstein Lead Scoring, Einstein Email Insights, Salesforce Inbox, Einstein Automated Contacts, Einstein Activity Capture, Einstein Opportunity Scoring, Einstein Opportunity Insights, Einstein Forecasting, and the Sales Analytics App. Below is an overview of the features. More in depth looks can be found in the Tectonic blog. Here’s what each feature does: Incorporating Sales Cloud Einstein Incorporating Sales Cloud Einstein into your business strategy enhances sales efficiency, forecasting accuracy, and overall performance.  Features of Sales Cloud Einstein can boost your team’s productivity at every stage of the sales process with key predictions, intelligent recommendations, and timely automation.  It is like having your own data science team that learns from your sales team’s selling activities and CRM data.   Contact Tectonic for a comprehensive consultation on leveraging Sales Cloud Einstein to drive sales growth. To generate the most reliable intelligence, you must meet data requirements for each Sales Cloud Einstein feature. Raady for Sales Cloud Einstein? Wondering whether you’re ready for Sales Cloud Einstein or whether it can help your sales reps? Run the Sales Cloud Einstein Readiness Assessor to find out. Tectonic can help. We analyze your Salesforce implementation, in either a production or sandbox environment, and then send you a personalized report. The report tells you which Einstein features you’re ready to use now and which ones require extra steps. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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