Account Engagement AddThis, is an analytics tool for tracking the contents shared through any of the social media has been maintained in this tool. Marketing Cloud Account Engagement AddThis by Oracle. Oracle has made the business decision to terminate the AddThis service on May 31, 2023. After this date, the Account Engagement connector will be removed. The Add Social Media Button and the “Forward to a Friend” option on an email will no longer be available since they were powered by the AddThis feature. How will this impact my legacy content? Emails that have already been delivered will have broken AddThis links. If AddThis functionality is not removed from existing content, then the content will be impacted in various ways:* Email content that has the social image buttons added will continue to have those image buttons. The buttons just won’t work.* Automated emails will also continue to have AddThis links. Those links will not work.* Otherwise, there will just be a blank space wherever the AddThis merge fields were used. Account Engagement Email Forwarding When an Account Engagement email is forwarded, it retains all the tracking information for the original recipient. If the new recipient interacts with the email, it will be logged and tracked under the original recipient’s prospect record. This can also lead to a Visitor Association Change. Because of the risks involved, we recommend against forwarding Account Engagement tracked emails.  marketing cloud account engagement AddThis Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more