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Salesforce Data Cloud
18Jan

Key Components of Salesforce Data Cloud

Salesforce Data Cloud organizes and unifies data across Salesforce and other external data sources.  After ingestion, it can drive personalization and engagement. Components of Salesforce Data Cloud to explore. Data Cloud expands Salesforce capabilities by using the best pieces of the developer-friendly Salesforce Platform and adding a highly scalable infrastructure. Data Cloud is an evolution of Customer Data Platform—which was originally designed for marketers but now caters to broader use cases beyond marketing.  The magic of Data Cloud is in creating experiences that wow customers. Key features and components of Salesforce Data Cloud include: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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January 18, 2023in Salesforce Data Cloud
Salesforce GoTo Call Dispositions
17Jan

Salesforce GoTo Call Dispositions

How do I set up custom call dispositions in the Salesforce integration? Create a picklist of custom call dispositions in Salesforce Classic and Salesforce Lightning and then link them to the GoTo Connect integration. Important: These steps need to be completed by your organization’s Salesforce admin. Salesforce Product How-to Salesforce Classic Create the Custom Call DispositionsGo to Setup > Customize > Activities > Activity Custom Fields.Click New and then go to Picklist > Next.Enter the custom call disposition’s Name, Label and Values.Click Next > Next > Save.Add the new call disposition to your call log by going to Settings > Create > Global Actions > Global Actions > Log a Call > Layout and then drag and drop the new call disposition into Log a Call.Click Save.Link New Call Disposition to GoTo Connect for SalesforceGo to Setup > Develop > Custom Settings.Go to GoTo ConnectSettings and then click Manage.Click New and then enter the new call disposition’s name from step 3 in create the custom call disposition above.Click Save and then navigate to Sales and refresh your browser. Salesforce Lightning Create the Custom Call DispositionsGo to Setup > Object manager > Activity > Fields & relationships.Click New and then go to Picklist > Next.Enter the custom call disposition’s Name, Label and Values.Click Next > Next > Save.Add the new call disposition to your call log by going to Settings > User Interface > Global actions > Log a Call > Layout and then drag and drop the new call disposition into Log a Call.Click Save.Link New Call Disposition to GoTo Connect for SalesforceGo to Setup > Custom code > Custom Settings.Go to GoTo ConnectSettings and then click Manage.Click New and then enter the new call disposition’s name from step 3 in create the custom call disposition above.Click Save and then navigate to Sales and refresh your browser. Salesforce GoTo Call Dispositions Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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January 17, 2023in Salesforce
Salesforce Einstein and Einstein Automate
12Jan

Einstein Lead Scoring is Based on:

Understanding What Lead scoring looks at explains how Einstein gives each lead a score based on how well the lead matches the company’s conversion patterns. Einstein Scoring Model considers: Einstein Lead Scoring uses data science and machine learning to discover the patterns in your business’ lead conversion history, and to predict which current leads to prioritize. By using machine learning, Einstein Lead Scoring provides a simpler, faster, and more accurate solution than traditional rules-based lead scoring approaches. The Scoring Model Einstein analyzes your past converted leads, including custom fields and activity data, to determine your conversion patterns. It then identifies which of your current leads have the most in common with your prior converted leads. Based on this analysis, Einstein builds one or more scoring models for your organization. During setup, Salesforce admins can choose to score all of your leads together, or group leads into segments based on field criteria. Einstein builds a separate scoring model for each lead segment. For each lead segment, admins can also choose to omit certain lead fields. When Einstein builds your scoring model, the omitted fields are ignored. When you score all leads together without creating segments, and you don’t have enough lead conversion data to build your own predictive model, Einstein uses a global model. The global model uses anonymous data from many Salesforce customers. When you accumulate enough lead data, Einstein builds a scoring model with your data and uses the model with the better results. Einstein models are refreshed every 10 days, or whenever the admin updates how Lead Scoring is configured. Lead scores are updated at least every six hours as needed. Factors That Contribute to Scores With each lead score, Einstein displays the lead’s field values that have the most significant positive and negative effects on its score. These fields are the lead’s top positives and top negatives. Sometimes, a lead’s score is due to a combination of several fields with only slight positive or negative effects, rather than a few very positive or very negative fields. In this case, Einstein doesn’t display top positives or top negatives for the lead. Like Related Posts Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more Public Sector Salesforce Solutions Public Sector Solutions revolutionize public service delivery through flexible and secure e-government tools supporting both service providers and constituents. Designing Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more Salesforce AI Einstein Next Best Action Salesforce AI Einstein Next Best Action is a feature designed to identify the most effective actions available to agents and Read more

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January 12, 2023in Einstein Insights
Salesforce Net Zero Cloud
11Jan

Salesforce Net Zero Cloud Explained

Introducing Net Zero Cloud, a cutting-edge addition to Salesforce’s product lineup, specifically designed as a carbon-accounting solution for companies seeking to take ownership of their carbon footprint.  Net Zero Cloud is a sustainability management platform designed to help companies manage their footprint and track their progress to net zero. Salesforce Net Zero Cloud Explained. This innovative tool streamlines the process of uploading data related to various aspects such as business travel, fuel, electricity, gas bills, and contributions from the supply chain. With pre-configured dashboards, Net Zero Cloud facilitates the effortless identification of significant contribution areas, trends, and potential action points. ESG Reporting Are you ready for ESG reporting mandates? Net Zero Cloud is the solution that can assist you in complying with CSRD, California regulations, and any emerging requirements. By integrating environmental, social, and governance data, this tool delves deep into carbon, waste, and water aspects across your entire value chain. Quantify your carbon footprint by utilizing Net Zero Cloud to track carbon emissions and energy consumption stemming from your diverse assets or activities, which may encompass buildings, products, and travel, covering scopes 1, 2 & 3 emissions. Salesforce Net Zero Cloud Explained Who benefits from Net Zero Cloud? Notable companies leveraging Salesforce Net Zero Cloud for Environmental, Social, and Governance (ESG) initiatives include CVS Health, a U.S.-based healthcare organization with 300,000 employees and revenues of 2.50 billion, and Mastercard, a U.S.-based banking and financial services organization with 29,900 employees. Salesforce initially released Sustainability Cloud – now rebranded as Net Zero Cloud – in 2019, aiming to provide businesses with a platform offering a 360-degree view of their environmental impact with the ability to track, analyze and report reliable environmental data in order to reduce their carbon emissions. What are the benefits of net zero Cloud in Salesforce? Built on the Salesforce platform, Net Zero Cloud customers get all the advantages of Salesforce solutions such as full customization, bulk uploading of data, APIs to connect with other platforms, Tableau CRM for full reporting and analysis of the data and Experience Cloud powering a supplier management portal. How does net zero cloud work? Companies that use Net Zero Cloud get a single source of truth for their carbon emissions. They can analyze individual assets and understand impact across location and time. Net Zero Cloud also provides useful reports and executive-ready visualizations in a few clicks, allowing you to easily track and manage emissions. What is Salesforce net zero marketplace? Net Zero Marketplace is a platform where organizations can evaluate carbon projects and carbon credits for consistency with their carbon neutral and net zero commitments or corporate sustainability initiatives. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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January 11, 2023in Salesforce Net Zero Cloud
Yardi Salesforce Integration
09Jan

Yardi Salesforce Integration

Elevate your lease management lifecycle with Salesforce’s expertise in the real estate industry. Many real estate enterprises leverage Yardi systems for their core operations, while Salesforce enriches front-office capabilities. Integrating Yardi with Salesforce unleashes the potential of both systems, merging Salesforce’s robust tools with Yardi’s operational excellence. Yardi Salesforce Integration is the answer for leasing companies. Yardi Salesforce Integration Key Advantages: Enhanced Lead Management: Integrate Yardi property management software with the Salesforce CRM platform to create a comprehensive view of customer data. Empower sales teams to identify available properties aligning with client needs, facilitating a seamless transition from a Salesforce lead to a Yardi client. 360-Degree View: Access prospects, tenants, properties, and more from a unified location. Boost operational efficiency by minimizing application switching and manual data entry for leasing agents on Salesforce. Advanced Reporting and Analytics: Optimize reporting capabilities by consolidating data from Yardi and Salesforce. Track crucial metrics like leasing agent time-to-response, investment occupancy, revenue, retention rates, and more. Complete Lease Management Lifecycle: Simplify the application process by sourcing leads from marketing, passing them to agents, and scheduling appointments in Salesforce. Transfer prospects from Salesforce to RENTCafé for application processing, periodically syncing application data from Yardi to Salesforce. Automated Renewal Opportunities: Automate renewal opportunities by syncing application status and lease information from Yardi to Salesforce. Leverage Salesforce’s marketing automation tools for tenant nurture activities at scale. Operational Efficiency: Sync Yardi and Salesforce to access up-to-date property data, eliminating manual data entry and reducing errors. Manage the entire lifecycle of leasing and property management within one integrated platform. Data Management: Ensure a seamless flow of information between Yardi and Salesforce, eliminating the need for manual data entry. Maintain data consistency across Yardi and Salesforce for properties, leases, tenants, financials, and more. Yardi Salesforce Integration Services: Integrate Yardi, a premier property management and accounting software, with Salesforce, a robust customer relationship management platform. Tectonic can help. FAQs: Does Yardi have an API? Yes, Yardi supports over 300 interface vendors currently utilizing their APIs across the entire product suite. Integration Process: Planning and Discovery: Comprehend business requirements and plan the integration process. Design and Development: Architect the integration framework and develop the necessary components. Testing: Conduct thorough testing to ensure the seamless functioning of the integrated systems. Deployment: Implement the integration in the production environment. Ongoing Support: Provide continuous support for the integrated Yardi Salesforce solution. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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January 9, 2023in Salesforce
Salesforce Marketing Cloud Personalization
06Jan

Salesforce Marketing Cloud Personalization Studio Campaigns

Utilize Marketing Cloud Personalization (formerly known as Interaction Studio) to visualize, monitor, and govern customer experiences through real-time interaction management. Leverage personalized customer experiences to foster meaningful engagement at the perfect moment and in alignment with your audience’s preferences. Personalization amplifies the capabilities of Marketing Cloud Engagement by introducing expanded real-time personalization and various campaign options. Salesforce Marketing Cloud Personalization Studio Campaigns. Within the marketer’s realm, numerous campaigns span various categories. Apart from channels, Marketing Cloud Personalization (MCP) extends its support beyond web, accommodating mobile and email campaigns, along with triggered and server-side JavaScript (JS) campaigns. Salesforce Marketing Cloud Personalization Studio Campaigns Web Campaigns and Templates: Server-Side Campaigns: Triggered Campaigns: Open Time Email Campaigns: Mobile Campaigns: Content updated January 2024. Like Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more

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January 6, 2023in Marketing Automation, Salesforce Marketing Cloud, Salesforce Personalization
Salesforce Service Cloud
03Jan

Differences Between Salesforce Sales Cloud and Salesforce Service Cloud Explained

Salesforce Sales Cloud focuses on the sales process, while Salesforce Service Cloud is dedicated to customer service and support. Sales Cloud is designed for managing leads, opportunities, and sales forecasts, whereas Service Cloud is tailored for handling customer inquiries and cases. Both Sales Cloud and Service Cloud share critical features as they are built on the core Salesforce Platform. If your business primarily emphasizes sales, Sales Cloud is the ideal choice. If your focus is more on customer service, then Service Cloud is the preferred option. For businesses involved in both sales and customer service, both Sales Cloud and Service Cloud may be the best Salesforce solution. Difference Between Sales Cloud and Service Cloud: Sales Cloud streamlines sales and marketing efforts, focusing on lead management and increasing sales. Service Cloud helps support agents provide excellent customer service, resolving issues proactively. Functions Included in Service Cloud but not in Sales Cloud: Service Cloud includes specialized functions for customer support, such as omnichannel case routing, Web-to-Case and Email-to-Case conversion, and configurable assignment rules to streamline support agents’ work. Sales Cloud Features: Service Cloud Features: Agent Productivity (Service Cloud): Call Center Management (Service Cloud): Live Chat (Service Cloud): Customer Portal (Service Cloud): Ticket Management (Service Cloud): Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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January 3, 2023in Data, Salesforce, Salesforce Experience Cloud, Salesforce Optimization, Salesforce Sales Cloud, Salesforce Service Cloud
Improving Customer Experiences with Salesforce
02Jan

Improving Customer Experiences with Salesforce

Sustaining competitiveness continues to demand businesses prioritize personalization and agility in their customer experience strategy in 2023. Improved Customer Experiences with Salesforce are attainable. Read on. “You are caller number 10; please stay on the line.” A few years ago, a phone message like this from a company was a standard part of the customer experience. But today, customers expect more. They expect callback options. They expect to open a chat window on your website, send a text message or a tweet, and get a near-instant reply. They expect that you already know who they are when they call, that you’re aware of their most recent order, and that you understand what they need next. They don’t want to repeat their information. And they definitely don’t want to wait. Improved Customer Experiences with Salesforce Here are ways to enhance your customer experience program: Enhancing Customer Experience for Brand Loyalty: Advance Personalized Experiences: By concentrating on these core areas, organizations can navigate the evolving CX landscape, delivering exceptional customer experiences. Tectonic is poised to collaborate, customizing Salesforce tools to craft remarkable customer experiences. CX-Customer experience, gets thrown around a lot. But how is it defined, and what does it mean? “Customer experience and service have converged, it’s more than call centers and successful responses to problems. It is service opportunities in sales, support, and marketing. Delivering great customer experiences now means providing amazing, almost magical service at every opportunity.” Peter Schwartz, Salesforce senior vice president of strategic planning What Does Customer Experience Mean? Customer experience encompasses every interaction a prospect or customer has with a business, spanning various channels and touchpoints. Here’s how to enhance customer experience with Salesforce: Customers have always wanted a consistently good buying experience and the best value they can get. If they’re not happy buying expensive razor blades, they can sign up for inexpensive monthly delivery. If they’re fed up with mediocre hotel chains that don’t offer value, why not try Airbnb? The Good News The good news? Customers are willing to pay a premium for great experiences, and not just great products and services. This means businesses have an opportunity to increase revenue by delighting their customers in a way that no one else can. What are the 3Rs of customer experience? Science shows that customers are looking for 3 things in every interaction. These can be summarized in the 3 service values: be reliable, be responsive and build relationships. What are the six pillars of customer experience excellence? Developed by KPMG Nunwood of the UK following research involving more than one million customers across three continents, the system spotlights six key principles as the building blocks for customer experience success: personalization, integrity, expectations, resolution, time and effort, and empathy. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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January 2, 2023in Data, Salesforce, Salesforce Communications Cloud, Salesforce Experience Cloud, Salesforce Service Cloud, Technology

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