Topic Profiles in Salesforce Marketing Cloud Social Studio

Follow these recommended practices to optimize your topic profiles in Social Studio effectively:

Validate Your Data:
- After adding keywords, review the results to ensure relevance and minimize irrelevant posts.
- Monitor brand discussions and adjust the topic profile accordingly.
Enhance Keyword Proximity:
- Use the proximity feature by adding “~” before finalizing keywords.
- Adjust proximity using the slider, with a maximum setting of 20 words apart.
- For instance, setting proximity to 5 means both keywords must appear within 5 words of each other in the same post.
Avoid Generic Keywords:
- Prevent off-topic posts by avoiding generic keywords or abbreviations.
- Specify keywords with modifiers, like using “Healthcare IT” instead of just “IT.”
Improve Load Times:
- Limit the number of keywords to 60 or less in a topic profile.
- Avoid overusing “DOES NOT CONTAIN” keywords (keep them under 30).
- Refrain from using short, common keywords or exclusion words like “and,” “the,” or “it.”
Utilize Source Groups:
- Set up source groups at the tenant level and make them public for organization-wide use.
Apply Filters:
- Refine topic profiles by filtering regions, languages, and media types.
Regularly Audit Your Topic Profiles:
- Minimize the number of profiles by auditing their use cases to prevent duplication.
- Reuse topic profiles for limited use cases and deactivate those no longer needed.