Advertising Cloud

Advertising Cloud is an Adobe product. Often times confused with Salesforce Advertising Studio.

What is Adobe advertising Cloud do?

Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize: DSP, Search and TV advertising campaigns, and to leverage dynamic ad templates to deliver relevant ad content to end users.

Is Adobe ad cloud a DSP?

The Adobe Advertising Cloud Demand-Side Platform (DSP) destination allows you to share authenticated first-party audiences with approved advertisers and users for campaign activation with DSP.

Definitions

“Campaign” means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.
“Feed/Template Project” means one of the following projects performed by Adobe:

(A) The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;

(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;

(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or

(D) The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).

“Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
“Impression” means a single server call to the On-demand Service’s server.
“Net Media Cost” means:

(A) the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or

(B) the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies.

“Tech/Service Fee” means the Unit Price percentage of the Gross Media Cost purchased by Customer. For example, if Customer purchases gross media of $10,000 and the Unit Price is 30%, then the Gross Media Cost is $10,000, the Tech/Service Fee is $3,000, and the Net Media Cost is $7,000.
“Unit Price” means the price expressed as a percentage of Gross Media Cost.