Salesforce Introduces Flexible Pricing for Agentforce to Accelerate AI Adoption Across Enterprises
Salesforce, the global leader in AI-powered CRM, last week announced a new flexible pricing model for Agentforce, its digital labor platform, designed to meet surging demand for AI-driven automation across every employee, department, and business process.
As AI adoption accelerates, CIOs face mounting pressure to balance innovation with cost control. According to Salesforce’s CIO AI Trends research, 90% of IT leaders say managing AI expenses is hindering their ability to drive value—a challenge underscored by recent findings from CIO.com.
To address this, Salesforce is introducing three groundbreaking pricing innovations that empower businesses to scale AI adoption efficiently, align costs with outcomes, and adapt investments as needs evolve:
1. Flex Credits: Pay Only for the AI Actions You Use
Moving beyond traditional per-conversation pricing, Salesforce now offers Flex Credits, a consumption-based model where customers pay only for the specific AI actions performed—whether updating records, automating workflows, or resolving cases.
- $0.10 per action (20 Flex Credits consumed per task)
- Packs of 100,000 credits for $500, enabling scalable, predictable spending
- Real-time insights via the Salesforce Digital Wallet, helping businesses optimize AI spend
2. Flex Agreement: Shift Investments Between Human & Digital Labor
The new Flex Agreement allows organizations to dynamically reallocate budgets—converting user licenses into Flex Credits (or vice versa)—ensuring optimal resource allocation as business priorities shift.
3. Agentforce User Licenses & Add-Ons: Unlimited AI for Every Employee
Salesforce is simplifying AI adoption with per-user-per-month (PUPM) pricing, offering unlimited employee-facing AI agent usage. Seamlessly integrated with Salesforce and Slack, these licenses eliminate usage caps, enabling businesses to deploy AI at scale across sales, service, HR, and IT.
Industry & Customer Reactions
- Elia Wallen, CEO of Engine: “Salesforce’s pricing aligns costs with value, letting us deploy AI beyond traditional CRM use cases.”
- Kirsten Rhodes, Deloitte US: “This flexibility helps organizations meet both current and future AI needs.”
- Ritu Jyoti, IDC: “Salesforce is removing adoption barriers by letting businesses swap licenses for credits as they experiment with AI.”
Availability & Pricing
- Flex Credits & Flex Agreement: Available now
- Agentforce User Licenses: Launching Summer 2025
- Flex Payment Models: Coming Fall 2025
With this move, Salesforce reinforces its commitment to making AI accessible, scalable, and cost-effective for enterprises worldwide.
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