Brands are increasingly deploying AI agents to provide faster resolutions for common customer service issues, reaping the benefits of automation to improve customer experiences.
According to new research from Salesforce, consumers lose up to a full business day resolving a single customer service issue, and one-third of interactions leave customers without a solution. However, younger generations, including Gen Z and Millennials, are more open to using autonomous AI agents to address these challenges.
AI Agents to Provide Faster Resolutions
As the holiday shopping season begins, AI agents are poised to handle routine tasks such as password resets, item returns, and refund processing. “Brands launching these AI-driven experiences will find them increasingly helpful,” said Sanjna Parulekar, VP of Product at Salesforce. “My message to consumers is to embrace these tools and give them another shot.”
Some companies, like Saks, are already leveraging AI agents to streamline processes like returns and refunds. For those unsure whether they’re interacting with a bot or a human, Parulekar emphasizes that agents should clearly introduce themselves and inform customers when a transfer to a human representative occurs.
With AI reshaping customer service, brands aim to transform frustrating experiences into efficient, seamless interactions.
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