, Author at gettectonic.com - Page 118
marketing cloud utm parameters
07Apr

What Are UTM Parameters in Marketing Cloud

What Are UTM Parameters in Marketing Cloud? UTM parameters are essential for tracking the effectiveness of your marketing messages by linking user clicks to actions on your website within Marketing Cloud. Once set up, the Marketing Cloud Engagement tool automatically adds these parameters to the URLs in your messages, enabling detailed performance tracking. You can track five key UTM parameters: source, medium, campaign, term, and content. These parameters are captured in Google Analytics reports, offering insights into your marketing efforts, such as total goal conversions, bounce rate, and average time spent on your site. What is a UTM Code? A UTM (Urchin Tracking Module) code is a text string appended to a URL to help monitor the performance of digital marketing campaigns. UTM codes include up to five key parameters: Campaign, Source, Medium, Content, and Term. UTM Parameter Channel Support: Example URL with UTM Parameters: arduinoCopy codehttps://www.example.com?utm_source=sfmc&utm_medium=email&utm_campaign=TestCampaign&utm_term=MyLink123&utm_content=123456&utm_id=f521708e-db6e-478b-9731-8243a692c2d5&sfmc_id=245678&sfmc_activityid=598741568 Parameter Breakdown: For more on UTM parameters, refer to the Google Analytics documentation. Configuring UTM Parameters in Marketing Cloud Engagement In Google Analytics 4 (GA4), UTM parameters are automatically appended to links in all sent messages unless the domain or subdomain is not on the allowlist in Journey Builder Settings. They will also not apply if click tracking is disabled. Adding UTM Parameters in Salesforce To track UTM parameters in Salesforce, follow these steps: Tracking UTM Parameters in Salesforce There are four primary methods to track UTM parameters and attribution data within Salesforce: Content updated March 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
April 7, 2021in Data, Google, Google Analytics, Salesforce, Salesforce Marketing Cloud
Salesforce Service Cloud Voice
05Apr

Salesforce Service Cloud Voice Explained

At times, communication is more convenient over the phone. Your customers know that. And they expect you to know it too. Salesforce Service Cloud Voice enables agents to handle calls, address customer concerns, and make outbound calls directly from the Service Console. This feature allows companies to efficiently manage customer phone interactions within the Salesforce platform and the Omni-Channel. Despite the growing prevalence of digital engagement across multiple channels, a significant 93% of customers still prefer using the phone to seek assistance. Salesforce Service Cloud Voice offers several advantages, including the streamlined centralization of communication channels. Businesses can integrate their phone systems, such as Interactive Voice Response (IVR) and Automatic Call Distribution (ACD), seamlessly into the Sales Cloud with this powerful platform. Key features of Salesforce Service Cloud Voice include: Salesforce continuously enhances its Service Cloud CRM platform, introducing new tools for Contact Center as a Service (CCaaS). Service Cloud Voice, digital engagement, and omnichannel routing are among the recent additions to the platform, offering advanced telephony capabilities natively integrated within Salesforce. To enable Salesforce Service Cloud Voice with Partner Telephony: Service Cloud Voice integrates seamlessly into the Service Console alongside other channels. This virtual help desk provides a 360-degree view of each customer and their requests. Agents utilize Service Cloud Voice to capture customer information from voice calls and various digital channels, including email, chatbots, web chat, social media, online communities, and SMS messaging. The combination of the console and Voice creates a unique experience, bringing together telephony, digital conversations, and customer relationship management (CRM) data in one unified platform. Salesforce also offers Einstein Bots, AI-powered chatbots integrated directly into the CRM through the Einstein 1 Platform. These chatbots automate personalized and intelligent service, enabling faster resolutions and task automation by leveraging Salesforce data. Content updated January 2024. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more

Read More
April 5, 2021in Einstein 1 Platform, Salesforce Einstein, Salesforce Managed Services, Salesforce Manufacturing Automotive Energy, Salesforce Optimization, Salesforce Service Cloud
Salesforce
02Apr

Object Relationship Types in Salesforce

Types of relationship in Salesforce You can establish relationships between objects in Salesforce. You can associate one object with another. For example, you have an object named Meetup (to store information about a meeting), and you want to associate it with another object, Participant (to store information about participants for a particular meeting) so that you can associate the Participant records with the respective Meetup record. These relationship types also determine how they handle record sharing, data deletion capability, and required fields in page layouts. Salesforce provides the following object relationship types that can be established among objects: Master-detail relationship It is a strongly coupled relationship among Salesforce objects, which means if a master record gets deleted, then the child records associated with it are also deleted. In this type of relationship, the parent record controls the behavior of the child record regarding visibility and sharing. It means the security setting of a parent object applies to the child object. For example, if we create a master-detail relationship between the Meetup and Participant objects, where Meetup will act as the parent object and Participant will serve as the child object, then if someone deletes a Meetup record, all the associated Participant records will also get deleted. When there is a master-detail relationship between two objects, you can create a unique type of field over the master object, called Roll-up summary. A roll-up summary field allows us to calculate values from child records, such as the number of child records linked to a parent record. Tip For best practice, don’t create more than 10,000 child records for a master-detail relationship. Lookup relationship It is a loosely coupled relationship among Salesforce objects, which means even if a parent record gets deleted, the child records remain in the system. Here, both the parent and child have their own sharing settings and security controls. The following image gives a visual representation of the lookup relationship between Meetup and Participant objects and what happen when parent (Meetup) record gets deleted: For example, if we create a lookup relationship between the Meetup and Participant objects, where Meetup will act as the parent object and Participant will serve as the child object, then if someone deletes a Meetup record, all the associated Participant records will still exist in the system. Difference between master-detail and lookup relationships Let’s have a look at the differences between the lookup and master-detail relationships in the following table: Lookup relationship Master-detail relationship Loosely coupled. Strongly coupled. Roll-up summary field cannot be created. Roll-up summary field can be created. Parent record is not required while creating a child record. Parent record is always required in order to create a child record. Lookup fields are not required on the page layout of the detail record. Master-detail field is always required on the page layout of the detail record. Standard object record can be on the detail side of a custom object in a lookup relationship. Standard object record cannot be a child. By default record ownership of child records is not controlled by the parent. Parent controls the record ownership of child records. The owner field is not available on the detail record in master-detail relationship queues, sharing rules and manual sharing is not possible for detail records as it requires the owner field. You can have a child record without a parent. You cannot have a child record without a parent. You can have a maximum of 40 lookups on an object. You can have a maximum of two master details on an object. No cascade delete. Cascade delete. Self-relationship Self-relationship is another example of a lookup relationship. In Salesforce, we can use lookup relationships to create self-relationship among objects; we can have a maximum of 40 self-lookups. For example, a campaign record can have a Parent Campaign record. External lookup relationship We can create two special lookups on an external object apart from the standard lookup relationship. They are external lookup relationship and indirect lookup relationship. External lookup relationship allows us to link an external object to a parent external object whose data is stored in an external data source. In other words, it allows us to link two external objects. Indirect lookup relationship An indirect lookup relationship allows us to link an external object to a standard or custom object. We can only create an indirect lookup to an object with a unique external ID field on the parent object that is used to match the records in this relationship. While creating an indirect lookup relationship field on an external object, we have to specify the child object field and the parent object field to match and associate records in the relationship. For example, we can display a related list of payments from the ERP external record with matching external IDs on the account object. Many-to-many relationship The many-to-many relationship in Salesforce allows us to link a child record to multiple parents. For example, a campaign is attached to many leads, and one lead may have more than one campaign. If you have two objects, called Case and Article, and you want to relate these two objects in such a manner that one case can have multiple articles and one article is linked to many cases, then we have to use the many-to-many relationship. The many-to-many relationship is made with the help of a junction object. In this case, we can create the third object, let’s say, Solution with two master-detail relationships with Solution – Case and Solution – Article. Note One object can have only two master-detail relationships. Hierarchical relationship In Salesforce, only a user object has this type of relationship where we can create a hierarchy of users in the organization. For example, a user can have his manager, and his manager may have senior manager, and so on till the CEO or CIO level. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at

Read More
April 2, 2021in Salesforce
Design to No-silo Teams
29Mar

Design to No-silo Teams

Design Tips to ‘No-Silo Mentality’ Your Teams Working in silos is a detrimental organizational condition where a team, or group of teams, isolates itself from the rest of the organization. This can happen intentionally, due to organizational structures, or simply as an unintended consequence over time. Design to No-silo Teams can eliminate silos. Silos often result in withheld information, poor collaboration, and work that is misaligned with company goals. What is a No Silo Mentality? A no silo mentality is the practice of actively resisting the natural tendency to create divisions within a company. This approach aims to prevent the formation of an “us versus them” mindset among different teams or levels of leadership, fostering a more unified and collaborative corporate culture. Here are design tips to no-silo your teams. And here are 7 steps to create better collaboration, while you are at it. 7 Strategies to Break Down Team Silos and Enhance Team Effectiveness Highly collaborative and connected teams are more agile and better equipped to meet user needs. In fact, 72% of leaders believe merging teams and responsibilities can improve overall operational efficiency. Here are seven strategies to break down team silos and improve team effectiveness: By implementing these strategies, you can break down silos, enhance team collaboration, and improve overall effectiveness, leading to greater agility and better alignment with user needs. Working in silos is the opposite of collaboration; silos prevent individuals from being part of a team with a unified vision, while different teams work amongst themselves, not knowing what’s happening with other departments or initiatives in the business. By implementing these no-siloed Design tips, you can effectively ‘no-silo’ your product and other teams, fostering a culture of collaboration that enhances customer satisfaction and drives success. Content updated April 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

Read More
March 29, 2021in Unified Knowledge
Salesforce Fundraising
24Mar

Salesforce Nonprofit for Fundraising

Nonprofit Cloud for Fundraising, alternatively referred to as Salesforce Fundraising Nonprofit, introduces innovative and user-friendly methods to engage donors, raise funds, and achieve outcomes through specialized tools and data-driven insights. Salesforce provides an online fundraising platform that creates a cohesive experience for both staff and supporters to diversify and grow. Fundraising for Nonprofits Embedded within the Salesforce Nonprofit Cloud is Salesforce Fundraising Nonprofit. Tailored to cater to organizations of diverse sizes, ranging from small community organizations to expansive international and enterprise-level nonprofits. Some of its notable features include: Leverage these features to consolidate control over your fundraising data, strategies, and operations within a unified product. Fundraising Apps and Features in Salesforce Fundraising Nonprofit Employ the Fundraising apps to streamline various nonprofit responsibilities and tasks. Fundraising Strategy: Donor Engagement: Philanthropy & Partnerships: Fundraising Operations: Understanding the challenging landscape of nonprofit fundraising it is useful to understand how Salesforce addresses the challenges: Evolving Digital Expectations of Donors Addressed With Salesforce Fundraising Nonprofit Changes in Privacy Practices Decline in Trust in Nonprofits Decrease in Donor Numbers Is Salesforce elevate being discontinued? In April 2023, Salesforce announced the sunset of its online fundraising solution, Elevate. Salesforce.org Elevate is in the process of being retired, and will no longer be sold as of April 3, 2023. See more information in our communication, or find one of our many partners on the AppExchange if you are searching for a digital fundraising solution. The ability to renew subscriptions will end on October 1, 2023, and Salesforce anticipates that the product will be deactivated on or after October 1, 2024. Content updated December 2023. Like Related Posts Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more Cloud Computing for NGOs As cloud computing becomes more prevalent and accessible, nonprofits are increasingly leveraging its benefits to enhance operations, boost fundraising efforts, Read more Business Card Scanner App for Salesforce Can I Scan a Business Card into Salesforce? Yes, you can scan a business card into Salesforce if your scanning Read more Salesforce Action Plans Explained An action plan defines the tasks and other items needed to complete a business process. Each task has a priority, Read more

Read More
March 24, 2021in Salesforce for Nonprofits, Salesforce Nonprofit Cloud
Cloud Computing for NGOs
22Mar

Cloud Computing for NGOs

As cloud computing becomes more prevalent and accessible, nonprofits are increasingly leveraging its benefits to enhance operations, boost fundraising efforts, and adapt to changing circumstances. Cloud Computing for NGOs. Despite this transition trend, some organizations remain hesitant to adopt cloud technology due to perceived costs, technical expertise gaps, and concerns about security. However, the advantages of cloud computing are pplentiful and can significantly impact nonprofit efficiency and effectiveness. Cloud Computing for NGOs For nonprofits, especially those impacted by the ongoing pandemic, cloud computing offers transformative advantages. It allows organizations to conserve resources by freeing up in-house IT teams or reducing their reliance on them altogether. Furthermore, cloud technology enables nonprofits to enhance digital experiences for donors and volunteers, particularly for those accustomed to in-person fundraising events. Beyond these benefits, cloud computing drives digital transformation within nonprofits, revitalizing processes and enhancing marketing efforts. Here are some specific advantages of cloud computing for nonprofits: Process Advantages: Marketing Advantages: For nonprofit organizations striving to create awareness, raise funds, recruit volunteers, and advocate for change, cloud computing offers a cost-effective solution to enhance operational efficiency, improve marketing strategies, and ensure compliance and security. By embracing cloud technology, nonprofits can thrive in today’s digital landscape while focusing on their core mission of serving communities and effecting positive change. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
March 22, 2021in Salesforce for Nonprofits, Salesforce Nonprofit Cloud, Salesforce Sales Cloud, Salesforce Service Cloud
20Mar

Managed Salesforce IT Services

Retaining managed Salesforce services is the process of hiring a team to support the day-to-day management of your Salesforce application or CRM environment. It allows an organization to find a highly skilled team of Salesforce specialists that will act as an extension of their in-house IT team. Without adding extra headcount. Why should you use Salesforce managed services? Managed IT services for Salesforce are the best solution for businesses regardless of their size and scope. It empowers organizations to reduce operational costs while aligning more specialized experts for implementation, training, administration, and support of their Salesforce instance. Why do businesses need MSPs? In today’s fast-paced and ever-changing business landscape, organizations need to stay competitive and agile. One way to achieve this is by partnering with a Managed Service Provider (MSP) A managed service provider (MSP) delivers services, such as network, application, infrastructure and security, via ongoing and regular support and active administration on customers’ premises, in their MSP’s data center (hosting), or in a third-party data center. MSPs may deliver their own native services in conjunction with other providers’ services (for example, a security MSP providing sys admin on top of a third-party cloud IaaS). Pure-play MSPs focus on one vendor or technology, usually their own core offerings. Many MSPs include services from other types of providers. The term MSP traditionally was applied to infrastructure or device-centric types of services but has expanded to include any continuous, regular management, maintenance and support. As your business evolves, your Salesforce instance needs have a tendency to grow with it.  Salesforce org management has traditionally been handled by a single admin with some basic development support.  Managed services is the practice of outsourcing the responsibility for maintaining, and anticipating need for, a range of processes and functions, ostensibly for the purpose of improved operations and reduced budgetary expenditures through the reduction of directly-employed staff. Managed Salesforce IT Services  With managed salesforce services you have a highly scalable and economical way to maintain and grow your Salesforce investment.  Without the need to hire additional staff.  Your Salesforce MSP provides all the talent required to manage your Salesforce instance.  Have an administrator, business analyst, architect, developer, project manager, trainer, and more all at your disposal without hiring a single employee. If you are considering retaining a Salesforce managed service provider rather than hiring new employees contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
March 20, 2021in Salesforce, Salesforce Managed Services
Salesforce work.com
18Mar

Salesforce Work.com Explained

Work.com was developed in response to the challenges posed by the Coronavirus Pandemic, offering support to companies and communities in safely resuming their operations. At its core, Work.com features a command center that empowers users to make informed, data-driven decisions regarding the safety of various activities, such as reopening offices. Seamless integration with Tableau allows the visualization of extensive datasets. Beyond the command center, Work.com incorporates essential features, including employee health and wellness monitoring, shift management for capacity planning, and contact tracing. Welcome to Work.com, an employee-centered experience designed to help everyone at your company succeed, regardless of their work location. Key Features: Is Work.com owned by Salesforce? Yes, Salesforce acquired the technology behind Work.com in 2011 when it purchased Rypple, a Toronto-based company that provided cloud-based human resources (HR) software. The application has since evolved through various iterations, expanding its focus to enhance employees’ remote work experience. Work.com Customer 360 Integration Work.com integrates the full power of Salesforce Customer 360, health experts, business leaders, and the Salesforce partner ecosystem. It equips teams with the tools needed to be productive, safe, and resilient in the evolving landscape of business operations, employee safety, wellness, experience and productivity, and customer trust and communications. Workplace Command Center serves as a company’s “single pane of glass” for managing the complexities associated with reopening businesses and guiding employees back to work. It functions as an Operations Executive’s “cockpit” for navigating the organization through crises, resuming business operations, and emerging stronger. Shift Management, an add-on to Workplace Command Center, helps companies balance workplace coverage and employee availability while creating new capacity models that support a safe return to work. HR and People leaders can create shifts to fill workplace capacity, while staggering arrivals to facilitate a safe return to offices. Employee Concierge delivers one integrated service experience for any employee need, streamlining workflows across various departments and empowering employees to find answers to their questions within Employee Workspace. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
March 18, 2021in Salesforce
Salesforce Marketing Cloud Email Studio
17Mar

What is Email Studio in Marketing Cloud?

Salesforce Email Studio is a robust email marketing tool within Salesforce Marketing Cloud that maximizes the potential of data and automation to establish meaningful customer relationships. This platform enables the automation of transactional communication and facilitates the sending of personalized messages to specific target groups. Customize Account Branding with Sender Authentication Package (SAP): Enhance your account branding through the Sender Authentication Package (SAP), a tool provided by Marketing Cloud. SAP features include custom account branding, a private domain for email sending, a custom domain for CloudPages, a dedicated IP address, and reply mail management. Upon purchasing SAP, you will receive an email from [email protected] 1–2 days after your contract activation. This email includes the SAP Quick Start Guide and a personalized form to set up your SAP. IP Address Warming: When you become a Salesforce Marketing Cloud customer, the assigned sending IP addresses have not been previously used for email delivery. Email service providers are wary of emails from IP addresses lacking a sending history. To establish trust, it is recommended to warm up or ramp up new IP addresses gradually. Microsoft notes that 80% of unrecognized connections attempt to deliver spam or malware, making senders guilty until proven innocent. Warming involves slowly increasing email volume to build around 30 days of sending history, allowing ISPs to recognize and trust the new IP address. Tectonic assists our clients with proper IP warming. Warming Guidance: During the warming period, focus on sending to the most active and engaged subscribers. The initial sends are crucial for ISPs to determine sender IP address reputation. Factors such as list size, quality, and subscriber engagement influence the warming period’s duration. Recommended volume targets can be achieved by splitting large sends, migrating smaller-volume campaigns, or creating non-time-sensitive campaigns specifically for warming. Important Considerations: Adhering to warming guidance is essential to mitigate deliverability risks. It is advised to follow the recommended volume targets and adjust sending practices during warming to avoid suboptimal delivery, deferrals, bulk folder placement, or email blocking. Target Audience Expansion: During the first three weeks, focus on new or actively engaged subscribers. In the fourth week, expand to subscribers with engagement in the last 60 days. Around week six, add subscribers who engaged in the last six months. Beyond six months, consider suppressing unengaged subscribers to minimize spam trap risks. Email Studio Navigation: Use Email Studio’s primary navigation toolbar and navigation pane to access various features. The toolbar is located under the Marketing Cloud header, and the navigation pane can be hidden or resized as needed. Custom navigation allows the creation of horizontal tabs for a more tailored user experience. Email Studio Capabilities: With Email Studio, create and send personalized emails, ranging from basic newsletters to complex campaigns. Deliver promotional, transactional, and triggered messages while tracking and optimizing performance. After setting up domains and importing subscribers, Email Studio empowers users to craft high-quality content for their email campaigns. For more information on Salesforce’s Email Studio, contact a Tectonic representative today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
March 17, 2021in Salesforce Marketing Cloud
team
15Mar

How to Choose the Right Salesforce Implementation Partner

Once the decision is made that Salesforce.org is the ideal CRM solution for your organization, the next crucial step is selecting the right implementation partner. The search queries related to Salesforce often include phrases like “the best Salesforce implementation partner,” indicating the significance of this choice. But isn’t the “best” partner the right partner? While any Salesforce partner can be self-proclaimed as “the best,” a high-ranking position on the Salesforce AppExchange is a trustworthy indicator. However, appearing at the top of Google searches may simply denote proficiency in search engine optimization or heavy investment in pay-per-click advertising, not stellar implementation work. Even local proximity is only indicative of location, not necessarily capabilities. The ultimate task is to find a Salesforce implementation partner that aligns with the unique needs of your organization. Consider the following tips when making this critical decision: Specialized Experience: Seek a partner with expertise in your specific focus area, industry, business model, or any other criterion that sets your organization apart. Different partners may excel in various areas of Salesforce’s versatile platform, so finding one aligned with your needs is crucial. Independent Discovery: Engage a potential Salesforce partner for a discovery process independent of the full implementation. This allows you to gain confidence in their recommendations by ensuring they understand your business needs and technological requirements, offering a smaller investment with the potential for greater ROI. Budget Consideration: Approach your Salesforce implementation partner search with a ballpark budget in mind. While you’re not necessarily seeking the cheapest or most expensive solution, having a preliminary understanding of your project’s scope can guide discussions effectively. Track Record and Reputation: Assess a partner’s track record and reputation by focusing on successful projects and positive customer reviews. Look for partners with a longstanding relationship with Salesforce, a diverse range of satisfied customers, and an internal team capable of addressing all development and customization needs. Communication and Project Management: Evaluate a partner’s communication and project management style. A good partner should be able to clearly explain their process, keeping you informed throughout the project. Ensure that the team includes a delivery manager and an account representative who understand your needs and communicate regularly. Integration and Availability of Salesforce Implementation Partner Integration with Other Tools: Consider the compatibility of other tools in your technology ecosystem with those of your Salesforce partner’s area of expertise. This eliminates learning curves and downtime, ensuring seamless integration and operation during normal business hours. Hours of Availability: Solutions and implementation partners with staff in multiple time zones can often get deliverables to your inbox for inspection early in your day. Likewise they can burn the midnight oil in your local time zone with mission critical deliverables. Proven Process: Look for a partner with a well-defined process, as this increases the likelihood of a successful project delivered on time and within budget, especially if your Salesforce implementation will occur in stages. Adaptability: Assess a partner’s ability to adapt to your organization’s needs, recognizing that a skilled partner will assist your organization through the change management process that often accompanies Salesforce implementation. Involvement of Project Sponsor: Involve the primary project sponsor or administrator within your organization in the partner selection process. This key individual contributes not only institutional knowledge but also an understanding of how your company operates. Ongoing Support: Seek a partner capable of providing ongoing support, fostering a long-term relationship. This ensures continuity and efficiency in reaching future Salesforce development goals. By carefully considering these factors, you can make an informed decision and select the right partner for your Salesforce.org project. Utilize resources such as your Salesforce Account Executive, Salesforce’s partner list, and online searches to compile a diverse list of potential candidates. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
March 15, 2021in Salesforce, Salesforce Implementation Services
implementation
12Mar

Chatter App Salesforce

What is the Salesforce Chatter app? The Salesforce Chatter app is a real-time social collaboration application within the Salesforce platform. It facilitates seamless communication among employees, by allowing them to converse, share information, and collaborate effectively. Chatter serves as a secure workspace where users can establish networks, share files, and provide status updates. Is Salesforce Chatter still in use? Salesforce Chatter app remains in use, but its availability is on an organization-specific basis. Users within the same Salesforce organization can utilize Chatter to communicate with each other securely. While people outside the company’s email domains cannot use Chatter within the organization, its functionality persists for internal communication. Chatter is no longer supported by Salesforce. Chatter has essentially been replaced by Slack. What are the benefits of Salesforce Chatter? Salesforce Chatter offers a real-time collaboration platform that enables employees to share files, data, and valuable information effortlessly. It acts as a central hub for teams to stay connected, share work and ideas in real-time, and stay updated on ongoing activities. This enhances overall communication and collaboration within the organization. Is Slack replacing Salesforce Chatter? Internally, Salesforce has transitioned from using Chatter to employing Slack as the preferred chat tool. This transition not only encompasses Salesforce’s core functions but extends to broader business operations, showcasing Slack as a comprehensive replacement for Chatter within the Salesforce ecosystem. Key Features of Chatter in Salesforce: Salesforce retired Chatter Messenger on March 30, 2018. You are no longer able to use the feature, and Salesforce will not provide any support for it. What is the difference between slack and chatter in Salesforce? Chatter is used to track updates on items of interest in Salesforce. Chatter is deeply integrated with other Salesforce products. No other competing products come close. Slack is a traditional project management tool. Content updated Oct 2022. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
March 12, 2021in Salesforce
Salesforce Service Cloud
11Mar

Salesforce Service Acronyms

Here is a helpful glossary of terms you will hear when discussing Salesforce and Salesforce Service Cloud. ACW After Call Work Tasks that the agent needs to complete after the customer call has ended. Your job as a Salesforce Admin/Service Cloud Consultant is to make completing these tasks (eg. entering data, call outcome notes), as efficient as possible for the user. AHT Average Handle Time The average amount of time it takes for an agent to resolve a customer call/case. CTI Computer Telephony Integration Telephony (phone communication) can be directly integrated into Salesforce. This is a great win for Service (and Sales) departments who rely heavily on their phone, with features such as click to dial, call recording and screen pop available from 3rd party vendors. FCR First Contact Resolution Measures the % of cases that are solved on the first touchpoint with customer service.READ MORE: Create a Service Metrics Strategy. FSL Field Service (Lightning) An extension (add-on product) of Service Cloud that provides a comprehensive view of workforce management. Field Service involves providing services to customers beyond your office or site – which is referred to as in the “field”. Think about mobile employees, like service technicians, who carry out the service in-person; other people involved are service agents, dispatchers, and service managers. Salesforce dropped the “Lightning” from the product name, but the acronym is still widely used. IVR Interactive Voice Response An automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients (source). People often refer to this as speaking to a bot before they get through to a human agent. KCS Knowledge-Centered Support A knowledge base that documents service agents’ experiences when solving cases, curated and made accessible to customers for self-service support should they encounter the same question or problem.Salesforce Experience Cloud is praised for encouraging collaboration and improvement between customers and agents in this way. PBX Private Branch Exchange System that routes calls to different agents. SLA Service-level Agreement A formal or informal contract between an organization and its customers which outlines what service they will receive and how long they will need to wait to receive that service each time. SLAs can be configured into Salesforce to prioritize cases and work orders. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
March 11, 2021in Salesforce, Salesforce Service Cloud

Subscribe to our mailing list. Join our mail list to receive our newsletter

We'll keep you up to date with our latest news, insights, free resources, and much more.
Don't worry, we won't spam you.
gettectonic.com