, Author at gettectonic.com

19Sep

ChatGPT for Keywords

Maximizing SEO on a Budget: A Guide for Business Owners For business owners working within tight budgets, stretching every marketing dollar is crucial. While hiring expensive SEO experts can be tempting, there’s a wealth of untapped keywords that are already working for your competitors. The key is to uncover them and use them to your advantage. No need for costly SEO tools—there are simple ways to spy on competitors’ keywords and create engaging content, all with free resources like ChatGPT. 1. Analyze Competitor Content Using ChatGPT That blog post from a competitor ranking above yours? It holds valuable keyword insights. By copying the link and asking ChatGPT to analyze it, you can easily discover the keywords they’re targeting. Simply ask: “ChatGPT, based on this content, what keywords is my competitor targeting?” ChatGPT will break down the keywords, providing insights you can use to optimize your own content. 2. Spy on Competitors’ Sitemaps A website’s sitemap is like a blueprint, showing how everything is organized. To access a competitor’s sitemap, simply add /sitemap.xml to the end of their URL. For example, if your competitor’s site is example.com, you would visit example.com/sitemap.xml. Once you access their sitemap, copy the URLs and ask ChatGPT to extract relevant keywords for you. This method is a goldmine for discovering what content your competitors are focusing on. 3. Use Search Operators for Targeted Research Search operators are powerful tools that let you search a competitor’s site with precision. For example, typing site:competitor.com SEO in Google will display all the SEO-related content from that competitor. To make keyword extraction even easier, use a tool like the SERP Snippet Extractor from the Chrome Web Store. Once you’ve gathered the titles, paste them into ChatGPT to extract keywords. 4. Check Keyword Volume with Google Keyword Planner Once you’ve gathered a list of keywords, head over to Google Keyword Planner (create a free Google Ads account if you don’t already have one). Use the “Get Search Volume” option to see search volumes and competition levels for your keywords. Pay close attention to suggested related keywords, as they can offer additional opportunities. Checking trends for seasonal patterns can also help you time your content for maximum impact. Final Thoughts Leveraging free tools like ChatGPT can help business owners on a budget optimize their SEO strategies without breaking the bank. By analyzing competitor content, spying on sitemaps, and using search operators, you can uncover valuable keywords and improve your website’s ranking—all without costly investments. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 19, 2024in Google, Salesforce

19Sep

Vonage Premier for Salesforce Service Cloud Voice

HOLMDEL, N.J., Sept. 18, 2024 /PRNewswire/ — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), is one of the first contact center providers to join Salesforce’s Bring Your Own Channel for Contact Center as a Service (BYOC for CCaaS) pilot program. With BYOC for CCaaS, Vonage Premier for Salesforce Service Cloud Voice customers will have the ability to integrate Vonage omnichannel and AI-powered capabilities into their existing contact center solutions, including voice, SMS, chat, social messaging apps like WhatsApp, and more – delivering faster resolution times and creating a more native, personalized and meaningful experience for customers by connecting with them on their channel of choice. “We are very excited to have Vonage, a leading Salesforce Service Cloud Voice partner, take this very important step to expand its deep Salesforce integration through BYOC for CCaaS, delivering the omnichannel capabilities – and the APIs to enable them – that create the kind of customer experiences that drive meaningful engagement,” said Tony Flores, Senior Director of Product Management for Salesforce. With BYOC for CCaaS, Vonage Premier for Service Cloud Voice customers will now be able to connect with customers across various communications channels, as well as access data insights and AI-based agent productivity tools, to create a better overall customer journey and a more productive and efficient agent experience. The solution’s single routing and agent capacity model also increases contact center capacity, leading to more customer interactions being resolved better and faster. Workforce Engagement Management (WEM) is also provided through Vonage’s seamless integrations with leading WEM solutions Verint, Calabrio Teleopti, Playvox and injixo, ensuring optimum planning, scheduling, tracking, and management of the contact center workforce. “Today’s contact center agents play a vital role in support of the businesses they represent and in meeting the increasing demands of tech-savvy customers who want to connect from anywhere, on their preferred communications channels,” said Reggie Scales, Acting Head of Applications for Vonage. “These agents are also frequently working from anywhere and need the tools to access critical information to troubleshoot common customer issues and provide real-time customer support. Having all of these capabilities in a single user interface – omnichannel modes of communication coupled with a 360 view of customer information and key knowledge bases – this is the contact center of the future.” A key differentiator for Vonage as a pilot partner in this program is its ability to source a single AI-based Virtual Agent solution for self-service automations across voice and digital channels using Vonage AI studio – while also leveraging Salesforce for all Live Agent Assist and Analytics needs. Vonage can also integrate its own Vonage Communications APIs to power pre-built programmable capabilities for voice, SMS, social and chat, directly into the contact center – all on one combined Salesforce and Vonage platform. This singular view also enhances efficiency by keeping agents and supervisors in a single Salesforce desktop to eliminate application switching and the need to toggle between screens. “Modern contact centers are experiencing increasing pressure and demand to deliver better, more personalized, omnichannel interactions, as well as quicker and more accurate responses to customer issues,” said Jim Lundy, CEO, Founder & Lead Analyst, Aragon Research. “With BYOC for CCaaS, Vonage aims to address the increasing demand for a unified and customizable customer experience across all communication channels, leveraging existing Salesforce platforms and AI-powered insights and automation.” Vonage Premier for Service Cloud Voice is currently available on the Salesforce AppExchange with Salesforce BYOC for CCaaS integrated capabilities now available for customers to pilot. To find out more about Vonage Premier for Service Cloud Voice, visit www.vonage.com. Salesforce, AppExchange, Service Cloud Voice, Einstein and others are among the trademarks of Salesforce, inc. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage’s Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage’s fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely – providing the flexibility required to create meaningful engagements. Vonage is headquartered in New Jersey, with offices throughout the United States, Europe, Israel and Asia and is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC), and a business area within the Ericsson Group called Business Area Global Communications Platform. To follow Vonage on X (formerly known as Twitter), please visit twitter.com/vonage. To follow on LinkedIn, visit linkedin.com/company/Vonage/. To become a fan on Facebook, go to facebook.com/vonage. To subscribe on YouTube, visit youtube.com/vonage. SOURCE Vonage Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 19, 2024in Data, Salesforce Service Cloud

19Sep

Salesforce Free AI Training

Salesforce Expands Access to Free AI Training to Address Global Skills Gap SAN FRANCISCO — September 18, 2024 – Salesforce (NYSE: CRM), the #1 AI-powered CRM, has announced a significant expansion of its AI skilling initiatives. Starting today, Salesforce will offer its premium AI courses and certifications free of charge to anyone via its online learning platform, Trailhead, through the end of 2025. This initiative aims to help bridge the growing AI skills gap by providing accessible education for individuals across industries. To further support these efforts, Salesforce will open new physical training spaces at its San Francisco headquarters, including a pop-up AI Center offering in-person community courses and a dedicated AI skilling floor for employees. This investment, valued at over $50 million, is designed to empower the workforce with essential AI skills as the demand for AI talent surges globally. Research from Slack highlights a growing urgency among executives to integrate AI into business operations, with interest increasing sevenfold in the last six months. However, more than two-thirds of workers have yet to engage with AI tools, and only 15% feel they possess the necessary training to use them effectively. “The advent of AI and agents represents the biggest technological shift of our generation and will radically change how people work,” said Brian Millham, President and Chief Operating Officer at Salesforce. “We need to ensure everyone has the skills to succeed in this new AI-driven world.” Expanding AI Training Opportunities Salesforce has already helped thousands of professionals acquire technical skills through premium, instructor-led training and certifications. With these new offerings, the company aims to reach an additional 100,000 learners, empowering every Trailblazer to become an “Agentblazer” in this evolving AI landscape. You don’t need to spend thousands of dollars in AI education for yourself or your workforce. Salesforce has it at your fingertips for free. Trailhead now offers a wide range of AI-specific courses, covering topics like AI fundamentals, ethical AI use, and prompt engineering. Since June 2023, learners have earned over 2.6 million AI and data badges, helping unlock critical skills for the future of work. Creating Spaces for Hands-on AI Learning In addition to expanding its online offerings, Salesforce is building AI training spaces around the globe. After launching its first AI Center in London, the company will open a pop-up AI Center at its San Francisco headquarters in 2025, with plans for additional locations in Chicago, Tokyo, and Sydney. These centers will host in-person Trailhead courses and bring together experts, partners, and customers to advance AI innovation. Introducing Agentforce — A Groundbreaking AI Suite As part of its ongoing AI revolution, Salesforce is also upskilling its 72,000-strong workforce through quarterly AI learning days and immersive experiences at the newly created AI Knowledge Center in San Francisco. The centerpiece of this initiative is Agentforce, an innovative suite of AI agents designed to enhance productivity in service, sales, marketing, and commerce. By automating repetitive tasks, these agents allow employees to focus on higher-value work. Since the launch of Slack AI in February, Salesforce employees have saved nearly 3 million work hours through AI-driven tools that summarize information, find answers, and generate new ideas. Nearly 40% of the AI and data badges earned on Trailhead belong to Salesforce employees, demonstrating the company’s commitment to internal skilling and innovation. “AI will transform the workforce, creating new roles and opportunities. It’s our responsibility as employers to provide training that prepares workers for the future,” said Nathalie Scardino, President and Chief People Officer at Salesforce. “Grounded in our values, we’re leveraging Salesforce’s full power to help everyone succeed in this AI-driven era.” Related Resources For more information about Salesforce, visit www.salesforce.com or call 1-800-NO-SOFTWARE. About SalesforceSalesforce is the world’s leading AI-powered CRM, helping organizations of all sizes reimagine their business for the AI age. Powered by its trusted platform, Agentforce, Salesforce brings humans and AI agents together to drive customer success through data-driven insights and actions. Salesforce is headquartered in San Francisco, with offices globally, and trades on the NYSE under the ticker symbol “CRM.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 19, 2024in AI Tools, Data

18Sep

CXM

XM Software Providers Set to Replace Point Solutions with Multifunction Suites By 2028, Enterprises Will Transition to Comprehensive CXM Solutions, According to New ISG Research According to new research from Information Services Group (ISG) (Nasdaq: III), companies are expected to shift from various customer experience (CX) point solutions to comprehensive, cross-functional suites by 2028. This transition aims to manage CX at the enterprise level more effectively. Keith Dawson, Director of Customer Experience Research at ISG, explains, “Enterprises recognize the need for platforms that manage the entire customer lifecycle. We are witnessing the rise of tools that integrate communication components with analytic assessments of customer value, loyalty, and intent, marking a significant shift in the marketplace.” The ISG Buyers Guide™ for Customer Experience Management (CXM) defines CXM as a suite of applications on a unified platform that provides a comprehensive view of customer activity and enables management of that activity across departments. The report notes that the mix of applications in a software provider’s suite often reflects their historical expertise and origins. CXM addresses the limitations of traditional Customer Resource Management (CRM) software, which has been more departmental and application-centric. In contrast, CXM focuses on the customer journey and interactions across all channels. The report highlights challenges in comparing similar offerings from different providers due to their varied origins and expertise. The range of functionality across CXM products often reflects their diverse components, users, and use cases. ISG identifies five core areas of platform functionality in CXM software: knowledge management, resource management, automation, analytics, and customer journey management. However, CXM software is still developing, and it is uncommon to find a single solution that excels in all five areas. Many providers start with their core strengths and expand their capabilities over time. The ISG Buyers Guide evaluates CXM software providers based on support for analytics, customer journey management, knowledge management, CRM platform support, operational resource management, and process control and optimization. To be included in the CXM Buyers Guide, products must cover at least three of the four areas: resource management, automation, analytics, and customer journey management. Separate guides on Customer Journey Management (CJM) and Knowledge Management (KM) are available for more specific analysis. For its 2024 Buyers Guides, ISG assessed 19 providers, including Adobe, eGain, Emplifi, Freshworks, Genesys, HubSpot, Microsoft, Nextiva, NICE, Oracle, Qualtrics, Salesforce, SAP, ServiceNow, Sprinklr, SugarCRM, Verint, Zendesk, and Zoho. The top three software providers in each category are: Mark Smith, Partner at ISG Software Research, notes, “Managing customer experience is crucial for every organization, yet many lack the technology to orchestrate the customer journey across channels. The Buyers Guide for CXM offers insights to help businesses understand, optimize, and select software providers that move beyond the limitations of traditional CRM systems.” The ISG Buyers Guides for CXM, CJM, and KM are based on over a year of market research. The research is independent and not influenced by software providers, aiming to help enterprises optimize their software investments. For more details, visit the ISG Buyers Guides to read executive summaries and request full reports. About ISG Software Research ISG Software Research, formerly Ventana Research, delivers expert market research and analysis on business and IT software. The firm provides consulting, advisory, research, and education services for enterprises, software and service providers, and investment firms. For more information and to join the community, visit Ventana Research. About ISG ISG (Information Services Group) (Nasdaq: III) is a global technology research and advisory firm specializing in digital transformation services. With a client base of over 900 organizations, ISG helps clients achieve operational excellence and growth. The firm’s expertise spans AI and automation, cloud and data analytics, sourcing advisory, and more. Founded in 2006 and based in Stamford, Conn., ISG employs 1,600 professionals in over 20 countries. For more information, visit ISG. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 18, 2024in Salesforce

18Sep

Pendo Salesforce and Productivity

Increasing productivity is an ongoing challenge for businesses. A recent McKinsey study reveals that over half of employees feel they are relatively unproductive at work. This widespread issue underscores a deeper problem. Historically, productivity was seen as a measure of individual employee performance—high performers versus low performers. But with the growing reliance on software for daily tasks, leading companies now view productivity differently. While employees remain essential, productivity increasingly hinges on process efficiency. To boost employee productivity, businesses need to focus on optimizing workflows and processes, ensuring they are well-designed, intuitive, and easy to execute. The key to achieving this? An intelligent digital adoption solution. Why optimizing processes boosts productivity Effective workflows are critical for achieving consistent service delivery, maintaining data integrity, enhancing efficiency, and supporting scalability. By streamlining processes, businesses can unlock productivity gains across the board. Pendo’s intelligent digital adoption platform integrates analytics, data, automation, and AI to drive optimized work outcomes, surpassing the capabilities of traditional digital adoption platforms (DAPs). Enhancing workflows with AI-powered analytics Pendo’s platform is designed to help employees work smarter by leveraging comprehensive analytics. For instance, revenue operations teams using Pendo can gain insights into how tasks are performed in Salesforce, identify common bottlenecks, and discover alternative approaches employees might take. The platform’s AI capabilities further enhance this process. Pendo’s machine learning model analyzes both quantitative and qualitative data from user feedback and analytics to offer AI-driven recommendations for workflow improvements. As the AI learns from user interactions, its suggestions become increasingly effective. Providing targeted support at the right time Understanding workflow challenges is only the first step. Employees may face different issues based on their roles or experience. For example, a customer success representative may require different support in Salesforce compared to a regional sales rep. Pendo’s platform can cater to these diverse needs by creating in-app guides and tooltips that offer tailored support based on user metadata and behavior. This allows high performers and superusers to work independently while providing targeted help where needed. Teams can monitor progress through Pendo Analytics, tracking metrics like workflow completion rates and time to completion. This data helps refine in-app guidance and enhance effective strategies. Empowering employees for greater achievement Industries such as media, retail, non-profit, and financial services often struggle with visibility into their sales processes and potential breakdowns. Pendo’s platform enables IT and product teams to identify operational gaps in software usage, leading to more satisfied, productive employees and improved business outcomes. As digital adoption advances, Pendo remains at the forefront of driving a smarter, more efficient future. Explore how Pendo can enhance workflow completion and efficiency in Salesforce. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 18, 2024in Data, Salesforce, Technology

18Sep

Connect Salesforce and Power BI

Hello, Im trying to connect a filtered case list (https://company.lightning.force.com/lightning/o/Case/list?filterName=blahblah) containing customer reviews in the case description into a Power BI table and connect it to my AI Hub custom prompt bot that categorises text. Ideally, when new cases get added to that filtered list – the Power BI table automatically refreshes with the case id, subject, description and an additional column where the categorised text gets added in. eg) Case ID Case Subject Case description Category 332432 AAAA blah blah customer complaint 4243242 BBBB something product quality 424234 CCCC bleh customer praise Thanks! You might find it helpful to follow these steps: 1. Connect Salesforce filtered case list to Power BI. 2. Use Power Apps AI Builder to categorise case descriptions: 3. Configure Power BI to automatically refresh for the latest classification results. 4. Displaying Classified Data in Power BI Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 18, 2024in Data, Salesforce, Salesforce User Questions

18Sep

Pay Per Chat

Salesforce is launching its AI-powered Agentforce platform across its key clouds, including Sales, Service, Marketing, and Commerce. However, a significant question remains: Will enterprises be willing to pay $2 per conversation for Agentforce, especially without volume discounts? The introduction of Agentforce wasn’t unexpected, as CEO Marc Benioff has been discussing autonomous AI agents since the company’s second-quarter earnings call. Leading up to Dreamforce, Salesforce has consistently emphasized agentic AI, with Benioff previously hinting at the $2 per conversation pricing model. Agentforce is part of Salesforce’s ongoing effort to move beyond generative AI copilots to fully autonomous digital agents that can perform tasks independently. Much of this technology stems from Salesforce’s acquisition of Airkit.ai last year. Additionally, the company’s acquisition of Own highlights a strategic, smaller-scale approach to mergers and acquisitions. The core of Salesforce’s AI vision is a blend of human expertise and AI agents. While humans focus on relationship-building, industry knowledge, and goal-setting, AI agents will handle tasks like answering questions, scheduling meetings, and gathering information. Key features of Agentforce include: Pay Per Chat? Salesforce is unifying its clouds under a single platform, with Data Cloud as the common thread connecting Sales, Service, Marketing, Commerce, and Tableau. According to Constellation Research analyst Holger Mueller, the real story is the infrastructure behind the agents, which will drive innovation in the future of work by enhancing developer velocity and productivity. At Dreamforce, Salesforce also unveiled Einstein Sales Agents, including a Sales Development Representative (SDR) agent and a Sales Coach, designed to improve sales performance. Salesforce highlighted that agents, unlike traditional bots, are dynamic, outcome-driven, and capable of adapting to various situations. Beyond sales, the Agentforce lineup includes: Agentforce is poised to serve as the connective tissue, unifying Salesforce’s various clouds and driving value with ongoing innovations in Data Cloud and AI. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 18, 2024in Agentforce Platform, Generative AI, Mulesoft

17Sep

Can Snowflake Be Utilized for Data Lakes

Can Snowflake Be Utilized for Data Lakes? Snowflake’s cloud-native architecture offers significant advantages for enhancing data lakes. By integrating various architectural patterns, Snowflake simplifies the creation and management of data lakes, enabling organizations to fully capitalize on their data assets. Here’s why Snowflake is an ideal solution for data lakes: Typical Steps in Building a Data Lake: Does Snowflake Utilize AWS or Azure? In Snowflake, an “external stage” refers to a location outside its own storage where data files can be kept. Both AWS and Azure can be utilized as external stages in Snowflake, offering flexibility in data storage options. Snowflake for Data Lakes: Snowflake on Azure for Data Lakes: For Microsoft Azure users, Snowflake delivers performance, security, and seamless management. Integration with Azure Data Factory (ADF) enhances data ingestion and querying capabilities within Snowflake. Why Choose Snowflake for Data Lakes? Success Stories: Siemens: Transitioning from a large on-premises SAP HANA data lake to Snowflake allowed Siemens to overcome scaling issues and integrate AI solutions more effectively. Christian Meyer, Head of Cloud Operations and Chief Technology Architect at Siemens AG, noted the challenge of scaling and integrating diverse data types and the benefit of separating storage and compute to control costs. Bumble Inc.: Using Snowflake as a unified platform for data warehousing, business intelligence, and data lakes, Bumble democratized data access, enhanced collaboration, and fostered innovation. Head of Data Vladimir Kazanov highlighted that Snowflake addressed the limitations of their legacy data warehouse, improving reporting consistency and efficiency. Snowflake’s capabilities make it a powerful tool for managing data lakes, offering flexibility, efficiency, and scalability for organizations across various industries. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 17, 2024in Salesforce

17Sep

Reflection 70B

Reflection 70B: HyperWrite’s Breakthrough AI That Thinks About Its Own Thinking In the rapid advancement of AI, we’ve seen models that can write, code, and even create art. But now, an AI has arrived that does something truly revolutionary—reflect on its own thinking. Enter Reflection 70B, HyperWrite’s latest large language model (LLM), not just pushing the boundaries of AI, but redefining them. Tackling AI Hallucinations: A Critical Issue AI hallucinations—the generation of false or misleading information—are like digital conspiracy theories. They sound plausible until you pause to scrutinize them. And unlike people, AI doesn’t get embarrassed when it’s wrong; it confidently continues, which is more than just frustrating—it’s potentially dangerous. As AI plays an increasing role in everything from content creation to medical diagnoses, having models that produce reliable, fact-based outputs is vital. Reflection 70B: An AI That Checks Its Own Work HyperWrite’s Reflection 70B is built to directly address this issue. It does something uniquely human: it reflects on its thought process. This model is designed to check its own work, functioning like an AI with a conscience, minus the existential crisis. Reflection-Tuning: The Game-Changing Technology At the core of Reflection 70B is a new technique called Reflection-Tuning. This is a major shift in how AI processes information. Here’s how it works: This entire process happens in real-time before the model delivers its final answer, ensuring a higher degree of accuracy. Why Reflection 70B is a Game-Changer You may wonder what sets this AI model apart. Here’s why it matters: Real-World Applications: How Reflection 70B Can Improve Lives Reflection 70B’s accuracy and self-correction abilities can have a transformative impact in several fields: Looking Forward: What’s Next for Reflection 70B? HyperWrite is already working on Reflection 405B, an even more advanced model that promises to further elevate AI accuracy and reliability. They’re not just building a better AI—they’re redefining how AI works. Conclusion: The AI That Reflects Reflection 70B marks a major leap in AI by introducing self-reflection and correction capabilities. This model isn’t just smarter; it’s more trustworthy. As AI continues to permeate our daily lives, this kind of reliability is no longer optional—it’s essential. HyperWrite’s Reflection 70B gives us a glimpse into a future where AI isn’t just intelligent but wise—an AI that understands the information it generates and ensures it’s accurate. This is the kind of AI we’ve been waiting for, and it’s a future worth getting excited about. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 17, 2024in Salesforce

17Sep

Salesforce and IBM Partnership

Salesforce and IBM are advancing their longstanding partnership by focusing on transforming sales and service processes with AI, particularly for organizations in regulated industries that seek to leverage enterprise data for automation. The collaboration aims to deliver pre-built AI agents and tools that integrate seamlessly within customers’ IT environments, enabling them to use their proprietary data while maintaining full control over their systems. By merging Salesforce’s Agentforce, a suite of autonomous agents, with IBM’s watsonx capabilities, the partnership will empower businesses to utilize AI agents within their daily applications. IBM’s watsonx Orchestrate will enhance Agentforce with autonomous agents that improve productivity, security, and regulatory compliance. Additionally, IBM customers will have the ability to interact with these agents via Slack, facilitating dynamic conversational experiences. Planned integrations between Salesforce Data Cloud and IBM Data Gate for watsonx will enable access to business data from IBM Z mainframes and Db2 databases, supporting AI workflows across the Agentforce platform. This integration will enhance data analysis and fuel AI-driven processes. Customers will also benefit from a broader range of AI model and deployment options through integration with IBM watsonx.ai. This will include access to IBM’s Granite foundation models, designed for enterprise applications. Enhancing Business Automation with Tailored Autonomous Agents Through the Agentforce Partner Network, businesses can develop and customize AI agents to interact with various enterprise tools and platforms. These agents are designed to perform multi-step tasks, make decisions based on triggers or interactions, and seek user approval for actions beyond their scope. They will help automate routine tasks, increase efficiency, streamline operations, and enhance customer service. IBM’s watsonx Orchestrate will integrate with Salesforce Agentforce to develop new pre-built agents for specific business challenges. These agents will leverage data and AI from both Salesforce and IBM to address various needs: Expanding Data Integration for AI Salesforce and IBM are also advancing data integration strategies through the Zero Copy integration between Salesforce Data Cloud and watsonx.data. This allows data to remain in place while being utilized for AI use cases, without duplication. Joint customers, particularly in financial services, insurance, manufacturing, and telecommunications, will leverage this integration to access and use mainframe datasets from IBM Z and Db2 databases on Salesforce’s platform. IBM will be the first Zero Copy partner to facilitate data flow between IBM Z and Salesforce Cloud, offering secure access to critical enterprise data and enhancing AI agent functionality. With IBM Z handling over 70% of global transaction value, this partnership ensures high standards of security, privacy, and compliance. Improving Efficiency with Slack and IBM watsonx Orchestrate IBM customers will now engage with watsonx Orchestrate agents directly within Slack, supporting AI app experiences with a new interface. This integration allows for seamless interaction with AI agents, automating tasks and enhancing collaboration across systems without leaving Slack. Expanding AI Model and Deployment Options with watsonx.ai A new integration with watsonx.ai will enable customers to deploy customized large language models (LLMs) within Salesforce Model Builder. This includes access to a range of third-party models and IBM’s Granite foundation models, which offer transparency and compliance with regulatory requirements. IBM Granite models are expected to be available within the Salesforce ecosystem by October. Partnering with IBM Consulting for Tailored AI Solutions IBM Consulting will leverage its expertise in Salesforce and AI to help joint customers accelerate the implementation of Agentforce. Through IBM Consulting Advantage, the AI-powered delivery platform, businesses will receive support in selecting, customizing, deploying, and scaling AI agents to meet specific industry needs. Customer Perspective Tectonic is transforming its service stations into preferred journey stops with the help of Salesforce and IBM. The collaboration offers unprecedented flexibility in AI utilization, enabling Tectonic to deliver hyper-personalized services through Agentforce and IBM’s watsonx AI, enhancing customer engagement and satisfaction. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 17, 2024in Agentforce Platform, Data, Enterprise, Salesforce, Salesforce Data Cloud

17Sep

Copado Unveils AI Agents

Copado Unveils AI Agents to Automate Key DevOps Tasks for Salesforce Applications Copado has introduced a suite of generative AI agents designed to automate common tasks that DevOps teams frequently encounter when building and deploying applications on Salesforce’s software-as-a-service (SaaS) platform. This announcement comes ahead of the Dreamforce 2024 conference hosted by Salesforce. These AI agents are the result of over a decade of data collection by Copado, according to David Brooks, Copado’s vice president of products. The initial AI agents will focus on code generation and test automation, with future agents tackling user story creation, deployment scripts, and application environment optimization. Unlike AI co-pilot tools that assist with code generation, Copado’s agents will fully automate tasks, Brooks explained. DevOps teams will be able to orchestrate these AI agents to streamline workflows, making best DevOps practices more accessible to a wider range of development teams. As AI continues to reshape DevOps, more tasks will be automated using agentic AI. This approach involves creating AI agents trained on a specific, narrow dataset, ensuring higher accuracy compared to general-purpose large language models (LLMs) that pull data from across the web. While it’s unclear how quickly agentic AI will transform DevOps, Brooks noted that in the future, teams will consist of both human engineers and AI agents assigned to specific tasks. DevOps engineers will still be essential for overseeing the accuracy of these tasks, but many of the repetitive tasks that often lead to burnout will be automated. As the burden of routine work decreases, organizations can expect the pace of code writing and application deployment to significantly accelerate. This could lead to a shift in how DevOps teams approach application backlogs, enabling the deployment of more applications that might have previously been sidelined due to resource constraints. In the interim, Brooks advises DevOps teams to begin identifying which routine tasks can be assigned to AI agents. Doing so will free up human engineers to manage workflows at a scale that was once unimaginable, positioning teams to thrive in the AI-driven future of DevOps. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 17, 2024in Generative AI

17Sep

Gearset Buys Clayton

Gearset, a leader in Salesforce DevOps solutions, announced the acquisition of Clayton, a code analysis platform designed specifically for Salesforce. This strategic acquisition is Gearset’s first following years of rapid growth, driven by a $55 million growth investment from Silversmith Capital Partners. During that time, Gearset has launched several products and upgrades, reaching the milestone of surpassing 2,500 customers — four times more than any other Salesforce DevOps vendor. Clayton has a major approach to Salesforce DevSecOps: identify anti-patterns and vulnerabilities early during development and remediate recurring issues with automated code corrections. Clayton helped find and correct thousands of vulnerabilities in some of the world’s largest Salesforce organizations. The integration of Clayton’s technology into Gearset’s DevOps suite will enable Salesforce teams to quickly build secure and well-architected applications. This will underline Gearset’s commitment to delivering best-in-class solutions that optimize the entire DevOps lifecycle, from code quality to secure deployments. For the immediate term, Clayton will continue operating under its brand within the Gearset family, ensuring uninterrupted service for existing users. And as the integration of teams and technologies progresses, customers can expect a unified platform that delivers an even more powerful suite of tools to drive Salesforce DevOps success. The financial terms of the deal were not disclosed. KEY QUOTES: “Salesforce development teams today need more than just speed — they need confidence in the quality and security of their code as they scale. The acquisition of Clayton allows us to address this need head-on by offering our customers advanced code analysis tools that streamline the development process and improve code quality from the ground up. Clayton’s deep expertise in this area aligns perfectly with our mission to empower teams with the most robust, reliable solutions available, ensuring our customers can focus on innovation for their business, while Gearset takes care of the heavy lifting in DevOps.” -Kevin Boyle, CEO at Gearset “We started Clayton with a true passion: making it easy for teams to write secure, high-quality business apps on Salesforce. We are thrilled to join Gearset. They have built a fantastic DevOps platform that customers love. Together, we can make modern DevSecOps accessible to many more Salesforce teams, making it easier to build secure, well-architected applications at scale.” -Lorenzo Frattini, founder and CEO at Clayton Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 17, 2024in Technology

17Sep

Bipartisan BIOSECURE Act

The U.S. House of Representatives has passed the bipartisan BIOSECURE Act, targeting Chinese biotech firms such as WuXi AppTec and WuXi Biologics as national security risks. The legislation restricts American companies from partnering with these firms, potentially disrupting the drug supply chain. Bipartisan SupportThe bill passed with a strong majority of 306-81, garnering support from 111 Democrats. Representative James Comer (R-Ky.) highlighted the bill’s goal to “protect U.S. taxpayer dollars from flowing to biotechnology companies that are owned, operated, or controlled by China or other foreign adversaries.” He emphasized the importance of safeguarding sensitive healthcare data from foreign influence before these companies become more entrenched in the U.S. economy. National Security ConcernsRep. Comer and other supporters, including Representatives John Moolenaar (R-Mich.) and Raja Krishnamoorthi (D-Ill.), underscored the bill’s significance for national security and the integrity of the U.S. healthcare system. Senate ProspectsThe Bipartisan BIOSECURE Act now moves to the Senate, where it is anticipated to receive robust bipartisan support. A similar measure previously passed the Senate Committee on Homeland Security and Governmental Affairs with overwhelming approval, suggesting a favorable outcome in the full Senate. Key ProvisionsIntroduced in January 2024, the Act prohibits U.S. biopharma companies from working with certain Chinese contractors. Currently, five companies, including WuXi AppTec and WuXi Biologics, are blacklisted. An amendment allows existing contracts to remain in effect until January 1, 2032, offering some flexibility for ongoing projects. Industry ImpactAnalysts caution that the Act could disrupt the U.S. drug supply and impede clinical trials, adding strain to an already pressured supply chain. Jaxon Tan and Ivy Yang, in a BioSpace opinion piece, warned that these restrictions might significantly affect industry progress and innovation. Domestic Manufacturing ChallengesThe Act also highlights vulnerabilities in U.S. manufacturing capabilities. Fernando Muzzio, a Rutgers University professor, pointed out that the U.S. has become overly dependent on foreign manufacturing, particularly from China and India, neglecting the development of domestic production capacities. This dependence underscores the need to bolster homegrown manufacturing infrastructure. Preparing for ChangeAs the BIOSECURE Act advances, healthcare technology companies will need to prepare for potential operational changes and supply chain disruptions. Firms may need to seek alternative partnerships and invest in domestic resources to navigate these challenges effectively. While the Bipartisan BIOSECURE Act aims to enhance national security, it also presents both challenges and opportunities for the healthcare industry. Companies will need to adapt to these changes to maintain stability and continue advancing medical innovation. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 17, 2024in Salesforce

16Sep

Triggering a Refresh of the Einstein Next Best Action

How to Force a Refresh of the Einstein Next Best Action Component User Question: “Hi folks, is there a way to force a refresh of the Einstein Next Best Action component in the service console? I tried re-executing my recommendation strategy flow, but the recommendation didn’t change, even though the flow picked a new one. I also triggered the lightning:nextBestActionsRefresh event from an Aura component, but that didn’t work either.” Triggering a Refresh of the Einstein Next Best Action (NBA) Component Einstein Next Best Action (NBA) is designed to react dynamically to changes in Salesforce, updating its recommendations. While refreshing the entire page works, there are more efficient methods to trigger a refresh in a more subtle, automatic way. Trigger 1: Automatic Refresh Based on Record Changes If a field on the record is modified, the NBA component automatically refreshes to show updated recommendations. Trigger 2: Refresh Triggered by Flow on the Same Page NBA also refreshes if a flow changes a related object. For example, if a flow modifies a related Survey record, the NBA component on the current record page will refresh. This smart refresh is facilitated by Salesforce’s Lightning cache, though it may not apply in all scenarios. Trigger 3: Community Cloud Event Integrations NBA can refresh via special event integrations in Salesforce Community Cloud pages. Trigger 4: Using a Lightning Component on the Same Page The NBA component listens for the lightning:nextBestActionsRefresh event. When triggered, it sends a new request to the NBA strategy execution endpoint. If the updated strategy returns new recommendations, the component refreshes automatically. This works on both Lightning Experience and Communities pages. To fire the event from a Lightning component, add this tag: htmlCopy code<aura:registerEvent name=”refreshEvent” type=”markup://lightning:nextBestActionsRefresh”/> Make sure the event includes the correct recordId in its payload. The component will only refresh if the event’s recordId matches the current record page. Example Code for Firing the Event: javascriptCopy codefunction(component, event, helper) { var appEvt = $A.get(“e.lightning:nextBestActionsRefresh”); if (!$A.util.isEmpty(component.get(“v.myRecordId”))) { appEvt.setParam(“recordId”, component.get(“v.myRecordId”)); } appEvt.fire(); } Trigger 5: Flow Firing the Application Event If your flow doesn’t modify related records but you still want to refresh NBA, you can trigger the nextBestActionsRefresh event from a Lightning component on a flow screen. This will prompt NBA to refresh. Trigger 6: Using Platform Events Platform events enable any event in Salesforce or an external system to trigger an NBA refresh. This is useful for real-time updates, like dynamically changing recommendations based on supply chain or ERP changes. One example involved updating recommendations based on customer sentiment detected during call recordings. By implementing these methods, you can ensure the NBA component remains responsive and up-to-date across various use cases. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 16, 2024in Salesforce, Salesforce Einstein, Salesforce Implementation Services, Salesforce User Questions

16Sep

Enhancing Customer Experiences with Social Insights

Sprout Social Announces Integration with Salesforce Agentforce for Service Cloud Sprout Social (SPT) has unveiled a new integration with Salesforce’s (CRM) Agentforce assistant for Service Cloud. This partnership enables joint customers of Salesforce Service Cloud and Sprout Social to gather customer insights from social media and take proactive action to enhance customer experiences. These updates will be highlighted at Dreamforce 2024, where Sprout Social will showcase how AI, social data, and Salesforce can drive revenue, foster customer loyalty, and strengthen brand equity. As a leading provider of cloud-based social media management software, Sprout Social’s integration with Salesforce’s Agentforce assistant empowers businesses to capture social media insights and accelerate decision-making in customer service. These advancements will be a focal point at Dreamforce 2024, where Sprout Social will present on utilizing AI and social data to enhance customer care, build brand loyalty, and grow revenue. Enhancing Customer Experiences with Social Insights Delivering exceptional customer care requires meeting customers where they are—often on social media. This new integration equips businesses with a full view of their customers by combining social data with Agentforce’s AI-powered assistance. By leveraging this combined solution, companies can resolve cases more efficiently and anticipate customer needs, shifting from reactive to proactive customer service strategies. “This extension demonstrates our commitment to AI-driven innovation and our strong partnership with Salesforce,” said Scott Morris, Chief Marketing Officer of Sprout Social. “In today’s landscape, where customer care defines brand success, integrating social insights is crucial for supporting holistic, long-term care strategies and empowering brands to deliver personalized interactions at scale.” The integration expands Agentforce’s capabilities to include social data from major networks and review sites, alongside traditional communication channels like phone and email. This comprehensive view enables service teams to provide a seamless and personalized customer experience. A New Era of AI-Driven Customer Service “Social customer care has become integral to providing quality, end-to-end customer experiences,” said Ryan Nichols, Chief Customer Officer at Salesforce Service Cloud. “Collaborating with Sprout to integrate their platform with Agentforce assistant is a key step in enabling service teams to gain comprehensive customer insights and leverage conversational AI to elevate customer care.” At Dreamforce 2024, Sprout Social will present key sessions, including: The integration, currently in invite-only beta, enhances Agentforce with social data-driven insights, making customer service faster and more proactive. To learn more, contact your Sprout Social representative or visit Sprout Social’s Service Cloud page. Key Features of the Integration: Sprout Social will highlight these features at Dreamforce 2024, with insights on leveraging AI, social data, and Salesforce for enhanced customer care and brand growth. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 16, 2024in Salesforce Service Cloud

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