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time series artificial intelligence

Revolutionizing Time Series AI

Revolutionizing Time Series AI: Salesforce’s Synthetic Data Breakthrough for Foundation Models Revolutionizing Time Series AI. Time series analysis is hindered by critical challenges in data availability, quality, and diversity—key factors in building powerful foundation models. Real-world datasets often suffer from regulatory constraints, inherent biases, inconsistent quality, and a lack of paired textual annotations, making it difficult to develop robust Time Series Foundation Models (TSFMs) and Time Series Large Language Models (TSLLMs). These limitations stifle progress in forecasting, classification, anomaly detection, reasoning, and captioning, restricting AI’s full potential. To tackle these obstacles, Salesforce AI Research has pioneered an innovative approach: leveraging synthetic data to enhance TSFMs and TSLLMs. Their groundbreaking study, “Empowering Time Series Analysis with Synthetic Data,” introduces a strategic framework for using synthetic data to refine model training, evaluation, and fine-tuning—while mitigating biases, expanding dataset diversity, and enriching contextual understanding. This approach is particularly transformative in regulated sectors like healthcare and finance, where real-world data sharing is heavily restricted. The Science Behind Synthetic Data Generation Salesforce’s methodology employs advanced synthetic data generation techniques tailored to replicate real-world time series dynamics, including trends, seasonality, and noise patterns. Key innovations include: These methods enable controlled yet highly varied data generation, capturing a broad spectrum of time series behaviors essential for robust model training. Proven Benefits: How Synthetic Data Supercharges Model Performance Salesforce’s research reveals significant performance gains from synthetic data across multiple stages of AI development: ✅ Pretraining Boost – Models like ForecastPFN, Mamba4Cast, and TimesFM showed marked improvements when pretrained on synthetic data. ForecastPFN, for instance, excelled in zero-shot forecasting after full synthetic pretraining. ✅ Optimal Data Blending – Chronos found peak performance by mixing 10% synthetic data with real-world datasets, beyond which excessive synthetic data could reduce diversity and effectiveness. ✅ Enhanced Evaluation – Synthetic data allowed precise assessment of model capabilities, uncovering hidden biases and gaps. For example, Moment used synthetic sinusoidal waves to analyze embedding sensitivity and trend detection accuracy. Future Directions: Overcoming Limitations While synthetic data offers immense promise, Salesforce identifies key areas for improvement: 🔹 Systematic Integration – Developing structured frameworks to strategically fill gaps in real-world datasets.🔹 Beyond Statistical Methods – Exploring diffusion models and other generative AI techniques for richer, more realistic synthetic data.🔹 Fine-Tuning Potential – Leveraging synthetic data adaptively to address domain-specific weaknesses during fine-tuning. The Path Forward Salesforce AI Research demonstrates that synthetic data is a game-changer for time series analysis, enabling stronger generalization, reduced bias, and superior performance across AI tasks. While challenges like realism and alignment remain, the future is bright—advancements in generative AI, human-in-the-loop refinement, and systematic gap-filling will further propel the reliability and applicability of time series models. By embracing synthetic data, Salesforce is laying the foundation for the next generation of AI-driven time series innovation—ushering in a new era of accuracy, adaptability, and intelligence. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI Agents as Tools of Trust

5 Attributes of Agents

Salesforce predicts you will have deployed over 100 AI Agents by the end of the year. What are they? What do they do? Why do you need them? Let’s explore the 5 key attributes of AI Agents. What Is an AI Agent? An AI agent is an intelligent software system that uses artificial intelligence to autonomously pursue goals and complete tasks on behalf of users. Unlike traditional programs, AI agents exhibit reasoning, planning, memory, and decision-making abilities, allowing them to learn, adapt, and operate with minimal human intervention. These agents leverage generative AI and foundation models to process multimodal inputs—such as text, voice, video, and code—enabling them to:✔ Understand and analyze information✔ Make logical decisions✔ Learn from interactions✔ Collaborate with other agents✔ Automate complex workflows From customer service bots to autonomous research assistants, AI agents are transforming industries by handling tasks that once required human intelligence. Key Features of an AI Agent Modern AI agents go beyond simple automation—they possess advanced cognitive and interactive capabilities: Feature Description Reasoning Uses logic to analyze data, solve problems, and make decisions. Acting Executes tasks—whether digital (sending messages, updating databases) or physical (controlling robots). Observing Gathers real-time data via sensors, NLP, or computer vision to understand its environment. Planning Strategizes steps to achieve goals, anticipating obstacles and optimizing actions. Collaborating Works with humans or other AI agents to accomplish shared objectives. Self-Refining Continuously improves through machine learning and feedback. AI Agents vs. AI Assistants vs. Bots While all three automate tasks, they differ in autonomy, complexity, and learning ability: Aspect AI Agent AI Assistant Bot Purpose Autonomously performs complex tasks. Assists users with guided interactions. Follows pre-set rules for simple tasks. Autonomy High—makes independent decisions. Medium—requires user input. Low—limited to scripted responses. Learning Adapts and improves over time. May learn from interactions. Minimal or no learning. Interaction Proactive and goal-driven. Reactive (responds to user requests). Trigger-based (e.g., chatbots). Example: How Do AI Agents Work? AI agents operate through a structured framework: Types of AI Agents AI agents can be classified based on interaction style and collaboration level: 1. By Interaction 2. By Number of Agents Benefits of AI Agents ✅ 24/7 Automation – Handles repetitive tasks without fatigue.✅ Enhanced Decision-Making – Analyzes vast data for insights.✅ Scalability – Manages workflows across industries.✅ Continuous Learning – Improves performance over time. The Future of AI Agents As AI advances, agents will become more autonomous, intuitive, and integrated into daily workflows—from healthcare diagnostics to smart city management. Want to see AI agents in action? Explore 300+ real-world AI use cases from leading organizations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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ai model race

AI Model Race Intensifies

AI Model Race Intensifies as OpenAI, Google, and DeepSeek Roll Out New Releases The generative AI competition is heating up as major players like OpenAI, Google, and DeepSeek rapidly release upgraded models. However, enterprises are shifting focus from incremental model improvements to agentic AI—systems that autonomously perform complex tasks. Three Major Releases in 24 Hours This week saw a flurry of AI advancements: Competition Over Innovation? While the rapid releases highlight the breakneck pace of AI development, some analysts see diminishing differentiation between models. The Future: Agentic AI & Real-World Use Cases As model fatigue sets in, businesses are focusing on domain-specific AI applications that deliver measurable ROI. The AI race continues, but the real winners will be those who translate cutting-edge models into practical, agent-driven solutions. Key Takeaways:✔ DeepSeek’s open-source V3 pressures rivals to embrace transparency.✔ GPT-4o’s hyper-realistic images raise deepfake concerns.✔ Gemini 2.5 focuses on structured reasoning for complex tasks.✔ Agentic AI, not just model upgrades, is the next enterprise priority. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI Agents Are About to Disrupt Your Marketing Channels

AI Agents Are About to Disrupt Your Marketing Channels

AI Agents Are About to Disrupt Your Marketing Channels—Here’s How to Adapt The Future of Marketing Isn’t Human-Centric—It’s Agent-Driven AI agents are poised to revolutionize how brands and consumers interact. These autonomous systems don’t just assist—they research, decide, and transact on behalf of users, fundamentally altering the role of traditional marketing channels. Google knows this. That’s why it’s replacing traditional search with Gemini, an AI agent that delivers answers, not just links. Meta is integrating AI across WhatsApp and Messenger, enabling two-way, large-scale brand interactions. Soon, every channel—email, social, loyalty programs, even your website—will become an AI-powered research and transaction hub. The question isn’t if this will impact your marketing strategy—it’s how soon. What Are AI Agents—And Why Should Marketers Care? AI agents are the next evolution of autonomous AI, combining:✅ Generative AI (content creation, personalization)✅ Predictive AI (data-driven decision-making)✅ Complex task execution (end-to-end customer journeys) Today’s challenge? Most companies struggle to move from AI experimentation to real-world impact. Agents change that—they bridge the gap between hype and execution, turning AI potential into measurable business results. 3 Ways to Future-Proof Your Channel Strategy 1. Build a Bulletproof Data Foundation (Now) AI agents won’t just use data—they’ll demand it to make decisions for customers. 🔹 Example: A customer asks an agent, “Find me the best CRM for small businesses.”🔹 Without structured data: The agent may overlook your product.🔹 With optimized data: Your CRM appears as a top recommendation, complete with pricing, features, and a seamless sign-up link. Action Step: Audit your product data, pricing, and USPs. Ensure they’re machine-readable and easily accessible to AI-driven platforms. 2. Rethink “Channels” as AI Conversation Hubs Traditional marketing funnels (search → browse → convert) will collapse. Instead: Action Step: Optimize for AI-native experiences—structured FAQs, API-accessible pricing, and instant conversion paths. 3. Prepare for AI-to-AI Negotiation B2B and high-consideration purchases (e.g., SaaS, automotive, real estate) will see AI agents negotiating deals on behalf of users. 🔹 Example: A corporate procurement AI evaluates your software against competitors, automatically requesting discounts or custom terms.🔹 Winners will be brands that enable AI-friendly decision-making (clear pricing, comparison data, instant approvals). Action Step: Develop agent-friendly sales collateral—dynamic pricing tables, competitor comparisons, and API-driven contract automation. The Bottom Line: Adapt or Get Displaced The shift to agent-driven marketing isn’t gradual—it’s exponential. Companies that wait will find themselves invisible to AI intermediaries shaping customer decisions. Your roadmap: The future belongs to marketers who design for AI-first experiences. The time to act is now. “AI agents won’t just change marketing—they’ll redefine it. The brands that win will be those that engineer their systems for machines, not just people.”—Salesforce AI Research, 2024 Ready to future-proof your strategy? Contact Tectonic. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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top ai sales tools

Salesforce’s 7 Top AI Sales Tools and Software for 2025

Based on Erin Hueffner, Writer, Salesblazer. article Your AI Sales Tools can double the sales calls generated from inbound leads! They can convert 40% more customers! AI-driven automation can eliminate many time-consuming and repetitive tasks and accelerate workflows. Sales AI tools often use algorithms to automate sales operations, like adding information from customer calls and emails to a CRM database. AI can also streamline several key follow-ups to prospects after a sales call. Reclaim Your Selling Time with AI Sales Tools What if you could spend less time on admin and more time closing deals? Manual tasks like updating CRMs, drafting emails, and compiling reports drain productivity—and our State of Sales research shows 67% of reps risk missing quotas, partly due to inefficient tech stacks. AI sales tools are changing the game. By automating workflows, analyzing data, and personalizing outreach, they empower teams to focus on what truly drives revenue: building relationships and sealing deals. Here’s how AI is revolutionizing sales—and the top tools to help your team work smarter. What Are AI Sales Tools? AI sales tools leverage automation, machine learning, and predictive analytics to:✅ Eliminate busywork (data entry, scheduling, note-taking)✅ Uncover insights (lead scoring, deal forecasts, market trends)✅ Enhance engagement (personalized emails, call coaching, real-time recommendations) For SMBs, AI acts as a smart assistant; for enterprises, it scales into predictive forecasting and pipeline optimization. The result? Reps spend less time on logistics and more time selling. How AI Sales Tools Work These tools integrate with your CRM to: The impact is clear: 83% of AI-powered teams grew revenue last year vs. 66% without AI. 9 Top AI Sales Tools (Rated 4+ Stars) Curated from G2 and Capterra, these platforms excel in usability, features, and ROI. 1. Salesforce (Sales Cloud) 2. Outreach 3. Apollo.io 4. Pipedrive 5. Gong 6. Salesloft 7. APE AI 8. Clari 9. Instantly AI 5 Must-Have AI Sales Tool Features Trends Shaping AI Sales Tools in 2024 🔮 Deeper Analytics: AI spots hidden pipeline opportunities.🤖 Autonomous Assistants: Tools like Agentforce handle lead nurturing 24/7.🔒 Tighter Security: Encryption and privacy controls are non-negotiable.🛠️ Bias Guardrails: AI outputs are fact-checked to maintain trust. How to Choose the Right Tool The Bottom Line AI sales tools aren’t just about efficiency—they’re revenue multipliers. By automating grunt work and sharpening strategy, they help teams: Ready to upgrade your sales stack? The right AI tool can turn missed quotas into exceeded targets. Key Takeaways: Which sales task would you automate first? Let us know in the comments. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce’s Marketing Intelligence

Salesforce’s Marketing Intelligence

Introducing Salesforce’s Marketing Intelligence: The Future of Marketing Analytics For the past dozen years, many marketers have been enamored with a powerful marketing analytics tool—Datorama, now known as Salesforce Marketing Cloud Intelligence (MCI). Regarded as one of the most seamless solutions for unifying data across multiple sources, MCI was built by marketers for marketers. It enables users to effortlessly combine data, generate reports, and build dashboards using plain language and pre-built data models. Whether for simple smart-lens dashboards or complex automated reporting triggered by specific events, MCI has been a game-changer. To the delight of marketers everywhere, Salesforce announced on March 18, 2025, a new evolution of the tool: Marketing Intelligence (MI). Built on the Salesforce Platform, MI takes the best of MCI and integrates it with Data Cloud’s unified architecture while introducing agentic AI features that deliver actionable, conversational insights. So, without further ado, let’s explore this exciting new tool. What Is Marketing Intelligence? Marketing Intelligence (MI) is a new Salesforce application designed to simplify marketing data management, deliver trustworthy insights, and maximize marketing ROI. Built on Data Cloud and deeply connected to the Salesforce ecosystem, MI is fully extensible—equipping marketers with everything they need to create powerful, meaningful dashboards with minimal effort. Data Cloud for Marketers, Made Easy One of the standout features of MCI has always been its AI-powered data mapping, which auto-populates based on past usage and logical predictions. Additionally, many APIs come with prebuilt models, reducing the need for manual configuration. These capabilities have helped marketers transition smoothly into data modeling and dashboarding without requiring deep technical expertise. Happily, MI retains and enhances these features. Users can upload a TotalConnect file (a flat file of their choice) or connect via API—with options like Google Ads available at launch and more integrations coming soon. Selecting a connection like Google Ads pulls in formatted data, ready for quick mapping, allowing users to build dashboards in just three clicks. Clean, Intuitive Dashboards MI’s dashboards are sleek, fast-loading, and prebuilt—yet fully customizable. A major upgrade over MCI is the inclusion of generative AI summaries, which analyze campaigns and highlight what’s working (and what isn’t). This feature represents the future of dashboarding: not just displaying data trends but explaining them in plain language and suggesting next steps. Marketers can even ask their AI agent to take action based on these insights, streamlining optimization like never before. This functionality is particularly valuable in large implementations where different users extract different insights from the same dashboard. Instead of manually interpreting data, marketers can now ask their AI agent for recommendations—saving time and reducing guesswork. Harmonized Data Across Channels The core goal of any marketing analytics tool—whether Data Cloud, MCI, or MI—is to unify cross-channel data into actionable insights. Beyond standardized API mapping, MI harmonizes fields across datasets and uses a semantic model to logically connect data (e.g., aligning campaign names across paid media, CRM, and other tools—even when naming conventions differ). For Existing MCI Users: What’s New? Many longtime MCI users may wonder: Can a new version really live up to the original? The answer? Absolutely. Here’s why: 1. Normalization, Simplified In MCI, joining messy and clean data often requires manual effort—using formulas or restructuring campaigns. MI changes that. With Einstein AI-powered normalization, users can automatically standardize data without manual adjustments, making cross-channel reporting smoother than ever. 2. Semantic Modeling Flexibility While MCI offers prebuilt data models, MI introduces semantic modeling, allowing users to define custom relationships across datasets. This means greater flexibility in structuring data, adding fields, and evolving models as business needs change—all while maintaining seamless integration with Salesforce objects. 3. ROI & Attribution, Supercharged The best MCI implementations tie cost/engagement data to real ROI. MI takes this further by integrating with Sales Cloud objects, enabling clearer ROI visualization. Additionally, attribution modeling is now more robust, with support for first- and last-touch attribution—helping marketers validate performance and optimize spend. For New Users: Why Choose MI? 1. Best-in-Class Data Harmonization MCI has long been the gold standard for unifying marketing data. Now, MI enhances this with Data Cloud integration, AI normalization, and three-click setup—making it the ultimate solution for marketers. 2. Smarter, Faster Visualizations While MCI offers strong visualization options, MI improves on two key pain points: 3. Unmatched Customization Want to dynamically rename campaigns, merge traffic sources, or filter data based on custom logic? MI makes it possible with pattern extraction, semantic-layer calculated fields, and Einstein normalization—giving marketers unprecedented control. A New Era for Marketing Analytics Marketing Intelligence launched on March 18, 2025 (requiring Data Cloud and MI licenses). Marketers eager to explore this next-generation tool should contact their Salesforce account executive. MI represents a leap forward in intelligent dashboarding, streamlining marketing data in ways MCI only hinted at. For data-driven marketers, the future is here—and it’s more powerful than ever. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Role of Trusted Data in AI Success

Role of Trusted Data in AI Success

The Critical Role of Trusted Data in AI Success As enterprises accelerate their investment in AI applications—including generative AI—the success of these innovations hinges on trusted data. For AI to deliver value, the data that powers it must be high-quality, accurate, complete, and consistent. Equally important, users must have confidence in the data behind AI tools—whether chatbots that enable natural language data analysis or intelligent agents that automate repetitive tasks. Without trusted data, AI applications risk generating inaccurate outputs. And if users don’t trust the data, they may avoid using the applications altogether. This leads to missed opportunities—from failing to strengthen customer relationships to overlooking cross-sell and revenue growth potential. Conversely, reliable data leads to more accurate AI outputs, driving greater adoption. When employees trust AI-generated insights, they can make smarter, data-driven decisions that fuel business growth. The Data Trust Challenge A recent 2025 Data Trust Report by Ataccama, a Toronto-based data management vendor, in collaboration with Hanover Research, surveyed over 300 senior data leaders to assess AI adoption and challenges. The findings were striking: Why Data Trust Is More Critical Than Ever While data quality has always been vital, its importance has grown with the rise of AI-powered decision-making, according to Mike McKee, CEO of Ataccama. AI is no longer just an analytics tool—it’s becoming the primary interface for data analysis and automation. “AI is rapidly evolving into a core decision-making tool, and its effectiveness depends entirely on trusted data,” McKee noted. “As enterprises expand their AI investments, ensuring data quality and trust will only become more critical.” As AI adoption deepens, organizations must prioritize data governance and quality to unlock AI’s full potential—ensuring accuracy, reliability, and user confidence in every AI-driven decision. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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B2B Customer Service with Agentforce

Agents are the Future of Customer Engagement

Agentic Customer Engagement is Here There was a time when customer service meant going into a brick and mortar building and talking to a person face to face. It was time consuming and did not guarantee a solution. The mail order business brought on the need for the 800 number to contact a merchant. The dot com boom brought customer engagement opportunities directly to our homes. Ios and Android apps brought customer engagement to our fingertips. Yet we still were dependent upon the availability of humans or at least chatbots. Customer service often repressed customer engagement, not enhanced it. Agents, like Salesforce Agentforce, brought 24 7 customer engagement to us no matter where we are, when it is, or how complicated our issue is. And agents improved customer service! What’s next? Robots and drones who deliver our items and answer our questions? Who knows. AI bots are transforming client relationships and customer service. To achieve unparalleled efficiency, these intelligent systems plan and automate difficult activities, make deft decisions, and blend in seamlessly with current workflows. Yes, it’s widely believed that AI agents will play a crucial role in the future of customer engagement, offering personalized, efficient, and consistent experiences across various channels.  Here’s why AI agents are poised to be a key driver in customer engagement: AI agents are becoming smarter every day, using machine learning and natural language processing to predict customer needs, handle complex queries with empathy and offer real-time, personalized assistance. How AI Agents Are Redefining Customer Engagement Marketing is undergoing a seismic transformation. Tectonic shift, if you will. The past decade was dominated by complex tech stacks and data integration—now, AI is shifting the focus back to what truly matters: crafting impactful content and campaigns. Welcome to the era of agentic customer engagement and marketing. The Rise of Marketing Agents Unlike traditional customer service agents handling one-to-one interactions, marketing agents amplify human expertise to engage audiences at scale—whether targeting broad segments or hyper-personalized personas. They ensure consistent, high-quality messaging across every channel while automating the intricate backend work of delivering the right content to the right customer at the right time. This shift is powered by rapid AI advancements: How Agentic Engagement Amplifies Marketing Marketing agents don’t replace human creativity—they extend it. Once strategists set guidelines, approve messaging, and define brand voice, agents execute with precision across channels. At Typeface, for example, AI securely learns brand tones and styles to generate on-brand imagery, text, and videos—ensuring every asset aligns with the company’s identity. Key Capabilities of Marketing Agents The Human-Agent Partnership AI agents don’t replace marketers—they empower them. Humans bring creativity, emotional intelligence, and strategic decision-making; agents handle execution, data processing, and scalability. Marketers will evolve into “agent wranglers”, setting objectives, monitoring performance, and ensuring alignment with business goals. Meanwhile, agents will work in interconnected ecosystems—where a content agent’s blog post triggers a social agent’s promotion, while a performance agent optimizes distribution, and a brand agent tracks reception. Preparing for the Agent Era To stay ahead, businesses should:✅ Start small, think big – Pilot agents in low-risk areas before scaling.✅ Train teams – Ensure marketers understand agent management.✅ Build governance frameworks – Define oversight and intervention protocols.✅ Strengthen data infrastructure – Clean, structured data fuels agent effectiveness.✅ Maintain human oversight – Regularly audit agent outputs for quality and alignment. Work with a Salesforce partner like Tectonic to prepare for the Agent Era. The Future is Agentic The age of AI-driven marketing isn’t coming—it’s here. Companies that embrace agentic engagement will unlock unprecedented efficiency, personalization, and impact. The question isn’t if you’ll adopt AI agents—it’s how soon. Ready to accelerate your strategy? Discover how Agentforce (Salesforce’s agentic layer) can cut deployment time by 16x while boosting accuracy by 70%. The future of marketing isn’t just automated—it’s autonomous, adaptive, and agentic. Are you prepared? The Future of Customer Experience: AI-Driven Efficiency and Innovation Businesses have long understood the connection between operational efficiency and superior customer experience (CX). However, the rapid advancement of AI-powered technologies, including next-generation hardware and virtual agents, is transforming this connection into a measurable driver of value creation. Increasingly well-documented use cases for generative AI (GenAI) demonstrate that companies can simultaneously deliver a vastly superior customer experience at a significantly lower cost-to-serve, resulting in substantial financial gains. From Customer Journeys to Autonomous Customer Missions To achieve this ideal balance, companies are shifting from traditional customer journeys—where users actively manage their own experiences via apps—to a more comprehensive approach driven by trusted autonomous agents. These agents are designed to complete specific tasks with minimal human involvement, creating an entirely new paradigm for customer engagement. While early implementations may be rudimentary, the convergence of hardware and AI will lead to sophisticated, seamless experiences far beyond current capabilities. AI-Enabled Internal and External Transformation AI is already driving transformation both internally and externally. Internally, it streamlines processes, enhances employee experiences, and significantly boosts productivity. In customer service operations, for example, GenAI has driven productivity improvements of 15% to 30%, with some companies targeting up to 80% efficiency gains. Externally, AI is reshaping customer interactions, making them more personalized, efficient, and intuitive. Virtual co-pilots assist customers by answering inquiries, processing returns, and curating tailored offers—freeing human employees to focus on complex issues that require nuanced decision-making. Linking Operational Efficiency to Customer Experience Leading organizations are demonstrating how AI-driven efficiencies translate into enhanced CX. Despite these gains, companies must raise the bar even further to fully capitalize on AI’s potential. The convergence of next-generation hardware with AI-driven automation presents an unprecedented opportunity to redefine customer engagement. From App-Driven Experiences to Autonomous Agents At Dreamforce 2024, Salesforce CEO Marc Benioff highlighted that service employees waste over 40% of their time on repetitive, low-value tasks. Similarly, customers face friction in making significant purchases or planning events. Google research indicates that travelers may engage in over 700 digital touchpoints when planning a trip—a fragmented and often frustrating experience. Imagine instead a network of proprietary and third-party agents seamlessly executing customer missions—such as purchasing a car or planning a vacation—without requiring constant user input. These AI agents

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Salesforce and Singapore Airlines

Singapore Airlines (SIA), a Headline Partner of the APEX FTE Asia Expo in Singapore on 11-12 November 2025, is teaming up with Salesforce to co-develop cutting-edge Artificial Intelligence (AI) solutions for the airline industry. This collaboration, centered at the Salesforce AI Research hub in Singapore, aims to deliver greater value and innovative benefits to the sector. As part of this initiative, SIA is integrating Salesforce’s Agentforce, Einstein in Service Cloud, and Data Cloud into its customer case management system, enabling the airline to provide more consistent, personalised, and efficient service to its customers. SIA will deploy Agentforce, an AI system that uses autonomous agents to handle specific tasks, streamlining customer service operations. This allows SIA’s customer service representatives to focus on delivering enhanced, personalised attention during customer interactions. Data Cloud, Salesforce’s hyperscale data engine, powers Agentforce by consolidating relevant data, enabling AI agents to provide customer service representatives with tailored advice and solutions, further enhancing the customer experience. Mr. Goh Choon Phong, Chief Executive Officer of Singapore Airlines, highlighted the airline’s commitment to innovation: “As the world’s leading digital airline, Singapore Airlines is dedicated to investing in and leveraging advanced technologies to enhance customer experiences, improve operational efficiencies, drive revenue generation, and boost employee productivity. Over the past 18 months, the SIA Group has been an early adopter of Generative AI solutions, developing over 250 use cases and implementing around 50 initiatives across our end-to-end operations. Salesforce is a pioneer in Agentic AI, and integrating Agentforce, Einstein in Service Cloud, and Data Cloud into our customer case management system marks the first step in our collaboration. Together, we will co-create AI solutions that drive meaningful and impactful change, setting new standards for service excellence in the airline industry.” In addition to Agentforce, SIA will utilise Einstein Generative AI capabilities within Service Cloud to summarise customers’ previous interactions with the airline. This feature provides customer service representatives with actionable insights, enabling them to better understand and anticipate customer needs, tailor solutions, and reduce average response times. The result is a more efficient, proactive, and personalised customer service experience. Marc Benioff, Chair and Chief Executive Officer of Salesforce, emphasised the transformative potential of this partnership: “The rise of digital labour, powered by autonomous AI agents, is not just reimagining the customer experience – it’s transforming business. We’re thrilled to partner with Singapore Airlines, a trailblazer in this AI revolution, to elevate their already outstanding customer service to unprecedented heights, augment their employees, and collaborate on groundbreaking AI solutions for the airline industry. With our deeply unified digital labour platform, we’re bringing humans together with trusted, autonomous AI agents, unlocking new levels of productivity, innovation, and growth.” This collaboration between Singapore Airlines and Salesforce represents a significant step forward in the airline industry’s adoption of AI-driven solutions. By combining SIA’s industry expertise with Salesforce’s innovative AI technologies, the partnership aims to redefine customer service standards, enhance operational efficiency, and set a new benchmark for excellence in the aviation sector. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Agentic AI is Here

The Catalytic Potential of Agentic AI in Cloud Computing

Artificial intelligence continues to drive a technological flywheel where each breakthrough enables more sophisticated systems. While generative AI has dominated discourse since ChatGPT’s 2022 debut, 2025 appears poised to become the year of agentic AI – marking a paradigm shift from passive information processing toward proactive, autonomous systems capable of executing complex workflows. The Rise of Autonomous AI Agents Unlike conventional chatbots that facilitate human-led interactions, agentic AI systems operate independently to complete multi-step processes. These autonomous agents demonstrate capabilities ranging from specialized functions like sales outreach and travel booking to broader applications in cybersecurity and human resources. Industry analysts anticipate these systems will follow an adoption curve reminiscent of early internet technologies, potentially creating multi-billion dollar markets as they become embedded in daily operations. Cloud infrastructure providers stand to benefit significantly from this evolution. The computational demands of autonomous agents – including increased data generation, processing requirements, and storage needs – may accelerate cloud adoption across industries. This trend presents opportunities throughout the technology value chain, from foundational infrastructure to specialized software solutions. Market Dynamics and Growth Projections Recent industry surveys indicate strong momentum for agentic AI adoption: Current projections estimate the agentic AI market reaching 47 billion by 2030 Infrastructure Implications and Emerging Opportunities The rise of autonomous AI systems is driving several structural changes in technology markets: Industry Adoption and Commercialization Leading technology providers have moved aggressively to capitalize on this trend: These developments suggest agentic AI is already reshaping enterprise software economics while demonstrating strong market acceptance despite premium pricing. Strategic Implications Agentic AI represents more than technological evolution – it signals a fundamental shift in how enterprises leverage artificial intelligence. By automating complex workflows and decision-making processes, these systems offer: As the technology matures, agentic AI appears poised to catalyze the next phase of cloud computing growth while creating new opportunities across the technology ecosystem. For enterprises and investors alike, understanding and positioning for this transition may prove critical in the coming years. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI Captivates the World

AI vs Human Intelligence

Artificial Intelligence vs. Human Intelligence: Key Differences Explained Artificial intelligence (AI) often mimics human-like capabilities, but there are fundamental differences between natural human intelligence and artificial systems. While AI has made remarkable strides in replicating certain aspects of human cognition, it operates in ways that are distinct from how humans think, learn, and solve problems. Below, we explore three key areas where AI and human intelligence diverge. Defining Intelligence Human IntelligenceHuman intelligence is often described using terms like smartness, understanding, brainpower, reasoning, sharpness, and wisdom. These concepts reflect the complexity of human cognition, which has been debated for thousands of years. At its core, human intelligence is a biopsychological capacity to acquire, apply, and adapt knowledge and skills. It encompasses not only logical reasoning but also emotional understanding, creativity, and social interaction. Artificial IntelligenceAI refers to machines designed to perform tasks traditionally associated with human intelligence, such as learning, problem-solving, and decision-making. Over the past few decades, AI has advanced rapidly, particularly in areas like machine learning and generative AI. However, AI lacks the depth and breadth of human intelligence, operating instead through algorithms and data processing. Human Intelligence: What Humans Do Better Humans excel in areas that require empathy, judgment, intuition, and creativity. These qualities are deeply rooted in our evolution as social beings. For example: These capabilities make human intelligence uniquely suited for tasks that involve emotional connection, ethical decision-making, and creative thinking. Artificial Intelligence: What AI Does Better AI outperforms humans in several areas, particularly those involving data processing, pattern recognition, and speed: However, AI’s strengths are limited to the data it is trained on and the algorithms it uses, lacking the adaptability and contextual understanding of human intelligence. 3 Key Differences Between AI and Human Intelligence AI and Human Intelligence: Working Together The future lies in human-AI collaboration, where the strengths of both are leveraged to address complex challenges. For example: While some may find the idea of integrating AI into decision-making unsettling, the scale of global challenges—from climate change to healthcare—demands the combined power of human and artificial intelligence. By working together, humans and AI can amplify each other’s strengths while mitigating weaknesses. Conclusion AI and human intelligence are fundamentally different, each excelling in areas where the other falls short. Human intelligence is unparalleled in creativity, empathy, and ethical reasoning, while AI dominates in data processing, pattern recognition, and speed. The key to unlocking the full potential of AI lies in human-AI collaboration, where the unique strengths of both are harnessed to solve the world’s most pressing problems. As we move forward, this partnership will likely become not just beneficial but essential. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI in Airport Operations

VINCI Airports Leverages AI to Enhance Passenger Experience and Optimize Operations Across airside, landside, and terminal operations, VINCI Airports— a Corporate Partner of the FTE Digital, Innovation & Startup Hub— is harnessing Artificial Intelligence (AI) to transform passenger experiences, streamline airport flow, and reduce CO2 emissions. As an Innovation Center of Excellence for VINCI Airports, Lyon Airport is at the forefront of testing and implementing Generative AI (GenAI) to enhance customer interactions and operational efficiency. “AI is more than a buzzword—it’s a powerful tool for driving efficiency, improving interactions, personalizing services, and saving time,” says César Clary, Head of Digital & Innovation at Aéroports de Lyon/VINCI Airports. However, he emphasizes that AI should serve as a means to an end, not just a goal in itself. “We are making significant strides in leveraging AI to personalize services, improve efficiency, and reshape airport management.” AI-Powered Enhancements at Lyon Airport With over 10 million passengers passing through Lyon Airport each year, maintaining a cutting-edge customer experience is a priority. VINCI Airports has integrated AI-driven solutions into key customer touchpoints through in-house development and strategic partnerships: “The goal is to create more personalized and seamless interactions for travelers while supporting our staff,” Clary explains. By enabling natural language communication, real-time insights, and personalized recommendations, GenAI and Agentic AI are revolutionizing customer interactions and setting the stage for future service innovations. AI in Airport Operations Beyond customer service, AI is enhancing operational efficiency through: Overcoming Challenges in AI Implementation Despite AI’s vast potential, its adoption comes with challenges. Effective AI integration requires: Clary offers a strategic approach for AI adoption: “Spend time on algorithms and technology, but above all, invest in people, processes, and change management. Start small, demonstrate value, and educate your teams to ensure successful adoption.” With Lyon Airport leading the way, VINCI Airports is proving that GenAI is not just a futuristic concept but a transformative force in modern mobility. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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ai arms race

The Two Types of Voice AI

The Two Types of Voice AI: Assistive AI vs. Autonomous AI Voice AI is transforming customer service by automating tasks, enhancing productivity, and improving customer satisfaction. But not all Voice AI functions the same way — there are two primary types: Assistive AI and Autonomous AI. Understanding their unique roles can help businesses deploy the right solution to optimize efficiency, reduce costs, and deliver exceptional customer experiences. Assistive AI: Empowering Service Representatives Assistive AI works alongside human service representatives, enhancing their efficiency by providing real-time guidance and support during live interactions. Rather than replacing human agents, Assistive AI streamlines workflows, surfaces relevant information, and handles routine tasks — allowing service reps to resolve issues faster and more accurately. Here’s how Assistive AI transforms the customer service experience: 🚀 Real-Time Call Guidance As a customer describes their issue, Assistive AI follows the live call transcript, instantly surfacing relevant knowledge articles, past interaction history, and next-best actions for the agent. This eliminates the need for reps to manually search for information, reducing call times and improving resolution accuracy. For example, if a customer calls to reschedule a hotel stay, Assistive AI can immediately: The result? Faster resolutions and happier customers. 📝 Automated Call Summaries Generative AI capabilities allow Assistive AI to automatically summarize calls once they conclude. Instead of requiring agents to manually document case notes, Assistive AI generates: This significantly reduces post-call administrative work and ensures accurate case documentation. 🎯 Next-Best Action Recommendations Assistive AI can analyze customer sentiment and intent during a call. For example: This proactive support helps agents resolve issues faster, reduce churn, and improve overall customer satisfaction. 📊 Supervisor Alerts Based on Sentiment Assistive AI doesn’t just assist agents — it also helps supervisors. If Assistive AI detects a sharp decline in customer sentiment (such as anger, frustration, or confusion), it can: This prevents escalations from spiraling out of control, protecting the customer experience. ✅ Key Benefits of Assistive AI: Assistive AI empowers human agents — making them smarter, faster, and more effective at delivering outstanding customer service. Autonomous AI: Self-Sufficient Customer Service Agents While Assistive AI works alongside human agents, Autonomous AI can independently handle customer interactions without requiring human intervention. Autonomous AI acts as a fully capable, virtual agent capable of resolving complex requests, completing transactions, and delivering personalized service — all in real-time. This next generation of Voice AI is transforming how businesses handle high call volumes, reducing costs while delivering faster, more accurate service. 💬 Conversational, Human-Like Interactions Unlike traditional IVR systems, Autonomous AI engages in natural, human-like conversations without rigid menu trees or button prompts. Customers can speak in their own words, and the AI agent will: For example: This level of automation significantly reduces operational costs and enhances customer satisfaction. 🔄 Task Execution Across Systems Autonomous AI is not just conversational — it’s actionable. It can directly integrate with: This enables Autonomous AI to complete complex tasks like: No hold times. No transfers. Just fast, efficient resolutions. 💡 Smart Escalation for Complex Cases If a task exceeds the AI agent’s capabilities, it can automatically: This seamless handoff ensures high-quality service without frustrating the customer. 🧠 Continuous Learning and Improvement Like Assistive AI, Autonomous AI continuously learns from customer interactions. Over time, it improves its accuracy, expands its task-handling capabilities, and becomes more effective at resolving complex issues — reducing human intervention further. ✅ Key Benefits of Autonomous AI: Autonomous AI transforms customer service by automating high-volume interactions, allowing human agents to focus on high-value, complex cases. The Power of Voice AI: Assistive + Autonomous Working Together The true power of Voice AI lies in combining Assistive AI and Autonomous AI. Together, they create an optimal balance of automation and human support: Additional Business Benefits of Voice AI 📈 Scalability Without Increasing Costs Voice AI allows businesses to handle thousands of customer calls simultaneously without expanding headcount. This ensures consistent, 24/7 support while keeping operational costs low. 💵 Revenue Growth Through Personalization By analyzing customer history and real-time sentiment, Voice AI can offer: This enables businesses to not only resolve issues but also drive revenue growth. 📊 Data-Driven Insights for Continuous Improvement Voice AI captures and analyzes customer interactions to identify: These insights empower businesses to proactively enhance their products, services, and overall customer experience. 🌐 Enhanced Accessibility for Diverse Customers Voice AI also improves accessibility by enabling voice-based interactions for customers with disabilities or language barriers, ensuring an inclusive support experience. The Future of Customer Service is Voice AI The days of clunky IVR systems and long hold times are over. Voice AI — both Assistive and Autonomous — is revolutionizing customer service by enabling: Forward-thinking businesses that embrace Voice AI now will not only enhance customer experiences but also drive operational efficiency, reduce costs, and increase revenue. ✅ Ready to transform your contact center with Voice AI?Discover how Assistive and Autonomous AI can redefine your customer service — improving satisfaction, reducing costs, and unlocking new growth opportunities. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Rise of Agentic Commerce

Rise of Agentic Commerce

The Rise of Agentic Commerce: How AI Agents Are Reshaping Ecommerce As online retailers experiment with agentic AI to enhance ecommerce, shoppers are already engaging with AI-driven experiences through subscriptions. Meanwhile, businesses are deploying AI agents behind the scenes to streamline their digital storefronts. In 2025, ecommerce platforms aren’t just pitching AI-powered recommendation engines—they’re embracing full-fledged agentic AI solutions. These intelligent agents are changing the way both retailers and consumers interact with digital shopping environments. Tech Giants and Startups Lead the Charge Agentic AI is becoming a key component in the ecommerce tech stack, joining machine learning, AI-powered search, and generative AI. Major players like Google and Meta have already integrated these capabilities, while Amazon and OpenAI are leveraging subscription models to attract users. Startups, as well as integrations for platforms like Shopify and Adobe’s Magento, are also fueling this AI-driven shift. Salesforce made a significant push for agentic AI at its 2024 Dreamforce event, showcasing its Agentforce capabilities. Luxury retailer Saks was an early adopter, using Agentforce to enhance personalization. Just months later, OpenAI introduced its Operator agent, with eBay, Etsy, and Instacart among its first users. But what exactly is agentic commerce, and how does it reshape online shopping? What Is Agentic Commerce? Agentic commerce refers to the use of AI agents in ecommerce. These agents, built on large language models (LLMs), go beyond chatbot-style interactions. They make decisions and execute actions autonomously, transforming how both consumers and merchants engage with online retail. For shoppers, this means AI-powered assistance throughout the learning, discovery, and purchasing journey. For retailers, agentic AI helps automate backend operations, streamlining tasks that previously required manual intervention. Consumers have already embraced AI chatbots in shopping experiences. Salesforce reported that AI-driven interactions boosted retail revenue during the 2024 holiday season. Adobe Analytics echoed this trend in a March 2025 survey, revealing that AI-assisted shopping led to higher engagement. “Online shoppers are seeing the benefits of AI-powered chat interfaces, which reduce the time needed to receive personalized information,” said Vivek Pandya, lead analyst at Adobe Digital Insights. “In Adobe’s survey, 92% of shoppers who used AI said it enhanced their experience, and 87% were more likely to use AI for larger or complex purchases.” Retailers are taking note. A February 2025 survey by Digital Commerce 360 found that AI investment is a top priority, with only 11.11% of ecommerce businesses planning to forgo AI implementation this year. AI-Powered Agents in Action Tech companies are responding to this growing demand. Adobe recently introduced its Experience Platform Agent Orchestrator, designed to manage AI agents across Adobe’s ecosystem and third-party platforms. Adobe’s research underscores the increasing role of AI in shaping customer engagement strategies. “This shift is redefining how businesses approach customer interactions,” Pandya noted. “AI agents are taking on more complex tasks and delivering highly personalized recommendations.” Retailers are already putting agentic commerce to the test. OpenAI’s Operator agent, for example, can autonomously navigate a web browser—searching, typing, and clicking to complete purchases. Users can ask Operator to order groceries, select gifts, or book tickets, streamlining transactions through AI-driven automation. Currently, Operator is available only to OpenAI’s ChatGPT Pro subscribers at $200 per month. However, OpenAI plans to expand access as it refines the technology. “We have a lot of work ahead, but we’re eager to put these tools into people’s hands,” said OpenAI CEO Sam Altman during an Operator demo. “More AI agents will be rolling out in the coming weeks and months.” The Subscription Model for AI-Powered Shopping Amazon is also bringing agentic AI to ecommerce with Alexa+. Priced at $19.99 per month—or free for Amazon Prime members—Alexa+ allows users to make purchases through Amazon.com, Whole Foods, Ticketmaster, and other retailers via voice commands. As these AI-powered tools gain traction, the pressure is on developers to deliver value that justifies their price tags. Whether through subscriptions or seamless integrations, the future of ecommerce is rapidly shifting toward intelligent, automated experiences. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Why Its Good to be Data-Driven

The Power of Data-Driven Decision Making Success in business hinges on the ability to make informed decisions. Every operational aspect, from minor choices like office furniture selection to critical investments such as multi-million-dollar marketing campaigns, is shaped by a series of interrelated decisions. While instinct and intuition may play a role, most business choices rely on relevant data—covering aspects such as objectives, pricing, technology, and potential risks. However, excess irrelevant data can be just as detrimental as insufficient accurate data. Why Its Good to be Data-Driven organization… The Evolution of Data-Driven Decision Making Organizations that prioritize data-driven strategies rely on accurate, relevant, complete, and timely data. Simply amassing large volumes of information does not equate to better decision-making; companies must democratize data access, ensuring it is available to all employees rather than limited to data analysts. The practice of using data to inform business decisions gained traction in the mid-20th century when researchers identified decision-making as dynamic, complex, and often ambiguous. Early techniques like decision trees and prospect theory emerged in the 1970s alongside computer-aided decision-making models. The 1980s saw the rise of commercial decision support systems, and by the early 21st century, data warehousing and data mining revolutionized analytics. However, without clear governance and organizational policies, these vast data stores often fell short of their potential. Today, the goal of data-driven decision-making is to combine automated decision models with human expertise, creativity, and critical thinking. This approach requires integrating data science with business operations, equipping managers and employees with powerful decision-support tools. Characteristics of a Data-Driven Organization A truly data-driven organization understands the value of its data and maximizes its potential through structured alignment with business objectives. To safeguard and leverage data assets effectively, businesses must implement governance frameworks ensuring compliance with privacy, security, and integrity standards. Key challenges in establishing a data-driven infrastructure include: The Benefits of a Data-Driven Approach Businesses recognize that becoming data-driven requires more than just investing in technology; success depends on strategy and execution. According to KPMG, four critical factors contribute to the success of data-driven initiatives: A data-driven corporate culture accelerates decision-making, enhances employee engagement, and increases overall business value. Integrating ethical considerations into data usage is crucial for mitigating biases and maintaining data integrity. Transitioning to a Data-Driven Business With the rapid advancement of generative AI, data-driven organizations are poised to unlock trillions of dollars in economic value. McKinsey estimates that AI-driven decision-making could add between .6 trillion and .4 trillion annually across key sectors, including customer operations, marketing, software engineering, and R&D. To successfully transition into a data-driven organization, companies must: By embracing a data-driven model, organizations enhance their ability to make automated yet strategically sound decisions. With seamless data integration across CRM, ERP, and business applications, companies empower human decision-makers to apply their expertise to high-quality, actionable insights—driving innovation and competitive advantage in a rapidly evolving marketplace. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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