Marketing Automation Archives - Page 5 of 7

13Sep

Salesforce Marketing Cloud for Digital Marketing

Salesforce Marketing Cloud provides comprehensive solutions for digital marketing, encompassing digital, email, social media, mobile communications, customer journey mapping, marketing analytics, marketing automation, and B2B marketing. This suite empowers you to personalize customer communications seamlessly across all digital touchpoints, regardless of your location. With Marketing Cloud you can achieve customer wins, enhance efficiency in engagement,

September 13, 2022in Marketing Automation, Salesforce, Salesforce Marketing Cloud

12Sep

Data Spaces and Unified Profiles in Salesforce Data Cloud

Efficiently manage and safeguard your data by categorizing it based on brand, department, and region, enabling distinct business processes. Elevate customer interactions through personalized engagement. Facilitated by a comprehensive, unified customer view accessible to your team. Unified Profiles in Salesforce Data Cloud. In the realm of Data Cloud (formerly Salesforce Genie), a data space serves

September 12, 2022in Marketing Automation, Salesforce Data Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Sales Cloud

Salesforce Marketing Cloud Account Engagement

05Sep

Account Engagement and Connected Campaigns

You connect Salesforce campaigns to Account Engagement with Connected Campaigns. If you’re new to Salesforce and Account Engagement, the Connected Campaigns feature is already partially enabled. Connect campaigns to save time, reduce clutter, and access valuable cross-product features and reporting. For example, work with Campaign Influence attribution models, Engagement History, and Einstein Campaign Insights for

September 5, 2022in Marketing Automation, Salesforce Marketing Cloud Account Engagement (Pardot)

17Aug

Salesforce Automation

In today’s fast-paced business landscape, efficiency reigns supreme, and the optimization of processes is paramount for success. Salesforce automation tools stand as indispensable allies in this pursuit, empowering businesses to automate repetitive tasks, eliminate errors, and liberate valuable time for employees to focus on mission-critical endeavors. From sales to marketing and customer service, Salesforce offers

August 17, 2022in Marketing Automation, Salesforce, Salesforce Implementation Services

26Jul

What is an ICP?

An ICP is an ideal customer profile. The ideal customer profile (ICP) defines the firmographic, environmental and behavioral attributes of accounts that are expected to become a company’s most valuable customers. An ideal customer profile describes an ideal customer for a business based on common attributes like demographics, behavior patterns, needs, and pain points. The

July 26, 2022in Marketing Automation, Salesforce Sales Cloud

22Jul

Marketing Cloud Lead Scoring

The acquisition of Exacttarget, now known as Salesforce Marketing Cloud, in 2012 caused a stir in the industry. It wasn’t due to Salesforce’s reputation for acquiring top martech products and teams, but rather because Salesforce had predominantly focused on B2B2B, while Exacttarget was firmly established in the B2C realm. Nonetheless, the acquisition also brought in

July 22, 2022in Google Analytics, Marketing Automation, Salesforce Marketing Cloud

09Jul

Marketing Cloud Journeys and Automations

Creating Engaging Marketing Campaigns with Journeys and Automations in Marketing Cloud-Marketing Cloud Journeys and Automations In Marketing Cloud, design and automate campaigns that lead customers through their interaction with a brand. Execute various marketing and data management tasks promptly, triggered by specific actions, or on a scheduled basis. Addressing Email Client Privacy and Non-Subscriber Activity

July 9, 2022in Marketing Automation, Salesforce, Salesforce Marketing Cloud, Salesforce Optimization

30Jun

The Psychology of Copy Writing

Emotional impulses, rather than logical reasoning, are the primary drivers of decision-making. By evoking specific emotions in consumers, you can prompt them to take desired actions. The Psychology of Copy Writing goes far beyond knowing your product or service’s position and proposition. You have to create copy with the buyer in mind. To evoke these

June 30, 2022in Marketing Automation

24Jun

Salesforce Send Time Optimization Einstein

Einstein Send Time Optimization (STO) in Marketing Cloud Engagement revolutionizes message delivery by leveraging machine learning to predict the most effective times for engagement. This feature aids marketers in enhancing email and push notification engagement by automating the analysis of each contact’s optimal send time. Key Highlights of Einstein Send Time Optimization: Einstein Send Time

June 24, 2022in Einstein Insights, Marketing Automation, Salesforce Marketing Cloud

Salesforce Marketing Cloud Advertising Studio

12Jun

Salesforce Advertising Studio Platforms

Are you looking to take your advertising and marketing campaigns to new heights? Look no further than Salesforce Advertising Studio. In this insight, we will provide an overview of Salesforce Advertising Studio and its crucial role in driving successful advertising and marketing endeavors. Engage prospects across every channel. Connect third-party webinar, survey, and SMS apps

June 12, 2022in Marketing Automation, Salesforce Marketing Cloud Advertising

11May

Mobile Studio Explained

Mobile Studio for text messaging, a Salesforce offering, parallels Email Studio in functionality but is tailored specifically for mobile content creation. This versatile product equips users with the tools needed to craft messages intended for delivery through SMS, MMS, and Push messages. What is Mobile Studio in Salesforce? Salesforce Marketing Cloud’s mobile messaging studio enables

May 11, 2022in Marketing Automation

10May

Salesforce Marketing Acronyms

Here is a helpful glossary of terms you will encounter when discussing Salesforce for Marketing. Salesforce Marketing Acronyms Salesforce Marketing Acronyms Acronym Meaning Defintion ABM Account-Based Marketing A marketing strategy popular in B2B Marketing, where there are typically long sales cycles with multiple stakeholders influencing a purchasing decision. ABM focuses on prospects at an organization

May 10, 2022in Marketing Automation, Salesforce

07May

Salesforce FAQ

Salesforce FAQ – Salesforce CRM: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the

May 7, 2022in Life Sciences Cloud, Marketing Automation, Mulesoft, Salesforce Commerce Cloud, Salesforce Communications Cloud, Salesforce Data Cloud, Salesforce Experience Cloud, Salesforce Financial Cloud, Salesforce Government Cloud, Salesforce Health Cloud, Salesforce Manufacturing Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Marketing Cloud Advertising, Salesforce Nonprofit Cloud, Salesforce Revenue Cloud, Salesforce Sales Cloud, Salesforce Tableau

02May

What is Salesforce Next Best Action?

Einstein Next Best Action Efficiently present tailored recommendations to the right individuals at the right moment with Einstein Next Best Action. Correspondingly craft and showcase offers and actions personalized to your specific criteria. Formulate a strategy applying your business logic to refine these recommendations. Then distilling them into key suggestions like repairs, discounts, or add-on

May 2, 2022in Marketing Automation

14Apr

Experience Salesforce Experience Cloud

Salesforce Experience Cloud, formerly recognized as Salesforce Community Cloud, offers organizations a platform to construct branded online communities for employees, customers, partners, and other stakeholders, fostering collaboration, engagement, and self-service among community members. Key Features: Customization: Experience Cloud facilitates customization, empowering organizations to tailor their community’s appearance to match their brand through custom themes, templates,

April 14, 2022in Marketing Automation, Salesforce Experience Cloud

Marketing Automation

Salesforce Marketing Cloud for Digital Marketing

Data Spaces and Unified Profiles in Salesforce Data Cloud

Account Engagement and Connected Campaigns

Salesforce Automation

What is an ICP?

Marketing Cloud Lead Scoring

Marketing Cloud Journeys and Automations

The Psychology of Copy Writing

Salesforce Send Time Optimization Einstein

Salesforce Advertising Studio Platforms

Mobile Studio Explained

Salesforce Marketing Acronyms

What is Salesforce Next Best Action?

Recent Posts

Dynamically Populate Forms with Salesforce Data

Deploying Salesforce Einstein Copilot

RIG and RAG

Third Wave of AI at Salesforce

Ambient AI Enhances Patient-Provider Relationship

Category

Archives

Marketing Automation

Recent Posts

Category

Tags

Archives

Subscribe to our mailing list. Join our mail list to receive our newsletter