Salesforce Marketing Cloud Archives - Page 8 of 12

13Sep

Salesforce Marketing Cloud for Digital Marketing

Salesforce Marketing Cloud provides comprehensive solutions for digital marketing, encompassing digital, email, social media, mobile communications, customer journey mapping, marketing analytics, marketing automation, and B2B marketing. This suite empowers you to personalize customer communications seamlessly across all digital touchpoints, regardless of your location. With Marketing Cloud you can achieve customer wins, enhance efficiency in engagement,

September 13, 2022in Marketing Automation, Salesforce, Salesforce Marketing Cloud

13Aug

Capabilities of Salesforce Interaction Studio

Capabilities of Salesforce Interaction Studio Interaction Studio transforms website and email experiences with personalized content recommendations. It collects data for analytics, allowing the creation of meaningful experiences based on customer profiles. Additionally, it integrates with customer service interactions, providing agents with customer profiles and recommendations. What does Salesforce Interaction Studio do? Interaction Studio enables marketers

August 13, 2022in Salesforce Marketing Cloud, Salesforce Personalization

27Jul

Subscriber Data in Salesforce Marketing Cloud

Access and modify subscriber information directly from Subscriber Properties. The modifications made in this section have a comprehensive impact on Email Studio. Subscriber Data in Salesforce Marketing Cloud. What defines a subscriber in Salesforce? A subscriber is an individual who has chosen to receive communications from your organization. Each subscriber must have a valid email

July 27, 2022in Salesforce Marketing Cloud

22Jul

Marketing Cloud Lead Scoring

The acquisition of Exacttarget, now known as Salesforce Marketing Cloud, in 2012 caused a stir in the industry. It wasn’t due to Salesforce’s reputation for acquiring top martech products and teams, but rather because Salesforce had predominantly focused on B2B2B, while Exacttarget was firmly established in the B2C realm. Nonetheless, the acquisition also brought in

20Jul

How to Bulk Download Images from Marketing Cloud

Exporting images from SFMC is not a straightforward process, likely designed to retain users on the platform rather than switching to another service. While it pains us here at Tectonic to be the bearer of bad news, How to Bulk Download Images from Marketing Cloud is ‘not easily’. How to Bulk Download Images from Marketing

July 20, 2022in Salesforce Marketing Cloud

09Jul

Marketing Cloud Journeys and Automations

Creating Engaging Marketing Campaigns with Journeys and Automations in Marketing Cloud-Marketing Cloud Journeys and Automations In Marketing Cloud, design and automate campaigns that lead customers through their interaction with a brand. Execute various marketing and data management tasks promptly, triggered by specific actions, or on a scheduled basis. Addressing Email Client Privacy and Non-Subscriber Activity

06Jul

Introducing Salesforce Marketing Cloud Social Studio

Social media is undeniably reshaping the customer experience, constituting a significant portion of online time spent, as indicated by a recent report from Global Web Index. Introducing Salesforce Marketing Cloud Social Studio. The demand for businesses to transcend conventional products and services in delivering a truly distinctive customer experience has never been greater. Enter the

July 6, 2022in Salesforce Marketing Cloud

24Jun

Salesforce Send Time Optimization Einstein

Einstein Send Time Optimization (STO) in Marketing Cloud Engagement revolutionizes message delivery by leveraging machine learning to predict the most effective times for engagement. This feature aids marketers in enhancing email and push notification engagement by automating the analysis of each contact’s optimal send time. Key Highlights of Einstein Send Time Optimization: Einstein Send Time

20Jun

Google Analytics 360 and Salesforce Marketing Cloud

Customers seek to engage with brands that understand and value them, offering personalized interactions. Google Analytics 360 and Marketing Cloud provide a full understanding of your customers. 67 percent express a willingness to pay more for an enhanced brand experience. However, 51 percent of consumers feel that brands are currently falling short in delivering this

June 20, 2022in Google Analytics, Salesforce Marketing Cloud

19Jun

Case Study: Service Cloud Marketing Cloud Hospitality

Resort company builds loyalty and drives sales increase across all sites using data and segmentation. hospitality salesforce service marketing case study. Industry: Hospitality Located at the epicenter of Honolulu’s most exciting neighborhoods, resort offers guaranteed oceanfront panoramic views in guestrooms and luxury suites. The hotel also has its own golf course. Problem: Implemented : Technologies integrated :

Salesforce Marketing Cloud Advertising Studio

12Jun

Salesforce Advertising Studio Platforms

Are you looking to take your advertising and marketing campaigns to new heights? Look no further than Salesforce Advertising Studio. In this insight, we will provide an overview of Salesforce Advertising Studio and its crucial role in driving successful advertising and marketing endeavors. Engage prospects across every channel. Connect third-party webinar, survey, and SMS apps

Salesforce Marketing Cloud Journey Builder

11Jun

Trigger a Journey by Event or Audience Segment

Trigger a personalized journey with events, or choose a specific audience. Trigger a Journey by Event or Audience Segment. Examples of events include: Examples of audiences include: The two clouds integrate through Marketing Cloud Connect (available on AppExchange). When it’s set up, you’re ready to go. The process and email creation is all handled in

June 11, 2022in Salesforce Marketing Cloud

01Jun

Salesforce Marketing Cloud Intelligence Explained

What is Marketing Cloud Intelligence? Salesforce’s Marketing Cloud Intelligence, formerly known as Datorama, is an analytics tool designed to integrate and visualize marketing performance data across various platforms. It caters to analytically driven marketers and seasoned analysts, providing an easy-to-use interface while offering connections to traditional BI tools like Tableau. Marketing efforts generate extensive data

June 1, 2022in Salesforce Marketing Cloud

21May

Personalized Experiences in Healthcare

Customization plays a pivotal role in elevating engagement and fostering trust between healthcare providers and patients. By crafting personalized communications and experiences grounded in patient demographics, health status, and preferences, healthcare organizations can position themselves as reliable partners in their patients’ health journeys. The arrival of Salesforce Personalization brings a whole new set of tools

19May

Advertising Cloud

Advertising Cloud is an Adobe product. Often times confused with Salesforce Advertising Studio. What is Adobe advertising Cloud do? Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize: DSP, Search and TV advertising campaigns, and to leverage dynamic ad templates to deliver relevant ad content to

May 19, 2022in Salesforce Marketing Cloud

Salesforce Marketing Cloud

Salesforce Marketing Cloud for Digital Marketing

Capabilities of Salesforce Interaction Studio

Subscriber Data in Salesforce Marketing Cloud

Marketing Cloud Lead Scoring

How to Bulk Download Images from Marketing Cloud

Marketing Cloud Journeys and Automations

Salesforce Send Time Optimization Einstein

Google Analytics 360 and Salesforce Marketing Cloud

Case Study: Service Cloud Marketing Cloud Hospitality

Salesforce Advertising Studio Platforms

Trigger a Journey by Event or Audience Segment

Salesforce Marketing Cloud Intelligence Explained

Personalized Experiences in Healthcare

Advertising Cloud

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