Salesforce Archives - gettectonic.com - Page 60
Marketing Cloud Engagement
23Feb

Personalization vs Privacy in Marketing

The marketing landscape is evolving rapidly, with brands increasingly relying on data to drive customer engagement. Personalization vs Privacy in Marketing. While organizations anticipate a surge in data sources, achieving a comprehensive view of customers remains a challenge for many. Privacy regulations like GDPR and changes in tech policies, such as Apple’s, have significantly impacted how marketers utilize data. Despite efforts to transition away from third-party data, many still partially depend on it, necessitating a shift towards zero- and first-party data. Marketers are exploring various strategies to adapt, including incentivizing customers to share information and investing in AI technologies to enhance customer experiences and operational efficiency. However, there’s a concerning decline in the proportion of marketers going beyond regulatory requirements to safeguard customer privacy. As customer preferences continue to evolve, bridging online and offline experiences remains a priority, with AI playing a pivotal role in integrating these channels seamlessly. This Tectonic insight highlights several key trends and challenges in the realm of marketing and customer engagement, particularly focusing on data utilization, privacy regulations, AI adoption, and the integration of online and offline channels. Here’s a breakdown of the main points: Overall, this insight highlights the complex landscape of modern marketing, where data, privacy regulations, AI, and omnichannel integration play crucial roles in shaping customer engagement strategies. Marketers must navigate these challenges while prioritizing customer privacy and delivering personalized experiences across various touchpoints. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 23, 2024in Salesforce
How Does Copilot Work
21Feb

How Does Copilot Work?

How Does Copilot Operate? At the core of Copilot’s functionality lies the Einstein Trust Layer, serving as a foundational element that upholds the highest standards of privacy, security, and ethical AI use. How Does Copilot Work? Salesforce emphasizes that this layer acts as a safeguard against bias, preserves data confidentiality, and ensures that all interactions align with the company’s dedication to user trust and safety. Leveraging its innovative features and trust-centric approach, Einstein Copilot is positioned to revolutionize how businesses engage with their data, simplifying intricate tasks and driving unprecedented efficiencies. How Does Copilot Work? Einstein Copilot sets itself apart from competitors by providing users with the flexibility to customize its functionality and responses. Fueled by the Prompt Builder, a tool designed to facilitate the creation and management of natural language prompts, users can seamlessly interact with Copilot on the front-end. To initiate the process, follow these steps: Einstein Copilot has gained significant attention recently, coinciding with the global surge of generative AI impact across major industries. Notably, 86% of IT executives anticipate a substantial impact from generative AI on their companies, and recent research from Slack reveals a 24% acceleration in AI adoption within the workplace during the past quarter. Like1 Related Posts Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more Types of Objects and Fields in Salesforce Salesforce relies heavily on objects, which serve as a fundamental component by offering a framework for data storage and integration Read more Fully Leveraging Salesforce Salesforce, a dominant force in customer relationship management (CRM) systems, revealed a study that suggests that 83% of sales professionals Read more Salesforce Integrations How do you make Salesforce even better? Integrate it with all the third party apps you already use. From productivity Read more

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February 21, 2024in Einstein 1 Platform, Salesforce Slack
Salesforce Pro Suite
20Feb

Salesforce Pro Suite

Revolutionizing CRM: Introducing Salesforce Pro Suite In today’s dynamic business technology landscape, Salesforce has established itself as a leader in customer relationship management (CRM) solutions. The launch of Salesforce Pro Suite marks a significant milestone in their mission to empower businesses with cutting-edge tools designed to optimize operations, enhance customer engagement, and drive growth. This article explores the features, benefits, and potential of Salesforce Pro Suite, showcasing why it stands out as a transformative solution for businesses of all sizes. What is Salesforce Pro Suite? Salesforce Pro Suite is a comprehensive collection of integrated tools and services designed to augment the capabilities of Salesforce’s CRM platform. Tailored for modern businesses—from startups to large enterprises—it incorporates advanced functionalities such as artificial intelligence (AI), automation, and data analytics to boost productivity, foster collaboration, and facilitate informed decision-making. Unlock growth and deepen customer relationships with Pro Suite—the all-in-one CRM suite with marketing, sales, service, and commerce tools that scale with your business. Get the flexibility to automate tasks and customize your CRM to fit your specific needs with Pro Suite. Key Features of Salesforce Pro Suite Benefits of Salesforce Pro Suite Use Cases of Salesforce Pro Suite What Can You Do with Pro Suite? Conclusion Salesforce Pro Suite represents a significant advancement in CRM technology, offering a comprehensive suite of tools that cater to the diverse needs of modern businesses. By harnessing AI, automation, and advanced analytics, Pro Suite empowers organizations to optimize operations, enhance customer engagement, and make informed, data-driven decisions. Whether you’re a small startup or a large enterprise, Salesforce Pro Suite provides the scalability, flexibility, and security required to thrive in today’s competitive landscape. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 20, 2024in Artificial Intelligence, Data, Enterprise, Salesforce, Technology
Marketing Cloud Growth Extends The Platform
20Feb

Marketing Cloud Growth Extends The Platform

Marketing Cloud Growth extends the platform capabilities to enhance your team’s marketing endeavors. It allows you to integrate multiple data sources with Data Cloud, create content using Digital Experiences, orchestrate complex customer journeys with Flow Builder, and optimize campaigns with Einstein AI. Required Editions: Available in Salesforce Enterprise and Unlimited Editions with Marketing Cloud Growth Edition. Marketing Cloud Growth Extends The Platform Today, Salesforce unveiled Marketing Cloud Growth, a new edition tailored for small businesses to drive efficient growth through CRM, AI, and data integration. Marketing Cloud Growth integrates marketing automation with sales, service, and commerce functionalities on Salesforce’s trusted customer platform, Einstein. Furthermore, Salesforce announced that marketers can leverage Data Cloud at no cost, enabling them to access trusted first-party data crucial for AI-driven, personalized customer experiences. Why it matters: Studies show that 51% of marketers use generative AI to streamline tasks like content creation, copywriting, and market data analysis. However, without high-quality first-party data, AI-generated content lacks the accuracy necessary for businesses to trust and utilize it effectively. AI has significant potential to benefit small businesses, which spend nearly 11 hours per week drafting emails—time that could be saved through AI-driven automation for content creation, personalization, and optimized customer communication timing. By consolidating CRM, AI, and data within a unified platform, these innovations empower businesses to deliver compelling, interconnected customer experiences. Steve Hammond, EVP and GM, Marketing Cloud, Salesforce perspective: “Marketers want to leverage AI to fuel creativity, drive efficiency, and grow their business, but often lack the necessary data for accurate, trustworthy results. By consolidating CRM, AI, and data within a single platform, these innovations empower businesses to deliver the compelling connected experiences customers expect.” With Marketing Cloud Growth, small businesses gain access to Data Cloud and generative AI directly within their workflow, integrating multi-channel marketing with sales, service, and commerce on a single platform. New customers can easily start leveraging data and generative AI to: Additionally, Data Cloud, available at no cost to Salesforce customers, enables: Go deeper: Data Cloud enables companies to consolidate trapped data into Salesforce, creating a comprehensive 360-degree view of customers across products, services, and interactions. Einstein 1 seamlessly integrates with Data Cloud to unlock organizational data for superior customer experiences, AI-driven employee augmentation, and enhanced profitability. Manage Your Marketing App: Salesforce admins, Data Cloud admins, and marketing admins configure and manage Marketing Cloud Growth. Determine whether these roles are consolidated or managed by multiple individuals. Increase Productivity with AI: Predictive and generative AI tools from Einstein in Marketing Cloud Growth enhance work outcomes and day-to-day productivity. Comply with Privacy Regulations: Stay compliant with privacy and consent regulations using Marketing Cloud Growth’s consent management tools, including default marketing communication subscriptions and a built-in email preference page. Target Audiences with Marketing Cloud Growth: Utilize Data Cloud data to filter segments, ensuring your campaigns reach the right audience. Manage Marketing Efforts with Campaigns: Design and automate campaigns in a centralized hub with templated options for content creation. Manage Content in Marketing Cloud Growth: Organize and create various content types within the Content tab powered by Salesforce CMS. Measure Success in Marketing Cloud Growth: Monitor performance and campaign success with Data Cloud reports available in the Analytics tab. Marketing Cloud Growth will initially launch in the United States and Canada, with plans to expand to EMEA by year-end and additional regions thereafter. Salesforce customers with Sales or Service Enterprise Edition (EE) or above can access Data Cloud at no cost. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 20, 2024in Marketing Automation, Salesforce, Salesforce Data Cloud, Salesforce Einstein
Conversational Commerce
20Feb

Conversational Commerce

“Hey Siri, find the top-rated red saddle pads.” This simple command exemplifies how conversational commerce is revolutionizing the digital shopping experience. While Siri and Alexa are training us to talk to our technology, traditional chatbots teach us to ask our technology in natural language to do something. Now, customers can utilize chatbots, messaging apps, and voice assistants to explore products and complete purchases online. This experiential shopping shift enables businesses to engage with consumers in a natural manner, seamlessly integrating into their everyday routines. With conversational AI, shopping feels akin to conversing with a friend. Thanks to advancements in generative AI, the process is becoming increasingly personalized, intuitive, and hassle-free. Here’s an overview of conversational commerce: What is conversational commerce? Conversational shopping tools involve enhancing sales through direct communication with customers. It encompasses automated conversation flows as well as interactions between sales and service representatives and customers via text or social media messaging. Ultimately, conversational commerce aims to establish meaningful, personalized connections with customers, combining the convenience of digital communication with the warmth of human language to drive sales and foster loyalty. Different Types of Conversational Commerce: The Role of AI in Conversational Commerce: AI plays a primary role in evolving conversational commerce by understanding consumer intent and guiding them through the purchasing process. Natural language processing (NLP) enables chatbots to comprehend inquiries and provide relevant responses, while machine learning analyzes customer data to offer personalized recommendations and streamline the purchase journey. Conversational Commerce and Social Commerce: Conversational commerce intersects with social commerce, capitalizing on platforms like Instagram and TikTok to build authentic connections with customers and facilitate seamless transactions embedded in their social interactions. Benefits of Conversational Commerce: Common Pitfalls and Solutions: By leveraging conversational commerce effectively, businesses can create seamless, personalized interactions that drive sales and foster long-term customer relationships. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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February 20, 2024in Generative AI, Salesforce Development Services, Salesforce Sales Cloud
Which Industries Use Salesforce
15Feb

Which Industries Use Salesforce?

Salesforce’s comprehensive industry solutions cater to specific needs across a wide array of business sectors, making it a crucial tool for businesses seeking tailored CRM solutions. Its adaptability and industry-focused approach have contributed to its widespread adoption across various domains.

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February 15, 2024in Salesforce Automotive Cloud, Salesforce Communications Cloud, Salesforce Education Cloud, Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Government Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Manufacturing Automotive Energy, Salesforce Manufacturing Cloud, Salesforce Media Cloud, Salesforce Public Sector Solutions
Digitalization in Travel and Transportation Industries
13Feb

Digitalization in Travel and Transportation Industries

The transportation industry is currently experiencing a rapid evolution, compelling companies to reimagine themselves within their ecosystem and opening up numerous opportunities for growth. Digitalization in Travel and Transportation Industries covers a myriad of tools and technologies. The competitive landscape is in a state of flux, with startups challenging established players and the introduction of innovative products and services in mobility, transportation, and logistics. Digitalization, Travel, Transportation, and Hospitality Digitization has emerged as the primary driver of change, pushing transportation companies to innovate and transform. To stay in step with industry standards, these companies must adapt to dynamic regulations, including those related to trade, customs, tariffs, and more. The Tectronic Transportation and Mobility teams provide purpose-led transformative services to help clients in the transportation industry enhance the global movement of people and goods. In the travel industry, ongoing digital transformation translates to increased online convenience for most travelers. Essential elements of travel, such as decision-making, journey arrangements, and overall experience, are becoming automated. Digitization not only simplifies travel planning but also empowers tourism organizations to deliver personalized visitor experiences while gaining insights into preferences and exploration behavior. Digital transformation in the travel industry involves utilizing technology to modernize and revolutionize the operations and customer interactions of travel businesses. The integration of technology across travel stages, from planning and booking to the actual travel experience, has enhanced convenience and revolutionized the industry, particularly through online booking and reservation systems. The digitalization of transport infrastructure involves incorporating every stage in the supply chain and vehicles into the digital realm, with personal identification on the Internet and software control. Digital Tourism Digital tourism trends encompass various digital technologies integrated into the tourism industry, including virtual reality experiences, online booking tools, personalized travel recommendations through AI, and social media for destination marketing. Digital transformation has streamlined the check-in and check-out process in the hospitality industry. Online check-in enhances the customer service journey, providing a more effortless experience. Technologies like digital keys contribute to an improved traveler experience. Artificial intelligence and machine learning are increasingly prevalent in the travel and hospitality industry, enhancing and personalizing customer experiences throughout the journey. The Online Travel Market The online travel market is expected to grow further, driven by factors such as increased internet penetration, rising popularity of mobile devices, and the growing demand for personalized travel experiences. Examples of digital transformation in the industry include the implementation of biometric technology for secure identification, the enhancement of mobile internet speed through 5G connectivity, and the growing use of voice technology for hands-free and convenient travel planning. In the hospitality and tourism industry, digital transformation goes beyond efficiency and cost savings, offering benefits like an enhanced customer experience through personalized services based on data analytics and valuable insights into customer preferences, enabling tailored offerings. Like2 Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Consent Management Analytics and Data Quality Understanding Data Analytics Consent and Consent Management Why Consent Management is Crucial Consent Management Analytics and Data Quality. With laws Read more

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February 13, 2024in Salesforce Hospitality Travel and Transportation
AMPScript Beautifier
13Feb

AMPScript Beautifier

AMPScript Beautifier This extension helps you format (beautify/prettify) your SFMC AMPscript for easier readability and maintenance. AMPScript Beautifier Features: To simplify your SFMC development, click [here](link to extension). Usage: The format command can also run automatically based on your settings (editor.formatOnSave). Extension Settings: This extension contributes the following settings: Default values for these settings can be found in Features Contributions. Note: This extension was originally developed in collaboration with Merkle DACH (formerly Isobar Switzerland) and is now available to the developer community. Known Issues: Make AMPscript beautiful again! This Brackets extension reformats AMPscript (from Salesforce.com Marketing Cloud/ExactTarget) for enhanced readability. Download Brackets here: http://brackets.io/ You may download and install this extension in one of three ways. Using Extension Manager to find it through the extension registry you always find the latest stable release conveniently within Brackets. You can also get the latest work-in-progress version by downloading or installing the extension directly from the repository. This allows you to try new features that might not have been tested fully yet. Like1 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Mapping Your Customer Journey Creating a customer journey map is a crucial undertaking for businesses aiming to improve the customer experience and foster long-term Read more Collecting Customer Data and Acting On It Salesforce Data Collection and Customer Journey Mapping for Better Outcomes At the forefront of customer engagement, sales revenue leaders have Read more

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February 13, 2024in Salesforce Marketing Cloud
What is GovSlack
13Feb

What is GovSlack?

GovSlack: Streamlined, Secure Collaboration for Government GovSlack brings together your team, tools, and partners into one secure platform, specifically designed to meet government regulations for processing and storing sensitive data. By integrating GovSlack, organizations can eliminate internal and external communication silos while empowering employees with the flexibility to excel in their roles. What is GovSlack?GovSlack is a tailored version of Slack that allows agencies, contractors, citizens, and partners to collaborate in a centralized, secure workspace. It complies with the strictest security and operational standards required by public sector clients. Is Slack FedRAMP approved?Yes, Slack holds FedRAMP Moderate authorization to meet public sector compliance needs. GovSlack goes further, earning FedRAMP JAB High authorization and is actively pursuing DoD CC SRG IL4 compliance to cater to defense sector clients. Does the federal government use Slack?Security is crucial for public sector agencies and their partners. Federal agencies trust Slack as their secure digital HQ, helping teams from the U.S. Department of Veterans Affairs to the GSA’s 18F office enhance collaboration while meeting stringent data privacy requirements. GovSlack Key FeaturesGovSlack, launched in July 2022 after extensive testing and feedback from government clients, offers several features to ensure secure and compliant collaboration: GovSlack integrates seamlessly with other government-specific tools such as Salesforce Government Cloud Plus, creating a powerful CRM and collaboration ecosystem to accelerate agency goals and improve constituent services. Case Study: Army Software Factory (SWF)The Army SWF, using agile methods to upskill soldiers and develop cutting-edge digital solutions, required a flexible and secure collaboration platform. By adopting GovSlack, they fostered improved collaboration without compromising compliance with stringent DoD policies. Partner IntegrationsLeading companies such as Lockheed Martin and Box are leveraging GovSlack to streamline collaboration while maintaining compliance with federal regulations. For example, Lockheed Martin is using GovSlack to manage projects with government partners while ensuring sensitive data remains protected. ThoughtsGovSlack is built for secure, government-specific collaboration, providing agencies and their partners with the flexibility to work more effectively while meeting compliance needs. By integrating with key tools and offering enhanced security features, GovSlack supports the digital transformation efforts of public sector organizations across the globe. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 13, 2024in Data, Enterprise, Hyperforce, Salesforce Government Cloud, Salesforce Optimization, Salesforce Public Sector Solutions, Salesforce Slack
Generative AI Prompts with Retrieval Augmented Generation
11Feb

Generative AI Cheat Sheets

Wanted to utilize this insight to share a link to some incredible AI cheat sheets compiled by Medium. Generative AI Cheat Sheets. Top 8 Cheat Sheets on AI Whether you need assistance building a Powerpoint Presentation, AI for enterprise, machine learning, podcast enhancement tools, large language models, efficient ChatGPT prompts, efficient use of emojis, journeys, or more. This list is pretty inclusive. Tectonic would like to share one additional tool we have been using internally. Fireflies. Firflies helps teams transcribe, summarize, search, and analyze voice conversations. When ChatGPT made its debut in late 2022, it sparked global recognition of the transformative capabilities of artificial intelligence (AI). This groundbreaking chatbot represents one of the most significant advancements in AI history. Unlike traditional AI systems that analyze or categorize existing data, generative AI has the remarkable ability to create entirely new content, spanning text, images, audio, synthetic data, and more. This innovation is poised to revolutionize human creativity and productivity across industries, including business, science, and society as a whole. From ChatGPT to DALL-E, the latest wave of generative AI applications has emerged from foundation models, sophisticated machine learning systems trained on massive datasets encompassing text, images, audio, or a combination of these data types. Recent advancements now enable companies to develop specialized models for image and language generation based on these foundation models, most of which are large language models (LLMs) trained on natural language. The power of these models lies not only in their scale but also in their adaptability to diverse tasks without the need for task-specific training. Techniques like zero-shot learning and in-context learning allow models to make predictions and generate responses even in domains they haven’t been explicitly trained on. As a result, companies can leverage these models to address a wide range of challenges, from customer service automation to product design. The introduction of pre-trained foundation models with unprecedented adaptability is expected to have profound implications. According to Accenture’s 2023 Technology Vision report, 97% of global executives believe that foundation models will revolutionize how and where AI is applied, enabling seamless connections across different data types. To thrive in this evolving landscape, businesses must leverage the full potential of generative AI. To expedite implementation, organizations can readily access foundation models through APIs. However, customization and fine-tuning are necessary to tailor these models to specific use cases and maximize their effectiveness. By harnessing generative AI, companies can enhance efficiency, drive innovation, and gain a competitive edge in the market. As generative AI continues to evolve, its impact will only multiply. Companies will increasingly rely on these technologies to streamline workflows, optimize processes, and unlock new opportunities for growth and innovation. With the global AI market projected to reach nearly $2 trillion by 2030, the future holds immense potential for companies to leverage generative AI in solving complex problems and driving transformative change. Generative AI encompasses various machine learning techniques, including transformer models, generative adversarial networks (GANs), and variational autoencoders (VAEs). These technologies underpin a wide range of applications, from natural language processing to image generation, enabling businesses to approach tasks in innovative ways. While generative AI presents unprecedented opportunities, it also raises ethical and security concerns. It is essential for companies to adopt responsible AI practices and ensure the safe and ethical use of these technologies. By embracing generative AI and investing in the necessary infrastructure and talent, businesses can unlock its full potential and drive sustainable growth in the digital era. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 11, 2024in Generative AI, Salesforce
Considerations When Implementing PHI
11Feb

Considerations When Implementing PHI

Consumers today express heightened concerns about their data privacy, with 92% of Americans showing apprehension about online privacy. This apprehension extends beyond worries about the security of mobile phones, email, and browsers, particularly in the healthcare sector, where providers face increased scrutiny in safeguarding patients’ Protected Health Information (PHI). PHI is a prime target for cybercriminals due to its sensitivity, but securing it at scale poses significant challenges. Considerations When Implementing PHI. What is PHI and how is it protected? With certain exceptions, the Privacy Rule protects a subset of individually identifiable health information, known as protected health information or PHI, that is held or maintained by covered entities or their business associates acting for the covered entity. HIPAA mandates stringent rules for the protection of healthcare information qualifying as PHI, imposing severe financial and criminal penalties for non-compliance. The HIPAA Privacy Rule specifically oversees PHI, encompassing health or personal information that can identify an individual, including historical, present, or future data related to mental or physical health. Entities handling PHI must adhere to strict requirements for transmitting, storing, and disposing of this data, as patients inherently possess legal rights to the privacy and security of their PHI. Compliance is vital for the protection of PHI, not only to fulfill regulatory obligations but also to mitigate the substantial risks posed by cybercriminals who target this valuable information. The allure for cybercriminals lies in the lucrative market for healthcare data, with records selling for hundreds to thousands of dollars per record on the black market. Given the potential for compromising millions of patient records in a single breach, attackers stand to gain significant sums. In contrast, other personal identifiers like Social Security numbers and credit card information fetch considerably lower prices. What are some of the barriers to implementing HIPAA guidelines in health care organizations? The three main aspects of HIPAA that continue to be a challenge for organizations are privacy, security and breach notification. Ensuring compliance involves both technical and procedural considerations, and practices must implement updated training programs, access controls, secure data disposal methods, encryption measures, and regular security assessments. Compliance extends beyond internal practices, requiring thorough scrutiny of third-party vendors’ adherence to PHI protection regulations. In the broader context of system compliance with PHI regulations, including HIPAA, specific software requirements play a pivotal role. These requirements, such as data encryption, access controls, audit logs, data integrity measures, and breach notification capabilities, collectively ensure the confidentiality, integrity, and availability of PHI. Compliance necessitates an organizational commitment to privacy and security considerations, encompassing technical safeguards, administrative policies, and physical security measures. Various businesses, including hospitals, insurance providers, pharmacies, and psychologists, handle PHI, making its protection challenging yet imperative to adhere to HIPAA standards. Maintain documents containing PHI in locked cabinets or locked rooms when the documents are not in use and after working hours. Establish physical and/or procedural controls (e.g., key or combination access, access authorization levels) that limit access to only those persons who have a need for the information. What’s your responsibility in protecting PHI? This includes implementing HIPAA-required administrative , physical , and technical safeguards with regard to any person, process, application, service, or system used to collect, process, manage, analyze, or store PHI. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more

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February 11, 2024in Salesforce Data Cloud, Salesforce Health and Life Sciences Solutions
Salesforce prompt builder
10Feb

Create Test and Refine Prompt Templates With Prompt Builder

Salesforce has introduced Prompt Builder, a revolutionary tool powered by generative AI, designed to enhance business tasks by seamlessly integrating prompts into workflows. This article delves into the core AI concepts underlying Prompt Builder, offering insights into creating, managing, testing, and refining prompt templates for optimal performance. Before digging into the intricacies of this new innovation, let’s first explore what generative AI means for administrators. Create Test and Refine Prompt Templates With Prompt Builder. Understanding Key Terms: Key Features of Prompt Builder: Utilizing Prompt Templates: Testing and Refining Prompt Templates: Deploying Prompts: Designing Effective Prompt Templates: Embracing Generative AI with Prompt Builder: As Prompt Builder prepares for its general availability in Spring ’24, businesses can anticipate a paradigm shift in how they harness AI to propel their operations forward. Whether seasoned Salesforce Admins or newcomers to AI integration, Prompt Builder offers a gateway to unlocking the myriad possibilities of generative AI within Salesforce. Create Test and Refine Prompt Templates With Prompt Builder. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 10, 2024in Data, Generative AI, Mulesoft, Salesforce, Salesforce Einstein
Salesforce for Charities
08Feb

Salesforce for Charities

Salesforce Nonprofit Cloud serves as a comprehensive solution encompassing fundraising, program management, grant management, marketing, and donor management for nonprofit organizations. Salesforce for Charities enables the measurement, tracking, and updating of data across all facets of nonprofit operations and management. Within the charity and nonprofit sector, Salesforce Nonprofit Cloud is highly favored, boasting a clientele of over 50,000 organizations in more than 80 countries—a number that continues to grow. Notably, numerous international charities prefer Salesforce, leading to the establishment of a dedicated business unit tailored specifically for the nonprofit sector. Choosing Salesforce for reporting proves to be an excellent decision for nonprofits due to its recognized accuracy and reliability. The software plays a crucial role in facilitating efficient data management and insights, allowing nonprofits to scale effectively and fulfill their missions. Charities leverage Salesforce Nonprofit Cloud for various purposes, including tracking donations and fundraising campaigns. The CRM software generates reports and analytics, offering insights into the success of these efforts and pinpointing areas for improvement. Overall, Salesforce provides a robust foundation for nonprofits to create efficiency with data, gain valuable insights, and successfully scale their operations to deliver on their mission. Ready for success now? Empower your teams to be more effective, productive, and impactful with Salesforce for Nonprofits. By Tectonic’s Salesforce Marketing Consultant, Shannan Hearne Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 8, 2024in Salesforce, Salesforce Development Services, Salesforce for Nonprofits, Salesforce Nonprofit Cloud
Healthcare Cloud Marketplace
07Feb

Healthcare Cloud Marketplace

Healthcare Cloud Computing Market: A Comprehensive Overview and Future Outlook Vantage Market Research Report: Insights into Healthcare Cloud Computing by 2030 WASHINGTON, D.C., February 6, 2024 /EINPresswire.com/ — The global Healthcare Cloud Marketplace was valued at USD 38.25 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 18.2% from 2023 to 2030, reaching approximately USD 145.86 billion by 2030, according to Vantage Market Research. This technology allows healthcare organizations to utilize cloud-based services for data storage, management, and analysis, providing numerous benefits such as cost efficiency, scalability, flexibility, security, and interoperability. It enhances healthcare delivery by enabling seamless data access and sharing across various locations, devices, and networks. Additionally, cloud computing supports the integration of advanced technologies like artificial intelligence, big data analytics, telehealth, and mobile health, driving progress in disease diagnosis, treatment, and prevention. Market Dynamics The market’s growth is fueled by several key factors, including the increasing demand for healthcare IT solutions, the rising prevalence of chronic diseases, the widespread adoption of electronic health records (EHRs), and evolving payment models and regulatory frameworks. The exponential increase in healthcare data, encompassing patient records, imaging scans, and research findings, necessitates scalable storage and analysis solutions. Cloud computing meets this need by providing flexible and scalable infrastructure, accommodating data growth without overburdening IT systems. The rise of telehealth and remote patient monitoring further boosts the demand for secure, cloud-based platforms that facilitate efficient data exchange. However, stringent data privacy regulations like HIPAA and GDPR require robust security measures, compelling healthcare organizations to seek cloud providers that offer strong compliance and access controls. This need for a balance between agility and security shapes the healthcare cloud computing market’s future trajectory. Leading Companies in the Global Healthcare Cloud Computing Market Market Segmentation By Product: By Deployment: By Component: By Pricing Model: By Service Model: Key Trends and Opportunities The healthcare cloud computing market is witnessing significant trends, including the adoption of hybrid and multi-cloud models, which combine the benefits of both public and private clouds. The integration of artificial intelligence (AI) and machine learning (ML) into cloud-based healthcare applications is opening new avenues for personalized medicine, clinical decision support, and drug discovery. Moreover, blockchain technology is emerging as a solution to enhance data security and patient privacy, addressing critical industry concerns. Key Findings: Opportunities: Healthcare Cloud Marketplace The healthcare cloud computing market is poised for robust growth, driven by the increasing demand for scalable and secure data management solutions. As healthcare organizations navigate challenges related to data privacy and security, robust cloud solutions and supportive government policies will be essential in unlocking the full potential of cloud computing in healthcare. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 7, 2024in Salesforce

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