10Feb
JSON Wrapper in Salesforce
A JSON wrapper class is a custom class in Salesforce that wraps or encapsulates standard or custom objects, along with other data types like strings, integers, or even other custom classes.
06Jan
Important Characteristics to Look for in a Salesforce Partner
There are some important characteristics of a Salesforce partner to look for Salesforce consulting and integration partners as well as digital services agencies drive significant results fast by managing the development, coding, configuration, user training, and integration of Salesforce products within your operating systems. Some of the important characteristics of a Salesforce partner to look
14Oct
Salesforce Integrations
How do you make Salesforce even better? Integrate it with all the third party apps you already use. From productivity to marketing to collaboration and beyond, now you can connect your Salesforce to the other tools you need to run your business. MuleSoft is Salesforce’s integration and automation technology and offers connectivity solutions for all
29May
Tectonic’s Successful Salesforce Track Record
Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, and Health Life Sciences. Read on about Tectonic’s successful Salesforce track record. Our primary focus is assisting clients with their Salesforce needs to solve business challenges. We work at the intersection of CRM, Marketing, Big
06Mar
Salesforce Core API Calls
Here’s a list of Salesforce core API calls for your handy reference. List of Salesforce Core API calls: Call Description convertLead() Converts a Lead into an Account, Contact, or (optionally) an Opportunity. create() Adds one or more new individual objects to your organization’s data. delete() Deletes one or more individual objects from your organization’s data.
04Mar
Marketing Automation
Marketing automation is software tool that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. What are marketing automation strategies? An automation strategy is a playbook for a brand’s automated marketing tactics. It should answer the who, what, where, when
02Feb
Salesforce Accelerator
Salesforce Accelerators encompass specialized tools, applications, and services crafted to expedite the adoption and effectiveness of Salesforce within organizations. Tailored to address specific business needs, optimize processes, and fuel growth, these accelerators unlock the full potential of Salesforce, enabling businesses to achieve their goals more efficiently.
04Dec
Dedicated Salesforce Integration User
In the contemporary Salesforce landscape, the platform often operates as an integral component of a much broader Salesforce ecosystem, rather than functioning in isolation as a standalone customer relationship management system or a basic connected CRM. This interconnected environment comprises various Salesforce clouds, applications from the AppExchange, and third-party products. These external products establish communication
02Aug
What is HIPAA?
What is HIPAA? Health Insurance Portability and Accountability Act Description The Health Insurance Portability and Accountability Act of 1996 is a United States Act of Congress enacted by the 104th United States Congress and signed into law by President Bill Clinton on August 21, 1996. The HIPAA act required the creation of national standards to
27Jun
Case Study: Health Payer/Provider Onboarding/Network Growth
After doing their initial Sales Cloud implementation and SAP integration over 12 years ago, this company was only leveraging Salesforce in a basic capacity, being a predominantly SAP and Microsoft shop. Fast forward to about a year ago, with a change in leadership, Salesforce became the desired platform to build and expand on. With the need to support multiple lines of business, provide more accurate forecasting and quoting and close the gap between sales and supply chain there was a lot to tackle both immediately and long term.
27Jun
Types of Objects and Fields in Salesforce
Salesforce relies heavily on objects, which serve as a fundamental component by offering a framework for data storage and integration into the user interface. Thereby resembling the structure of a database table. Object fields, akin to database columns, and records, resembling database rows, play crucial roles in this system. Standard Objects Salesforce provides standard objects
18Apr
Salesforce SOAP API
Salesforce provides programmatic access to your org’s information using simple, powerful, and secure application programming interfaces (APIs). Before reading more about SOAP API, you should have a basic familiarity with software development, web services, and the Salesforce user interface.
10Nov
Why Your Company Isn’t Like a Baseball Team
Recently, Chris shared an excellent post about the new World Series Champion Houston Astros. In short, it was a reminder of how data-driven thinking can have massive results. But what does it take for an organization to achieve this? The first is leadership committed to a long term goal. It took the Astros 6 years
30Nov
Salesforce OEM AppExchange
Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. This move allows on-demand service providers in various industries to leverage Salesforce’s powerful platform. The OEM edition extends the Salesforce.com platform to third-party SaaS providers, enabling them to tap into its core features, such as
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